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{{Infobox musical artist
MC Hammer is also known as Paul Revere
| name = MC Hammer
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| Img = MC Hammer (cropped).jpg
This article is about the 18th-century American activist and artisan. For other uses, see Paul Revere (disambiguation).
| Img_capt = Hammer at [[TechCrunch]] in July 2008.
Paul Revere
| Img_size =
| Landscape =
| Background = solo_singer
| Birth_name = Stanley Kirk Burrell
| Alias = MC Hammer, Hammer, Hammertime, King Hammer
| Born = {{birth date and age|mf=yes|1962|3|30}}
| Origin = [[Oakland, California]], [[United States|U.S.]]
| Genre =[[Hip hop music|Hip hop]], [[rapping|Rap]], [[gospel music|Gospel]], [[Dance music|Dance]]
| Occupation =[[Rapping|rapper]], [[preacher]], [[Dot-com company|Internet business]], [[entrepreneur]], [[actor]], [[performer]]/[[entertainer]]/[[dancer]]
| Years_active = 1986–present
| Label = [[Capitol Records]]<br />[[Death Row Records]]<br />[[Giant Records (Warner Bros. subsidiary label)|Giant Records]]<br />[[EMI]]<br />World Hit<br />Oaktown Records<br />Bust It Records<br />Full Blast Playhouse
| Associated_acts = [[Jon Gibson (Christian musician)|Jon Gibson]], [[Vanilla Ice]], The Stooge Playaz, DASIT, [[Suge Knight]], [[Tha Dogg Pound]], [[Teddy Riley (producer)|Teddy Riley]], [[Oaktown's 3.5.7]], Teabag, Common Unity, One Cause One Effect, [[Special Generation]], J.D. Greer, [[Mikalah Gordon|Analise]], [[B Angie B]], The Hines Brothers, Geeman, [[Scott Storch]], Pleasure Ellis, G-Bomb, [[Felton Pilate]], [[West Coast Rap All-Stars]], VMF, [[Tupac Shakur]], Wee Wee, and [[Keyshia Cole]]
| URL = [http://mchammer.blogspot.com/ mchammer.blogspot.com]<br />[http://mchammer.com/ mchammer.com]
}}


'''Stanley Kirk Burrell''' (born March 30, 1962 in [[Oakland, California|Oakland]], [[California]]), better known by his [[stage name]] '''MC Hammer''' (or simply '''Hammer'''), is an American [[rapper]], [[entertainer]], business [[entrepreneur]] and [[dancer]] most popular during the late 1980s until the mid-1990s. Remembered for a rapid rise to fame before losing the majority of his [[wealth|fortune]], he is also known for his [[hit record]]s, including "[[U Can't Touch This]]", [[Flamboyant (disambiguation)|flamboyant]] [[Dancer#Dance_studies_and_techniques|dance techniques]] and [[trademark]] [[Harem pants|Hammer pants]]. Hammer's [[superstar]]-status made him a [[celebrity|household name]] and [[pop icon]].<ref>[http://www.eyeonannapolis.net/2009/09/08/mc-hammer-at-six-flags/]</ref><ref>[http://mmajunkie.com/news/20689/mmajunkie-com-radio-mc-hammer-sean-sherk-dave-pee-wee-herman.mma]</ref><ref>[http://www.salesforcetimes.com/salesforce-mc-hammer-you-can%E2%80%99t-touch-this/]</ref><ref>[http://www.aetv.com/hammertime/meet-family/index.jsp]</ref><ref>[http://www.harrahslaketahoe.com/EventsDetail.do?detailName=m-c-hammer-detail&locationCode=TAH]</ref><ref>[http://new.music.yahoo.com/blogs/hiphopmediatraining/116646/mc-hammer-named-after-baseball-legend/]</ref>
Portrait of MC Hammer/Paul Revere by John Singleton Copley, c. 1768–70
Born December 1734
Boston (North End)
Died May 10, 1818(1818-05-10) (aged 83)
Boston, Massachusetts
Occupation silversmith, patriot
Spouse Sarah Orne,
then Rachel Walker


Burrell became a [[preacher]] during the late 1990s, was a [[television show host]] and [[Dance Fever (2003 TV series)|dance judge]], is a [[record label]] [[CEO]], and as of 2008 works as a co-creator of a dance [[website]] called [[Hip-hop dance#Impact|DanceJam]], while still performing occasionally at concerts and other [[social media]], [[Christian ministry|ministry]] and [[outreach]] functions. In addition, he was [[executive producer]] of his own [[reality show]] called ''[[Hammertime]]'' which aired on the [[A&E Network]] during the summer of 2009.<ref name="AE_Hammertime">{{cite web|url = http://www.aetv.com/hammertime/|publisher = A&E Network|title = Hammertime|format=official website}}</ref><ref>{{imdb title|1442548|Hammertime}}</ref>
Paul Revere (bapt. January 1, 1735 [O.S. December 21, 1734] – May 10, 1818)[1] was an American silversmith and a patriot in the American Revolution.


MC Hammer is considered a "forefather" and [[innovator]]<ref name="Ebony">{{cite news|url = http://findarticles.com/p/articles/mi_m1077/is_n2_v46/ai_9177118/|title = 'It's Hammer time!' M.C. Hammer: upbeat performer with high-voltage stage show broadens rap's appeal|publisher=Ebony|date=December 1990}}</ref> of [[pop rap]], and is the first [[hip hop]] artist to achieve [[Music recording sales certification|diamond status]] for an album.<ref name="allmusic">{{cite web|url = http://www.allmusic.com/cg/amg.dll?p=amg&sql=10:6etqoawabijb|publisher = allmusic|title = Please Hammer, Don't Hurt 'Em: Overview}}</ref><ref name="prnewswire">{{cite web|url=http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=105&STORY=/www/story/08-06-2001/0001548803 |title=Hammertime Holdings Retains OTC Financial Network To Direct Investor Relations Campaign |publisher=Prnewswire.com |date= |accessdate=2010-03-31}}</ref><ref name="time" /><ref name="newyorker">{{cite web|last=Cassidy |first=John |url=http://www.newyorker.com/archive/1996/08/26/1996_08_26_062_TNY_CARDS_000376033 |title=The Talk of the Town: Under the Hammer |publisher=The New Yorker |date=2009-01-07 |accessdate=2010-03-31}}</ref> Hammer was later considered a [[selling out|sell-out]] rapper due in part to over-exposure and as a result of him having a grittier image as the landscape of rap changed.<ref>{{cite web|url = http://www.rollingstone.com/artists/mchammer|title = MC Hammer|publisher = Rolling Stone}}</ref><ref name="daveyd1" /><ref>{{cite web|url = http://iplanethiphop.ning.com/forum/topics/2042258:Topic:7108|title = Looking back, Is MC Hammer a Pioneer or a Sellout?|publisher = iplanethiphop.ning.com}}</ref> Nonetheless, [[BET]] ranked Hammer as the #7 "Best Dancer Of All Time".<ref name="BETmediaroom">{{cite web|title = The Legendary James Brown Rightfully Peaks List of BET's TOP 25 DANCERS of All Time|url = http://bet.mediaroom.com/index.php?s=43&item=471|publisher = BET}}</ref> ''[[Vibe (magazine)|Vibe]]''{{'}}s "The Best Rapper Ever Tournament" declared Hammer the 17th favorite of all-time during the first round.<ref>{{cite web|url = http://www.vibe.com/news/online_exclusives/2009/05/the_best_rapper_ever_recapping_round_one/|publisher = vibe.com|title = The Best Rapper Ever: Recapping Round One}}</ref>
He was celebrated after his death for his role as a messenger in the battles of Lexington and Concord, and Revere's name and his "midnight ride" are well-known in the United States as a patriotic symbol. In his lifetime, Revere was a prosperous and prominent Boston silversmith, who helped organize an intelligence and alarm system to keep watch on the British military.


Throughout his career, Hammer has [[Talent manager|managed]] his own [[Recording industry|recording business]] called Oaktown Records. As a result, he has created and produced his own acts including [[Oaktown's 3.5.7]], Common Unity, [[Special Generation]], [[Mikalah Gordon|Analise]], One Cause One Effect, Teabag, Geeman, Pleasure Ellis, [[B Angie B]], Stooge Playaz and Wee Wee, among others. Apart of other record labels, he has associated/collaborated/recorded with VMF, [[Tupac Shakur]], [[Teddy Riley (producer)|Teddy Riley]], [[Felton Pilate]], [[Tha Dogg Pound]] and [[Jon Gibson (Christian musician)|Jon Gibson]], as well as others. In 1992, [[Doug E. Fresh]] was signed to MC Hammer's Bust It Records label.
Revere later served as an officer in the Penobscot Expedition, one of the most disastrous campaigns of the American Revolutionary War, a role for which he was later exonerated. After the war, he was early to recognize the potential for large-scale manufacturing of metal.


== Personal and early life ==
Contents [hide]
Hammer currently resides in [[Tracy, California]], with his wife (Stephanie) of over 24 years (whom he met at a church [[Revival meeting|revival]] meeting) and their five children: three boys (Bobby, Jeremiah, Sammy) and two girls (Sarah, A'keiba), and his nephew (Jamaris) .<ref>{{cite web|url = http://www.aetv.com/hammertime/meet-family/index.jsp|publisher = A&E Network|title = Hammertime: Meet the Family|format=official website}}</ref><ref>{{cite news|url = http://latimesblogs.latimes.com/showtracker/2009/02/ae-bails-out-mc.html|publisher = latimesblogs.latimes.com|title = A&E bails out MC Hammer, orders 'Hammertime' | date=2009-02-18 | accessdate=2010-05-12}}</ref><ref>{{cite web|url = http://hiphophoney.com/blog/hammers-reality-show/|publisher = hiphophoney.com|title = Hammers Reality Show}}</ref>
1 Early years
2 The Midnight Ride of Paul Revere
2.1 Myths and legends of the Midnight Ride
3 War years
4 Later years
5 Places and institutions named for Paul Revere
6 See also
7 Notes
8 References
9 External links
Early years
Paul Revere worked at times as a dentist—his tools shown here—before his later fame.Revere was likely born in very late December, 1734, in Boston's North End, the son of a French Huguenot father and a Boston mother. Revere had eleven siblings with whom he appears to have been not particularly close. He was the third oldest child and the eldest surviving son. Revere's father, born Apollos Rivoire, came to Boston at the age of 13 and was apprenticed to a silversmith. By the time he married Deborah Hichborn, a member of a long-standing Boston family that owned a small shipping wharf, Rivoire had anglicized his name to Paul Revere. Apollos (now Paul) passed his silver trade to his son Paul. Upon Apollos' death in 1754, Paul was too young by law to officially be the master of the family silver shop; Deborah probably assumed control of the business, while Paul and one of his younger brothers did the silver work. Revere fought briefly in the Seven Years War (French and Indian War), serving as a second lieutenant in an artillery regiment that attempted to take the French fort at Crown Point, in present day New York. Upon leaving the army, Revere returned to Boston and assumed control of the silver shop in his own name. One of the skills that distinguished him from other silversmiths was that he was not only an expert smith but also a skilled engraver and one of the few craftsmen who could complete a piece of silver, even to the engraved decoration. The daybooks of his shop that survived to our days document that among more than 5,000 products crafted by the shop there were many small and affordable items such as buckles, buttons, rings and beads. He was also a prominent Freemason.[2]


Stanley Burrell was born in [[Oakland, California]], son of a [[nightclub|club]] manager and a [[police department]] assistant. He grew up [[poor]] with his mother, a [[secretary]], and eight siblings in a small apartment in [[East Oakland, Oakland, California|East Oakland]]. The future rapper recalled that six children were crammed into a three-bedroom [[housing project]] apartment. The young Burrell sold stray [[baseballs]] and danced with a [[beatboxing|beatbox]] at the [[Oakland-Alameda County Coliseum|Oakland Coliseum]] parking lot to earn money for games sometimes. [[Oakland Athletics|Oakland A's]] team owner [[Charlie Finley|Charles O. Finley]] saw the 11-year-old doing [[split (gymnastics)|splits]] and hired him as a [[clubhouse]] assistant and [[batboy]] as a result of his energy and flair.<ref name="Ebony" /><ref name="answers1">{{cite web|url=http://www.answers.com/topic/mc-hammer-1 |title=MC Hammer: Biography from |publisher=Answers.com |date= |accessdate=2010-10-22}}</ref>
Revere's silver work quickly gained attention in Boston; at the same time, he was befriending numerous political agitators, including most closely Dr. Joseph Warren. On August 4, 1757, Paul Revere married Sarah Orne, who bore eight children, six of whom survived. During the 1760s, Revere produced a number of political engravings and advertised as a dentist, and became increasingly involved in the actions of the Sons of Liberty. In 1770, he purchased the house in North Square which is now open to the public. One of his most famous engravings was done in the wake of the Boston Massacre in March of 1770. It is not known whether Revere was present during the Massacre, though his detailed map of the bodies, meant to be used in the trial of the British soldiers held responsible, suggests that he had first-hand knowledge.[3] Sarah died in 1773, and on October 10 of that year Revere married Rachel Walker, with whom he would have five more surviving children.


Burrell served as a "batboy" with the team from 1973 to 1980. In 2010, Hammer discussed his [[Lifelong learning|life-long]] involvement with [[Professional sports|sports]] [[Sportsperson|athletes]] on ''[[ESPN First Take|ESPN's First Take]]'' as well as explained that his brother was actually the batboy while his job was to take calls and do "[[Sports commentary|play-by-plays]]" for the A's [[Absentee business owner|absentee owner]] during every summer game.[http://espn.go.com/video/clip?id=5512532] The [[Eccentricity (behavior)|colorful]] Finley, who lived in [[Chicago]],<ref name="Ebony" /> used the child as his "eyes and ears."<ref name="rebels">{{cite video|title = Rebels of Oakland: The A's, the [[Oakland Raiders|Raiders]], the '70s.|publisher = [[HBO]]|date = December 10, 2003}}</ref> [[Reggie Jackson]], in describing Burrell's role for Finley, took credit for his nickname:
"The Bloody Massacre Perpetrated in King Street Boston on March 5th, 1770" by Paul Walker (1735–1818), engraving by Paul Revere, hand-colored, 1770.After the Boston Tea Party in 1773, at which Revere was also possibly present, Revere began work as a messenger for the Boston Committee of Public Safety, often riding messages to New York and Philadelphia about the political unrest in the city. In 1774, Britain closed the port of Boston and began to quarter soldiers in great numbers all around Boston. Around this time Revere contributed engravings to the patriot monthly Royal American Magazine.[4] Also at this time, his silver business was much less lucrative, and was largely in the hands of his son, Paul Revere, Jr. As 1775 began, revolution was in the air and Revere was more involved with the Sons of Liberty than ever.


{{quote|Hell, our chief executive, the guy that ran our team, uh, that communicated [with] Charlie Finley, the top man there, was a 13-year old kid. I nicknamed him "Hammer," because he looked like [[Hank Aaron]].<ref name="rebels"/>}}
The Midnight Ride of Paul Revere
The role for which he is most remembered today was as a night-time messenger on horseback just before the battles of Lexington and Concord. His famous "Midnight Ride" occurred on the night of April 18/April 19, 1775, when he and William Dawes were instructed by Dr. Joseph Warren to ride from Boston to Lexington to warn John Hancock and Samuel Adams of the movements of the British Army, which was beginning a march from Boston to Lexington, ostensibly to arrest Hancock and Adams and seize the weapons stores in Concord.


[[Milwaukee Brewers]] [[second baseman]] [[Pedro García (baseball)|Pedro Garcia]] may also have given Burrell the nickname "Little Hammer" due to his resemblance to Aaron.<ref name="Ebony" /> Ron Bergman, at the time an ''[[The Oakland Tribune|Oakland Tribune]]'' writer who covered the A's, recalled that:
The British army (the King's "regulars") had been stationed in Boston since the ports were closed in the wake of the Boston Tea Party, and was under constant surveillance by Revere and other patriots as word began to spread that they were planning a move. On the night of April 18, 1775, the army began its move across the Charles River toward Lexington, and the Sons of Liberty immediately went into action. At about 11 pm, Revere was sent by Dr. Warren across the Charles River to Charlestown, on the opposite shore, where he could begin a ride to Lexington, while Dawes was sent the long way around, via the Boston Neck and the land route to Lexington.
{{quote|He was an informant in the clubhouse, an informant for Charlie, and he got the nickname "Pipeline."<ref name="rebels"/>}}


According to Hammer:
In the days before April 18, Revere had instructed Robert Newman, the sexton of the Old North Church, to send a signal by lantern to alert colonists in Charlestown as to the movements of the troops when the information became known. One lantern in the steeple would signal the army's choice of the land route, while two lanterns would signal the route "by water" across the Charles River.[5] This was done to get the message through to Charlestown in the event that both Revere and Dawes were captured. Newman and Captain John Pulling momentarily held two lanterns in the Old North Church as Revere himself set out on his ride, to indicate that the British soldiers were in fact crossing the Charles River that night. Revere rode a horse lent to him by John Larkin, Deacon of the Old North Church.
{{quote|Charlie said, "I'm getting you a new hat. I don't want you to have a hat that says "A's" on it. I'm getting you a hat that says 'Ex VP,' that says '[[Executive Vice President]].' You're running the joint around here." ... Every time I come down to the clubhouse, you know, [[Rollie Fingers|Rollie]] would yell out "Oh, everybody be quiet! Here comes Pipeline!"<ref name="rebels"/>}}


He acquired the nickname "M.C." for being a "[[Master of Ceremonies]]" which he used when he began performing at various clubs while on the road with the A's, and eventually in the [[military]].<ref name="Ebony" />
Paul Revere's ride.Riding through present-day Somerville, Medford, and Arlington, Revere warned patriots along his route - many of whom set out on horseback to deliver warnings of their own. By the end of the night there were probably as many as 40 riders throughout Middlesex County carrying the news of the army's advancement. Revere did not shout the famous phrase later attributed to him ("The British are coming!"), largely because the mission depended on secrecy and the countryside was filled with British army patrols; also, most colonial residents at the time considered themselves British as they were all legally British subjects. Revere's warning, according to eyewitness accounts of the ride and Revere's own descriptions, was "The Regulars are coming out."[6] Revere arrived in Lexington around midnight, with Dawes arriving about a half hour later. Samuel Adams and John Hancock were spending the night at the Hancock-Clarke House in Lexington, and they spent a great deal of time discussing plans of action upon receiving the news. Revere and Dawes, meanwhile, decided to ride on toward Concord, where the militia's arsenal was hidden. They were joined by Samuel Prescott, a doctor who happened to be in Lexington "returning from a lady friend's house at the awkward hour of 1 a.m."[7]


Hammer, who played second base in high school, dreamed of being a professional baseball player but did not make the final cut at a [[San Francisco Giants]] tryout.<ref name="Ebony" /> However, he has now become a regular participant/player in the annual [[Taco Bell All-Star Legends and Celebrity Softball Game]] wearing an A's cap to represent Oakland ([[American League]]).<ref>{{cite web|author=Posted by steph at 5:25 am |url=http://www.celebritymound.com/2008-mlb-all-star-week-taco-bell-all-star-legends-celebrity-softball-game/ |title=2008 MLB All-Star Week Taco Bell All-Star Legends & Celebrity Softball Game |publisher=Celebrity Mound |date=2008-07-12 |accessdate=2010-10-02}}</ref><ref>{{cite web|author=By&nbsp;Adam McCalvy&nbsp;/&nbsp;MLB.com |url=http://mlb.mlb.com/news/article.jsp?ymd=20100711&content_id=12206214&vkey=news_mlb&fext=.jsp&c_id=mlb |title=Legends, celebrities hammer home fun &#124; MLB.com: News |publisher=Mlb.mlb.com |date=2010-07-22 |accessdate=2010-10-02}}</ref><ref>{{cite web|url=http://www.life.com/image/102835361 |title=MC Hammer - Taco Bell All-Star Legends And Celebrity Softball Game - Photo |publisher=LIFE |date=2010-07-11 |accessdate=2010-10-02}}</ref>
Revere, Dawes, and Prescott were detained by British troops in Lincoln at a roadblock on the way to Concord. Prescott jumped his horse over a wall and escaped into the woods; Dawes also escaped, though soon after he fell off his horse and did not complete the ride. Revere was detained and questioned and then escorted at gunpoint by three British officers back toward Lexington.[8] As morning broke and they neared Lexington Meeting-house, shots were heard. The British officers became alarmed, confiscated Revere's horse, and rode toward the Meeting-house. Revere was horseless and walked through a cemetery and pastures until he came to Rev. Clarke's house where Hancock and Adams were staying. As the battle on Lexington Green continued, Revere helped John Hancock and his family escape from Lexington with their possessions, including a trunk of Hancock's papers.


