This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)(Learn how and when to remove this template message)
|City||New York, New York|
|Broadcast area||New York City area|
|Branding||106.7 Lite FM|
|Slogan||New York's Best Variety|
|Frequency||106.7 MHz (also on HD Radio)|
|First air date||1961 (as WRVR)|
Christmas music (Nov. - Dec.)
HD2: iHeart 80s Channel
HD3: Soft AC "The Breeze"
|ERP||6,000 watts (analog)|
239 watts (digital)
|Callsign meaning||W LiTe FM NeW York|
|Former callsigns||WRVR (1961–1980)|
(AMFM Radio Licenses, L.L.C.)
|Sister stations||WAXQ, WHTZ, WKTU, WOR, WWPR-FM|
|Webcast||FM/HD1: Listen Live (via iHeartRadio)|
HD2: Listen Live (via iHeartRadio)
HD3: Listen Live (via iHeartRadio)
WLTW (106.7 FM, "106.7 Lite FM") is an Adult contemporary music formatted radio station, licensed to New York City. WLTW is owned by iHeartMedia and broadcasts from studios in the former AT&T Building in the Tribeca neighborhood of Manhattan; its transmitter is located at the Empire State Building.
The station first went on the air in 1961 as WRVR, a religious station owned by Riverside Church that played classical music and some jazz, along with religious programming and public affairs, a precursor in many ways to the NPR format. A remnant of this period is a 5 A.M. Sunday sermon from the church that airs on the station. As time went on, WRVR was a full-time jazz station with a strong following, but low ratings.
In 1976 WRVR was purchased by Sonderling Broadcasting, owner of WWRL, with the hope that it could move to an Urban contemporary format and compete against WBLS, which had cut into WWRL's ratings. However, community opposition prevented the format change and WRVR remained a jazz station under Sonderling ownership. At that time it developed the precursor to what would later become known as the "smooth jazz" format.
In 1980 Viacom bought the Sonderling chain, the call letters were changed to WKHK and the station adopted a country music format known as "Kick 106.7 FM". The format change from jazz to country, took place in the middle of the night and brought many protests from New York jazz fans who petitioned the FCC to deny the station's license renewal, ultimately the petition was denied. The station would suffer from low ratings, as they were unable to compete with WHN, which also had a country music format at the time.
On January 23, 1984, Viacom dropped country and changed the calls to WLTW. The station became an MOR station known as "Lite FM 106.7 WLTW". Initially they were an easy listening station without anything that would be classified as "elevator music". At this point, the station played music from such artists as Barbra Streisand, Frank Sinatra, the Carpenters, Dionne Warwick, Kenny Rogers, Tony Bennett, Andy Williams, Barry Manilow, Simon & Garfunkel, James Taylor, and the Stylistics. The station also played softer songs from such artists as Elton John, Elvis Presley, the Beatles, the Everly Brothers, the Righteous Brothers and Billy Joel. The station wouldn't play any new music except for new songs by artists that were familiar to listeners of the station. With this format change, ratings did increase from its previously low levels. (Almost immediately after the call letter switch, the WKHK calls were picked up by an FM station at 95.3 in Colonial Heights, Virginia that was also doing a country format. That station still has the WKHK calls and is now Heritage-owned Richmond, Virginia Country station "K95".)
By the late 1980s, WLTW started to play songs from such artists as Whitney Houston, Chicago, Foreigner, the Doobie Brothers and Bruce Springsteen. As other competing New York City stations changed their focus, the station stayed with their soft adult contemporary format, even though they were phasing out songs from artists such as Frank Sinatra, Barry Manilow, and the Carpenters. At this point, the station's ratings were at or near the top compared with other New York City radio stations.
By 1996, with WPAT-FM adapting a Spanish adult contemporary format, WPLJ adapting a hot adult contemporary format, and WMXV switching to a modern adult contemporary format, WLTW segued to a mainstream adult contemporary format with a more uptempo direction than before, and phased out the majority of its soft adult contemporary material.
