Dilwale Dulhania Le Jayenge
|Dilwale Dulhania Le Jayenge|
Poster of Dilwale Dulhania Le Jayenge
|Directed by||Aditya Chopra|
|Produced by||Yash Chopra|
|Written by||Javed Siddiqui
|Screenplay by||Aditya Chopra|
|Story by||Aditya Chopra|
|Starring||Shah Rukh Khan
|Music by||Jatin Lalit|
|Edited by||Keshav Naidu|
|Budget||₹40 million (US$630,000)|
|Box office||₹1.22 billion (US$19 million)
Dilwale Dulhania Le Jayenge (English: The Brave-Hearted Will Take Away the Bride), also known as DDLJ, is a 1995 Indian romantic drama film. It was written and directed by Aditya Chopra, produced by Yash Chopra, and stars Shah Rukh Khan and Kajol Devgan (know mononymously as Kajol). The film tells the story of Raj and Simran, two young non-resident Indians who fall in love during a European vacation. Raj tries to win over Simran's family so the couple can marry, but Simran's father had long ago promised her hand to his friend's son. It was filmed in India, London and Switzerland.
Earning over ₹1.06 billion (US$17 million) in India and ₹160 million (US$2.5 million) overseas, Dilwale Dulhania Le Jayenge became the highest grossing Bollywood film of the year, and one of the biggest hits of all time in India. It won 10 Filmfare Awards, the most for a single film at that time, and won the National Film Award for Best Popular Film Providing Wholesome Entertainment. Its soundtrack was one of the highest sellers of the 1990s; popular songs from it are used at weddings.
The film connected with different segments of society by simultaneously promoting strong family values and the following of one's own heart. Its success led to other film makers creating products targeting the non-resident Indian audience, which was deemed more lucrative for them. It spawned many imitations of its story and style, and homages to specific scenes.
Dilwale Dulhania Le Jayenge was one of only three Hindi films in the film reference book 1001 Movies You Must See Before You Die, along with Mother India (1957) and Deewaar (1975). It was placed twelfth on the British Film Institute's list of top Indian films of all time. It is the longest-running film in the history of Indian cinema; as of early 2015, almost 20 years after its first release, it is still being shown at the Maratha Mandir theatre in Mumbai.
Raj Malhotra (Shah Rukh Khan) and Simran Singh (Kajol) are non-resident Indians (NRIs) living in London. Although both value their Indian origins, they have experienced different parenting styles. Simran was raised by her conservative father, Baldev Singh (Amrish Puri), while Raj's father (Anupam Kher) is very liberal. Simran has always dreamt of meeting a perfect boy who is the one for her. Her mother Lajjo (Farida Jalal) warns her against this, saying dreams are good but one should not blindly believe they come true. One day, Baldev receives a letter from his friend Ajit (Satish Shah) who lives in Punjab. Ajit wants to keep a promise he and Baldev made to each other 20 years ago—to have Simran marry his son Kuljeet (Parmeet Sethi). Simran is disappointed—she does not want to marry someone whom she has never met.
Raj's father agrees to his request to go on a train trip across Europe with his friends. Raj enters Baldev's shop after closing time and feigns a headache to persuade Baldev to sell him beer. Baldev refuses and Raj grabs a case of beer, throws the money on the counter and runs away. Baldev, infuriated, calls Raj a disgrace to India. Meanwhile, Simran's friends invite her to go on the same European train trip before her marriage. Baldev lets her go but tells her not to betray his trust.
On the trip, Raj and Simran meet. Raj constantly flirts with Simran, much to her irritation. The two miss their train to Zurich and are separated from their friends. They start to travel with one another and become friends. Raj falls in love with Simran on the journey; when they part ways in London, Simran realises she is in love with him too. Simran tells her mother about the boy she met; Baldev overhears the conversation and becomes furious with Simram. He says the family will move to India the next day. Meanwhile, Raj tells his father about Simran and that she will soon be getting married. When Raj says he believes Simran loves him too, his father encourages him to go after her.