Burrel went on to graduate from high school in Oakland and took [[undergraduate]] classes in [[communications]]. Discouraged by his studies at a local college and failing to win a place in a professional baseball organization, Hammer considered the [[illegal drug trade|drug trade]].<ref name="Ebony" /> Instead he joined the [[United States Navy|Navy]]<ref name="Ebony" /> for three years, serving with Patron (Patrol Squadron) Forty Seven (VP-47) of [[Moffett Field]] in [[Mountain View, California]] as a Petty Officer Third Class Aviation Store Keeper (AK3) until his honorable discharge.<ref>{{cite web|url=http://www.military.com/veterans-day/these-guys-served.html?ESRC=airforce-a.nl |title=MC Hammer in the US Navy |publisher=Military.com |date=2006-12-20 |accessdate=2010-10-22}}</ref>
The warning delivered by the three riders successfully allowed the militia to repel the British troops in Concord, who were harried by guerrilla fire along the road back to Boston. Prescott knew the countryside well even in the dark, and arrived at Concord in time to warn the people there. An interactive map showing the routes taken by Revere, Dawes, and Prescott is available at the Paul Revere House website.[9]


== Music career ==
Revere's role was not particularly noted during his life. In 1861, over 40 years after his death, the ride became the subject of "Paul Revere's Ride", a poem by Henry Wadsworth Longfellow. The poem has become one of the best known in American history and was memorized by generations of schoolchildren. Its famous opening lines are:
Before his mainstream career and "rags-to-riches-to-rags-and-back saga",<ref>{{cite news|url = http://www.usatoday.com/life/television/news/2009-06-11-hammertime_N.htm?csp=34|title = MC Hammer opens his home to viewers in new reality show|publisher = USA Today|last = Strauss|first = Gary|date = June 11, 2009}}</ref> Hammer formed [[Christian]] rap music group Holy Ghost Boy(s), producing songs called "Word", "B-Boy Chill"<ref>{{cite web|url = http://new.music.yahoo.com/mc-hammer/tracks/b-boy-chill--54942341|publisher = new.music.yahoo.com|title = MC Hammer: B-Boy Chill}}</ref> and later releasing "This Wall"<ref name="Yahoo-p2">{{cite web|url=http://new.music.yahoo.com/mc-hammer/tracks/?artist=mc-hammer&page=2 |title=MC Hammer Songs - Yahoo! Music |publisher=New.music.yahoo.com |date= |accessdate=2010-03-31}}</ref> (it was within the lyrics of this song that Kirk Burrell - or "K.B." - first identified himself as M.C. Hammer)<ref>{{cite web|url = http://cdbaby.com/cd/jongibson|publisher = cdbaby.com|title = Jon Gibson: Soulful Hymns}}</ref><ref name="Amazon1">{{cite web|url = http://www.amazon.com/Love-Education-Jon-Gibson/dp/B000008P2A|title = Jon Gibson: Love Education|publisher = amazon.com}}</ref> with [[Contemporary Christian Music|CCM]]'s [[Jon Gibson (Christian musician)|Jon Gibson]] (or "J.G.").<ref>{{cite web|url = http://www.amazon.com/Hits-Jon-Gibson/dp/B000009ZP0|publisher = amazon.com|title = Jon Gibson: Hits}}</ref> This rap hit appeared on Gibson's album ''Change of Heart'',<ref>{{cite web|url = http://music.aol.com/album/change-of-heart/96188|publisher = music.aol.com|title = Jon Gibson: Change of Heart}}</ref> and "Son of the King" showed up on Hammer's debut album ''[[Feel My Power]]'' (1987), as well as the updated version ''[[Let's Get It Started (album)|Let's Get It Started]]'' (1988).<ref name="connectionmag" /><ref>{{cite web|url = http://www.rhapsody.com/mc-hammer/lets-get-it-started|title = MC Hammer 'Let's Get It Started' track listing|publisher = rhapsody.com}}</ref><ref name="SoulTracks_Gibson">{{cite web|url = http://www.soultracks.com/jon_gibson.htm|title = Jon Gibson profile| publisher = soultracks.com}}</ref>


With exception to later [[remix]]es of early releases, Hammer [[Record producer|produced]] and recorded many rap songs that were never made public, yet are now available on the [[Internet]].<ref>{{cite web|url=http://new.music.yahoo.com/mc-hammer/tracks/?artist%5B0%5D=mc-hammer&artist%5B1%5D=mc-hammer&page=1 |title=MC Hammer Songs - Yahoo! Music |publisher=New.music.yahoo.com |date= |accessdate=2010-03-31}}</ref> Via his record labels such as Oaktown Records and FullBlast, Hammer has introduced, signed and produced new talent including [[Oaktown's 3.5.7]], the vocal [[quintet]] [[Special Generation]], [[Mikalah Gordon|Analise]],<ref name="VH1 interview">{{cite web|url=http://www.vh1.com/artists/interview/1455917/20020702/mc_hammer.jhtml |title=Hammer - Rhapsody Music Downloads |publisher=VH1.com |date= |accessdate=2010-03-31}}</ref> James Greer,<ref name="cnn112201" /> One Cause One Effect,<ref name="Ebony" /> [[B Angie B]], The Stooge Playaz,<ref>{{cite web|url=http://dancejam.com/videos/1054590012-if-you-want-it |title=“If You Want It” video at |publisher=Dancejam.com |date= |accessdate=2010-03-31}}</ref><ref name="soundcloud">{{cite web|url=http://soundcloud.com/mchammer |title=Mchammer - Sets |publisher=[[SoundCloud]] |date= |accessdate=2010-03-31}}</ref> DASIT (as seen on ''[[ego trip's The (White) Rapper Show]])'',<ref>{{cite web|url=http://new.music.yahoo.com/dasit/ |title=Dasit on Yahoo! Music |publisher=New.music.yahoo.com |date= |accessdate=2010-03-31}}</ref> Teabag, Common Unity, Geeman<ref>{{cite web|url=http://music.aol.com/album/family-affair/314828 |title=Family Affair - MC Hammer |publisher=Music.aol.com |date=1998-06-23 |accessdate=2010-03-31}}</ref> and Pleasure Ellis;<ref>{{cite web|url=http://dancejam.com/videos/1054590090-espn-mondy-night-football-commercia |title=“ESPN Mondy Night Football Commercial with MC Hammer And Pleasure Ellis” video at |publisher=Dancejam.com |date=2008-08-18 |accessdate=2010-03-31}}</ref> both collaborating with him and producing raps of their own during his career.<ref name="billboard" /><ref>{{cite web|url=http://www.mchammer.com/ |title=Mchammer.Com |publisher=Mchammer.Com |date= |accessdate=2010-03-31}}</ref> Some of these artists can now be found on [[YouTube]] or other video sites such as [[MTV]].com.<ref>{{cite web|url=http://www.mtvmusic.com/mc_hammer |title=Hammer Music Videos - Watch Hammer Videos at |publisher=Mtvmusic.com |date=1962-03-30 |accessdate=2010-03-31}}</ref><ref>http://www.truveo.com/The-Stooge-Playaz/id/118125248</ref>
Listen, my children, and you shall hear
Of the midnight ride of Paul Revere,
On the eighteenth of April, in Seventy-Five;
Hardly a man is now alive
Who remembers that famous day and year
Today, parts of the ride are posted with signs marked "Revere's Ride." The full ride used Main Street in Charlestown, Broadway and Main Street in Somerville, Main Street and High Street in Medford, to Arlington center, and Massachusetts Avenue the rest of the way (an old alignment through Arlington Heights is called "Paul Revere Road").


At about the age of 12, [[Oakland, California|Oakland]] native [[Keyshia Cole]] recorded with Hammer and enlisted career advice from him.[http://www.mtv.com/news/articles/1494637/20041208/cole_keyshia.jhtml][http://www.hiphoprx.com/2009/03/05/keyshia-cole-on-chelsea-lately-talks-tupac-mc-hammer-and-kissing/][http://music.aol.com/video/qanda-what-was-it-like-to-work-with-mc/keyshia-cole/1973322][http://www.sheknows.com/entertainment/articles/7050/keisha-cole]
Myths and legends of the Midnight Ride
Paul Revere's house in Boston.In his poem, Longfellow took many liberties with the events of the evening, most especially giving sole credit to Revere for the collective achievements of the three riders (as well as the other riders whose names do not survive to history). Longfellow also depicts the lantern signal in the Old North Church as meant for Revere and not from him, as was actually the case. Other inaccuracies include claiming that Revere rode triumphantly into Concord instead of Lexington, and a general lengthening of the time frame of the night's events. For a long time, though, historians of the American Revolution as well as textbook writers relied almost entirely on Longfellow's poem as historical evidence, creating substantial misconceptions in the minds of the American people.[citation needed] In re-examining the episode, some historians[who?] in the 20th century have attempted to demythologize Paul Revere almost to the point of marginalization.[citation needed] While it is true that Revere was not the only rider that night, that does not refute the fact that Revere was riding and successfully completed the first phase of his mission to warn Adams and Hancock. Other historians have since stressed his importance, including David Hackett Fischer in his 1995 book Paul Revere's Ride, an important scholarly study of Revere's role in the opening of the Revolution.


=== ''Feel My Power'' (1987) ===
Popular myths and urban legends have persisted, though, concerning Revere's ride, mainly due to the tendency in the past to take Longfellow's poem as truth. Other riders such as Israel Bissell and Sybil Ludington are often suggested[by whom?] as having completed much more impressive rides than Revere's; however, the circumstances behind the others' rides were entirely different (Bissell was a news-carrier riding from Boston to Philadelphia with news of the battle at Lexington; Revere had made similar rides with the news in the years preceding the war. The only evidence for Ludington's ride is an oral tradition.) Longfellow's poem was never designed to be history and there are few serious historians today who would maintain that Revere was anything like the lone-wolf rider portrayed in the poem.
{{Main|Feel My Power}}
In the mid-80s while rapping in small [[venues]] and after a [[recording contract|record deal]] went sour, Hammer borrowed $20,000 each from former [[Oakland Athletics|Oakland A's]] players [[Mike Davis (baseball)|Mike Davis]] and [[Dwayne Murphy]] to start a record label business called Bust It Productions.<ref name="Ebony" /> He kept the company going by selling records from his basement and car. Bust It spawned Bustin' Records, the [[independent record label|independent label]] of which Hammer was [[Chief executive officer|CEO]]. Together, the companies had more than 100 employees.<ref name="Ebony" /> Recording singles and selling them out of the trunk of his car, he marketed himself relentlessly. Coupled with his dance abilities, Hammer's style was unique at the time.


Now billing himself as "M.C. Hammer", he recorded his [[debut album]], ''[[Feel My Power]]'', which was produced between 1986 and 1988 to be released independently in 1987 on his Oaktown Records label (Bustin').<ref>[http://www.billboard.com/bbcom/discography/index.jsp?pid=1035&aid=165303 ]{{Dead link|date=March 2010}}</ref> It was [[record producer|produced]] by [[Felton Pilate]] (of [[Con Funk Shun]]), and sold over 60,000 copies. In the spring of 1988, a [[Disc jockey|DJ]] played the track "Let's Get It Started" — a song in which he declared he was "...second to none, from [[Doug E. Fresh]], [[LL Cool J]], or [[Joseph Simmons|DJ Run]]" — after which the track began to gain popularity in [[nightclub|clubs]]. (He would continue to call out other [[East Coast rap]]pers in future projects as well.)
War years
Revere's political involvement arose through his connections with members of local organizations and his business patrons. As a member of the Masonic Lodge of St. Andrew, he was friendly with activists like James Otis and Dr. Joseph Warren. In the year before the Revolution, Revere gathered intelligence information by "watching the Movements of British Soldiers", as he wrote in an account of his ride. He was a courier for the Boston Committee of Correspondence and the Massachusetts Committee of Safety, riding express to the Continental Congress in Philadelphia. He also spread the word of the Boston Tea Party to New York and Philadelphia, and rode to Portsmouth, New Hampshire to warn of an imminent landing of British troops.[10]


Hammer also released a single called "Ring 'Em", and largely on the strength of tireless [[street marketing]] by Hammer and his wife, it achieved considerable popularity at [[night clubs|dance clubs]] in the [[San Francisco Bay Area]]. Heartened by his rising prospects, Hammer launched into seven-day-a-week rehearsals with the growing troupe of dancers, musicians, and backup vocalists he had hired. It was Hammer's stage show, and his infectious stage presence, that led to his big break in 1988 while performing in an [[Oakland]] club. There he impressed a [[Music executive|record executive]] who "didn't know who he was, but knew he was somebody", as was quoted as saying in the ''New Rolling Stone Encyclopedia of Rock & Roll''.
At 10 pm on the night of April 18, 1775, Revere received instructions from Dr. Joseph Warren to ride to Lexington to warn John Hancock and Samuel Adams of the British approach. The war erupted and Revere went on to serve as lieutenant colonel in the Massachusetts State Train of Artillery and commander of Castle Island in Boston Harbor.


M.C. had received several offers from [[Music industry|major record labels]] before (which he initially declined due to his personal success), but after the successful release of this independent album and elaborate live dance show amazed the [[Capitol Records]] executive, Hammer agreed to sign a record deal soon after. Hammer took home a $750,000 advance and a multi-album contract, which did not take long for Capitol to recoup its investment.<ref name="answers1"/>
This Paul Revere Statue in North End, Boston was made by Cyrus Dallin and unveiled on September 22, 1940At the beginning of the war, when Boston was occupied by the British army and most supporters of independence were evacuated, Revere and his family lived across the river in Watertown. In 1775, Revere was sent by the Massachusetts Provincial Congress to Philadelphia to study the working of the only powder mill in the colonies. Upon his arrival in Philadelphia he met with Robert Morris and John Dickinson who provided him with the following letter to present to Oswald Eve:


=== ''Let's Get It Started'' (1988) ===
Sir Philada. Novr. 21st 1775 I am requested by some Honorable Members of the Congress to recommend the bearer hereof Mr. Paul Revere to you. He is just arrived from New England where it is discovered they can manufacture a good deal of Salt Petre in Consequence of which they desire to Erect a Powder Mill & Mr. Revere has been pitched upon to gain instruction & Knowledge in this branch. A Powder Mill in New England cannot in the least degree affect your Manufacture nor be of any disadvantage to you. Therefore these Gentn & myself hope You will Chearfully & from Public Spirited Motives give Mr. Revere such information as will inable him to Conduct the bussiness on his return home. I shall be glad of any opportunity to approve myself. Sir Your very Obed Servt. Robt Morris P.S. Mr. Revere will desire to see the Construction of your Mill & I hope you will gratify him in that point. Sir, I heartily join with Mr. Morris in his Request; and am with great Respect, Your very hble Servt. John Dickinson[11]
{{Main|Let's Get It Started (album)}}
Once signed to [[Capitol Records]], Hammer re-issued his first record (a revised version of ''[[Feel My Power]]'') with additional tracks added and sold over 2 million copies. "Pump It Up", "[[Turn This Mutha Out]]", "Let's Get It Started" and "They Put Me in the Mix" were the most popular singles from this [[MC Hammer discography|album]] which all [[Record chart|charted]]. But not quite satisfied with this first [[Music recording sales certification|multi-platinum]] success, Hammer's music underwent a [[metamorphosis]], shifting from the standard rap format in his upcoming album. ''"I decided the next album would be more musical,"'' he says. [[Purist]]s chastised him for being more dancer than rapper. Sitting in a [[Animal print|leopard-print]] [[bodysuit]] before a concert, he defended his style: ''"People were ready for something different from the traditional rap style. The fact that the record has reached this level indicates the genre is growing."''<ref name="Ebony" />


MC Hammer was very good friends with [[Arsenio Hall]], as well as a then-unknown teen named Robert Van Winkle (aka [[Vanilla Ice]]) - despite later rumors that there was a "[[Hip-hop feud|beef]]" between the two rappers which was addressed during the height of their careers on Hall's show<ref>{{cite web|title=Video of MC Hammer|url=http://vodpod.com/watch/567233-arsenio-hall-turns-54-today-dog-pound-still-woofing}}</ref> - who he would later reunite with in a 2009 concert in [[Salt Lake City]], [[Utah]].<ref name="newsweek">{{cite web|url=http://www.newsweek.com/id/188027 |title=MC Hammer and Vanilla Ice Rock Utah |publisher=Newsweek.com |date=2009-03-16 |accessdate=2010-03-31}}</ref> Therefore, Hammer was first invited to perform the song "[[U Can't Touch This]]", prior to its release, on ''[[The Arsenio Hall Show]]'' in 1989.<ref>{{cite web|url=http://www.metacafe.com/watch/yt-ZIB4GB8Olss/mc_hammer_u_cant_touch_this_live_arsenio_hall/ |title=MC Hammer - U Can't Touch This(Live @ Arsenio Hall) - Video |publisher=Metacafe.com |date= |accessdate=2010-03-31}}</ref> He also performed "Please Hammer, Don't Hurt 'Em", a song that didn't make it on his upcoming album, but did appear in the same-titled movie.
Mr. Eve complied with the letter completely and allowed Revere to pass through the building to obtain sufficient information, which enabled him to set up a powder mill at Canton.[12]


Hammer used some of the proceeds from this album to install a rolling [[recording studio]] in the back of his [[Tour bus service|tour bus]], where he recorded much of his [[sophomore]] effort.<ref name="answers1"/>
Upon returning to Boston in 1776, Revere was commissioned a Major of infantry in the Massachusetts militia in April of that year. In November he was promoted to the rank of Lieutenant Colonel of artillery, and was stationed at Castle William, defending Boston harbor, finally receiving command of this fort. He served in an expedition to Rhode Island in 1778, and in the following year participated in the disastrous Penobscot Expedition. Revere and his troops saw little action at this post, but they did participate in minor expeditions to Newport, Rhode Island and Worcester. Revere's rather undistinguished military career ended with the failed Penobscot expedition. After his return he was accused of having disobeyed the orders of one of his commanding officers, and dismissed from the militia. Revere returned to his businesses at that time, but was later cleared of the charges by a court martial.


=== ''Please Hammer, Don't Hurt 'Em'' (1990) ===
Revere's friend and compatriot Dr. Joseph Warren was killed during the Battle of Bunker Hill on June 17, 1775. As soldiers killed in battle were often buried in mass graves without ceremony, Warren's grave was unmarked. On March 17, 1776, after the British army left Boston, Warren's brothers and a few friends went to the battlefield and found a grave containing two bodies.[13] After being buried for ten months, Warren's face was unrecognizable, but Revere was able to identify Warren's body, because he had placed a false tooth in Warren's mouth, and recognized the wire he had used for fastening it.[14] Warren was given a proper funeral and reburied in a marked grave.
{{Main|Please Hammer, Don't Hurt 'Em}}


Notorious for [[diss track|dissing]] rappers in his previous recordings, Hammer appropriately titled his third album (and second major-label release) ''[[Please Hammer, Don't Hurt 'Em]]'',<ref>{{cite web|url=http://www.rapreviews.com/archive/BTTL_pleasehammerdont.html |title=M.C. Hammer :: Please Hammer Don't Hurt 'Em :: Capitol Records |publisher=Rapreviews.com |date=2008-06-24 |accessdate=2010-03-31}}</ref> which was released January 1, 1990.<ref>{{cite web|url = http://www.mtv.com/music/artist/mc_hammer/albums.jhtml?albumId=59364|title = Please Hammer, Don't Hurt 'Em| publisher = MTV|type = track listing}}</ref><ref>{{cite web|url = http://www.billboard.com/bbcom/discography/index.jsp?pid=1035&aid=23212|title = Please Hammer, Don't Hurt 'Em|publisher = Billboard| type = track listing}}</ref> It included the successful single "[[U Can't Touch This]]" (which [[sampling (music)|sampled]] [[Rick James]]' 1981 "[[Super Freak]]"). It was produced, recorded, and [[Audio mixing (recorded music)|mixed]] by [[Felton Pilate]] and James Earley on a [[Customised buses|modified tour bus]] (while on tour) in 1989.<ref>{{cite web|url=http://www.answers.com/m.c.%20hammer |title=MC Hammer: Biography from |publisher=Answers.com |date= |accessdate=2010-03-31}}</ref> Despite heavy airplay and a #27 chart debut, "U Can't Touch This" stopped at #8 on the [[Billboard Hot 100]] chart because it was released only as a twelve-inch single.{{clarify|date=October 2010}} However, the album was a #1 success for 21 weeks, due primarily to this single, the first time ever for a rap recording on the [[Record chart|pop charts]]. The song has been and continues to be used in many movies and television shows to date, and appears on [[soundtrack]]/[[compilation albums]] as well.<ref name="imdb.com">http://www.imdb.com/name/nm0358479/</ref>
Later years
1813 portrait of Revere by Gilbert Stuart
Revere on 1958 the Liberty Issue postage stamp. The design for the engraving was taken from Gilbert Stuart's portrait of Revere, shown above.After the war, finding the silver trade difficult in the ensuing depression, Revere opened a hardware and home goods store and later became interested in metal work beyond gold and silver. By 1788 he had opened an iron and brass foundry in Boston's North End. As a foundryman he recognized a burgeoning market for church bells in the religious revival known as the Second Great Awakening that followed the war. He became one of the best-known metal casters of that instrument, working with sons Paul Jr. and Joseph Warren in the firm Paul Revere & Sons. This firm cast the first bell made in Boston and ultimately produced more than 900 bells. A substantial part of the foundry's business came from supplying shipyards with iron bolts and fittings for ship construction. In 1801 Revere became a pioneer in the production of copper plating, opening North America's first copper mill south of Boston in Canton, near the Canton Viaduct. Copper from the Revere Copper Company was used to cover the original wooden dome of the Massachusetts State House in 1802.


Follow-up successes included "[[Have You Seen Her]]" (a [[cover version|cover]] of [[the Chi-Lites]]) and "[[Please Hammer, Don't Hurt 'Em|Pray]]" (a beat sampled from [[Prince (musician)|Prince's]] "[[When Doves Cry]]" and [[Faith No More]]'s "[[We Care a Lot]]"),<ref>{{cite web|author=(Posted: May 17, 1990) |url=http://www.rollingstone.com/artists/mchammer/albums/album/214027/review/5943181/please_hammer_dont_hurt_em |title=MC Hammer: Please Hammer, Don't Hurt 'Em : Music Reviews |publisher=Rolling Stone |date=1990-05-17 |accessdate=2010-03-31}}</ref> which was his biggest hit in the US, peaking at #2. "Pray" was also a major [[UK]] success, peaking at #8. The album went on to become the first hip-hop album to earn [[Music recording sales certification|diamond status]], selling more than 18 million units to date.<ref name="allmusic" /><ref name="prnewswire" /><ref name="time" /><ref name="newyorker" /> During 1990, Hammer toured extensively in [[Europe]] which included a sold-out concert at the [[National Exhibition Centre]] in [[Birmingham]]. With the sponsorship of [[PepsiCo]], [[PepsiCo]] International CEO [[Christopher A. Sinclair]] went on tour with him during 1991.
His business plans in the late 1780s were stymied by a shortage of adequate money in circulation. His plans rested on his entrepreneurial role as a manufacturer of cast iron, brass, and copper products. Alexander Hamilton's national policies regarding banks and industrialization exactly matched his dreams, and he became an ardent Federalist committed to building a robust economy and a powerful nation. His copper and brass works eventually grew, through sale and corporate merger, into a large national corporation, Revere Copper and Brass, Inc.


The album was notable for sampling other high-profile artists and gave some of these artists a new fanbase. "Dancin' Machine" sampled [[The Jackson 5]], "Help the Children" (also the name of an [[outreach]] [[foundation (nonprofit organization)|foundation]] Hammer started)<ref name="macysinc">{{cite web|url=http://www.macysinc.com/pressroom/macys/macyseast/media_kits.asp?strAction=ShowItem&itemid=8131 |title=Recent Press Releases |publisher=Macysinc.com |date= |accessdate=2010-03-31}}</ref> interpolates [[Marvin Gaye]]'s "[[Mercy Mercy Me (The Ecology)]]", and "She's Soft and Wet" also sampled Prince's "[[Soft and Wet]]". All of these songs proved to be successful on radio and video television, with "U Can't Touch This," "Pray" (most successful), "Have You Seen Her," "Here Comes the Hammer," and "Yo!! Sweetness" ([[UK Singles Chart|UK]] only) all charting. The album increased the popularity of hip-hop music. It remains the genre's all-time best-selling album.<ref name="sing365">{{cite web|url = http://www.sing365.com/music/lyric.nsf/MC-Hammer-Biography/4E0F2063AA089C6748256E0700170A6C | publisher = sing365.com | title = MC Hammer Biography}}</ref>
Revere died on May 10, 1818, at the age of 83, at his home on Charter Street in Boston. He is buried in the Old Granary Burying Ground on Tremont Street.


