WCRZ

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WCRZ
WCRZ-FM.jpg
City of license Flint, Michigan
Broadcast area [1]
Branding Cars 108
Slogan '80s, '90s and Now
Frequency 107.9 MHz
First air date November 4, 1961
Format Adult Contemporary
ERP 50,000 watts
HAAT 101 meters
Class B
Facility ID 20446
Transmitter coordinates 42°58′49″N 83°34′40″W / 42.98028°N 83.57778°W / 42.98028; -83.57778
Callsign meaning CaRZ 108
Former callsigns WGMZ (?-6/4/84)
Owner Townsquare Media
Sister stations WFNT, WLCO, WQUS, WRCL, WWBN
Webcast Listen Live
Website wcrz.com

WCRZ (107.9 FM, "Cars 108") is a radio station in Flint, Michigan, broadcasting an adult contemporary format. WCRZ is the top-rated heritage station in the market.

History[edit]

From its sign-on in 1961 until changing its call letters to WCRZ in 1984, the station was WGMZ with a long-running and successful MOR/easy listening format. Those calls were assumed by an easy-listening station in Tuscola, Michigan three years later, and that station is known today as WWBN, and has been a sister station to WCRZ since the mid-1990s.

Cars 108's airstaff includes Pat & AJ, who came on board in August of 2014, Jeremy Fenech (formerly known as Dave Edwards and Justin Roberts on WCRZ, and "Just Bob" on WWCK), and George McIntyre, who has been a staple of Workday 108 since 1991.

Since the mid-1990s WCRZ has been the number one radio station in Flint, off and on, and was the first station in the market to broadcast in high definition. Since then, sister stations WWBN and WRCL have also added HD broadcasting, as has competing station WDZZ.

In the Spring of 1995, WCRZ went off the air for some time due to a vandalizing of their transmitting antenna. During this time, the frequency of 107.9 was dead for roughly a week. However, sister station 101.7 (now 101.5) WWBN allowed WCRZ to share signals until repairs were made on the antenna.

WCRZ is the Flint outlet for Delilah's syndicated love-songs show. Prior to this, that shift was manned by the locally-based radio veteran Carey Conley, whose delivery and style was frequently compared to bass singer Barry White, and before that, by Jeff Wade, whose delivery and persona rivaled that of Alan Almond, longtime nighttime air personality at WNIC in Detroit. Cars 108 also features John Tesh during overnight hours.

Unlike many AC stations, WCRZ does not switch to a wall-to-wall Christmas music format each December, choosing instead to blend Christmas songs in with its regular playlist.

WCRZ's jingle melody was adapted from KVIL in Dallas, Texas. For much of the 1990s, JAM Creative Productions produced WCRZ's jingles; it was TM Century that chose to sing the station's nickname, "Cars 108" to the melody of KVIL. For over a decade, however, WCRZ's jingles have been by TM Studios.

CORRECTION: The KVIL jingles were originally produced from the TM Century package "KVIL 90" in 1991. Following that, the "Memphis' Best Music" package from Thompson Creative was used. Jam Jingles were not used until the mid/late 90s, and the package was Q95-Detroit's "Q Cuts" and "Quick Qs." Cars 108 returned to the KVIL packages from TM Century around the turn of the century. In 2008, Cars 108 had a custom jingle package produced by the world-famous jingle expert, Johnny Hooper. The RadioScape Package, simply called "Cars 108," was originally produced in 2008, with 5 new cuts added in 2010. The current jingle package is another adaptation of a KVIL jingle package, this one produced by Reel World Productions.

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