In India, Baldev is reunited with his relatives and his friend Ajit. Simran and her younger sister Chutki take an instant dislike to Simran's fiancé Kuljeet due to his arrogance. Simran cannot forget Raj and is miserable about having to marry Kuljeet. Her mother tells her to forget Raj because she knows Baldev will never accept their relationship. The next morning, Simran is reunited with Raj in the fields. She begs him run away with her. Raj refuses and says he will only marry Simran with her father's consent. Raj befriends Kuljeet and is quickly accepted by both families. Later, Raj's father arrives in India and also becomes friends with Simran's and Kuljeets's families. Eventually Lajjo and Chutki discover that Raj is the boy Simran fell in love with in Europe. Lajjo also tells Raj and Simran to run away, but he still refuses. Baldev accepts Raj, but insults him and tells him to leave after he discovers a photograph of Raj and Simran together in Europe.
As Raj and his father are waiting at the railway station, Kuljeet and his friends arrive and attack them. Eventually Baldev and Ajit arrive and stop the fight. Raj boards the departing train with his father. Simran then arrives with her mother and sister; she tries to join Raj on the train but Baldev stops her. Simran begs him to let her go, saying she cannot live without Raj. Baldev realises nobody can love his daughter more than Raj does. He lets her go; she runs and catches the train as it departs.
- Shah Rukh Khan as Raj Malhotra
- Kajol as Simran Singh
- Anupam Kher as Dharamvir Malhotra, Raj's father
- Amrish Puri as Chaudhary Baldev Singh, Simran's father
- Farida Jalal as Lajwanti "Lajjo" Singh, Simran's mother
- Pooja Ruparel as Rajeshwari "Chutki" Singh, Simran's sister
- Satish Shah as Ajit Singh, Baldev's friend in India
- Parmeet Sethi as Kuljeet Singh, Ajit's son
- Mandira Bedi as Preeti Singh, Ajit's daughter
- Achala Sachdev as Simran's grandmother
- Himani Shivpuri as Kammo Kaur, Simran's aunt
- Anaita Shroff Adajania as Sheena, Simran's friend
- Karan Johar and Arjun Sablok as Raj's friends
Origin and scripting
Aditya Chopra had assisted his father, the director/producer Yash Chopra, during the making of Chandni (1989), Lamhe (1991) and Darr (1993). During this time, he had written several of his own scripts, including one he assumed would be his first film but eventually became his second, Mohabbatein. For three years, Chopra worked on the story that would become Dilwale Dulhania Le Jayenge before approaching his father to direct it. Yash Chopra did not want to direct it; he persuaded Aditya to direct it himself. As they were discussing ideas for the script, Aditya conceived the notion that Raj would seek permission from Simran's stern father, rather than eloping with her. He became excited about the possibly of directing the film himself. After his mother, the playback singer Pamela Chopra, agreed that the idea was sound, he decided to make this his directorial debut. Aditya Chopra wanted to make a wholesome film that people could watch repeatedly. He wanted to show that unlike the typical plot in which lovers run away when their parents object, if the love is strong enough the parents will eventually understand.
In May 1994, Aditya Chopra read his first script to several members of the Yash Raj Films production team assigned to work with him, including a cinematographer, an art director and a dialogue writer. They were not impressed, but Chopra held fast to his ideas. He was given total editorial control by his father the producer, and made the film according to his own tastes and sensibilities. Chopra struggled with both the dialogue writer Javed Siddiqui and the song lyricist Anand Bakshi to develop words that were "young-sounding". There were personal clashes over writing credits on the final script. Pamela Chopra's friend Honey Irani believed she deserved a writing credit that she did not receive, and Siddiqui believed Aditya Chopra did not deserve partial credit for the dialogue. Neither Irani or Siddiqui worked with Yash Raj Films again. After approving the script, Yash Chopra was consulted about the songs but mostly left the creative process to his son. He did not view major portions of the film until it was nearly complete.