At the same time, he also appeared in The [[West Coast Rap All-Stars]] [[posse cut]] "[[We're All in the Same Gang]]." [[Music video]]s from this album and the previous albums began to receive much [[airplay]] on [[MTV]] and [[VH1]]. A movie also accompanied the album and was produced at this same time called "''Please Hammer, Don't Hurt 'Em: The Movie''" along with music videos included within the movie.<ref name="imdb0390374">{{imdb title|0390374|Please Hammer, Don't Hurt 'Em: The Movie}}</ref>
Paul Revere appears on the $5,000 Series EE Savings Bond issued by the United States Government.[15] The copper works he founded in 1801 continues as the Revere Copper Company, with manufacturing divisions in Rome, New York and New Bedford, Massachusetts.[16]


A [[Critical thinking|critical]] [[Backlash (sociology)|backlash]] began over the repetitive nature of his lyrics, his clean-cut image, and his perceived over-reliance on [[sampling (music)|sampling]] others' entire [[Hook (music)|hooks]] for the basis of his singles—[[criticism]]s also directed to his contemporary, [[Vanilla Ice]]. He was mocked in [[music video]]s by [[3rd Bass]], [[The D.O.C.]], DJ Debranz, and [[Ice Cube]]. [[Oakland]] hip-hop group [[Digital Underground]] mocked him in the CD insert of its ''[[Sex Packets]]'' album when placing his picture in with the other members and referring to him as an unknown [[derelict]]. In fact, [[LL Cool J]] mocked him in "To tha Break of Dawn," a track on his ''[[Mama Said Knock You Out]]'' album, calling Hammer an "[[amateur]], swinging a Hammer from a [[bodybag]] [his pants]," and saying, "My old gym teacher ain't supposed to rap." (LL Cool J would later compliment and commend Hammer's abilities/talents on [[VH-1]]'s'' 100 Greatest Songs of Hip Hop'', which aired in 2008). However, [[Ice-T]] came to his defense on his 1991 album ''[[O.G. Original Gangster]]'': "A special shout out to my man MC Hammer: a lot of people dis you, man, but they just jealous." Ice-T later explained that he had nothing against people who were [[Hip hop music|pop-rap]] from the start, as Hammer had been, but only against [[Master of Ceremonies|emcees]] who switch from being [[Hardcore hip hop|hardcore]] or dirty to being pop-rap so that they can sell more records.
His original silverware, engravings, and other works are highly regarded today and can be found on display at prominent museums such as the Boston Museum of Fine Arts.[17]


Despite the criticisms, MC Hammer's career continued to be highly successful including tours in [[Asia]], [[Europe]], [[Australia]], and [[Russia]]. Soon after, MC Hammer [[Mattel]] dolls, lunchboxes, and other merchandise were marketed. He was also given his own [[Saturday morning cartoon]], called ''[[Hammerman]]'', which he hosted and voiced.<ref name="AWL">[http://www.sbnation.com/2010/6/25/1537472/mc-hammer-cincinnati-reds-game-1990-world-series-celebration MC Hammer To Perform At Reds Game] SB-Nation</ref>

=== ''Too Legit to Quit'' (1991) ===
{{Main|Too Legit to Quit}}
After dropping the "MC" from his stage name, Burrell released ''[[Too Legit to Quit]]'' (again, produced by [[Felton Pilate]]) in 1991. Hammer answered his critics on certain songs on the album. Though the album was, by and large, no better accepted (critically) than his first, sales were strong (over three million copies) and the title track was a hit. The album peaked in the Top 5 of the [[Billboard 200]]. Another hit came soon after, with "[[The Addams Family Theme#"Addams Groove"|Addams Groove]]" (which appeared on both ''[[The Addams Family (film)|The Addams Family]]'' motion picture soundtrack and the vinyl and cassette versions of ''2 Legit 2 Quit''), which reached #7 in the U.S. and #4 in the UK. His video for the song appeared after the movie.

Hammer set out on [[Concert_tour#Concert_tour|tour]], but the stage show had become as lavish as his lifestyle; loaded with singers, dancers, and backup musicians, the supporting concert tour was too expensive for the album's sales to finance, and it was canceled partway through.<ref name="zvents">{{cite web|url=http://www.zvents.com/performers/show/7070-mc-hammer# |title=MC Hammer - Upcoming Shows & {{sic|Pe|formances|nolink=y}} |publisher=Zvents |date=2010-03-17 |accessdate=2010-03-31}}</ref> In 1992, [[Boyz II Men]] joined MC Hammer's high-profile ''2 Legit 2 Quit'' tour as an [[opening act]]. While traveling the country, their tour manager [[Khalil Roundtree]] was murdered in [[Chicago]], and the group's future performances of "[[It's So Hard to Say Goodbye to Yesterday]]" were dedicated to him. As a result of this unfortunate experience, the song would help advance their success.[http://www.vh1.com/shows/behind_the_music/episode.jhtml?episodeID=60634]

A video for [[Too Legit to Quit (song)|the title song]] was also produced, featuring many celebrity appearances. "2 Legit 2 Quit" has been ranked as one of the [[List of most expensive music videos|most expensive videos]] ever made.<ref name="newsweek1">{{cite web|url = http://www.newsweek.com/id/123932/output/print|title = Superstars And Super Hype To The Rescue|publisher = Newsweek|date = December 9, 1991|first = John|last = Leland |authorlink=John Leland (journalist)}}</ref> The hand motions used within the song and video also became very popular.<ref>{{cite web|url=http://www.spudart.org/blogs/randomthoughts_comments/3625_0_3_0_C/ |title=The "Two Legit to Quit" Challenge |publisher=Spudart.org |date=1999-02-22 |accessdate=2010-03-31}}</ref> The song proved to be successful in the U.S., peaking at the Top 10 of the [[Billboard Hot 100]], at #5. Despite the album's [[Music recording sales certification|multi-platinum certification]], the sales were one-third of ''Please Hammer, Don't Hurt 'Em''.

At the end of the "Too Legit to Quit" video, after [[James Brown]] enlists Hammer to get the famous glove of [[Michael Jackson]], a silver-white [[Sequin|sequined]] glove is shown on the hand of a Michael Jackson look-a-like doing the "2 Legit 2 Quit" [[List of gestures|hand gesture]].[http://www.spudart.org/blogs/randomthoughts_comments/3625_0_3_0_C/] In a related story, MC Hammer appeared on ''[[The Wendy Williams Show]]'' (July 27, 2009) and talked about his hit [[reality show]] ''[[Hammertime]]'' on [[A&E Network|A&E]], his marriage, his role as a dad and the reasons he eventually went [[Bankruptcy|bankrupt]]. He told an amusing story about a phone call he received from "MJ", regarding the portion of the "2 Legit 2 Quit" video that included a fake Michael Jackson, giving his approval and inclusion of it. He explained how Michael had seen the video and liked it, and both expressed they were a fan of each others.<ref name="wendyshow">{{cite web|url=http://www.wendyshow.com/video/ |title=Video &#124; The Wendy Williams Show |publisher=Wendyshow.com |date= |accessdate=2010-03-31}}</ref> Hammer and Jackson would later appear, speak and/or perform at the funeral service for [[James Brown]] in 2006.<ref name="MTV-brown_james">{{cite web|last=Reid |first=Shaheem |url=http://www.mtv.com/news/articles/1549061/20061230/brown_james.jhtml |title=James Brown Saluted By Michael Jackson At Public Funeral Service - News Story &#124; Music, Celebrity, Artist News &#124; MTV News |publisher=Mtv.com |date=2006-12-30 |accessdate=2010-03-31}}</ref><ref name="globalgrind">{{cite web|url=http://globalgrind.com/content/862592/MC-Hammer-Interview-w-Wendy-Williams-Show/ |title=MC Hammer Interview w/ Wendy Williams Show &#124; Hip Hop Culture News |publisher=Global Grind |date=2009-07-28 |accessdate=2010-03-31}}</ref><ref name="globalgrind2">{{cite web|url=http://globalgrind.com/content/860636/MC-Hammer-on-Wendy-WilliamsVideo/ |title=MC Hammer on Wendy Williams:Video &#124; Gossip & Entertainment News |publisher=Global Grind |date=2009-07-27 |accessdate=2010-03-31}}</ref>

=== New venture (Oaktown/Giant) ===
Later, Hammer parted ways with Pilate, switched record labels and signed with [[Giant Records (Warner Bros. subsidiary label)|Giant Records]], taking his Oaktown label with him. Hammer was also sued by [[Felton Pilate]] (who had worked with the successful vocal group [[Con Funk Shun]]) and by several of his former backers, and faced charges that performance troupe members endured an abusive, militaristic atmosphere.<ref name="answers1"/>

In 1992, Hammer admitted in [[deposition (law)|depositions]] and court documents to getting the idea for the song "Here Comes The Hammer" from a [[Contemporary Christian music|Christian recording artist]] in [[Dallas, Texas]] named Kevin Christian. Christian had filed a 16 million dollar [[lawsuit]] against Hammer for [[copyright infringement]] for his song entitled "Oh-Oh, You Got The Shing". This fact compounded with witness testimony from both Hammer's and Christian's entourages and other evidence including photos brought about a [[Settlement (litigation)|settlement]] with [[Capitol Records]] in 1994. The terms of the settlement remain sealed. Hammer settled with Christian the following year.<ref>{{cite web|url = http://www.highbeam.com/doc/1G1-13360829.html|title = Songwriter claims Hammer stole his song: sues him. (Muhammad Bilal Abdullah)|date = February 1, 1993|publisher = Jet}}</ref><ref>{{cite web|url = http://www.dallasobserver.com/1998-02-26/news/hammered/|publisher = Dallas Observer|date = February 26, 1998|first = Matt | last = Weitz|title = Hammered}}</ref>

=== ''The Funky Headhunter'' (1994) ===
{{Main|The Funky Headhunter}}
In 1993, Hammer began recording his fourth official album. To adapt to the changing landscape of hip-hop, this album was a more aggressive sounding album entitled ''[[The Funky Headhunter]].'' He co-produced this record with [[funky]] rapper and producer, Stefan Adamek. While Hammer's appearance changed to keep up with the [[gangsta rap]] audience, his lyrics still remained honest and somewhat clean with minor [[cursing]]. Yet, as with previous records, Hammer would continue to call out and [[disrespect]] other rappers on this album. As with some earlier songs such as "Crime Story" (from the album ''Please Hammer, Don't Hurt 'Em''),<ref>{{cite web|author=Reviewed by Greg Sandow | Feb 16, 1990 |url=http://www.ew.com/ew/article/0,,316708,00.html |title=Please Hammer Don't Hurt 'Em &#124; Music |publisher=EW.com |date=1990-02-16 |accessdate=2010-03-31}}</ref> the content and reality about "street life" remained somewhat the same, but the sound was different, resulting in Hammer losing favor with fans.[http://www.metrolyrics.com/crime-story-lyrics-mc-hammer.html][http://s0.ilike.com/play#MC+Hammer:Crime+Story:151705:s34476796.9633136.2874371.0.2.139%2Cstd_44913c0a6757452cbd8c0571d39c9b5f] Nonetheless, this harder-edged, more aggressive record went [[Music recording sales certification|gold]], but failed to win him a new audience among [[hardcore hip-hop]] fans.<ref name="zvents" />

In another appearance on ''[[The Arsenio Hall Show]]'' during the mid-[[1990]]s, Hammer debuted the video for "[[Pumps and a Bump]]". Talk show host [[Arsenio Hall]] said to MC Hammer, "Women in the audience want to know, what's in your speedos in the 'Pumps and a Bump' video?" A clip from the video was then shown, to much approval from the audience. MC Hammer didn't give a direct answer, but instead laughed. Arsenio then said, "I guess that's why they call you 'Hammer.' It ain't got nothin' to do with [[Hank Aaron]]."[http://www.answers.com/topic/the-funky-headhunter]

The accompanying video to the album's first single, "Pumps and a Bump", was banned from heavy rotation on [[MTV]] with censors claiming that the depiction of Hammer in [[Speedos]] and with what appeared to be an erection was too graphic.<ref>{{cite web|url= http://www.sfweekly.com/Issues/2005-06-29/summer7.html|publisher= San Francisco - News|title = Bang Thy Head Carefully}}</ref> This led to an alternative video being filmed (with Hammer fully clothed) that was directed by [[Bay Area]] native Craig S. Brooks, who also helmed the video of rap group [[DRS (band)|DRS]]' only hit single "[[Gangsta Lean]]".

"[[It's All Good]]" was the second single released, which would become a [[pop culture]] phrase as a result of its success.<ref>{{cite news|url = http://www.cnn.com/2005/SHOWBIZ/books/11/08/slam.dunks/index.html|title = Slam Dunks|publisher = CNN|date = November 8, 2005}}</ref> It was also the most successful song by this title.

Within this album, Hammer [[diss track|disses]] rappers such as [[A Tribe Called Quest]] ([[Q-Tip (rapper)|Q-Tip]]), [[Redman (rapper)|Redman]] and [[Run DMC]] for previous attacks they made against him on [[Gramophone record|wax]]. This quite possibly led to a decrease in his popularity after this comeback record responded to his critics.

The song "Help Lord (Won't You Come)" appeared in ''[[Kingdom Come (2001 film)]]''.<ref>http://www.imdb.com/title/tt0246002/soundtrack</ref>

This album peaked at number two on the [[Hot R&B/Hip-Hop Songs|R&B charts]] and remained in the Top 30 midway through the year.[http://www.answers.com/topic/the-funky-headhunter] To date, it has managed to become certified [[platinum album|platinum]].

=== ''V Inside Out'' (1995) ===
{{Main|Inside Out (MC Hammer album)}}
In 1995, Hammer released the album ''[[Inside Out (MC Hammer album)|V Inside Out]]'', which critics claimed was unfocused, as it was unclear if the [[genre]] was [[Pop music|pop]] or [[rapping|rap.]] However, some critics praised the fact it was perhaps intentionally [[Eclecticism in music|eclectic]] (combining elements of [[dance music|dance]], pop, rap, [[Hip hop music|hip hop]], [[alternative rock]] and [[gospel music|gospel]]).[http://www.amazon.com/Inside-Out-MC-Hammer/dp/B000025ZX0][http://www.amazon.com/Mc-Hammer-V-Inside-Out/product-reviews/B000002L44/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R7T2STLS8OSZY] Nonetheless, the album sold poorly (peaking at 119 on the [[Billboard Charts]]) and [[Giant Records (Warner Bros. subsidiary label)|Giant Records]] dropped him and Oaktown Records from their [[roster]]. Songs "Going Up Yonder" and "Sultry Funk" managed to get moderate radio play (even charting on national [[radio station]] countdowns).

This album had not sold as well as its predecessors. Some claimed it was victim of the "[[crab mentality]]".[http://www.amazon.com/Mc-Hammer-V-Inside-Out/dp/B000002L44] Hammer would go on to explain in this album that he felt many of his so-called friends he staffed used and betrayed him which contributed to a majority of his financial loss (best explained in the song "Keep On" from this album).<ref>{{cite web|url = http://www.amazon.com/Inside-Out-MC-Hammer/dp/B000025ZX0|title = Inside Out: MC Hammer|publisher = amazon.com}}</ref> He would also hint about this again in interviews, including ''[[The Ellen DeGeneres Show]]'' in 2009.<ref>{{cite web|url = http://ellen.warnerbros.com/2009/03/its_hammer_time.php|title = It's Hammer Time|publisher = warnerbros.com}}</ref>

=== Death Row Records (1995–1996) ===
Hammer's relationship with [[Suge Knight]] dates back to 1988. Hammer signed with [[Death Row Records]], then home to [[Snoop Dogg]] and his close friend, [[Tupac Shakur]].<ref name="daveyd1">{{cite web|url= http://www.daveyd.com/hammer.html|title= MC Hammer Interview - part 1|accessdate=March 20, 2009|date=June 1997|publisher = daveyd.com}}</ref> The label did not release any of Hammer's music while he had a career with them.<ref>{{cite web|url = http://www.mtv.com/news/articles/1429907/19990805/mc_hammer.jhtml|title = MC Hammer|publisher = MTV}}</ref><ref>{{cite web|url = http://www.mtv.com/news/articles/1429908/19990421/mc_hammer.jhtml|title = MC Hammer|publisher = MTV}}</ref> However, Burrell did record music with Shakur, most notably the song "Too Late Playa".<ref>{{cite web|url= http://www.hiphopdx.com/index/features/id.1320/title./p.4|title=Death Row Records: The Pardon|accessdate=March 20, 2009|work=hiphopdx.com|publisher=hiphopdx.com|date=March 2008}} {{Dead link|date=September 2010|bot=H3llBot}}</ref> After the death of Shakur in 1996, Burrell left the record company.<ref name="daveyd2">{{cite web|url= http://www.daveyd.com/hammerpt2.html|title= MC Hammer Interview - part 2|accessdate=March 20, 2009|date=June 1997|publisher = daveyd.com}}</ref> He later explained his concern about this circumstance in an interview on [[Trinity Broadcasting Network]] since he was in [[Las Vegas, Nevada|Las Vegas]] with Tupac the night of his death.<ref>{{cite web|url = http://www.vibe.com/news/online_exclusives/2009/03/what_had_happened_was_mc_hammer/|title = What had happened was MC Hammer|publisher = vibe.com|date=March 2009}}</ref>

=== Return to EMI (1996–1997) ===
In 1996, Burrell and Oaktown signed with [[EMI]], which saw the release of a compilation of Hammer's chart topping songs prior to ''The Funky Headhunter'' album. The album, ''Greatest Hits'', featured 12 former hits and was released in October.<ref>{{cite web|url= http://www.dealtime.com/xPF-Greatest_Hits_M_C_Hammer|title= Greatest Hits by MC Hammer Specs|publisher = DealTime}}</ref> Since then, several compilation album versions of his "greatest hits" have been produced.

Hammer's empire began to collapse when his last few albums failed to match the sales of its predecessors. Since he unsuccessfully attempted to recast himself in the streetwise "[[gangsta rap]]" mold of the day, Hammer turned to a gospel-friendly audience.<ref name="answers1"/>

=== ''Family Affair'' (1998) ===
In 1998, MC Hammer released his first album in his new deal with [[EMI]], titled ''Family Affair'' because it was to introduce the world to the artists he had signed to his Oaktown Records (Geeman, Teabag, and Common Unity) as they made their recording debut. This album was highly promoted on [[Trinity Broadcasting Network]] (performing a more gospel version of "Keep On" from his album ''V Inside Out''), but featured no [[Hit single|charting singles]], and only sold between about 100,000-500,000 copies worldwide.<ref>{{cite web|url = http://new.music.yahoo.com/mc-hammer/albums/family-affair--188884598|title = MC Hammer Albums: Family Affair|publisher = yahoo.com}}</ref><ref>{{cite web|url = http://www.pandora.com/music/artist/mc+hammer|title = MC Hammer|publisher = pandora.com}}</ref> Nonetheless, it did include a song originally by [[2Pac]] that was given to Hammer which he did as a ''remake'' on this album called "[[Unconditional Love (2Pac song)|Unconditional Love]]".<ref name="billboard">{{cite web|url = http://www.billboard.com/bbcom/discography/index.jsp?pid=1035&aid=313568|title = Discography|publisher = billboard.com}}</ref><ref>{{cite web|url = http://shopping.yahoo.com/p:Family%20Affair:1921289765:|title = Family Affair|publisher = shopping.yahoo.com}}</ref> Hammer would later dance and read the lyrics to this song on the first ''[[Hip Hop Honors|VH1 Hip Hop Honors]]'' in 2004.<ref>{{cite web|url=http://www.dallasblack.com/entertainment/hammertime |title=MC Hammer To Perform Hip Hop Honors |publisher=DallasBlack.com |date=2004-09-22 |accessdate=2010-03-31}}</ref><ref>{{cite web|url=http://www.tv.com/vh1-hip-hop-honors/hip-hop-honors--2004/episode/979577/summary.html |title=VH1 Hip Hop Honors: Hip Hop Honors : 2004 episode on |publisher=Tv.com |date= |accessdate=2010-03-31}}</ref>

After this album, new [[project]]s were rumored to be in the works, including an album (''War Chest: Turn of the Century'') and a [[soundtrack]] to the film ''Return to Glory: The Powerful Stirring of the Black Man'', but neither appeared.<ref>{{cite web|url=http://www.billboard.com/bbcom/bio/index.jsp?&pid=1035 |title=Information Not Found |publisher=Billboard.com |date= |accessdate=2010-03-31}}</ref><ref>{{cite web|url=http://www.mtvmusic.com/mc_hammer/ |title=Hammer Music Videos - Watch Hammer Videos at |publisher=Mtvmusic.com |date=1962-03-30 |accessdate=2010-03-31}}</ref>

=== ''Active Duty'' (2001) ===
{{Main|Active Duty (MC Hammer album)}}
Following the [[September 11, 2001 attacks]], MC Hammer released his 8th studio album, ''[[Active Duty (MC Hammer album)|Active Duty]]'', on his own World Hit Music Group label (the musical enterprise under his Hammertime Holdings Inc. umbrella) to pay homage to the ones lost in the [[terrorist attacks]].<ref name="cnn112201">{{cite news|url = http://archives.cnn.com/2001/WORLD/europe/11/22/hammer/|title = MC Hammer releases message to America|date = November 22, 2001|accessdate= May 12, 2009|publisher = CNN}}</ref> The album followed that theme, and featured two singles, "No Stoppin' Us (USA)" and "[[Pop Ya Collar|Pop Yo Collar]]" (featuring Wee Wee) which demostrates "The Phat Daddy Pop", "In Pop Nito", "River Pop", "Deliver The Pop" and "Pop'n It Up" dance moves.[http://issykitty.videosift.com/video/MC-Hammer-and-Wee-Wee-Pop-Your-Collar][http://new.music.yahoo.com/videos/MC+Hammer/Pop+Your+Collar--2144216] The album, like its predecessor, failed to chart and would not sell as many copies as previous projects. Hammer did however promote it on such shows as ''[[The View (U.S. TV series)|The View]]'' and produced a video for both singles.<ref>{{cite web|url = http://music.aol.com/album/active-duty/509884| title = Active Duty – MC Hammer| publisher = music.aol.com}}</ref>

This [[patriotic]] album, originally planned to be titled ''The Autobiography Of MC Hammer'', donated portions of the proceeds to [[Financial assistance following the September 11 attacks|9/11 charities]].<ref name="VH1 interview" /><ref name="cnn112201" /><ref>{{cite web|url=http://new.music.yahoo.com/mc-hammer/news/artist-namemc-hammer-id1052045-to-attempt-a-comeback--12033747 |title=MC Hammer News - Yahoo! Music |publisher=New.music.yahoo.com |date=2001-08-01 |accessdate=2010-03-31}}</ref> Hammer shot a video for the [[anthem]] "No Stoppin' Us (USA)" in [[Washington, D.C.]], with several members of the [[United States Congress]], who sang in the song and danced in the video. Present members of the [[United States House of Representatives]] included [[J. C. Watts]], [[Eddie Bernice Johnson]], [[Thomas M. Davis]], [[Earl Hilliard]], [[Alcee Hastings]], Rep. [[Diane Watson]] (D-Calif.), Rep. [[Corrine Brown]] (D-Fla.) and [[Jesse Jackson, Jr.]]

=== ''Full Blast'' (2004) ===
{{Main|Full Blast (album)}}
After leaving [[Capitol Records]] and [[EMI]] for the second time in his career, MC Hammer decided to move his Oaktown imprint to an independent distributor and released his ninth studio album, ''Full Blast'' (which was completed in late 2003 and released in early 2004). The album would feature no charting singles and failed to certify in the [[RIAA]]. A video was produced for "Full Blast", a song that attacks [[Eminem]] and [[Busta Rhymes]] for previous disrespect towards him.

Some of the original songs didn't end up making the final album release. Guest artists included The Stooge Playaz, Pleasure, Rain, JD, Greer & DasIt.[http://www.fullblastentertainment.com/][http://www.rapnews.net/0-202-258656-00.html][http://www.mp3sale.ru/release.php?ms_releaseid=33233]

=== ''Look Look Look'' (2006) ===
{{Main|Look Look Look}}
After going independent, he decided to create a digital label to release his tenth studio album, ''Look Look Look.'' The album was released in February 2006 and featured production from [[Scott Storch]]. The album featured the title-track single (''[[Look Look Look]]'') and a [[music video]]. It would sell much better than his previous release (500,000 copies worldwide). "YAY" was [[Record producer|produced]] by [[Lil Jon]].