Merger with Clear Channel Communications
Chancellor bought Viacom Radio in 1997, and with it WLTW. In 1999 Chancellor merged with Capstar to form AM/FM, which retained WLTW. Finally, in 2000, AM/FM merged with Clear Channel Communications (which became iHeartMedia in 2014), making WLTW a Clear Channel-owned station, and iHeartMedia has owned the station ever since. (Of note, Viacom would not be out of the radio business for long, for when they bought CBS, they also bought their radio properties, which were owned by the radio subsidiary Infinity Broadcasting - which owned WLTW's future competitor, WNEW-FM.)
WLTW was simulcast nationwide on XM Satellite Radio from 2001 to the end of 2003, under the channel name "Lite." WLTW on XM was replaced by The Blend on February 2, 2004. In 2004, all XM music channels went commercial free, and WLTW was replaced with a unique-to-XM channel called Sunny, which had an easy listening format. Since then, Clear Channel has regained the right to air commercials on their XM music channels. Sunny then began carrying commercials, but was still exclusive to XM. After a few format tweaks, Sunny played soft oldies until it became The Pink Channel.
During the holiday season (Thanksgiving through Christmas), WLTW has played Christmas music interspersed with its regular playlist. Only on Christmas Day and a few days leading up to it would the station devote all its airtime to holiday music. After the September 11 attacks, Christmas music was seen as a comforting "feel-good" format for radio listeners. Already established as a popular station for Christmas music, WLTW began to switch to an all-Christmas format earlier in 2002. After retaining its leadership in market share, and as part of a national trend, the station continued to make the switch earlier in the following years. By 2004, the all-Christmas format ran from Thanksgiving through Christmas, and in 2005, it began on November 18, the week before Thanksgiving (November 24). By all accounts, the gamble paid off; WLTW captured 7.4% of the New York radio audience during the fall of 2005—the biggest market share in WLTW's history and the highest share for all New York stations since the winter of 1995. On November 18, 2006, for the 2nd year in a row the station switched to all Christmas music on the Saturday before Thanksgiving, becoming the first NYC Station to do so. They did so the same day as WALK-FM, a Long Island-based station which shares a good portion of their listening audience. At some points during the 2008 holiday season, WLTW would draw as much as a third of all radio listeners in the New York area.
As part of Clear Channel's nationwide cost-cutting efforts, WLTW fired station veterans Bill Buchner (mornings) and J.J. Kennedy (evenings) on November 6, 2006. Buchner was replaced with Karen Carson, who is co-hosting mornings with fellow WLTW staffer Christine Nagy. WLTW Program Director Jim Ryan has denied these firings were part of the company's cost cutting that were going on at all the other Clear Channel stations in preparation for their conversion the leveraged buyout that took the company from public to private ownership in 2006, but rather from their desire to improve ratings.
The syndicated Delilah show, distributed by sister company Premiere Radio Networks, replaced Kennedy's local evening lovesongs show on November 20, 2006, bringing the syndicated show to the full New York market for the first time. Prior to WLTW picking her show up, Delilah was only heard in outer portions of the New York market from stations in neighboring areas, such as WEZN-FM. In a departure from her normal format, Delilah and her syndicator are allowing Ryan to program the music on the WLTW's version of Delilah, instead of the selections that are sent to her other affiliates.
On April 2, 2007, just after April Fool's Day, WLTW removed the "Lite" branding and was simply known as "New York's 106.7." This probably took place in reaction to the "Lite" brand being associated with an older demographic turning away the younger listeners, as well as increased competition from the new Fresh 102.7. Later in 2007, the Lite-FM branding returned on the station. This was true even though WLTW played "Livin' on a Prayer" by Bon Jovi and "Crazy" by Gnarls Barkley, just like with most AC stations today. By 2009, most of the hot AC content was toned down in order for competitor WWFS' (now WNEW-FM) shift from hot AC to adult contemporary. In 2011, WWFS switched panels to the hot adult contemporary panel from the adult contemporary panel on Nielsen BDS and later Mediabase, giving WWFS more format similarity to rival WPLJ (owned by Cumulus Media) rather than WLTW or its rimshot rivals (WNBM/WFAF, WKJY or WMGQ, the latter two on 98.3 FM).