Aditya Chopra originally wanted the film to be about a relationship between an Indian and an American. He wanted Tom Cruise for the role of Raj but was dissuaded by Yash Chopra, who did not want to use a foreign star. They decided their characters would be non-resident Indians (NRIs). Aditya Chopra asked Saif Ali Khan to play the lead role because he was having problems persuading Shah Rukh Khan to do it. Saif declined for unknown reasons, causing Aditya Chopra to continue pursuing Shah Rukh Khan. Shah Rukh was not interested initially because of the romantic nature of the role, having had success playing villainous roles. Aditya Chopra and Shah Rukh Khan had four meetings over several weeks. Aditya Chopra persuaded Shah Rukh Khan by telling him he could never be a superstar unless he became "every woman's dream man, and every mother's dream son". Since then, Shah Rukh Khan has expressed his gratitude to Aditya Chopra for making him a star with this film.
Kajol was the first choice to play Simran, to which she quickly agreed. She and Shah Rukh Khan had previously worked together in Baazigar (1993) and Karan Arjun (1995). Kajol said her character was very difficult for her to relate to, whereas Shah Rukh Khan said Raj's personality was very similar to his own. Although Chopra was assigned Sameer Sharma as the assistant director, he asked for two additional assistants, his brother Uday Chopra and his friend Karan Johar. Johar also played a small role in the film as Raj's friend. Sharmishta Roy was the film's art director and Manish Malhotra was its costume designer. While Malhotra had many new ideas, Aditya Chopra wanted to keep the clothing style simple; he did not want it to distract from the story.
Dilwale Dulhania Le Jayenge was filmed in several 5, 10 and 20-day schedules between September 1994 and August 1995. The first sequence filmed was for the song "Ho Gaya Hai Tujhko" with Kajol in Switzerland. The European journey scenes and songs were mainly filmed in Saanen, Montbovon and Gstaad, Switzerland. Most of the other scenes were shot in England, at locations including Trafalgar Square, King's Cross railway station and Angel tube station, and in India.
Saroj Khan was the choreographer throughout most of the production, but after several disputes between her and Aditya Chopra, she was replaced by Farah Khan near the end of the shoot. After the film's eventual success, Saroj Khan apologised to Aditya Chopra for underestimating him, but she never worked with him again. Farah Khan choreographed the song "Ruk Ja O Dil Deewane", during which Aditya Chopra did not tell Kajol that Shah Rukh Khan was going to drop her, as he wanted to capture her genuine reaction. The film's title was suggested by actress Kirron Kher; it came from the song "Le Jayenge Le Jayenge" from the film Chor Machaye Shor (1974). Raj sings small parts of this song during the story and it recurs at the end. Dilwale Dulhania Le Jayenge is believed to be the only film with a "Title suggested by" credit.
Towards the end of the shooting schedule, Shah Rukh Khan had to split his time between this film and Trimurti (1995), spending half a day on each film. In early August 1995, when filming on Dilwale Dulhania Le Jayenge was not yet finished, a release date in October around the time of the Diwali festival was decided upon. Composers Jatin and Lalit Pandit were given only 10 days to complete the background score, and the first copies were printed on 30 September. After filming was complete, Aditya Chopra decided to make a Hollywood-style documentary of the film-making process, which had not been done before in India. Karan Johar and Uday Chopra were put in charge because they had already been recording some of the process. On 18 October, two days before the film's release, the 30-minute special Dilwale Dulhania Le Jayenge, The Making was broadcast by Doordarshan.
Dilwale Dulhania Le Jayenge repeats the usual conservative agenda of family, courtship and marriage, but it proposes that Indian family values are portable assets that can be upheld regardless of country of residence. To prove this, Raj, an NRI who was brought up in London, is portrayed as the story's "good guy", whereas Kuljeet, raised in India, is portrayed as the villain. This is a reversal of the roles in typical Indian films, which usually portray Indians as being morally superior to Westerners. Here, NRIs are validated as potential model Indians citizens, even while living abroad.