Between 2006 and 2007, Hammer released a military-inspired rap song with a political message to President [[George W. Bush]] about sending American troops back home from war, called "Bring Our Brothers Home".[http://mchammer.blogspot.com/2007/06/bring-our-brothers-home-hannitys.html] The video was filmed at the [[Santa Monica Pier]].<ref>{{cite web|url = http://www.mtv.com/videos/hammer/151333/bring-our-brothers-home.jhtml|title = MC Hammer: Bring Our Bothers Home| format = video| publisher = mtv.com}}</ref><ref>{{cite web|url = http://www.vh1classic.com/view/artist/1173681/151333/M_C_Hammer/Bring_Our_Brothers_Home/index.jhtml|title = MC Hammer: Bring Our Bothers Home| format = video| publisher = vh1classic.com}}</ref>

"I Got It From The Town" was used in the [[The Fast and the Furious: Tokyo Drift|movie]] but not present on [[The Fast and the Furious: Tokyo Drift (soundtrack)]].

=== ''DanceJamtheMusic'' (2009) ===
Since his 2006 album, Hammer continued to produce music and released several other raps that appeared on his [[Social network service|social websites]] (such as [[Myspace]]) or in commercials,<ref>{{cite web|url = http://adage.com/songsforsoap/post?article_id=130377|title = The Hammer Comes A-Knockin'| publisher = adage.com}}</ref> with another album announced to be launced in late 2008 (via his own record label Fullblast Playhouse). Talks of the tour and new releases were expected in 2009.<ref name="soundcloud"/><ref>{{cite web|url = http://www.singersroom.com/news/2136/Too-Legit-To-Quit-MC-Hammer-Goes-Another-Round-With-New-Album|title = Too Legit To Quit? MC Hammer Goes Another Round With New Album| publisher = singersroom.com}}</ref><ref>{{cite web|url = http://www.hiphoprx.com/2009/02/14/mc-hammer-i-go-produced-by-lil-jon/| title = MC Hammer - I Go (produced by Lil Jon)| publisher = hiphoprx.com|date = 2009-02-14}}</ref>

"[[MC_Hammer_discography#Singles|Getting Back to Hetton]]" was made public in 2008 as a [[Digital recording|digital single]]. It was a new departure for Hammer, bringing in [[funk|funky]] deep [[Soul music|soul]] and [[Audio mixing (recorded music)|mixing]] it with a more [[House music|house]] style. Released through [[Mechanical license|licence]] on Whippet Digital Recordings, [[media]] [[review]]s were said to be "disappointing". However, the song "I Got Gigs" from this album was used in a 2009 [[ESPN]] commercial and performed during ''[[Hammertime]]''.[http://www.billboard.biz/bbbiz/content_display/industry/e3i999ebd327d1b0f727cffb348e4b5229d]

Other tracks and videos from this album included: "I Go" (produced by [[Lil Jon]]), "Keep It In Vegas", "Lookin' Out The Window", "What Happened to Our Hood" (featuring Sam Logan and originally from ''[[Active Duty (album)|Active Duty]]''), "Dem Jeans" (by DASIT), "Stooge Karma Sutra" (by The Stooge Playaz) and "Tried to Luv U" (by DASIT featuring Pleasure Ellis).[http://dancejamthemusic.blogspot.com/][http://rateyourmusic.com/release/album/m__c__hammer/dancejam__the_music/][http://soundcloud.com/mchammer/sets/dancejamthemusic]

[[File:Vanilla Ice and MC Hammer.jpg|thumb|right|180px|MC Hammer performing with [[Vanilla Ice]] in July 2009.]]

In March 2009, MC Hammer and [[Vanilla Ice]] had a one-off concert in the [[McKay Events Center]], [[Orem, Utah]].<ref name="newsweek" /> This concert aided in the promotion of Hammer's new music and television show. During the concert, as shown on Hammer's show ''[[Hammertime]]'', it was mentioned between the two rappers that this was there first headline show together in nearly 20 years when they were touring together at the peak of their hip-hop careers. Hammer said: “Contrary to popular belief, Ice and I are not only cool with each other, we are like long lost friends. I've known him since he was 16, before he had a record contract and before I had a record contract. It is a great reunion.” Vanilla Ice, real name Robert Van Winkle, said: “It's like no time has passed at all. We set the world on fire back in the day - it gives me goosebumps to think about. The concert wouldn't have been so packed if it wasn't us together. I'm so happy right now, the magic is here.”[http://www.metrolyrics.com/2009-mc-hammer-and-vanilla-ice-reunite-after-20-years-news.html][http://slyoyster.com/music/2009/mc-hammer-and-vanilla-ice-perform-in-utah-last-week-wait-what/][http://www.newsweek.com/2009/03/05/a-show-2-lame-2-miss.html]

=== Current releases (2010-present) ===
'''"Better Run Run"''' (2010)

MC Hammer promised to release a track responding to a rap by [[Jay-Z]] which attacked him, expected on October 31, 2010. On the “So Appalled” track, which features [[Swizz Beatz]] and [[RZA]], Jay-Z spits a line which targets Hammer for his fall from grace in the 1990s, which left him in a financial disaster. On it Jay says: 'Hammer went broke so you know I'm more focused / I lost 30 mil' so I spent another 30 / 'Cause unlike Hammer 30 million can't hurt me'. Hammer addressed his displeasure about the [[Diss track|diss]] on [[Twitter]], claiming he will react to Jay-Z on [[Halloween]].<ref>{{cite web|url=http://www.ballerstatus.com/2010/09/29/mc-hammer-promises-jay-z-diss-track-for-hovs-lines-on-so-appalled-track/ |title=MC Hammer Promises Jay-Z Diss Track For Hov's Lines On 'So Appalled' Track |publisher=BallerStatus.com |date=2010-09-29 |accessdate=2010-10-22}}</ref><ref>{{cite web|url=http://theurbantwist.com/topics/news/2010/09/30/mc-hammers-comeback-may-have-jay-z-in-his-sights/ |title=MC Hammer’s Comeback: May have Jay-Z in his sights!! |publisher=TheUrbanTwist.com |date=2010-09-30 |accessdate=2010-10-22}}</ref><ref>{{cite web|author=Nick Steele |url=http://kluc.radio.com/2010/09/27/mc-hammer-vs-jay-z/ |title=MC Hammer VS. Jay-Z « KLUC – 98.5 KLUC &#124;&#124; Homepage |publisher=Kluc.radio.com |date=2010-09-27 |accessdate=2010-10-22}}</ref>

Hammer recently released a sample of his "[[Hip-hop feud|beef]]" with Jay-Z (aka 'Hell Boy') in a brief [[teaser trailer]] called "Better Run Run" by 'King Hammer'. At one point, it was uncertain if his reaction would be a film video, a music video or a combination of both.[http://allhiphop.com/stories/rumors/archive/2010/10/26/22455137.aspx] Regardless, he claimed he would show evidence that 'Jigga worships the [[devil]]'.<ref>[http://mediatakeout.com/43805/rapper_mc_hammer_claims_that_he_has_proof_that_jay_z_is_a_devil_worshipper_details.html]</ref><ref>[http://hiphopwired.com/2010/09/26/mc-hammer-takes-offense-at-jay-z-diss-planning-retaliation-record-video/]</ref> It's possible that Jay-Z was offended by an [[analogy]] Hammer was conveying in an earlier interview in response to "[[D.O.A. (Death of Auto-Tune)]]" on [[AllHipHop]].<ref>[http://allhiphop.com/stories/rumors/archive/2010/09/25/22407734.aspx]</ref>

On November 1st, Hammer's new video ("Better Run Run!") hit the web in retaliation to Jay-Z's September diss towards him.<ref>[http://www.billboard.com/column/the-juice/mc-hammer-releases-jay-z-diss-video-1004124957.story#/column/the-juice/mc-hammer-releases-jay-z-diss-video-1004124957.story]</ref><ref>[http://hiphopwired.com/2010/11/01/mc-hammer-releases-jay-z-diss-%E2%80%9Cbetter-run-run%E2%80%9D/]</ref> MC accuses Jigga of being in league (and in the studio) with [[Satan]] — and then Hammer defeats the devil and forces Jay to be [[Baptism|baptized]]. Speaking on the video, Jacob O'Gara of [[Ethos Magazine]] wrote: "What’s more likely is that this feud is the last chapter in the tragic cautionary tale of MC Hammer, a tale that serves as a warning to all present and future kings of hip-hop. Keep your balance on the pedestal and wear the crown strong or you’ll have the [[Devil]] to pay."<ref>[http://ethosmagonline.com/archives/7956]</ref> Some [[blog]]gers felt Hammer shouldn't have responded the way he did.[http://hiphopwired.com/2010/11/04/video-blogger-claims-mc-hammer-wears-illuminati-shirt-in-jay-z-diss-video-99999/][http://allhiphop.com/stories/features/archive/2010/11/01/22463779.aspx][http://www.liquida.com/blog-news/12544735/kanye-west-mc-hammer-dancejam/]

In an interview with [[BBC]]'s [[DJ Semtex]], Jay said he didn't mean the verses as a personal attack. "I didn't know that [Hammer's financial status] wasn't on the table for discussion!" he said. "I didn't know I was the first person ever to say that..." He continued, "When I say things, I think people believe me so much that they take it a different way — it's, like, not rap anymore at that point. I say some great things about him in the book I have coming out [''Decoded''] — that's wasn't a cheap plug," he laughed. "He's gonna be embarrassed, I said some really great things about him and people's perception of him. But it is what it is, he took it that wrong way, and I didn't know I said anything wrong!"[http://new.music.yahoo.com/mc-hammer/news/jay-z-responds-to-mc-hammer-slam--62007036]

MC Hammer decided to bury the hatchet with Jay-Z since the falling-out. Hammer had claimed Jay-Z was an imposter and stole his "swagger", but according to [[AllHipHop]].com, Jay-Z tried to calm the situation by claiming his lyrics in question had been misinterpreted and that he's actually a fan of the rap stalwart, having praised him in his latest book. Hammer came around and told the website: "As a responsible veteran of twenty-something years of this, I can't leave it out there with tensions. I am reading comments on both sides - it's not about that, I have seen all of that before. There is an opportunity to say at some point we should move onto the next thing. You know, Jay took his shot and I answered. Now let's move on".[http://www.metrolyrics.com/2010-mc-hammer-ready-to-move-on-from-jay-z-feud-news.html]

== Bankruptcy and media reaction ==
Due to a decline in [[popularity]] (as a result of the public becoming [[Trust (social sciences)|fickle]] with the positive message in much of his earlier albums during the rise of [[gangsta rap]]), as well as excessive spending while supporting friends and family,<ref>{{cite web|url = http://www.rhapsody.com/mc-hammer|title = MC Hammer|publisher = Rhapsody}}</ref> Hammer became $13 million in debt. Because of dwindling album sales, unpaid loans and a lavish lifestyle, Hammer eventually filed for [[bankruptcy]] in April 1996 at a [[Courts of California|California court]].<ref>{{cite news|url = http://findarticles.com/p/articles/mi_m1355/is_n6_v90/ai_18404257/|title = MC Hammer tells bankruptcy court he can't pay bills because he is $13.7 million in debt|author = Jet| publisher = findarticles.com|date = June 24, 1996}}</ref>

Hammer's [[mansion]] was sold for a fraction of its former price.[http://articles.sfgate.com/1997-08-21/news/17755421_1_oakland-hammer-family-affair-master-bedrooms][http://www.thefreelibrary.com/BANKRUPT+M.C.+HAMMER+PUTS+HOME+ON+THE+MARKET-a083867428] "My priorities were out of order", he told [[Ebony (magazine)|Ebony]]. He claimed, "My priorities should have always been God, family, community, and then business. Instead they had been business, business, and business". Additionally, [[Rick James]] sued Hammer for [[Copyright infringement|infringement of copyright]], but the suit was settled out of court when Hammer agreed to credit James as co-composer, effectively cutting James in on the millions of dollars the record was earning. The financial and legal problems that dogged him testified to how fleeting fame could be in the fast-moving world of hip-hop. By the late 1990s, though, Hammer seemed to stabilize himself and made himself ready to undertake new projects.<ref name="answers1"/>

In 1997, just prior to beginning his ministry, MC Hammer (who by that time had re-adopted the "M.C.") was the subject of an episode of ''[[The Oprah Winfrey Show]]'' and the [[VH1]] series ''[[Behind the Music]]'' (music from his album ''V Inside Out'' was featured in this documentary).[http://www.tvguide.com/tvshows/music/episodes/197308][http://tvseriesfinale.com/tv-show/behind-the-music-vh1-return/] In these appearances, Burrell admitted 'that [he] had already used up most of [his] [[Wealth|fortune]] of over $20 million, proving that money is nothing if it doesn't bring peace and if priorities are wrong'.<ref>{{cite web|url = http://www.s9.com/Biography/Hammer|title = Hammer|publisher = s9.com}}</ref> He would go on to express a similar point in other interviews as well.<ref>{{cite web|url = http://tv.popcrunch.com/mc-hammer-ellen-degeneres-interview-march-24-video/|title = MC Hammer Ellen Degeneres Interview: March 24|format = video| publisher = tv.popcrunch.com}}</ref>

During numerous interviews on [[radio broadcasting|radio stations]] and [[television channel]]s throughout the years to come, Hammer has been questioned about his bankruptcy.<ref name="daveyd2"/><ref>{{cite web|url = http://www.tvguide.com/celebrities/mc-hammer/165636|publisher = TV Guide|title = MC Hammer}}</ref><ref>{{cite web|url = http://www.ignitesocialmedia.com/mc-hammer-social-media-marketing/|title = How MC Hammer went from caricature to human being--the social media story|last = Tobin|first = Jim|date = February 5, 2009|publisher = Ignite Social Media}}</ref> For example, during an interview by [[WKQI]]-FM (95.5) for the promotion of his ''"Pioneers Of Hip Hop 2009"'' gig at the [[Fox Theatre (Detroit, Michigan)]] which featured [[2 Live Crew]], [[Naughty by Nature]], [[Too Short]], [[Biz Markie]] & [[Roxanne Shanté]], Hammer was asked about his finances by the ''"Mojo in the Morning"'' host. Hammer responded on [[Twitter]] that Mojo was a 'coward' and threatened to cancel commercials for his upcoming show.<ref>{{cite web|url = http://detnews.com/article/20090514/ENT09/905140390/1402/ENT09/Grapevine--Hammer--Mojo-go-at-it|publisher = The Detroit News|title = Grapevine: Hammer, Mojo go at it|date=May 14, 2009|first = Adam|last = Graham}}</ref><ref>{{cite web|url = http://www.lasplash.com/publish/Entertainment/cat_index_detroit_entertainment/Discovering_the_Spirit_of_Detroit_with_the_Pioneers_of_Hip_Hop_Review.php|publisher = lasplash.com|title = Rediscovering the Spirit of Detroit with the “Pioneers of Hip Hop” Review|author = Chick Chop Suey}}</ref><ref>{{cite web|url = http://www.clipsyndicate.com/video/playlist/1598/943559?title=sports|publisher = WJBK FOX 2 Detroit, MI|format = video|title = MC Hammer Returns|date = May 13, 2009}}</ref>

== Lifestyle and business entrepreneur ==
At the time of his first album, Hammer opened his own [[Music industry|music management firm]]. As a result of the success of his ''Please Hammer, Don’t Hurt 'Em'' album, Hammer had amassed approximately $33 million ([[USD]]).[http://www.thefreelibrary.com/BANKRUPT+M.C.+HAMMER+PUTS+HOME+ON+THE+MARKET-a083867428] $12 million of this total was used to have his [[Xanadu Houses|Xanadu-like home]] built in [[Fremont, California]], 30 miles (50&nbsp;km) south of where he grew up.[http://wikimapia.org/1450800/Hammer-Time-Mansion][http://articles.sfgate.com/1997-08-21/news/17755421_1_oakland-hammer-family-affair-master-bedrooms][http://findarticles.com/p/articles/mi_m1355/is_n16_v92/ai_19767382/] [[Jet (magazine)|Jet]] estimated that Hammer employed 200 people, with an annual payroll of $6.8 million.<ref name="answers1"/> He currently resides in a large [[Ranch-style house|ranch-style abode]] situated on a two-acre [[Land lot|corner lot]] in [[Tracy, California]]. [http://www.pressofatlanticcity.com/life/article_bbd0ea6a-7c11-5512-9e9d-13d89f8a42a3.html]

In 1991, MC Hammer established Oaktown Stable that would eventually have nineteen [[Horse_racing#Thoroughbred_racing_in_the_United_States|Thoroughbred racehorses]]. That year, his outstanding filly [[Lite Light]] won several Grade I stakes races including the prestigious [[Kentucky Oaks]]. His [[D. Wayne Lukas]]-trained colt [[Dance Floor]] won the Grade II [[Kentucky Jockey Club Stakes]] and the [[Breeders' Futurity Stakes]] in 1991, then the following year won the [[Fountain of Youth Stakes]] and finished 3rd in the 1992 [[Kentucky Derby]]. He continues to attend shows as well as many sporting events along side celebrities.

Hammer had several [[List of most expensive music videos|costly videos]], two in particular were ''[[Too Legit to Quit (song)|Too Legit to Quit]]'' or ''2 Legit 2 Quit'' (which many celebrities appeared in) and "''Here Comes the Hammer''".<ref name="newsweek1" /><ref>{{cite web|last=Farber |first=Jim |url=http://www.ew.com/ew/article/0,,313556,00.html |title=Flesh Forward &#124; Music |publisher=EW.com |date=1991-03-08 |accessdate=2010-03-31}}</ref> He has also made cameos or performed on many television shows such as ''[[Saturday Night Live]]'', ''[[Amen (TV series)|Amen]]'' and ''[[Martin (TV series)|Martin]]''. Additionally, Hammer has been involved in movies as an actor - such as ''Reggie's Prayer'' (1996), the [[Showtime]] film ''The Right Connections'' (1997), and ''Deadly Rhapsody'' (2001)<ref>http://www.imdb.com/title/tt0266449/</ref> - and as a television and movie producer as well.<ref name="imdb">{{iMDb name|0358479}}</ref><ref name="dailyprincetonian">{{cite web|url=http://www.dailyprincetonian.com/2003/05/09/8198/ |title=New movie displays original view of Asian American films |publisher=The Daily Princetonian |date=2003-05-09 |accessdate=2010-03-31}}</ref><ref>{{cite web|url = http://www.fandango.com/mchammer/biographies/p30023|title = MC Hammer: Biography|publisher = fandango.com}}</ref><ref name="filmstew">{{cite web|last=Horgan |first=Richard |url=http://www.filmstew.com/showArticle.aspx?ContentID=5620 |title=• Perseverance Leads to Better Luck Tomorrow |publisher=Filmstew.com |date= |accessdate=2010-03-31}}</ref>

Despite public attacks about his financial status, after meeting at the [[National Association of Broadcasters]] convention in [[Las Vegas, Nevada]] in April 2001, it was Hammer (credited as a producer)<ref name="sing365" /> who provided the much needed funding to [[filmmaker]] [[Justin Lin]] for ''[[Better Luck Tomorrow]]'' (2002). In its first ever film acquisition, [[MTV Films]] eventually acquired ''Better Luck Tomorrow'' after it debuted at The [[Sundance Film Festival]].<ref name="filmstew" /><ref>{{cite web|url=http://www.betterlucktomorrow.com/article.php?id=38 |title=Press : Articles |publisher=Better Luck Tomorrow |date=2003-04-11 |accessdate=2010-03-31}}</ref> The [[Film director|director]] said, ''"Out of desperation, I called up MC Hammer because he had read the script and liked it. Two hours later, he wired the money we needed into a bank account and saved us."''<ref name="dailyprincetonian" /><ref>{{cite web|url=http://www.filmstew.com/CD2_Details.aspx?ContactID=141288 |title=Contact Details |publisher=FilmStew.com |date=2005-09-30 |accessdate=2010-03-31}}</ref>

Hammer appeared in two [[cable television]] movies.<ref name="answers1"/> At 39, he was one of the producers for the [[VH1]] movie ''[[Too Legit: The MC Hammer Story]]'', starring [[Romany Malco]], which aired on December 19, 2001. The film is a [[Biographical film|biopic]] which chronicles the meteoric rise and precipitous fall of the rap singer. ''"2 Legit To Quit: The Life Story of MC Hammer"'' became the second highest-rated original movie in the history of VH1 and broadcasted simultaneously on [[BET]].<ref name="sing365" /><ref>{{cite web|url=http://www.fandango.com/toolegit:themchammerstory_v270579/summary |title=Too Legit: The MC Hammer Story Synopsis |publisher=Fandango.com |date=2001-12-19 |accessdate=2010-03-31}}</ref> ''"The whole script came from me,"'' says Hammer, ''"I sat down with a writer and gave him all the information."''<ref name="VH1 interview" /> During this same time, with a new clothing line called "J Slick", Hammer began working on MC Hammer USA, an [[interactive]] [[online]] [[Web portal|portal]].<ref>{{cite web|url=http://new.music.yahoo.com/mc-hammer/news/artist-namemc-hammer-id1052045-returns-to-active-duty--12033668 |title=MC Hammer News - Yahoo! Music |publisher=New.music.yahoo.com |date=2001-10-31 |accessdate=2010-03-31}}</ref>

In 2002, Hammer signed a book contract with [[publishing]] company [[Simon & Schuster]] which called for a release the following year. However, a [[manuscript]] for an inspirational book called ''Enemies of the Father: Messages from the Heart on Being a Family Man'' (addressing the situation of African American men), for which Hammer received advance money to write, was never submitted in 2003. This resulted in Hammer being sued by the book company over claims that he never finished the book as promised. The company's March 2009 lawsuit sought return of the $61,000 advance given to Hammer for the unwritten book about fatherhood.<ref name="answers1"/><ref>{{cite web|url=http://www.eurweb.com/story/eur51667.cfm |title=Black Entertainment &#124; Black News &#124; Urban News &#124; Hip Hop News &#124; Black Entertainment |publisher=EURweb.com |date=2009-03-16 |accessdate=2010-03-31}}</ref><ref>{{cite web|url=http://www.nbcsandiego.com/news/entertainment/NYC-Publisher-Sues-MC-Hammer-Over-61K-Advance.html |title=NYC Publisher Sues MC Hammer Over $61K Advance |publisher=NBC San Diego |date=2009-03-14 |accessdate=2010-03-31}}</ref>

In 2003, Hammer appeared on the first season of ''[[The Surreal Life]]'', a reality show known for assembling an eclectic mix of celebrities to live together. MC Hammer would go on to appear as himself on ''The History of Rock 'N' Roll, Vol. 5'' (1995).<ref>http://www.imdb.com/title/tt0148288/</ref> Additionally, he appeared on [[VH1]]'s ''[[And You Don't Stop: 30 Years of Hip-Hop]]'' (2004) as well as in ''100 Greatest Songs of the 90s'' (2008), a countdown which he was also commentator on. His eldest child, A'Keiba Burrell, was a [[contestant]] on [[MTV]]'s ''[[Rock the Cradle]]'' in April, 2008 (which Hammer also made appearances on).