Further cost-cutting efforts by Clear Channel caused the departure of longtime station favorites Al "Bernie" Berstein and Valerie Smaldone in early 2008. It was also announced that Program Director Jim Ryan would exit as of May 2008. Chris Conley took over the Program Director Position. Mr. Conley was a programming consultant with McVay Media and long time programming veteran with years in the Adult Contemporary radio format. Chris had a very successful tenure at WBEB B101 FM in Philadelphia. Ms. Morgan Prue, winner of several Music Director Of The Year Awards, stayed on as the station's Music Director and Assistant Program Director Upon Ms. Prue's departure, to pursue a program directorship in Canada, Ms. Jillian Kempton was named Assistant Program Director/Music Director.
Lite FM has evolved into a more upbeat "Variety" station from its earlier "Soft Rock" approach with deejays talking over intros, keeping a non stop music flow, and has added a jingle package for the first time in the history of the station. The station uses Reelworld One AC with its own logo. The station is also well known for having somewhat of a lean toward Rhythmic AC compared to most other AC stations owned by Clear Channel, possibly due to the younger-leaning audience in the NY market.
In May 2011, WLTW returned to XM Satellite Radio, with a full-time simulcast on Channel 13. However, station owner Clear Channel sold off its ownership stake in Sirius XM Radio during the second quarter of fiscal year 2013. As a result of the sale, nine of Clear Channel's eleven XM stations, including the simulcast of WLTW, ceased broadcast over XM Satellite Radio on October 18, 2013.
As a mainstream adult contemporary station, WLTW has historically been one of the top radio stations in New York City. In March 2012, the station finished first with a 7.5 share in the Nielsen Audio numbers, with WCBS-FM and WHTZ-FM finishing in second and third respectively.
WLTW's audience also grows when it switches to Christmas music for the holiday season; in 2017, the station's ratings share increased to 8.8 at the beginning of the season, an increase of .5 year-over-year.
- Elliott, Stuart. "THE MEDIA BUSINESS: ADVERTISING; WLTW-FM finds success with an ever-evolving definition of 'soft' adult contemporary music". Retrieved 2018-11-19.
- Office Radio: No Longer Monolithic. Billboard. Nielsen Business Media. 1996-11-23.
- AC Dominates Arbitrons. Billboard. Nielsen Business Media. 1986-01-18.
- Barron, James (December 8, 2004). "Jingle All the Time". New York Times.
- Hinckley, David (November 9, 2006). "Exec: Lite's critics aren't on the money". New York Daily News. Retrieved December 3, 2006.
- "Radio notes". The Star Ledger. November 25, 2006. Retrieved December 3, 2006.
- "NorthEast Radio Watch by Scott Fybush". November 20, 2006. Retrieved February 8, 2010.
- "NorthEast Radio Watch by Scott Fybush". April 9, 2007. Retrieved February 8, 2010.
- Flamm, Matthew (October 15, 2007). "Lite FM pushed from its perch by CBS FM". Crain's New York Business. Retrieved February 8, 2010.
- "WLTL's Jim Ryan recalls his years in the spot 'Lite'". New York Daily News. May 21, 2008. Retrieved February 9, 2010.
- Ross, Sean (January 3, 2007). "First Listen: New York's Fresh 102.7". Edison Research. Retrieved February 9, 2010.
- "Clear Channel Sells SiriusXM Stake; Stations To Leave Service". RadioInsight. Retrieved March 22, 2016.
- "New York's 'Lite' Shines in Ratings". Insideradio.com. Retrieved 2018-11-28.
- "The Radio Ratings Leaderboard Looks All Too Familiar as WLTW Wins Again". Adweek. Retrieved 2018-11-28.
- "Holiday Music Delivers Record-Setting December Ratings For AC". Insideradio.com. Retrieved 2018-11-28.