The story aims to capture the struggle between traditional family values and the modern value of individualism. Although Raj and Simran want to be together regardless of her father's plans for her, Raj tries to win over the father rather than simply eloping. In this and other Indian stories, family values are ultimately considered more important than the romantic plot. Moral values and rules of conduct take precedence over individual desires. The film implies that "Indianness" can be defined by the importance of family life; whether at home or abroad, it is the Indian family system that is recognised as the social institution that most defines Indian identity.
In Dilwale Dulhania Le Jayenge, the purity/sanctity of women is being related to the purity/sanctity of the nation. In the scene after Raj and Simran spend the night together, and Simran is concerned that something happened, Raj tells her: "You think I am beyond values, but I am a Hindustani, and I know what a Hindustani girl’s izzat (honour) is worth. Trust me, nothing happened last night." This speaks to the Indian diaspora and their need to try and sustain their value system, and the man's responsibility to protect the Indian woman's sexual purity. According to The Routledge Encyclopedia of Films, the film has a running theme of unfulfilled desires, which is exemplified by Raj's father telling him to enjoy life because his own was a struggle, and Simran's mother telling her to run away with Raj because she was unable to live her own dreams.
Scott Jordan Harris, writing for RogerEbert.com, says the film's popularity lies in its ability to effectively convey two opposing themes appealing to different portions of society. He said, "It argues that we should follow our hearts and chase happiness wherever it leads, regardless of the obstacles in our paths, while simultaneously suggesting we should respect the ways of our elders, particularly our parents, and do nothing that challenges their will". Rachel Dwyer said the film was important for presenting marriage as an understanding between parents and children. While fighting the old tradition of the arranged marriage, it still encouraged the importance of seeking parental consent, even for a love marriage.
|Dilwale Dulhania Le Jayenge|
|Soundtrack album by Jatin Lalit|
|Released||25 July 1995|
|Genre||Feature Film Soundtrack|
The Dilwale Dulhania Le Jayenge soundtrack features seven songs that were composed by Jatin Lalit. Anand Bakshi wrote the lyrics and Lata Mangeshkar, Asha Bhosle, Kumar Sanu, Abhijeet Bhattacharya, and Udit Narayan performed the vocals. Jatin Lalit were considered for the job when singer Asha Bhosle contacted Yash Chopra after meeting the duo. It was their first collaboration with Yash Raj Films. They secured the job after singing "Mehndi Laga Ke Rakhna" for Yash Chopra. In return, they ensured she sang one song, "Zara Sa Jhoom Loon Main". Pamela Chopra helped them select tunes and instruments to give some of the songs a Punjabi flavour. Bhasker Gupta, writing for AllMusic, said the soundtrack was the best of Jatin Lalit's career, and that it "marked the beginning of the fifth wave in Indian cinema ...". Avinash Ramchandani of Planet Bollywood gave the soundtrack his maximum rating of 4 stars, saying Jatin Lalit's first soundtrack for Yash Raj Films fit very well with previous films from the company, and called it one of the duo's best efforts.
The soundtrack became the best-selling Bollywood soundtrack of the year, with 9-12 million units sold according to HMV, although it is estimated the same number or more copies were pirated. More than 1 million of those sales occurred prior to the film's release. Planet Bollywood listed the album at number 6 on its list of 100 Greatest Bollywood Soundtracks, and in 2005 was judged the top Hindi soundtrack of all time by voters on the BBC Asian Network website. Anand Bakshi won his third Filmfare Best Lyricist award after 14 years, having two nominations for this film. The wedding song "Mehndi Laga Ke Rakhna" from the film became an all-time hit; it is played at weddings across the South Asian diaspora.