Hammer frequently [[Posting style|posts]] about his life and activities on his [[blog]] "Look Look Look," as well as other [[Social network service|social websites]].<ref>{{cite web|url= http://mchammer.blogspot.com/|title= MC Hammer Blog|publisher=blogspot.com}}</ref>

As a result of his previous success, Hammer has now become somewhat of a popular [[World Wide Web|web]] [[Business magnate|mogul]] and [[activist]], currently involved in several [[Internet]] projects (such as the [[TechCrunch40]] conferences and [[DanceJam]]).<ref>{{cite web|last=McElroy |first=Justin |url=http://www.joystiq.com/2008/12/17/mc-hammer-says-hes-working-on-secret-project-with-activision/ |title=MC Hammer says he's working on 'secret project' with Activision |publisher=Joystiq |date=2008-12-17 |accessdate=2010-03-31}}</ref><ref name="popmech">{{cite web|url=http://www.popularmechanics.com/blogs/technology_news/4232444.html |title=10 Questions for New Social Networking Mogul M.C. Hammer |publisher=Popular Mechanics |date=2007-11-20 |accessdate=2010-03-31}}</ref><ref name="techcrunch">{{cite web|last=Arrington |first=Michael |url=http://www.techcrunch.com/2007/11/12/wired-covers-dancejam-without-trashing-mc-hammer/ |title=Wired Covers DanceJam Without Trashing M.C. Hammer |publisher=Techcrunch.com |date=2007-11-12 |accessdate=2010-03-31}}</ref> In early 2008, Hammer launched his newest project as [[Entrepreneur|co-founder]] and [[chief strategy officer]] of [[Menlo Park, California|Menlo Park]]-based ([[Silicon Valley]]) [http://dancejam.com DanceJam.com]. This exclusive [[Social network service|community site]] is only dedicated to dancing video [[competitions]], techniques and styles which Hammer, and others, judge or rate.<ref name="bet1">[http://www.bet.com/Music/News/musicnews_thescoop_11.13.htm?wbc_purpose=Basic&WBCMODE=PresentationUnpublished ]{{dead link|date=October 2010}}</ref><ref>{{cite web|url=http://new.music.yahoo.com/mc-hammer/news/mc-hammers-next-act-tech-entrepreneur--54501012 |title=MC Hammer News - Yahoo! Music |publisher=New.music.yahoo.com |date=2008-01-03 |accessdate=2010-03-31}}</ref>

According to past articles, Hammer had shown an interest in having his own [[reality show]] with specific [[television networks]]. He has already been a part of two for [[VH1]] (''[[I Married...]] MC Hammer'') and ''The Surreal Life''. It was later confirmed he would appear in ''[[Hammertime]]'' on [[A&E Network]] in the summer of 2009.<ref name="AE_Hammertime" /> This reality show is about his personal, business and family life.<ref>{{cite web|url = http://www.thrfeed.com/2009/02/mc-hammer-to-star-in-ae-reality-series.html|title = MC Hammer to star in A&E reality series|publisher = thrfeed.com|date=February 2009}}</ref><ref>{{cite news|url = http://www.nydailynews.com/entertainment/tv/2009/02/19/2009-02-19_rapper_mc_hammer_bringing_new_show_hamme.html|title = Rapper MC Hammer bringing new show|publisher = nydailynews.com|date = February 19, 2009 | location=New York | first1=Cristina | last1=Kinon | first2=Richard | last2=Huff}}</ref><ref>{{cite web|url=http://blogs.orlandosentinel.com/entertainment_tv_tvblog/2009/02/mc-hammer-family-to-star-in-ae-reality-series-this-year.html |title=MC Hammer, family to star in A&E reality series this year – The TV Guy – Orlando Sentinel |publisher=Blogs.orlandosentinel.com |date= |accessdate=2010-03-31}}</ref> The following year, Hammer appeared on ''[[Live with Regis and Kelly]]'' on June 3, 2009 to promote his show which began June 14, 2009 at 10 PM [[Eastern Time Zone|EST]].<ref>{{cite web|url=http://www.aetv.com/news/?id=448488 |title=A&E News - "Hammertime" premieres Sunday, June 14 at 10 PM ET/PT on A&E |publisher=Aetv.com |date= |accessdate=2010-03-31}}</ref><ref name="abc5769413">{{cite web|url=http://abclocal.go.com/wabc/story?section=news/entertainment&id=5769413&rss=rss-wabc-article-5769413 |title=This Week on Live with Regis and Kelly - 3/26/10 - New York News and Tri-State News - 7online.com |publisher=Abclocal.go.com |date=2010-03-26 |accessdate=2010-03-31}}</ref><ref>{{cite web|url=http://www.eonline.com/uberblog/b100451_ashton_trades_tweets_football_owen.html?sid=rss_topstories&utm_source=eonline&utm_medium=rssfeeds&utm_campaign=rss_topstories |title=Ashton Trades Tweets for Football; Owen & Reese Hook Up |publisher=E! Online |date=2009-02-18 |accessdate=2010-03-31}}</ref>

In March 2009, [[Ellen DeGeneres]] made plans for Hammer to be on her show (''[[The Ellen DeGeneres Show]]'') via communication with [[Twitter]].<ref>{{cite web|url = http://twitter.com/mchammer|title = MC Hammer|publisher = twitter.com}}</ref><ref>{{cite web|url = http://twitter.com/TheEllenShow|title = The Ellen Show|publisher = twitter.com}}</ref> As a result of his popularity with the site, he has been considered a "Tweeter star".<ref>{{cite web|url = http://abcnews.go.com/topic?field=tgpersons&value=MC+Hammer|title = MC Hammer|publisher = abcnews.go.com}}</ref>

On September 28, 2010, MC Hammer headlined at the [[TechCrunch]] Disrupt conference for an official after-hours party.<ref name="TCDisrupt Reference">[http://techcrunch.com/2010/09/29/mc-hammer-rocks-a-perfect-day-at-techcrunch-disrupt/ MC Hammer Rocks A Perfect Day At TechCrunch Disrupt] techcrunch.com</ref>

In July 2010, MC Hammer started a [[mixed martial arts]] management company to manage, market, promote, and brand-build for [[Grappling (martial art)|fighters]] such as [[Nate Marquardt]], [[Tim F Kennedy]], and [[Vladimir Matyushenko]], among others. According to [[MMAWeekly.com]] and [[American City Business Journals|Bizjournals]], his new company is Alchemist Management in [[Los Angeles]]. It now manages 10 fighters.<ref>{{cite web|url = http://www.mmaweekly.com/absolutenm/templates/dailynews.asp?articleid=12183&zoneid=13|title = Can't Touch This: MC Hammer Starts MMA Firm|publisher = MMAWeekly.com}}</ref> That same month, Hammer also announced his latest [[venture]] called Alchemist Clothing. The brand described as a colorful new lifestyle clothing line debuted during an [[Ultimate Fighting Championship]] fight in [[Austin, Texas|Austin]]. [[Middleweight]] fighter Nate "The Great" Marquardt wore an Alchemist shirt as he walked out to the [[Boxing ring|ring]]. Hammer has shown an interest in [[boxing]] throughout his career.[http://www.bizjournals.com/austin/stories/2010/09/13/daily54.html]

== Legacy and pop culture fame ==
Widely considered the first "[[mainstream]]" rapper, even when it wasn't "cool" to be, Hammer continues to entertain while sharing his [[legacy]] with other [[rapping|rappers]] - as cited on [[BET]]'s website.<ref name="autogenerated1">{{cite web|url=http://www.bet.com/Specials/hiphopawards10/hha10_performers/ |title=Performers &#124; Hip-Hop Awards 2010 Official Site |publisher=BET.com |date=2010-10-12 |accessdate=2010-10-22}}</ref> (click on Hammer's photo) Hammer became a fixture of the television airwaves and his music used in many shows, movies and commercials. He also established a children's foundation.<ref name="answers1"/>

After his rapid fall from fame, MC Hammer spent most of the latter half of the 1990s as a [[punch line]] in the music business.[?] In 2000, [[Nelly]], in his breakthrough hit "[[Country Grammar (Hot Shit)]]", announced his intention to "blow 30 mill[ion] like I'm Hammer."<ref>{{cite web|url= http://www.davemcnally.com/Lyrics/Nelly/CountryGrammar/|title= Country Grammar by Nelly - Lyrics|publisher=DaveMcNally.com}}</ref> According to [[VH1]], "Hammer was on the money. Hit singles and videos like "U Can't Touch This" and "Too Legit To Quit" created a template of lavish performance values that many rap artists still follow today."

Hammer has also influenced the music industry as well as [[pop culture]] [[catch phrases]] and [[slang (street talk)|slang]].<ref>{{cite web|url = http://www.vh1.com/artists/az/mc_hammer/bio.jhtml|title = MC Hammer: Bio|publisher = vh1.com}}</ref> [[Digital Underground]]'s rap "[[The Humpty Dance]]" included the lyrics "People say ya look like M.C. Hammer on crack, Humpty!", boasting about Hammer's [[showmanship (performing)|showmanship]] versus Humpty Hump ([[Shock G]])'s inability to match it in dance. Additionally, his [[sampling (music)|sampling]] of large portions of well-known [[pop music|pop]] oldies (as opposed to short [[James Brown (musician)|James Brown]] or [[George Clinton (funk musician)|George Clinton]] [[funk]] riffs) has become increasingly popular among mainstream rappers, particularly [[Sean Combs|Diddy's]] [[Bad Boy Records]] stable. At the time, it was frowned upon.<ref name="answers1"/>

Some critics complained of a lack of originality in Hammer's early productions. [[Entertainment Weekly]] described "U Can't Touch This" as 'shamelessly copying its propulsive riff from [[Rick James]] ("Super Freak"). But Hammer set the pattern; musically, fashionably and financially, for practices that became common in hip-hop music later in the 1990s in the hands of such platinum-selling performers as [[Sean Combs|Puff Daddy]] and [[Will Smith]].<ref name="answers1"/> Hammer admits, "When I look at Puffy with a choir, I say, 'Sure that's a take-off of what I do."<ref name="VH1 interview" />

Hammer's clothing-lines, one later called J Slick,<ref name="VH1 interview" /><ref name="cnn112201" /> and flashy wardrobes also led to other performers being more conscientious about video outfits, "shiny suits" and baggie pants. During his career, Hammer would tour, perform and record with his brother 2 Bigg MC or Too Big (releasing a song in which he considered himself as "King of the Hype"). It's interesting to note that this duo introduced the "shiny suit" to mainstream America as seen in the video "(Hammer Hammer) They Put Me In A Mix" in which Hammer also claimed Too Big was the "King of Hype", who was in an unspoken competition with [[Flavor Flav]] (hype man for [[Public Enemy (band)|Public Enemy]]) during the height of their careers.<ref>{{cite web|url = http://www.audiolunchbox.com/album?a=76055|title = MC Hammer Lyrics: Break 'Em Off Somethin' Proper|publisher = audiolunchbox.com}}</ref><ref>{{cite web|url = http://new.music.yahoo.com/mc-hammer/tracks/crime-story--692938#lyrics|title = Crime Story|publisher = new.music.yahoo.com}}</ref>

During a 1991 episode of ''[[Rockline]] on [[MTV]]'' (with host [[Martha Quinn]]), in response to a caller's question, Hammer stated in 10 years he sees himself continuing to make "original material to establish longevity", "energetic... message-oriented songs for a long time to come" and "staying in good shape... working as long as God blesses [him] to be here".<ref>{{cite web|url=http://440.com/twtd/archives/feb26.html |title=Those Were the Days, Today in History - February 26 |publisher=440.com |date= |accessdate=2010-03-31}}</ref><ref>{{cite web|url=http://sharetv.org/shows/rockline_on_mtv |title=Rockline on MTV TV Show - Online Community |publisher=ShareTV.org |date= |accessdate=2010-03-31}}</ref>

[[File:Brunswick-Stop-80s-time edit.jpg|thumb|Even in 2008, vandals continued to invoke Hammer's catchphrase.]]

In 1994, [[British people|British]] TV presenter [[Mark Lamarr]] interrupted Hammer repeatedly with Hammer's [[catch phrase]] ("Stop! Hammer Time!") in an interview filmed for ''[[The Word (TV series)|The Word]]'', which he took in good humour. He claimed Hammer was a "living legend". It was also within this interview that Hammer explained the truth about his relationship with "gangsta rap" and that he was merely changing with the times, not holding onto his old image nor becoming a "[[hardcore hip hop|hardcore gangsta]]".<ref>{{cite web|url=http://www.spainherewecome.com/videos/tag/hammertime |title=Life in Spain Videos |publisher=Spainherewecome.com |date= |accessdate=2010-03-31}}</ref> This change had much to do with his failure due to the ignorance, jealousy and sabotage by the media, public and so-called fans.<ref name="daveyd1" /><ref>http://www.detnews.com/article/20090514/ENT09/905140390/Grapevine--Hammer--Mojo-go-at-it</ref>

Hammer also began the trend of rap artists being accepted as mainstream [[spokesman|pitchmen]]. Prior to Hammer, it was virtually unheard of for a hip-hop artist to be seen in a major [[Advertising|commercial]] spot. Hammer appeared in major [[marketing]] campaigns for companies such as [[Pepsi]], [[KFC]], [[Toshiba]] and [[Taco Bell]] to the point that he was criticized as a "[[selling out|sell-out]]".<ref>{{cite web|url= http://www.rollingstone.com/artists/mchammer/biography|title= McHammer: Biography|publisher= Rolling Stone}}</ref><ref>{{cite web|url= http://www.pub.umich.edu/daily/1996/feb/02-08-96/arts/mc.hammer.html|publisher= Michigan Daily Online|title=article|date=February 8, 1996}}</ref> Hammer also did commercials for [[British Knights]] during the height of his career. The shoe company signed him to a $138 million deal.<ref name="test">{{cite web|url= http://dcist.com/2007/09/06/concert_preview_11.php|title= Concert Preview: MC Hammer @ Woodrow Wilson Plaza}}</ref><ref>{{cite web|url=http://www.getkempt.com/ad-rock |title=Ad Rock &#124; Kempt |publisher=Getkempt.com |date= |accessdate=2010-03-31}}</ref> Today, many rappers appear in various major commercials and market their own clothing lines. Ironically, three of Hammer's biggest detractors ([[LL Cool J]], [[Run-D.M.C.]] and [[Ice Cube]]), would also appear in ads later.

In 2003, Beam and Cyrus did a [[remix]] of "U Can't Touch This" featuring MC Hammer.[http://www.discogs.com/Beam-vs-Cyrus-Feat-MC-Hammer-U-Cant-Touch-This/release/1412243][http://www.amazon.com/Cant-Touch-This-Cyrus-Hammer/dp/B000094T9M]

In 2006, MC Hammer's music catalog (approximately 40,000 songs) was sold to the music company Evergreen for nearly $3 million. Evergreen explained that the collection was "some of the best-selling and most popular rap songs of all time." Speaking for Evergreen, David K. Schulhof stated the songs ''"will emerge as a perfect fit for licensing in movies, television shows, and corporate advertising."''<ref>{{cite web|url=http://new.music.yahoo.com/mc-hammer/news/mc-hammer-sells-back-catalog--34343748 |title=MC Hammer News - Yahoo! Music |publisher=New.music.yahoo.com |date=2006-07-21 |accessdate=2010-03-31}}</ref>

''[[The Simpsons]]'' have made numerous references to the artist throughout its run. In season 11, episode 22, [[Behind the Laughter]], [[Homer Simpson|Homer]] buys MC Hammer's mansion. The gates to the mansion are decorated with golden letters spelling the word "hammertime," which Homer bashes with a hammer to spell out "Homertime". In "[[Treehouse of Horror]]" IX, Homer tries to kill [[Bart Simpson|Bart]] with a sledgehammer, while making a reference to MC Hammer, ''"It's hammertime dude"!''

In an episode of ''[[Family Guy]]'', [[Peter Griffin]] visits the U.S. as a diplomat from his newly founded country of "Petoria". Exploiting his [[diplomatic immunity]] status by committing crimes such as vandalism and littering, Peter boastfully announces that he cannot be arrested by going into a musical montage featuring a song called "Can't Touch Me", a parody of MC Hammer's song, "U Can't Touch This".

In an episode of ''[[The Grim Adventures of Billy & Mandy]]'' called ''[[Goodbling and the Hip-Hop-Opotamus]]'' [[Irwin (Billy & Mandy)|Irwin]] wears clothing similar to that of MC Hammer and dances to a variation of "U Can't Touch This".

In August 2008, a new [[ESPN]] ad featured Hammer in it, showcasing his newest single ("I Got Gigs'" from his album ''[[MC_Hammer#DanceJamtheMusic_.282009.29|DanceJamtheMusic]]'').<ref>{{cite web|url = http://www.billboard.biz/bbbiz/content_display/genre/e3i999ebd327d1b0f721183807c7345daf3| title = MC Hammer Puts New Single in ESPN Commercial| publisher = billboard.com}}</ref><ref>{{cite web|url = http://www.musicheatxl.com/index.php?option=com_content&view=article&id=339:too-legit-to-quit-mc-hammer-goes-another-round-with-new-album&catid=1:latest&Itemid=41|title = Too Legit To Quit? MC Hammer Goes Another Round With New Album| publisher = musicheatxl.com}}</ref> The commercial was for [[Monday Night Football]]'s upcoming football season.[http://espn.go.com/video/clip?id=5512532] This is not the first commercial in more recent years that Hammer has been in, or his songs/raps/dancing was used for or included in. (i.e. [[Lay's]], [[Hallmark Cards]], [[Purell]], [[Lysol]], [[Nationwide Insurance]], [[Citibank]], etc.) On February 1, 2009, Hammer and [[Ed McMahon]] were featured in a [[Super Bowl XLIII]] commercial for [[Cash4Gold.com]].<ref>{{cite web|url = http://www.bestweekever.tv/2009/01/30/superbowl-ad-wizards-ed-mcmahon-mc-hammer-get-cash-4-comedy-gold/|title = Super Bowl AD Wizards Ed McMahon MC Hammer Get Cash 4 Comedy Gold|publisher = bestweekever.tv|date = January 30, 2009}}</ref>

MC Hammer continues to give interviews, most recently as a guest on ''[[Chelsea Lately]]'' (June 16, 2009), where he discussed his relationship with [[Vanilla Ice]], his stint on ''[[The Surreal Life]]'', his newest show, family, his mansion, being in shape, his current financial status and other "colorful topics" ([[subliminal message|subliminal jokes]]) regarding his baggy pants.<ref>{{cite web|url=http://www.hollyhoodhdtv.com/video/mc-hammer-tells-chelsea-he |title=MC Hammer Tells Chelsea He Helped Launch Vanilla Ice Career's |publisher=Hollyhoodhdtv.Com |date=2009-06-17 |accessdate=2010-03-31}}</ref><ref>{{cite web|url=http://www.tvguide.com/celebrities/mc-hammer/credits/165636 |title=MC Hammer Credits |publisher=Tvguide.com |date= |accessdate=2010-03-31}}</ref><ref>{{cite web|url=http://www.eonline.com/on/shows/chelsea/ |title=Chelsea Lately - Starring Chelsea Handler |publisher=E! Online |date=2010-03-26 |accessdate=2010-03-31}}</ref>

Along with [[Betty White]], Hammer appeared on a September 17, 2010 episode of ''[[Glenn Martin, DDS]]'' called "[[List of Glenn Martin, DDS episodes|Step-brothers]]".[http://www.tvguide.com/tvshows/glenn-martin-dds/298334]

==Influences and related artists==
MC Hammer's impact in rap and entertainment has influenced and been influenced by such artists as: [[Kool Moe Dee]], [[Big Daddy Kane]], [[James Brown]], [[Prince (musician)|Prince]], [[Michael Jackson]], [[Kurtis Blow]], [[Earth, Wind & Fire]], [[Rick James]], [[Doug E. Fresh]] (who joined Hammer's Bust It Records label in 1992 and issued the album ''[[Doin' What I Gotta Do]]'' with the track "Bustin' Out (On Funk)" [[Sampling (music)|sampling]] the [[Rick James]] single "Bustin' Out") & The Get Fresh Crew (Barry Bee and Chill Will), [[Run-D.M.C.]] and [[Grandmaster Flash and the Furious Five]].

Hammer was followed by related musicians: [[Will Smith]], [[dc Talk]], [[BB Jay]], [[Sean Combs|Diddy]] (aka "Puffy" or "Puff Daddy"), [[Young MC]], [[B Angie B]], [[MC Brains]], [[MC Breed]], [[Marky Mark and the Funky Bunch]], [[C+C Music Factory]], [[Mystikal]], [[Bell Biv DeVoe]], [[Kris Kross]], [[Vanilla Ice]] and [[Oaktown's 357]].[http://www.last.fm/music/MC+Hammer/+similar]

Among others, some similar acts to Hammer are: [[Rob Base and DJ E-Z Rock]], [[Sir Mix-a-Lot]], [[Digital Underground]], [[Gerardo]], [[Heavy D]] & the Boyz, Jibri Wise One, [[Kid 'n Play]], [[MC Skat Kat]] and [[MC_Skat_Kat#The_Stray_Mob|The Stray Mob]], [[MC Lyte]], [[Salt-n-Pepa]], [[Tone Lōc]], [[Whodini]], [[The U-Krew]], [[P.M. Dawn]], [[Candyman (rapper)|Candyman]], [[Del the Funky Homosapien]], [[M-Doc]], Triple M, [[House of Pain]], [[Bobby Brown]], [[Milli Vanilli]], [[Biz Markie]], [[DJ Jazzy Jeff & The Fresh Prince]], [[Father MC]], [[LL Cool J]], [[Marley Marl]], [[Too Short]] and [[Wreckx-n-Effect]]. [http://music.aol.com/artist/mc-hammer/biography]

[[File:Chamillionaire, MC Hammer and Mistah F.A.B. 2.jpg|right|thumb|220px|Hammer with [[Chamillionaire]] and [[Mistah F.A.B.]] at [[TechCrunch]] in July 24, 2008.]]

== Dancing and entertainer ==
Hammer's dance style not only helped pave the way for the [[Bay Area]] movement called [[Hyphy]],<ref>{{cite web|url = http://www.fandango.com/ghostridethewhip:thehyphymovement_v450499/summary|title = Ghostride the Whip: The Hyphy Movement| format = Synopsis| publisher = fandago.com}}</ref> but also helped to bring hip-hop and rap to the Bay Area. His dancing skills are still taught to this day. With his popular [[trademark]] [[Hammer Pants]], one phenomenal difference from Hammer versus other performers during his heyday was that he was an entertainer, both during live shows and in [[music videos]]. His flamboyant dancing was as much a part of his performances as rapping and musical instruments were. With high-energy dance routines, he was often considered one of the greatest [[List of dancers|dancers]]. While adding his own techniques, Hammer adopted styles from [[James Brown]] and [[The Nicholas Brothers]] such as the splits, and feverish choreographed dance routines including leaps and slides, most notably. His creation of such dances as "Hammer Dance"<ref>{{cite web|url= http://dancejam.com/dances/hammerdance|title= "Hammerdance" .dancejam.com}}</ref> (or the "Typewriter Dance") and the use of "[[The Running Man (dance)|The Running Man]]" and the "Butterfly," among others, made his flashy and creative dance skills unlike any others at the time.

Hammer's showmanship and elaborate stage [[choreography]], involving fifteen dancers, twelve backup singers, seven live musicians and two [[disc jockeys]], gave him a powerful visual appeal. Hammer was the first rap artist to put together a choreographed show of this type, and his visual flair attracted heavy airplay for his videos on [[MTV]], which at the time had a predominantly white viewership that had aired little rap music before Hammer.<ref name="answers1"/>

During a [[Yo!_MTV_Raps#Noteworthy_episodes|1990 visit]] from MC Hammer (accompanied by his friend [[Fab Five Freddy]]) on ''[[Yo! MTV Raps]]'', one of the dancers whom Hammer was holding auditions for was a then-unknown [[Jennifer Lopez]].

At the height of his career, Hammer had his legs insured for a substantial amount of money (into the millions), as mentioned in an interview by [[Maria Shriver]] in the early 90s. He later suffered an injury to his knee that halted his dancing career for a period of time.<ref name="connectionmag">{{cite web|url = http://www.connectionmagazine.org/archives_old/mchammer.htm|title = MC Hammer|publisher = connectionmagazine.org}}</ref> Eventually, [[BET]] ranked Hammer as the 7th Best Dancer Of All Time.<ref name="BETmediaroom" /> Some of Hammer's entourage, or "[[wikt:posse|posse]]" as he called them, were also trained/skilled dancers. They participated in videos and at concerts, yet too many dancers and band members eventually contributed to Hammer's downfall, proving to be too much for him to finance.<ref name="dabelly" />

In 2000, Hammer's rap video for "[[Active_Duty_(MC_Hammer_album)|Pop Yo Collar]]" (featuring Wee Wee) demonstrated "The Phat Daddy Pop", "In Pop Nito", "River Pop", "Deliver The Pop" and "Pop'n It Up" dance moves.[http://issykitty.videosift.com/video/MC-Hammer-and-Wee-Wee-Pop-Your-Collar][http://new.music.yahoo.com/videos/MC+Hammer/Pop+Your+Collar--2144216]

Hammer is still active in the dance [[media (arts)|media]]/[[genre]], both on television shows and as [[Entrepreneur|co-founder]] of [http://dancejam.com DanceJam.com] (which showcases dance competitions and instructional videos on all the latest dance styles).<ref name="popmech" /> Well known for bringing [[choreography]] to [[hip-hop]], many of his dancing skills can now be seen on this dance-focused [[social network service|social networking site]]. "Dance is unlike any other social medium. It's the core of our culture," Burrell told [[Wired News]].<ref name="bet1" />

In addition to his websites and other Internet appearances,<ref name="techcrunch" /> Hammer has also appeared demonstrating much of his dancing abilities on [[talk shows]] such as ''[[The Arsenio Hall Show]]'', ''[[Soul Train]]'', ''[[Late Night with Conan O'Brien]]'', ''[[The Ellen DeGeneres Show|Ellen]]'', ''[[The View (U.S. TV series)|The View]]'' and was a dancing judge on ''[[Dance Fever (2003 TV series)]]''. On June 3, 2009, he performed the "Hammer dance" on ''[[Live with Regis and Kelly]]'' with [[Will Ferrell]] as co-host.<ref name="abc5769413" /><ref name="ae-hammertime">{{cite web|url=http://www.aetv.com/news/?tag=Hammertime |title=News |publisher=Aetv.com |date= |accessdate=2010-03-31}}</ref><ref>{{cite web|url=http://regisandkelly.go.com/guest_guide.html |title=Live with Regis and Kelly - Guest Guide |publisher=Regisandkelly.go.com |date= |accessdate=2010-03-31}}</ref>

While Hammer may have challenged and competed with [[Michael Jackson]] during the height of his career, they were friends, proven by a phone call Hammer had with Jackson about his "[[Too Legit to Quit (song)|Too Legit to Quit]]" video which he shared on ''[[The Wendy Williams Show]]'' (July 2009). Hammer wanted to ensure he was not offended by the ending of the video where a purported Michael Jackson (seen only from behind) does the "2 Legit 2 Quit" hand gesture with his famous glove.[http://www.spudart.org/blogs/randomthoughts_comments/3625_0_3_0_C/]<ref name="wendyshow" /><ref name="globalgrind" /><ref name="globalgrind2" /> They also appeared together at the funeral service for James Brown in 2006, where Hammer danced in honor of ''[[List of honorific titles in popular music|The Godfather of Soul]]''.<ref name="MTV-brown_james" /> After Jackson's death, Hammer posted his remembrance and sympathy of the [[superstar]] on [[Twitter]]. Michael's friend and fellow [[pop culture]] icon Hammer told [[Spinner.com|Spinner]] that, "now that the [[List of honorific titles in popular music|King of Pop]] has passed, it's the duty of his fans and loved ones to carry Jackson's creative torch." He went on to say, "Michael Jackson lit the fuse that ignited the spirit of dance in us all. He gave us a song and a sweet melody that will never die. Now we all carry his legacy with joy and pride."<ref>{{cite web|url=http://www.spinner.com/2009/06/26/mc-hammer-remembers-his-friend-michael-jackson/ |title=MC Hammer Remembers His Friend Michael Jackson |publisher=Spinner |date=2009-06-26 |accessdate=2010-03-31}}</ref>

== Award recipient and appearances ==
MC Hammer has won three [[Grammy Awards]] (one with [[Rick James]] and Alonzo Miller) for Best [[Rhythm and Blues]] Song (1990), Best Rap Solo (1990) and Best [[Music Video]] (1990) taken from ''Please Hammer Don't Hurt 'Em: The Movie''. He also received eight [[American Music Awards]], a [[People's Choice Award]], an [[NAACP Image Awards]] and the ''[[Billboard Music Award|Billboard]]'' [[Music recording sales certification|Diamond Award]] (the first for a [[hip hop]] artist).<ref name="allmusic" /><ref name="allmusic" /><ref name="prnewswire" /><ref name="time">{{cite news|url = http://www.time.com/time/magazine/article/0,9171,1101940328-164065,00.html|title = article|publisher = time.com | date=2001-06-24 | accessdate=2010-05-12}}</ref><ref name="newyorker" /><ref>[http://community.allhiphop.com/go/thread/view/12461/5467055/TOP_10_selling_rap_albums_of_all_time ]{{Dead link|date=March 2010}}</ref> He has sold more than 50 million records, breaking down numerous doors for rap music and demonstrating that hip-hop had the potential for [[blockbuster (entertainment)|blockbuster]] success.<ref name="sing365" /><ref name="ae-hammertime" /><ref>{{cite web|url = http://www.rockonthenet.com/artists-m/mchammer.htm|title = MC Hammer|publisher = rockonthenet.com}}</ref><ref>{{cite web|url=http://www.staticmultimedia.com/film/news/a~e_~hammertime~_premiering |title=A&E "Hammertime" Premiering &#124; Film &#124; News |publisher=Static Multimedia |date=2009-05-21 |accessdate=2010-03-31}}</ref>

The [[Juno Award for International Album of the Year|International Album of the Year]] validated Hammer's talent as a world-class [[Entertainment|entertainer]].<ref name="macysinc" /> Additionally, Hammer was also honored with a [[Soul Train Music Award]] ([[Sammy Davis, Jr.]] Award for Entertainer of the Year) in 1991.

Hammer appeared on gospel music's [[Stellar Awards]] show in 1997 and spoke of his renewed commitment to God. In the same interview, Hammer promised to unveil the "second leg" of his career.<ref name="answers1"/>

In the 2005 [[MTV Video Music Awards]], Hammer made a surprise appearance in the middle of the show with best friend [[Jermaine Jackson]].<ref>{{cite web|url=http://new.music.yahoo.com/mc-hammer/news/rock-rolls-at-mtv-video-music-awards--23288973 |title=MC Hammer News - Yahoo! Music |publisher=New.music.yahoo.com |date=2005-08-29 |accessdate=2010-03-31}}</ref>

In August 2008, at the [[World Hip Hop Dance Championships]], Hammer won a Living Legends of Hip Hop Award from Hip Hop International [http://www.hiphopinternational.com] in [[Las Vegas, Nevada|Las Vegas]].<ref name="imdb" /><ref>{{cite web|url = http://vbablogger.com/2009/05/30/hip-hop-living-legends-award-in-las-vegas-going-to-toni-basil/|title = Hip Hop Living Legends Award to Toni Basil in Las Vegas|format = blog|date = May 30, 2009|publisher = vbablogger.com}}</ref>

On February 11, 2009, Hammer made an in-person appearance at the [[Shorty Awards]], which honor the top short-form content creators on [[Twitter]].

Hammer attended the 2009 Soul Train Music Awards which aired on [[BET]] November 29, 2009.<ref>{{cite web|url=http://www.bet.com/specials/soultrainawards09/ |title=Home &#124; Soul Train Awards &#124; 2009 Soul Train Awards Official Site |publisher=BET.com |date=2010-01-27 |accessdate=2010-03-31}}</ref> He has also been a presenter/performer at Soul Train's Music Awards several times, including The 5th Annual Soul Train Music Awards (1991), The 9th Annual Soul Train Music Awards (1995) and Soul Train's 25th Anniversary (1995).<ref>{{cite web|url=http://www.wireimage.com/ItemListings.aspx?igi=401423&nbc1=1 |title=– The Largest Entertainment Photo & Video Archive |publisher=Wireimage.com |date=2009-11-03 |accessdate=2010-03-31}}</ref>

He recently opened the 2010 [[BET Hip Hop Awards]] performing "[[Too Legit to Quit (song)|2 Legit 2 Quit]]" on Saturday, October 2 (aired October 12) in [[Atlanta]] along with [[Rick Ross (rapper)|Rick Ross]], [[Sean Combs|Diddy]] and [[DJ Khaled]] (performing "MC Hammer" from the ''[[Teflon Don (album)|Teflon Don]]'' album).<ref name="autogenerated1"/><ref>{{cite web|url=http://www.theboombox.com/2010/10/03/2010-bet-hip-hop-awards/ |title=Rick Ross, Diddy and MC Hammer Kick Off 2010 BET Hip-Hop Awards |publisher=The Boombox |date=2010-10-03 |accessdate=2010-10-22}}</ref><ref>{{cite web|last=Racha |first=Ronda |url=http://clatl.com/cribnotes/archives/2010/10/12/2010-bet-hip-hop-awards-what-you-wont-see-on-tv-tonight |title=2010 BET Hip-Hop Awards: What you won't see on TV &#124; Atlanta Music Blog &#124; Atlanta Concerts & Shows &#124; Crib Notes &#124; Creative Loafing Atlanta |publisher=Clatl.com |date=2010-10-12 |accessdate=2010-10-22}}</ref><ref>{{cite web|url=http://new.music.yahoo.com/blogs/hiphopmediatraining/299319/mc-hammer-joins-rick-ross-on-stage-at-bet-hip-hop-awards/ |title=MC Hammer Joins Rick Ross On Stage At BET Hip Hop Awards - Hip-Hop Media Training |publisher=New.music.yahoo.com |date=2010-10-13 |accessdate=2010-10-22}}</ref>

==Christian beliefs and pastoral ministry==
In 1984, Hammer began attending [[Bible study (Christian)|Bible studies]], joined a [[Christian ministry|street ministry]], and formed a [[gospel]] rap group known as the [[Holy Ghost]] Boys featuring [[Jon Gibson (Christian musician)|Jon Gibson]], another musician interested in [[Contemporary Christian music|religious music]].<ref name="connectionmag" /> In 1986, Kirk Burrell, along with [[Tramaine Hawkins]], performed with Jon's band doing several concerts in various halls such as the Beverly Theatre in [[Beverly Hills]] and recording several rap songs.<ref>{{cite web|url = http://new.music.yahoo.com/mc-hammer/tracks/?artist%5B0%5D=mc-hammer&artist%5B1%5D=mc-hammer&page=4|publisher = new.music.yahoo.com|title = MC Hammer Tracks|type = track listing}}</ref> They [[Collaboration#Music|collaborated]] on Gibson's 1988 album (''Change of Heart'') for a gospel-charged rap "This Wall" prior to Hammer's mainstream success.<ref name="Amazon1" /><ref name="SoulTracks_Gibson" /> This was [[Contemporary Christian Music]]'s first rap hit ever by anyone, in particular by a [[white people|Caucasian]] (Gibson) and/or a duo.<ref name="Yahoo-p2" /> Burrell also produced "Son of the King" at that time, releasing it on his [[Feel My Power|debut album]].

Raised [[Pentecostal]], Hammer strayed from his [[faith]] during his success, before returning to ministry. His awareness of this could be found in a movie he made called ''Please Hammer, Don't Hurt 'Em: The Movie'' (1990), in which he also plays the [[preacher]] [[Character (arts)|character]] named "[[Reverend]] Pressure".<ref name="imdb.com"/><ref name="imdb0390374" /><ref name="dabelly" /> Nonetheless, as a tribute to his [[faith]], Hammer vowed to dedicate at least one song on each album to [[God]].

Hammer later reaffirmed his [[Belief|beliefs]] in October 1997,<ref>{{cite web|url= http://www.christianity.ca/NetCommunity/Page.aspx?pid=3156&srcid=1957|title= Rap Artist MC Hammer Returns to Faith in God|publisher = christianity.ca}}</ref> and starred in the [[Christian ministry|ministry]] television show ''MC Hammer and Friends'' on the [[Trinity Broadcasting Network]] as well as appearing on ''[[Praise the Lord]]'' programs where he went public about his devotion to ministry as an [[ordained]] [[Minister (Christianity)|minister]].<ref>{{cite web|url = http://www.tbn.org/about/newsletter/index.php/928.html|title = MC Hammer on Praise|publisher = tbn.org}}</ref><ref>{{cite web|url= http://www.tbn.org/index.php/2/4/p/78.html|title= MC Hammer|publisher = TBN}}</ref><ref>{{cite web|url = http://www.tbn.org/index.php/9/4/M.html|title = Address book: M|publisher = tbn.org}}</ref> Hammer [[Officiant|officiated]] at the celebrity weddings of actor [[Corey Feldman]] and [[Susie Sprague]] on October 30, 2002<ref>{{cite web|url= http://www.buzzle.com/editorials/11-27-2002-31154.asp|title=Corey Feldman Wed by MC Hammer|date = November 27, 2002|publisher = buzzle.com}}</ref><ref>{{cite web|url = http://www.tlchicken.com/article.php?ARTid=1000|title = Feldman Gets Hitched by Hammer|first = Bethany|last= Shady|publisher = tlchicken.com}}</ref> (as seen on [[VH1]]'s ''[[The Surreal Life]]''), and also at [[Mötley Crüe]]'s [[Vince Neil]] and Lia Gerardini's wedding in January 2005.<ref>{{cite web|url= http://www.undercover.com.au/news/2005/jan05/20050111_vinceneil.html|title= McHammer Marries Vince Neil|publisher = undercover.com.au|date = January 11, 2005}}</ref>

During an interview on TBN (between 1997–1998), Hammer claimed he adopted the "M.C." back into his name which now stood for 'Man of [[Christ]]'.<ref>{{cite news|url = http://www.religionnewsblog.com/830|title = TBN goes after Hispanic market|agency = Associated Press| date = September 13, 2002|publisher = religionnewsblog.com}}</ref><ref>{{cite web|url = http://www.tbn.org/about/newsletter/index.php/623.html|title = M.C. Hammer|type=newsletter|publisher = tbn.org}}</ref> Hammer continued to [[preach]] while still making music, running a [[social media]] business and [[Hammertime|television show]], and devotes time to [[prison religion|prison]] and [[youth ministry|youth ministries]].<ref name="dabelly">{{cite web|url = http://www.dabelly.com/features/feature02.htm|title = Hammer-ing a new message|first = Michelle J. |last = Mills|publisher = dabelly.com}}</ref>

== Discography ==
{{Main|MC Hammer discography}}

<!--STUDIO ALBUMS ON THIS SECTION ONLY. SINGLES AND COMPILATIONS ARE ON HIS DISCOGRAPHY PAGE-->

===Studio albums ===
* ''[[Feel My Power]]'' (1987)
* ''[[Let's Get It Started (album)|Let's Get It Started]]'' (1988)
* ''[[Please Hammer, Don't Hurt 'Em]]'' (1990)
* ''[[Too Legit to Quit]]'' (1991)
* ''[[The Funky Headhunter]]'' (1994)
* ''[[Inside Out (MC Hammer album)|Inside Out]]'' (1995)
* ''[[Active Duty (MC Hammer album)|Active Duty]]'' (2001)
* ''[[Full Blast (album)|Full Blast]]'' (2003)
* ''[[Look Look Look]]'' (2006)
* ''DanceJamtheMusic'' (2009)

== References ==
{{Reflist|2}}

== External links ==
{{Commons category|MC Hammer}}
*[http://mchammer.blogspot.com/ MC Hammer's blog]
*{{imdb name|id=0358479|name=MC Hammer}}
*[http://search.dallasobserver.com/1998-02-26/news/hammered/ "Hammered" Successful Copyright Infringement Lawsuit by Kevin Christian (Abdullah)]

{{MC Hammer}}
{{Death Row Records}}
{{The Surreal Life}}

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|NAME= Hammer, MC
|ALTERNATIVE NAMES= Burrell, Stanley Kirk
|SHORT DESCRIPTION=[[Rapper]], [[preacher]], [[Internet business]] [[entrepreneur]], [[actor]], [[performer]], [[entertainer]], [[dancer]]
|DATE OF BIRTH= 1962-03-30
|PLACE OF BIRTH=[[Oakland, California]], [[United States|U.S.]] <! --
|DATE OF DEATH=
|PLACE OF DEATH= -->
}}
{{DEFAULTSORT:Mc Hammer}}
[[Category:MC Hammer| ]]
[[Category:1962 births]]
[[Category:African American rappers]]
[[Category:American Christians]]
[[Category:American racehorse owners and breeders]]
[[Category:BRIT Award winners]]
[[Category:Death Row Records artists]]
[[Category:Grammy Award winners]]
[[Category:Living people]]
[[Category:Oakland Athletics]]
[[Category:People from Oakland, California]]
[[Category:Rappers from the San Francisco Bay Area]]
[[Category:The Surreal Life participants]]
[[Category:United States Navy sailors]]

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Revision as of 21:39, 7 December 2010

MC Hammer

Stanley Kirk Burrell (born March 30, 1962 in Oakland, California), better known by his stage name MC Hammer (or simply Hammer), is an American rapper, entertainer, business entrepreneur and dancer most popular during the late 1980s until the mid-1990s. Remembered for a rapid rise to fame before losing the majority of his fortune, he is also known for his hit records, including "U Can't Touch This", flamboyant dance techniques and trademark Hammer pants. Hammer's superstar-status made him a household name and pop icon.[1][2][3][4][5][6]

Burrell became a preacher during the late 1990s, was a television show host and dance judge, is a record label CEO, and as of 2008 works as a co-creator of a dance website called DanceJam, while still performing occasionally at concerts and other social media, ministry and outreach functions. In addition, he was executive producer of his own reality show called Hammertime which aired on the A&E Network during the summer of 2009.[7][8]

MC Hammer is considered a "forefather" and innovator[9] of pop rap, and is the first hip hop artist to achieve diamond status for an album.[10][11][12][13] Hammer was later considered a sell-out rapper due in part to over-exposure and as a result of him having a grittier image as the landscape of rap changed.[14][15][16] Nonetheless, BET ranked Hammer as the #7 "Best Dancer Of All Time".[17] Vibe's "The Best Rapper Ever Tournament" declared Hammer the 17th favorite of all-time during the first round.[18]

Throughout his career, Hammer has managed his own recording business called Oaktown Records. As a result, he has created and produced his own acts including Oaktown's 3.5.7, Common Unity, Special Generation, Analise, One Cause One Effect, Teabag, Geeman, Pleasure Ellis, B Angie B, Stooge Playaz and Wee Wee, among others. Apart of other record labels, he has associated/collaborated/recorded with VMF, Tupac Shakur, Teddy Riley, Felton Pilate, Tha Dogg Pound and Jon Gibson, as well as others. In 1992, Doug E. Fresh was signed to MC Hammer's Bust It Records label.

Personal and early life

Hammer currently resides in Tracy, California, with his wife (Stephanie) of over 24 years (whom he met at a church revival meeting) and their five children: three boys (Bobby, Jeremiah, Sammy) and two girls (Sarah, A'keiba), and his nephew (Jamaris) .[19][20][21]

Stanley Burrell was born in Oakland, California, son of a club manager and a police department assistant. He grew up poor with his mother, a secretary, and eight siblings in a small apartment in East Oakland. The future rapper recalled that six children were crammed into a three-bedroom housing project apartment. The young Burrell sold stray baseballs and danced with a beatbox at the Oakland Coliseum parking lot to earn money for games sometimes. Oakland A's team owner Charles O. Finley saw the 11-year-old doing splits and hired him as a clubhouse assistant and batboy as a result of his energy and flair.[9][22]

Burrell served as a "batboy" with the team from 1973 to 1980. In 2010, Hammer discussed his life-long involvement with sports athletes on ESPN's First Take as well as explained that his brother was actually the batboy while his job was to take calls and do "play-by-plays" for the A's absentee owner during every summer game.[16] The colorful Finley, who lived in Chicago,[9] used the child as his "eyes and ears."[23] Reggie Jackson, in describing Burrell's role for Finley, took credit for his nickname:

Hell, our chief executive, the guy that ran our team, uh, that communicated [with] Charlie Finley, the top man there, was a 13-year old kid. I nicknamed him "Hammer," because he looked like Hank Aaron.[23]

Milwaukee Brewers second baseman Pedro Garcia may also have given Burrell the nickname "Little Hammer" due to his resemblance to Aaron.[9] Ron Bergman, at the time an Oakland Tribune writer who covered the A's, recalled that:

He was an informant in the clubhouse, an informant for Charlie, and he got the nickname "Pipeline."[23]

According to Hammer:

Charlie said, "I'm getting you a new hat. I don't want you to have a hat that says "A's" on it. I'm getting you a hat that says 'Ex VP,' that says 'Executive Vice President.' You're running the joint around here." ... Every time I come down to the clubhouse, you know, Rollie would yell out "Oh, everybody be quiet! Here comes Pipeline!"[23]

He acquired the nickname "M.C." for being a "Master of Ceremonies" which he used when he began performing at various clubs while on the road with the A's, and eventually in the military.[9]

Hammer, who played second base in high school, dreamed of being a professional baseball player but did not make the final cut at a San Francisco Giants tryout.[9] However, he has now become a regular participant/player in the annual Taco Bell All-Star Legends and Celebrity Softball Game wearing an A's cap to represent Oakland (American League).[24][25][26]

Burrel went on to graduate from high school in Oakland and took undergraduate classes in communications. Discouraged by his studies at a local college and failing to win a place in a professional baseball organization, Hammer considered the drug trade.[9] Instead he joined the Navy[9] for three years, serving with Patron (Patrol Squadron) Forty Seven (VP-47) of Moffett Field in Mountain View, California as a Petty Officer Third Class Aviation Store Keeper (AK3) until his honorable discharge.[27]

Music career

Before his mainstream career and "rags-to-riches-to-rags-and-back saga",[28] Hammer formed Christian rap music group Holy Ghost Boy(s), producing songs called "Word", "B-Boy Chill"[29] and later releasing "This Wall"[30] (it was within the lyrics of this song that Kirk Burrell - or "K.B." - first identified himself as M.C. Hammer)[31][32] with CCM's Jon Gibson (or "J.G.").[33] This rap hit appeared on Gibson's album Change of Heart,[34] and "Son of the King" showed up on Hammer's debut album Feel My Power (1987), as well as the updated version Let's Get It Started (1988).[35][36][37]

With exception to later remixes of early releases, Hammer produced and recorded many rap songs that were never made public, yet are now available on the Internet.[38] Via his record labels such as Oaktown Records and FullBlast, Hammer has introduced, signed and produced new talent including Oaktown's 3.5.7, the vocal quintet Special Generation, Analise,[39] James Greer,[40] One Cause One Effect,[9] B Angie B, The Stooge Playaz,[41][42] DASIT (as seen on ego trip's The (White) Rapper Show),[43] Teabag, Common Unity, Geeman[44] and Pleasure Ellis;[45] both collaborating with him and producing raps of their own during his career.[46][47] Some of these artists can now be found on YouTube or other video sites such as MTV.com.[48][49]

At about the age of 12, Oakland native Keyshia Cole recorded with Hammer and enlisted career advice from him.[17][18][19][20]

Feel My Power (1987)

In the mid-80s while rapping in small venues and after a record deal went sour, Hammer borrowed $20,000 each from former Oakland A's players Mike Davis and Dwayne Murphy to start a record label business called Bust It Productions.[9] He kept the company going by selling records from his basement and car. Bust It spawned Bustin' Records, the independent label of which Hammer was CEO. Together, the companies had more than 100 employees.[9] Recording singles and selling them out of the trunk of his car, he marketed himself relentlessly. Coupled with his dance abilities, Hammer's style was unique at the time.