|1.||"Ghar Aaja Pardesi"||Manpreet Kaur, Pamela Chopra||7:29|
|2.||"Ho Gaya Hai Tujhko"||Lata Mangeshkar, Udit Narayan||5:49|
|3.||"Mehndi Laga Ke Rakhna"||Lata Mangeshkar, Udit Narayan||4:50|
|4.||"Mere Khwabon Mein"||Lata Mangeshkar||4:30|
|5.||"Tujhe Dekha To"||Lata Mangeshkar, Kumar Sanu||6:41|
|6.||"Ruk Ja O Dil Deewane"||Udit Narayan||5:14|
|7.||"Zara Sa Jhoom Loon Main"||Asha Bhosle, Abhijeet Bhattacharya||5:51|
Dilwale Dulhania Le Jayenge opened to sold-out shows and favourable reviews worldwide. Every show in every theatre in Mumbai—save one—was completely full for the first week. The film was popular among both resident Indians and NRIs. At San Francisco's 720-seat Naz theatre, 1,000 people arrived for the first showing, and the theatre staff were forced to run another show late that night. In the UK, the film ran for over a year.
The film earned more than ₹1.06 billion (US$17 million) in India and ₹160 million (US$2.5 million) overseas; it became the biggest Bollywood hit of the year, and the second highest-grossing film of the 1990s behind Hum Aapke Hain Koun..!. It was the second Bollywood film to gross over ₹1 billion (US$16 million) worldwide, and one of the biggest Bollywood hits of all time. Adjusted for inflation, Dilwale Dulhania Le Jayenge is believed to be among the five highest-grossing Hindi films; its adjusted gross is approximately ₹2.93 billion (US$47 million). As of 2009, the film had generated over ₹60 million (US$950,000) in revenues for the Maratha Mandir theatre, where it had been running since its initial release. In later years, the theatre ran one matinee show per day at lower-than-normal ticket prices, which averaged over 50% occupancy.
An initial review of Dilwale Dulhania Le Jayenge by weekly magazine Screen said of Aditya Chopra, "A young master arrives". Tom Vick, reviewing the film for Allmovie, said, "An immensely likeable movie, Dilwale Dulhania Le Jayenge performs the rarely achieved feat of stretching a predictable plot over three hours and making every minute enjoyable." When the film toured the U.S. in 2004 as part of the Cinema India showcase, "The Changing Face of Indian Cinema", Charles Taylor reviewed the film for Salon and said, "It's a flawed, contradictory movie—aggressive and tender, stiff and graceful, clichéd and fresh, sophisticated and naive, traditional and modern. It's also, I think, a classic." Avinash Ramchandani of Planet Bollywood gave the film a 9/10 rating and said, "Comedy and story, this movie has both, following in the Yash Raj lineage of delivering memorable films". He also said, "Aditya Chopra has balanced his film well and delivered a memorable film that will probably be watched for years to come".
Writing for NDTV, Anupama Chopra said, "Perhaps the innocence of Raj and Simran’s romance in which they can spend the night together without sex because Raj, the bratish NRI understands the importance of an Indian woman’s honor. Perhaps it’s the way in which the film artfully reaffirms the patriarchal status quo and works for all constituencies—the NRI and the local viewer. Or perhaps it’s the magic of Shah Rukh Khan and Kajol who created a template for modern love, which was hip and cool but resolutely Indian." She also called the film a milestone that shaped Hindi cinema through the 1990s, and one of her personal favourites. In 2004, Meor Shariman of The Malay Mail called the film a "must watch" for Bollywood fans, and also for those seeking an introduction to Bollywood.
Raja Sen gave a reflective review for Rediff.com in 2005, calling the film one of the best Hindi films made in the previous 20 years. He said "Shah Rukh Khan gives a fabulous performance, redefining the Lover for the 1990s with great panache", and called Kajol a "real-as-life actress bringing warmth and credulity" to her role. Sen called the film well balanced and said only the fight scene and some mother-daughter dialogue can wear after multiple viewings. Omer M. Mozaffar, writing for Roger Ebert's website in 2012, likened the film to a Disney Princess story, saying, "the young princess feeling trapped by the traditional patriarchy, seeking freedom through discovering the world, but finally finding it through silent, but inappropriate love. The Little Mermaid. Beauty (of the Beast). Jasmine (friends with Aladdin). Pocahontas. Aurora (Sleeping Beauty). And here, Simran." Scott Jordan Harris, also writing for Roger Ebert in 2014, called it "one of the world’s favorite films", and said it plays as a masterful soap opera, with one of the best screen couples ever seen.