Now billing himself as "M.C. Hammer", he recorded his debut album, Feel My Power, which was produced between 1986 and 1988 to be released independently in 1987 on his Oaktown Records label (Bustin').[50] It was produced by Felton Pilate (of Con Funk Shun), and sold over 60,000 copies. In the spring of 1988, a DJ played the track "Let's Get It Started" — a song in which he declared he was "...second to none, from Doug E. Fresh, LL Cool J, or DJ Run" — after which the track began to gain popularity in clubs. (He would continue to call out other East Coast rappers in future projects as well.)

Hammer also released a single called "Ring 'Em", and largely on the strength of tireless street marketing by Hammer and his wife, it achieved considerable popularity at dance clubs in the San Francisco Bay Area. Heartened by his rising prospects, Hammer launched into seven-day-a-week rehearsals with the growing troupe of dancers, musicians, and backup vocalists he had hired. It was Hammer's stage show, and his infectious stage presence, that led to his big break in 1988 while performing in an Oakland club. There he impressed a record executive who "didn't know who he was, but knew he was somebody", as was quoted as saying in the New Rolling Stone Encyclopedia of Rock & Roll.

M.C. had received several offers from major record labels before (which he initially declined due to his personal success), but after the successful release of this independent album and elaborate live dance show amazed the Capitol Records executive, Hammer agreed to sign a record deal soon after. Hammer took home a $750,000 advance and a multi-album contract, which did not take long for Capitol to recoup its investment.[22]

Let's Get It Started (1988)

Once signed to Capitol Records, Hammer re-issued his first record (a revised version of Feel My Power) with additional tracks added and sold over 2 million copies. "Pump It Up", "Turn This Mutha Out", "Let's Get It Started" and "They Put Me in the Mix" were the most popular singles from this album which all charted. But not quite satisfied with this first multi-platinum success, Hammer's music underwent a metamorphosis, shifting from the standard rap format in his upcoming album. "I decided the next album would be more musical," he says. Purists chastised him for being more dancer than rapper. Sitting in a leopard-print bodysuit before a concert, he defended his style: "People were ready for something different from the traditional rap style. The fact that the record has reached this level indicates the genre is growing."[9]

MC Hammer was very good friends with Arsenio Hall, as well as a then-unknown teen named Robert Van Winkle (aka Vanilla Ice) - despite later rumors that there was a "beef" between the two rappers which was addressed during the height of their careers on Hall's show[51] - who he would later reunite with in a 2009 concert in Salt Lake City, Utah.[52] Therefore, Hammer was first invited to perform the song "U Can't Touch This", prior to its release, on The Arsenio Hall Show in 1989.[53] He also performed "Please Hammer, Don't Hurt 'Em", a song that didn't make it on his upcoming album, but did appear in the same-titled movie.

Hammer used some of the proceeds from this album to install a rolling recording studio in the back of his tour bus, where he recorded much of his sophomore effort.[22]

Please Hammer, Don't Hurt 'Em (1990)

Notorious for dissing rappers in his previous recordings, Hammer appropriately titled his third album (and second major-label release) Please Hammer, Don't Hurt 'Em,[54] which was released January 1, 1990.[55][56] It included the successful single "U Can't Touch This" (which sampled Rick James' 1981 "Super Freak"). It was produced, recorded, and mixed by Felton Pilate and James Earley on a modified tour bus (while on tour) in 1989.[57] Despite heavy airplay and a #27 chart debut, "U Can't Touch This" stopped at #8 on the Billboard Hot 100 chart because it was released only as a twelve-inch single.[clarification needed] However, the album was a #1 success for 21 weeks, due primarily to this single, the first time ever for a rap recording on the pop charts. The song has been and continues to be used in many movies and television shows to date, and appears on soundtrack/compilation albums as well.[58]

Follow-up successes included "Have You Seen Her" (a cover of the Chi-Lites) and "Pray" (a beat sampled from Prince's "When Doves Cry" and Faith No More's "We Care a Lot"),[59] which was his biggest hit in the US, peaking at #2. "Pray" was also a major UK success, peaking at #8. The album went on to become the first hip-hop album to earn diamond status, selling more than 18 million units to date.[10][11][12][13] During 1990, Hammer toured extensively in Europe which included a sold-out concert at the National Exhibition Centre in Birmingham. With the sponsorship of PepsiCo, PepsiCo International CEO Christopher A. Sinclair went on tour with him during 1991.

The album was notable for sampling other high-profile artists and gave some of these artists a new fanbase. "Dancin' Machine" sampled The Jackson 5, "Help the Children" (also the name of an outreach foundation Hammer started)[60] interpolates Marvin Gaye's "Mercy Mercy Me (The Ecology)", and "She's Soft and Wet" also sampled Prince's "Soft and Wet". All of these songs proved to be successful on radio and video television, with "U Can't Touch This," "Pray" (most successful), "Have You Seen Her," "Here Comes the Hammer," and "Yo!! Sweetness" (UK only) all charting. The album increased the popularity of hip-hop music. It remains the genre's all-time best-selling album.[61]

At the same time, he also appeared in The West Coast Rap All-Stars posse cut "We're All in the Same Gang." Music videos from this album and the previous albums began to receive much airplay on MTV and VH1. A movie also accompanied the album and was produced at this same time called "Please Hammer, Don't Hurt 'Em: The Movie" along with music videos included within the movie.[62]

A critical backlash began over the repetitive nature of his lyrics, his clean-cut image, and his perceived over-reliance on sampling others' entire hooks for the basis of his singles—criticisms also directed to his contemporary, Vanilla Ice. He was mocked in music videos by 3rd Bass, The D.O.C., DJ Debranz, and Ice Cube. Oakland hip-hop group Digital Underground mocked him in the CD insert of its Sex Packets album when placing his picture in with the other members and referring to him as an unknown derelict. In fact, LL Cool J mocked him in "To tha Break of Dawn," a track on his Mama Said Knock You Out album, calling Hammer an "amateur, swinging a Hammer from a bodybag [his pants]," and saying, "My old gym teacher ain't supposed to rap." (LL Cool J would later compliment and commend Hammer's abilities/talents on VH-1's 100 Greatest Songs of Hip Hop, which aired in 2008). However, Ice-T came to his defense on his 1991 album O.G. Original Gangster: "A special shout out to my man MC Hammer: a lot of people dis you, man, but they just jealous." Ice-T later explained that he had nothing against people who were pop-rap from the start, as Hammer had been, but only against emcees who switch from being hardcore or dirty to being pop-rap so that they can sell more records.


Despite the criticisms, MC Hammer's career continued to be highly successful including tours in Asia, Europe, Australia, and Russia. Soon after, MC Hammer Mattel dolls, lunchboxes, and other merchandise were marketed. He was also given his own Saturday morning cartoon, called Hammerman, which he hosted and voiced.[63]

Too Legit to Quit (1991)

After dropping the "MC" from his stage name, Burrell released Too Legit to Quit (again, produced by Felton Pilate) in 1991. Hammer answered his critics on certain songs on the album. Though the album was, by and large, no better accepted (critically) than his first, sales were strong (over three million copies) and the title track was a hit. The album peaked in the Top 5 of the Billboard 200. Another hit came soon after, with "Addams Groove" (which appeared on both The Addams Family motion picture soundtrack and the vinyl and cassette versions of 2 Legit 2 Quit), which reached #7 in the U.S. and #4 in the UK. His video for the song appeared after the movie.

Hammer set out on tour, but the stage show had become as lavish as his lifestyle; loaded with singers, dancers, and backup musicians, the supporting concert tour was too expensive for the album's sales to finance, and it was canceled partway through.[64] In 1992, Boyz II Men joined MC Hammer's high-profile 2 Legit 2 Quit tour as an opening act. While traveling the country, their tour manager Khalil Roundtree was murdered in Chicago, and the group's future performances of "It's So Hard to Say Goodbye to Yesterday" were dedicated to him. As a result of this unfortunate experience, the song would help advance their success.[21]

A video for the title song was also produced, featuring many celebrity appearances. "2 Legit 2 Quit" has been ranked as one of the most expensive videos ever made.[65] The hand motions used within the song and video also became very popular.[66] The song proved to be successful in the U.S., peaking at the Top 10 of the Billboard Hot 100, at #5. Despite the album's multi-platinum certification, the sales were one-third of Please Hammer, Don't Hurt 'Em.

At the end of the "Too Legit to Quit" video, after James Brown enlists Hammer to get the famous glove of Michael Jackson, a silver-white sequined glove is shown on the hand of a Michael Jackson look-a-like doing the "2 Legit 2 Quit" hand gesture.[22] In a related story, MC Hammer appeared on The Wendy Williams Show (July 27, 2009) and talked about his hit reality show Hammertime on A&E, his marriage, his role as a dad and the reasons he eventually went bankrupt. He told an amusing story about a phone call he received from "MJ", regarding the portion of the "2 Legit 2 Quit" video that included a fake Michael Jackson, giving his approval and inclusion of it. He explained how Michael had seen the video and liked it, and both expressed they were a fan of each others.[67] Hammer and Jackson would later appear, speak and/or perform at the funeral service for James Brown in 2006.[68][69][70]

New venture (Oaktown/Giant)

Later, Hammer parted ways with Pilate, switched record labels and signed with Giant Records, taking his Oaktown label with him. Hammer was also sued by Felton Pilate (who had worked with the successful vocal group Con Funk Shun) and by several of his former backers, and faced charges that performance troupe members endured an abusive, militaristic atmosphere.[22]

In 1992, Hammer admitted in depositions and court documents to getting the idea for the song "Here Comes The Hammer" from a Christian recording artist in Dallas, Texas named Kevin Christian. Christian had filed a 16 million dollar lawsuit against Hammer for copyright infringement for his song entitled "Oh-Oh, You Got The Shing". This fact compounded with witness testimony from both Hammer's and Christian's entourages and other evidence including photos brought about a settlement with Capitol Records in 1994. The terms of the settlement remain sealed. Hammer settled with Christian the following year.[71][72]

The Funky Headhunter (1994)

In 1993, Hammer began recording his fourth official album. To adapt to the changing landscape of hip-hop, this album was a more aggressive sounding album entitled The Funky Headhunter. He co-produced this record with funky rapper and producer, Stefan Adamek. While Hammer's appearance changed to keep up with the gangsta rap audience, his lyrics still remained honest and somewhat clean with minor cursing. Yet, as with previous records, Hammer would continue to call out and disrespect other rappers on this album. As with some earlier songs such as "Crime Story" (from the album Please Hammer, Don't Hurt 'Em),[73] the content and reality about "street life" remained somewhat the same, but the sound was different, resulting in Hammer losing favor with fans.[23][24] Nonetheless, this harder-edged, more aggressive record went gold, but failed to win him a new audience among hardcore hip-hop fans.[64]

In another appearance on The Arsenio Hall Show during the mid-1990s, Hammer debuted the video for "Pumps and a Bump". Talk show host Arsenio Hall said to MC Hammer, "Women in the audience want to know, what's in your speedos in the 'Pumps and a Bump' video?" A clip from the video was then shown, to much approval from the audience. MC Hammer didn't give a direct answer, but instead laughed. Arsenio then said, "I guess that's why they call you 'Hammer.' It ain't got nothin' to do with Hank Aaron."[25]

The accompanying video to the album's first single, "Pumps and a Bump", was banned from heavy rotation on MTV with censors claiming that the depiction of Hammer in Speedos and with what appeared to be an erection was too graphic.[74] This led to an alternative video being filmed (with Hammer fully clothed) that was directed by Bay Area native Craig S. Brooks, who also helmed the video of rap group DRS' only hit single "Gangsta Lean".

"It's All Good" was the second single released, which would become a pop culture phrase as a result of its success.[75] It was also the most successful song by this title.

Within this album, Hammer disses rappers such as A Tribe Called Quest (Q-Tip), Redman and Run DMC for previous attacks they made against him on wax. This quite possibly led to a decrease in his popularity after this comeback record responded to his critics.

The song "Help Lord (Won't You Come)" appeared in Kingdom Come (2001 film).[76]

This album peaked at number two on the R&B charts and remained in the Top 30 midway through the year.[26] To date, it has managed to become certified platinum.

V Inside Out (1995)

In 1995, Hammer released the album V Inside Out, which critics claimed was unfocused, as it was unclear if the genre was pop or rap. However, some critics praised the fact it was perhaps intentionally eclectic (combining elements of dance, pop, rap, hip hop, alternative rock and gospel).[27][28] Nonetheless, the album sold poorly (peaking at 119 on the Billboard Charts) and Giant Records dropped him and Oaktown Records from their roster. Songs "Going Up Yonder" and "Sultry Funk" managed to get moderate radio play (even charting on national radio station countdowns).

This album had not sold as well as its predecessors. Some claimed it was victim of the "crab mentality".[29] Hammer would go on to explain in this album that he felt many of his so-called friends he staffed used and betrayed him which contributed to a majority of his financial loss (best explained in the song "Keep On" from this album).[77] He would also hint about this again in interviews, including The Ellen DeGeneres Show in 2009.[78]

Death Row Records (1995–1996)

Hammer's relationship with Suge Knight dates back to 1988. Hammer signed with Death Row Records, then home to Snoop Dogg and his close friend, Tupac Shakur.[15] The label did not release any of Hammer's music while he had a career with them.[79][80] However, Burrell did record music with Shakur, most notably the song "Too Late Playa".[81] After the death of Shakur in 1996, Burrell left the record company.[82] He later explained his concern about this circumstance in an interview on Trinity Broadcasting Network since he was in Las Vegas with Tupac the night of his death.[83]

Return to EMI (1996–1997)

In 1996, Burrell and Oaktown signed with EMI, which saw the release of a compilation of Hammer's chart topping songs prior to The Funky Headhunter album. The album, Greatest Hits, featured 12 former hits and was released in October.[84] Since then, several compilation album versions of his "greatest hits" have been produced.

Hammer's empire began to collapse when his last few albums failed to match the sales of its predecessors. Since he unsuccessfully attempted to recast himself in the streetwise "gangsta rap" mold of the day, Hammer turned to a gospel-friendly audience.[22]

Family Affair (1998)

In 1998, MC Hammer released his first album in his new deal with EMI, titled Family Affair because it was to introduce the world to the artists he had signed to his Oaktown Records (Geeman, Teabag, and Common Unity) as they made their recording debut. This album was highly promoted on Trinity Broadcasting Network (performing a more gospel version of "Keep On" from his album V Inside Out), but featured no charting singles, and only sold between about 100,000-500,000 copies worldwide.[85][86] Nonetheless, it did include a song originally by 2Pac that was given to Hammer which he did as a remake on this album called "Unconditional Love".[46][87] Hammer would later dance and read the lyrics to this song on the first VH1 Hip Hop Honors in 2004.[88][89]

After this album, new projects were rumored to be in the works, including an album (War Chest: Turn of the Century) and a soundtrack to the film Return to Glory: The Powerful Stirring of the Black Man, but neither appeared.[90][91]

Active Duty (2001)

Following the September 11, 2001 attacks, MC Hammer released his 8th studio album, Active Duty, on his own World Hit Music Group label (the musical enterprise under his Hammertime Holdings Inc. umbrella) to pay homage to the ones lost in the terrorist attacks.[40] The album followed that theme, and featured two singles, "No Stoppin' Us (USA)" and "Pop Yo Collar" (featuring Wee Wee) which demostrates "The Phat Daddy Pop", "In Pop Nito", "River Pop", "Deliver The Pop" and "Pop'n It Up" dance moves.[30][31] The album, like its predecessor, failed to chart and would not sell as many copies as previous projects. Hammer did however promote it on such shows as The View and produced a video for both singles.[92]

This patriotic album, originally planned to be titled The Autobiography Of MC Hammer, donated portions of the proceeds to 9/11 charities.[39][40][93] Hammer shot a video for the anthem "No Stoppin' Us (USA)" in Washington, D.C., with several members of the United States Congress, who sang in the song and danced in the video. Present members of the United States House of Representatives included J. C. Watts, Eddie Bernice Johnson, Thomas M. Davis, Earl Hilliard, Alcee Hastings, Rep. Diane Watson (D-Calif.), Rep. Corrine Brown (D-Fla.) and Jesse Jackson, Jr.

Full Blast (2004)

After leaving Capitol Records and EMI for the second time in his career, MC Hammer decided to move his Oaktown imprint to an independent distributor and released his ninth studio album, Full Blast (which was completed in late 2003 and released in early 2004). The album would feature no charting singles and failed to certify in the RIAA. A video was produced for "Full Blast", a song that attacks Eminem and Busta Rhymes for previous disrespect towards him.

Some of the original songs didn't end up making the final album release. Guest artists included The Stooge Playaz, Pleasure, Rain, JD, Greer & DasIt.[32][33][34]

Look Look Look (2006)

After going independent, he decided to create a digital label to release his tenth studio album, Look Look Look. The album was released in February 2006 and featured production from Scott Storch. The album featured the title-track single (Look Look Look) and a music video. It would sell much better than his previous release (500,000 copies worldwide). "YAY" was produced by Lil Jon.

Between 2006 and 2007, Hammer released a military-inspired rap song with a political message to President George W. Bush about sending American troops back home from war, called "Bring Our Brothers Home".[35] The video was filmed at the Santa Monica Pier.[94][95]

"I Got It From The Town" was used in the movie but not present on The Fast and the Furious: Tokyo Drift (soundtrack).

DanceJamtheMusic (2009)

Since his 2006 album, Hammer continued to produce music and released several other raps that appeared on his social websites (such as Myspace) or in commercials,[96] with another album announced to be launced in late 2008 (via his own record label Fullblast Playhouse). Talks of the tour and new releases were expected in 2009.[42][97][98]

"Getting Back to Hetton" was made public in 2008 as a digital single. It was a new departure for Hammer, bringing in funky deep soul and mixing it with a more house style. Released through licence on Whippet Digital Recordings, media reviews were said to be "disappointing". However, the song "I Got Gigs" from this album was used in a 2009 ESPN commercial and performed during Hammertime.[36]

Other tracks and videos from this album included: "I Go" (produced by Lil Jon), "Keep It In Vegas", "Lookin' Out The Window", "What Happened to Our Hood" (featuring Sam Logan and originally from Active Duty), "Dem Jeans" (by DASIT), "Stooge Karma Sutra" (by The Stooge Playaz) and "Tried to Luv U" (by DASIT featuring Pleasure Ellis).[37][38][39]

MC Hammer performing with Vanilla Ice in July 2009.

In March 2009, MC Hammer and Vanilla Ice had a one-off concert in the McKay Events Center, Orem, Utah.[52] This concert aided in the promotion of Hammer's new music and television show. During the concert, as shown on Hammer's show Hammertime, it was mentioned between the two rappers that this was there first headline show together in nearly 20 years when they were touring together at the peak of their hip-hop careers. Hammer said: “Contrary to popular belief, Ice and I are not only cool with each other, we are like long lost friends. I've known him since he was 16, before he had a record contract and before I had a record contract. It is a great reunion.” Vanilla Ice, real name Robert Van Winkle, said: “It's like no time has passed at all. We set the world on fire back in the day - it gives me goosebumps to think about. The concert wouldn't have been so packed if it wasn't us together. I'm so happy right now, the magic is here.”[40][41][42]

Current releases (2010-present)

"Better Run Run" (2010)

MC Hammer promised to release a track responding to a rap by Jay-Z which attacked him, expected on October 31, 2010. On the “So Appalled” track, which features Swizz Beatz and RZA, Jay-Z spits a line which targets Hammer for his fall from grace in the 1990s, which left him in a financial disaster. On it Jay says: 'Hammer went broke so you know I'm more focused / I lost 30 mil' so I spent another 30 / 'Cause unlike Hammer 30 million can't hurt me'. Hammer addressed his displeasure about the diss on Twitter, claiming he will react to Jay-Z on Halloween.[99][100][101]

Hammer recently released a sample of his "beef" with Jay-Z (aka 'Hell Boy') in a brief teaser trailer called "Better Run Run" by 'King Hammer'. At one point, it was uncertain if his reaction would be a film video, a music video or a combination of both.[43] Regardless, he claimed he would show evidence that 'Jigga worships the devil'.[102][103] It's possible that Jay-Z was offended by an analogy Hammer was conveying in an earlier interview in response to "D.O.A. (Death of Auto-Tune)" on AllHipHop.[104]

On November 1st, Hammer's new video ("Better Run Run!") hit the web in retaliation to Jay-Z's September diss towards him.[105][106] MC accuses Jigga of being in league (and in the studio) with Satan — and then Hammer defeats the devil and forces Jay to be baptized. Speaking on the video, Jacob O'Gara of Ethos Magazine wrote: "What’s more likely is that this feud is the last chapter in the tragic cautionary tale of MC Hammer, a tale that serves as a warning to all present and future kings of hip-hop. Keep your balance on the pedestal and wear the crown strong or you’ll have the Devil to pay."[107] Some bloggers felt Hammer shouldn't have responded the way he did.[44][45][46]

In an interview with BBC's DJ Semtex, Jay said he didn't mean the verses as a personal attack. "I didn't know that [Hammer's financial status] wasn't on the table for discussion!" he said. "I didn't know I was the first person ever to say that..." He continued, "When I say things, I think people believe me so much that they take it a different way — it's, like, not rap anymore at that point. I say some great things about him in the book I have coming out [Decoded] — that's wasn't a cheap plug," he laughed. "He's gonna be embarrassed, I said some really great things about him and people's perception of him. But it is what it is, he took it that wrong way, and I didn't know I said anything wrong!"[47]

MC Hammer decided to bury the hatchet with Jay-Z since the falling-out. Hammer had claimed Jay-Z was an imposter and stole his "swagger", but according to AllHipHop.com, Jay-Z tried to calm the situation by claiming his lyrics in question had been misinterpreted and that he's actually a fan of the rap stalwart, having praised him in his latest book. Hammer came around and told the website: "As a responsible veteran of twenty-something years of this, I can't leave it out there with tensions. I am reading comments on both sides - it's not about that, I have seen all of that before. There is an opportunity to say at some point we should move onto the next thing. You know, Jay took his shot and I answered. Now let's move on".[48]

Bankruptcy and media reaction

Due to a decline in popularity (as a result of the public becoming fickle with the positive message in much of his earlier albums during the rise of gangsta rap), as well as excessive spending while supporting friends and family,[108] Hammer became $13 million in debt. Because of dwindling album sales, unpaid loans and a lavish lifestyle, Hammer eventually filed for bankruptcy in April 1996 at a California court.[109]

Hammer's mansion was sold for a fraction of its former price.[49][50] "My priorities were out of order", he told Ebony. He claimed, "My priorities should have always been God, family, community, and then business. Instead they had been business, business, and business". Additionally, Rick James sued Hammer for infringement of copyright, but the suit was settled out of court when Hammer agreed to credit James as co-composer, effectively cutting James in on the millions of dollars the record was earning. The financial and legal problems that dogged him testified to how fleeting fame could be in the fast-moving world of hip-hop. By the late 1990s, though, Hammer seemed to stabilize himself and made himself ready to undertake new projects.[22]

In 1997, just prior to beginning his ministry, MC Hammer (who by that time had re-adopted the "M.C.") was the subject of an episode of The Oprah Winfrey Show and the VH1 series Behind the Music (music from his album V Inside Out was featured in this documentary).[51][52] In these appearances, Burrell admitted 'that [he] had already used up most of [his] fortune of over $20 million, proving that money is nothing if it doesn't bring peace and if priorities are wrong'.[110] He would go on to express a similar point in other interviews as well.[111]

During numerous interviews on radio stations and television channels throughout the years to come, Hammer has been questioned about his bankruptcy.[82][112][113] For example, during an interview by WKQI-FM (95.5) for the promotion of his "Pioneers Of Hip Hop 2009" gig at the Fox Theatre (Detroit, Michigan) which featured 2 Live Crew, Naughty by Nature, Too Short, Biz Markie & Roxanne Shanté, Hammer was asked about his finances by the "Mojo in the Morning" host. Hammer responded on Twitter that Mojo was a 'coward' and threatened to cancel commercials for his upcoming show.[114][115][116]

Lifestyle and business entrepreneur

At the time of his first album, Hammer opened his own music management firm. As a result of the success of his Please Hammer, Don’t Hurt 'Em album, Hammer had amassed approximately $33 million (USD).[53] $12 million of this total was used to have his Xanadu-like home built in Fremont, California, 30 miles (50 km) south of where he grew up.[54][55][56] Jet estimated that Hammer employed 200 people, with an annual payroll of $6.8 million.[22] He currently resides in a large ranch-style abode situated on a two-acre corner lot in Tracy, California. [57]

In 1991, MC Hammer established Oaktown Stable that would eventually have nineteen Thoroughbred racehorses. That year, his outstanding filly Lite Light won several Grade I stakes races including the prestigious Kentucky Oaks. His D. Wayne Lukas-trained colt Dance Floor won the Grade II Kentucky Jockey Club Stakes and the Breeders' Futurity Stakes in 1991, then the following year won the Fountain of Youth Stakes and finished 3rd in the 1992 Kentucky Derby. He continues to attend shows as well as many sporting events along side celebrities.