Dilwale Dulhania Le Jayenge was ranked among The Times of India's list of the "25 Must See Bollywood Films". It was one of three Hindi films in the film reference book 1001 Movies You Must See Before You Die, the others being Mother India (1957) and Deewaar (1975). It was placed twelfth on the British Film Institute's list of top Indian films of all time. It is one of the films on Box Office India's list of "Biggest Blockbusters Ever in Hindi Cinema".
The film won 10 Filmfare awards, setting the record at the time for the most awards. It was also the second film to win the four major awards (Best Film, Director, Actor and Actress), after Guide in 1966.
|National Film Awards||National Film Award for Best Popular Film Providing Wholesome Entertainment||Yash Chopra||Won|
|Filmfare Awards||Best Film||Yash Chopra||Won|
|Best Director||Aditya Chopra|
|Best Actor||Shah Rukh Khan|
|Best Supporting Actress||Farida Jalal|
|Best Performance in a Comic Role||Anupam Kher|
|Best Lyricist||Anand Bakshi ("Tujhe Dekha To")|
|Best Screenplay||Aditya Chopra|
|Best Dialogue||Aditya Chopra, Javed Siddiqui|
|Best Male Playback Singer||Udit Narayan ("Mehndi Laga Ke Rakhna")|
|Best Supporting Actor||Amrish Puri||Nominated|
|Best Music Director||Jatin Lalit|
|Best Male Playback Singer||Kumar Sanu ("Tujhe Dekha To")|
|Best Lyricist||Anand Bakshi ("Ho Gaya Hai Tujhko To Pyar Sajna")|
|Screen Awards||Best Film||Yash Chopra||Won|
|Best Director||Aditya Chopra|
|Best Actor||Shah Rukh Khan|
Historic box office run
In 2001, Dilwale Dulhania Le Jayenge overtook Sholay (1975), which had run for over five years at the Minerva theatre, as the longest-running film in Indian cinema history. It has been showing at the Maratha Mandir theatre, which was famous for having shown Mughal-e-Azam (1960) for three years, since its original release in 1995. People return not just to see the film, but to be a part of an experience. There are often people in the audience who have seen the film 50 or more times, but still clap, cheer, mouth the dialogues and sing along with the songs, raising comparisons with The Rocky Horror Picture Show (1975), the longest running film in America.
In early 2011, a theatre strike threatened the film's uninterrupted run. Producer Yash Chopra contacted theatre owners to try and ensure the film would continue. He hoped the film would continue to run for at least 1,000 weeks, which it achieved in December 2014. To commemorate the event, cast members including Shah Rukh Khan, Kajol, Anupam Kher, Farida Jalal, Mandira Bedi and Pooja Ruparel appeared on the television show Comedy Nights with Kapil. Shah Rukh Khan, Kajol and director Aditya Chopra also attended a live chat with fans and a black tie event at the theatre on 12 December. The same day, they launched a coffee table book written by Aditya Chopra about the making of the film. Also in December, Yash Raj Films announced the availability of a collection of commemorative, licensed merchandise from various suppliers to mark the event. The Maratha Mandir's management ended the film's run after 1,009 weeks on 19 February 2015 due to low attendance. The last show was attended by 210 people. However, after an outpouring of support from fans, they decided to reinstate the film.
Dilwale Dulhania Le Jayenge spawned many imitators of its story and style, especially throughout the 1990s. According to the Encyclopaedia of Hindi Cinema, it and a handful of other films, and young directors started a trend for "designer" films. According to Chatterjee et al, they were "a carefully packaged and branded product in which every little visual and physical detail ... is of utmost importance".
Yash Raj Films was previously known for using locations outside India for item numbers in its films. Dilwale Dulhania Le Jayenge started the trend for films designed to appeal to the Indian diaspora, which have foreign locations as integral parts of the story. The characters are themselves diaspora and tend to be able to move with ease between India and the West. Some later films that followed this trend include Pardes (1997), Kabhi Khushi Kabhie Gham... (2001), Kal Ho Naa Ho (2003), Salaam Namaste (2005) and Kabhi Alvida Naa Kehna (2006); the diaspora market is seen as a safer financial investment than the desi market. The film became the first Hindi film blockbuster to feature NRIs as main characters. It helped to establish the diaspora market as a vital source of revenue for the industry.
Several later films have paid homage to Dilwale Dulhania Le Jayenge. The Karan Johar-produced Humpty Sharma Ki Dulhania (2014) was directly inspired by it. The films Jab We Met (2007), Bodyguard (2011), Chalo Dilli (2011), Yeh Jawaani Hai Deewani (2013) and Chennai Express (2013) include scenes similar to the climactic train sequence, wherein a woman is running to catch a moving train and is helped aboard by a man with his outstretched arm. The British film Slumdog Millionaire (2008) contained a similar train scene, and the dance scene was partially shot at the same railway station as the final scene of Dilwale Dulhania Le Jayenge.
Audiences appreciated the screen chemistry between Shah Rukh Khan and Kajol, who later worked together in several successful films including Kuch Kuch Hota Hai (1998), Kabhi Khushi Kabhie Gham... (2001), and My Name Is Khan (2010), and are often referred to as Indian cinema's most loved on-screen couple. Shah Rukh Khan credits this film with making him a star, and says it "changed the entire scene for romantic movies of the 90s". During an interview in 2002, he said "Whatever I'll stand for as an actor, in the whole of my career, whenever it ends, it will start with and end at Dilwale". In Bollywood's Top 20: Superstars of Indian Cinema, Bhaichand Patel said Dilwale Dulhania Le Jayenge "reinvented Bollywood romances so decisively that we can neatly divide them into two eras—before DDLJ and after DDLJ". The actress Farida Jalal said the film gave her career a boost, saying she got many offers and "could quote any price".
The British Film Institute (BFI) commissioned a book about Dilwale Dulhania Le Jayenge. It was the first Hindi film chosen for a series of studies on international films, called "BFI Modern Classics". The author was Anupama Chopra and the book was released in 2002. It was re-issued in paperback by Harper-Collins as Dilwale Dulhania Le Jayenge: The Making of a Blockbuster in 2004. After an unexpectedly long delay, the film was released on DVD by Yash Raj Films in 2002. The release included The Making and 300 Weeks Celebration documentaries, Success Story (highlights from the film's premiere), clips from the 41st Filmfare Awards ceremony and other interviews.
In 2006, members of the film crew were honoured at a dinner event to celebrate the film's 500th week since release. It was hosted by the Consulate General of Switzerland in Mumbai and by Switzerland Tourism. In 2010, Yash Raj Films signed an agreement with Indian and Swiss tour companies to provide a tour package called "YRF Enchanted Journey", to allow visitors to Switzerland to view filming locations used for famous Yash Raj films including Dilwale Dulhania Le Jayenge. In 2014, Yash Raj Films released Aditya Chopra Relives... Dilwale Dulhania Le Jayenge (As Told to Nasreen Munni Kabir), an attractive but expensive book about the making of the film. In response to Indian prime minister Narendra Modi quoting the line "May the force be with you" from the American film franchise Star Wars during a visit to the U.S., President Barack Obama decided to quote a line from a Hindi film during his visit to India in January 2015. He chose a line from this film, "Senorita..bade bade desho mein".
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Dilwale Dulhaniya Le Jayenge, known the worldover by the amiable acronym DDLJ
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