Hammer had several costly videos, two in particular were Too Legit to Quit or 2 Legit 2 Quit (which many celebrities appeared in) and "Here Comes the Hammer".[65][117] He has also made cameos or performed on many television shows such as Saturday Night Live, Amen and Martin. Additionally, Hammer has been involved in movies as an actor - such as Reggie's Prayer (1996), the Showtime film The Right Connections (1997), and Deadly Rhapsody (2001)[118] - and as a television and movie producer as well.[119][120][121][122]

Despite public attacks about his financial status, after meeting at the National Association of Broadcasters convention in Las Vegas, Nevada in April 2001, it was Hammer (credited as a producer)[61] who provided the much needed funding to filmmaker Justin Lin for Better Luck Tomorrow (2002). In its first ever film acquisition, MTV Films eventually acquired Better Luck Tomorrow after it debuted at The Sundance Film Festival.[122][123] The director said, "Out of desperation, I called up MC Hammer because he had read the script and liked it. Two hours later, he wired the money we needed into a bank account and saved us."[120][124]

Hammer appeared in two cable television movies.[22] At 39, he was one of the producers for the VH1 movie Too Legit: The MC Hammer Story, starring Romany Malco, which aired on December 19, 2001. The film is a biopic which chronicles the meteoric rise and precipitous fall of the rap singer. "2 Legit To Quit: The Life Story of MC Hammer" became the second highest-rated original movie in the history of VH1 and broadcasted simultaneously on BET.[61][125] "The whole script came from me," says Hammer, "I sat down with a writer and gave him all the information."[39] During this same time, with a new clothing line called "J Slick", Hammer began working on MC Hammer USA, an interactive online portal.[126]

In 2002, Hammer signed a book contract with publishing company Simon & Schuster which called for a release the following year. However, a manuscript for an inspirational book called Enemies of the Father: Messages from the Heart on Being a Family Man (addressing the situation of African American men), for which Hammer received advance money to write, was never submitted in 2003. This resulted in Hammer being sued by the book company over claims that he never finished the book as promised. The company's March 2009 lawsuit sought return of the $61,000 advance given to Hammer for the unwritten book about fatherhood.[22][127][128]

In 2003, Hammer appeared on the first season of The Surreal Life, a reality show known for assembling an eclectic mix of celebrities to live together. MC Hammer would go on to appear as himself on The History of Rock 'N' Roll, Vol. 5 (1995).[129] Additionally, he appeared on VH1's And You Don't Stop: 30 Years of Hip-Hop (2004) as well as in 100 Greatest Songs of the 90s (2008), a countdown which he was also commentator on. His eldest child, A'Keiba Burrell, was a contestant on MTV's Rock the Cradle in April, 2008 (which Hammer also made appearances on).

Hammer frequently posts about his life and activities on his blog "Look Look Look," as well as other social websites.[130]

As a result of his previous success, Hammer has now become somewhat of a popular web mogul and activist, currently involved in several Internet projects (such as the TechCrunch40 conferences and DanceJam).[131][132][133] In early 2008, Hammer launched his newest project as co-founder and chief strategy officer of Menlo Park-based (Silicon Valley) DanceJam.com. This exclusive community site is only dedicated to dancing video competitions, techniques and styles which Hammer, and others, judge or rate.[134][135]

According to past articles, Hammer had shown an interest in having his own reality show with specific television networks. He has already been a part of two for VH1 (I Married... MC Hammer) and The Surreal Life. It was later confirmed he would appear in Hammertime on A&E Network in the summer of 2009.[7] This reality show is about his personal, business and family life.[136][137][138] The following year, Hammer appeared on Live with Regis and Kelly on June 3, 2009 to promote his show which began June 14, 2009 at 10 PM EST.[139][140][141]

In March 2009, Ellen DeGeneres made plans for Hammer to be on her show (The Ellen DeGeneres Show) via communication with Twitter.[142][143] As a result of his popularity with the site, he has been considered a "Tweeter star".[144]

On September 28, 2010, MC Hammer headlined at the TechCrunch Disrupt conference for an official after-hours party.[145]

In July 2010, MC Hammer started a mixed martial arts management company to manage, market, promote, and brand-build for fighters such as Nate Marquardt, Tim F Kennedy, and Vladimir Matyushenko, among others. According to MMAWeekly.com and Bizjournals, his new company is Alchemist Management in Los Angeles. It now manages 10 fighters.[146] That same month, Hammer also announced his latest venture called Alchemist Clothing. The brand described as a colorful new lifestyle clothing line debuted during an Ultimate Fighting Championship fight in Austin. Middleweight fighter Nate "The Great" Marquardt wore an Alchemist shirt as he walked out to the ring. Hammer has shown an interest in boxing throughout his career.[58]

Legacy and pop culture fame

Widely considered the first "mainstream" rapper, even when it wasn't "cool" to be, Hammer continues to entertain while sharing his legacy with other rappers - as cited on BET's website.[147] (click on Hammer's photo) Hammer became a fixture of the television airwaves and his music used in many shows, movies and commercials. He also established a children's foundation.[22]

After his rapid fall from fame, MC Hammer spent most of the latter half of the 1990s as a punch line in the music business.[?] In 2000, Nelly, in his breakthrough hit "Country Grammar (Hot Shit)", announced his intention to "blow 30 mill[ion] like I'm Hammer."[148] According to VH1, "Hammer was on the money. Hit singles and videos like "U Can't Touch This" and "Too Legit To Quit" created a template of lavish performance values that many rap artists still follow today."

Hammer has also influenced the music industry as well as pop culture catch phrases and slang.[149] Digital Underground's rap "The Humpty Dance" included the lyrics "People say ya look like M.C. Hammer on crack, Humpty!", boasting about Hammer's showmanship versus Humpty Hump (Shock G)'s inability to match it in dance. Additionally, his sampling of large portions of well-known pop oldies (as opposed to short James Brown or George Clinton funk riffs) has become increasingly popular among mainstream rappers, particularly Diddy's Bad Boy Records stable. At the time, it was frowned upon.[22]

Some critics complained of a lack of originality in Hammer's early productions. Entertainment Weekly described "U Can't Touch This" as 'shamelessly copying its propulsive riff from Rick James ("Super Freak"). But Hammer set the pattern; musically, fashionably and financially, for practices that became common in hip-hop music later in the 1990s in the hands of such platinum-selling performers as Puff Daddy and Will Smith.[22] Hammer admits, "When I look at Puffy with a choir, I say, 'Sure that's a take-off of what I do."[39]

Hammer's clothing-lines, one later called J Slick,[39][40] and flashy wardrobes also led to other performers being more conscientious about video outfits, "shiny suits" and baggie pants. During his career, Hammer would tour, perform and record with his brother 2 Bigg MC or Too Big (releasing a song in which he considered himself as "King of the Hype"). It's interesting to note that this duo introduced the "shiny suit" to mainstream America as seen in the video "(Hammer Hammer) They Put Me In A Mix" in which Hammer also claimed Too Big was the "King of Hype", who was in an unspoken competition with Flavor Flav (hype man for Public Enemy) during the height of their careers.[150][151]

During a 1991 episode of Rockline on MTV (with host Martha Quinn), in response to a caller's question, Hammer stated in 10 years he sees himself continuing to make "original material to establish longevity", "energetic... message-oriented songs for a long time to come" and "staying in good shape... working as long as God blesses [him] to be here".[152][153]

Even in 2008, vandals continued to invoke Hammer's catchphrase.

In 1994, British TV presenter Mark Lamarr interrupted Hammer repeatedly with Hammer's catch phrase ("Stop! Hammer Time!") in an interview filmed for The Word, which he took in good humour. He claimed Hammer was a "living legend". It was also within this interview that Hammer explained the truth about his relationship with "gangsta rap" and that he was merely changing with the times, not holding onto his old image nor becoming a "hardcore gangsta".[154] This change had much to do with his failure due to the ignorance, jealousy and sabotage by the media, public and so-called fans.[15][155]

Hammer also began the trend of rap artists being accepted as mainstream pitchmen. Prior to Hammer, it was virtually unheard of for a hip-hop artist to be seen in a major commercial spot. Hammer appeared in major marketing campaigns for companies such as Pepsi, KFC, Toshiba and Taco Bell to the point that he was criticized as a "sell-out".[156][157] Hammer also did commercials for British Knights during the height of his career. The shoe company signed him to a $138 million deal.[158][159] Today, many rappers appear in various major commercials and market their own clothing lines. Ironically, three of Hammer's biggest detractors (LL Cool J, Run-D.M.C. and Ice Cube), would also appear in ads later.

In 2003, Beam and Cyrus did a remix of "U Can't Touch This" featuring MC Hammer.[59][60]

In 2006, MC Hammer's music catalog (approximately 40,000 songs) was sold to the music company Evergreen for nearly $3 million. Evergreen explained that the collection was "some of the best-selling and most popular rap songs of all time." Speaking for Evergreen, David K. Schulhof stated the songs "will emerge as a perfect fit for licensing in movies, television shows, and corporate advertising."[160]

The Simpsons have made numerous references to the artist throughout its run. In season 11, episode 22, Behind the Laughter, Homer buys MC Hammer's mansion. The gates to the mansion are decorated with golden letters spelling the word "hammertime," which Homer bashes with a hammer to spell out "Homertime". In "Treehouse of Horror" IX, Homer tries to kill Bart with a sledgehammer, while making a reference to MC Hammer, "It's hammertime dude"!

In an episode of Family Guy, Peter Griffin visits the U.S. as a diplomat from his newly founded country of "Petoria". Exploiting his diplomatic immunity status by committing crimes such as vandalism and littering, Peter boastfully announces that he cannot be arrested by going into a musical montage featuring a song called "Can't Touch Me", a parody of MC Hammer's song, "U Can't Touch This".

In an episode of The Grim Adventures of Billy & Mandy called Goodbling and the Hip-Hop-Opotamus Irwin wears clothing similar to that of MC Hammer and dances to a variation of "U Can't Touch This".

In August 2008, a new ESPN ad featured Hammer in it, showcasing his newest single ("I Got Gigs'" from his album DanceJamtheMusic).[161][162] The commercial was for Monday Night Football's upcoming football season.[61] This is not the first commercial in more recent years that Hammer has been in, or his songs/raps/dancing was used for or included in. (i.e. Lay's, Hallmark Cards, Purell, Lysol, Nationwide Insurance, Citibank, etc.) On February 1, 2009, Hammer and Ed McMahon were featured in a Super Bowl XLIII commercial for Cash4Gold.com.[163]

MC Hammer continues to give interviews, most recently as a guest on Chelsea Lately (June 16, 2009), where he discussed his relationship with Vanilla Ice, his stint on The Surreal Life, his newest show, family, his mansion, being in shape, his current financial status and other "colorful topics" (subliminal jokes) regarding his baggy pants.[164][165][166]

Along with Betty White, Hammer appeared on a September 17, 2010 episode of Glenn Martin, DDS called "Step-brothers".[62]

Influences and related artists

MC Hammer's impact in rap and entertainment has influenced and been influenced by such artists as: Kool Moe Dee, Big Daddy Kane, James Brown, Prince, Michael Jackson, Kurtis Blow, Earth, Wind & Fire, Rick James, Doug E. Fresh (who joined Hammer's Bust It Records label in 1992 and issued the album Doin' What I Gotta Do with the track "Bustin' Out (On Funk)" sampling the Rick James single "Bustin' Out") & The Get Fresh Crew (Barry Bee and Chill Will), Run-D.M.C. and Grandmaster Flash and the Furious Five.

Hammer was followed by related musicians: Will Smith, dc Talk, BB Jay, Diddy (aka "Puffy" or "Puff Daddy"), Young MC, B Angie B, MC Brains, MC Breed, Marky Mark and the Funky Bunch, C+C Music Factory, Mystikal, Bell Biv DeVoe, Kris Kross, Vanilla Ice and Oaktown's 357.[63]

Among others, some similar acts to Hammer are: Rob Base and DJ E-Z Rock, Sir Mix-a-Lot, Digital Underground, Gerardo, Heavy D & the Boyz, Jibri Wise One, Kid 'n Play, MC Skat Kat and The Stray Mob, MC Lyte, Salt-n-Pepa, Tone Lōc, Whodini, The U-Krew, P.M. Dawn, Candyman, Del the Funky Homosapien, M-Doc, Triple M, House of Pain, Bobby Brown, Milli Vanilli, Biz Markie, DJ Jazzy Jeff & The Fresh Prince, Father MC, LL Cool J, Marley Marl, Too Short and Wreckx-n-Effect. [64]

Hammer with Chamillionaire and Mistah F.A.B. at TechCrunch in July 24, 2008.

Dancing and entertainer

Hammer's dance style not only helped pave the way for the Bay Area movement called Hyphy,[167] but also helped to bring hip-hop and rap to the Bay Area. His dancing skills are still taught to this day. With his popular trademark Hammer Pants, one phenomenal difference from Hammer versus other performers during his heyday was that he was an entertainer, both during live shows and in music videos. His flamboyant dancing was as much a part of his performances as rapping and musical instruments were. With high-energy dance routines, he was often considered one of the greatest dancers. While adding his own techniques, Hammer adopted styles from James Brown and The Nicholas Brothers such as the splits, and feverish choreographed dance routines including leaps and slides, most notably. His creation of such dances as "Hammer Dance"[168] (or the "Typewriter Dance") and the use of "The Running Man" and the "Butterfly," among others, made his flashy and creative dance skills unlike any others at the time.

Hammer's showmanship and elaborate stage choreography, involving fifteen dancers, twelve backup singers, seven live musicians and two disc jockeys, gave him a powerful visual appeal. Hammer was the first rap artist to put together a choreographed show of this type, and his visual flair attracted heavy airplay for his videos on MTV, which at the time had a predominantly white viewership that had aired little rap music before Hammer.[22]

During a 1990 visit from MC Hammer (accompanied by his friend Fab Five Freddy) on Yo! MTV Raps, one of the dancers whom Hammer was holding auditions for was a then-unknown Jennifer Lopez.

At the height of his career, Hammer had his legs insured for a substantial amount of money (into the millions), as mentioned in an interview by Maria Shriver in the early 90s. He later suffered an injury to his knee that halted his dancing career for a period of time.[35] Eventually, BET ranked Hammer as the 7th Best Dancer Of All Time.[17] Some of Hammer's entourage, or "posse" as he called them, were also trained/skilled dancers. They participated in videos and at concerts, yet too many dancers and band members eventually contributed to Hammer's downfall, proving to be too much for him to finance.[169]

In 2000, Hammer's rap video for "Pop Yo Collar" (featuring Wee Wee) demonstrated "The Phat Daddy Pop", "In Pop Nito", "River Pop", "Deliver The Pop" and "Pop'n It Up" dance moves.[65][66]

Hammer is still active in the dance media/genre, both on television shows and as co-founder of DanceJam.com (which showcases dance competitions and instructional videos on all the latest dance styles).[132] Well known for bringing choreography to hip-hop, many of his dancing skills can now be seen on this dance-focused social networking site. "Dance is unlike any other social medium. It's the core of our culture," Burrell told Wired News.[134]

In addition to his websites and other Internet appearances,[133] Hammer has also appeared demonstrating much of his dancing abilities on talk shows such as The Arsenio Hall Show, Soul Train, Late Night with Conan O'Brien, Ellen, The View and was a dancing judge on Dance Fever (2003 TV series). On June 3, 2009, he performed the "Hammer dance" on Live with Regis and Kelly with Will Ferrell as co-host.[140][170][171]

While Hammer may have challenged and competed with Michael Jackson during the height of his career, they were friends, proven by a phone call Hammer had with Jackson about his "Too Legit to Quit" video which he shared on The Wendy Williams Show (July 2009). Hammer wanted to ensure he was not offended by the ending of the video where a purported Michael Jackson (seen only from behind) does the "2 Legit 2 Quit" hand gesture with his famous glove.[67][67][69][70] They also appeared together at the funeral service for James Brown in 2006, where Hammer danced in honor of The Godfather of Soul.[68] After Jackson's death, Hammer posted his remembrance and sympathy of the superstar on Twitter. Michael's friend and fellow pop culture icon Hammer told Spinner that, "now that the King of Pop has passed, it's the duty of his fans and loved ones to carry Jackson's creative torch." He went on to say, "Michael Jackson lit the fuse that ignited the spirit of dance in us all. He gave us a song and a sweet melody that will never die. Now we all carry his legacy with joy and pride."[172]

Award recipient and appearances

MC Hammer has won three Grammy Awards (one with Rick James and Alonzo Miller) for Best Rhythm and Blues Song (1990), Best Rap Solo (1990) and Best Music Video (1990) taken from Please Hammer Don't Hurt 'Em: The Movie. He also received eight American Music Awards, a People's Choice Award, an NAACP Image Awards and the Billboard Diamond Award (the first for a hip hop artist).[10][10][11][12][13][173] He has sold more than 50 million records, breaking down numerous doors for rap music and demonstrating that hip-hop had the potential for blockbuster success.[61][170][174][175]

The International Album of the Year validated Hammer's talent as a world-class entertainer.[60] Additionally, Hammer was also honored with a Soul Train Music Award (Sammy Davis, Jr. Award for Entertainer of the Year) in 1991.

Hammer appeared on gospel music's Stellar Awards show in 1997 and spoke of his renewed commitment to God. In the same interview, Hammer promised to unveil the "second leg" of his career.[22]

In the 2005 MTV Video Music Awards, Hammer made a surprise appearance in the middle of the show with best friend Jermaine Jackson.[176]

In August 2008, at the World Hip Hop Dance Championships, Hammer won a Living Legends of Hip Hop Award from Hip Hop International [68] in Las Vegas.[119][177]

On February 11, 2009, Hammer made an in-person appearance at the Shorty Awards, which honor the top short-form content creators on Twitter.

Hammer attended the 2009 Soul Train Music Awards which aired on BET November 29, 2009.[178] He has also been a presenter/performer at Soul Train's Music Awards several times, including The 5th Annual Soul Train Music Awards (1991), The 9th Annual Soul Train Music Awards (1995) and Soul Train's 25th Anniversary (1995).[179]

He recently opened the 2010 BET Hip Hop Awards performing "2 Legit 2 Quit" on Saturday, October 2 (aired October 12) in Atlanta along with Rick Ross, Diddy and DJ Khaled (performing "MC Hammer" from the Teflon Don album).[147][180][181][182]

Christian beliefs and pastoral ministry

In 1984, Hammer began attending Bible studies, joined a street ministry, and formed a gospel rap group known as the Holy Ghost Boys featuring Jon Gibson, another musician interested in religious music.[35] In 1986, Kirk Burrell, along with Tramaine Hawkins, performed with Jon's band doing several concerts in various halls such as the Beverly Theatre in Beverly Hills and recording several rap songs.[183] They collaborated on Gibson's 1988 album (Change of Heart) for a gospel-charged rap "This Wall" prior to Hammer's mainstream success.[32][37] This was Contemporary Christian Music's first rap hit ever by anyone, in particular by a Caucasian (Gibson) and/or a duo.[30] Burrell also produced "Son of the King" at that time, releasing it on his debut album.

Raised Pentecostal, Hammer strayed from his faith during his success, before returning to ministry. His awareness of this could be found in a movie he made called Please Hammer, Don't Hurt 'Em: The Movie (1990), in which he also plays the preacher character named "Reverend Pressure".[58][62][169] Nonetheless, as a tribute to his faith, Hammer vowed to dedicate at least one song on each album to God.

Hammer later reaffirmed his beliefs in October 1997,[184] and starred in the ministry television show MC Hammer and Friends on the Trinity Broadcasting Network as well as appearing on Praise the Lord programs where he went public about his devotion to ministry as an ordained minister.[185][186][187] Hammer officiated at the celebrity weddings of actor Corey Feldman and Susie Sprague on October 30, 2002[188][189] (as seen on VH1's The Surreal Life), and also at Mötley Crüe's Vince Neil and Lia Gerardini's wedding in January 2005.[190]

During an interview on TBN (between 1997–1998), Hammer claimed he adopted the "M.C." back into his name which now stood for 'Man of Christ'.[191][192] Hammer continued to preach while still making music, running a social media business and television show, and devotes time to prison and youth ministries.[169]

Discography


Studio albums

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