MTV (British and Irish TV channel): Difference between revisions
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== Future Channels == |
== Future Channels == |
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===MTV HD=== |
===MTV HD=== |
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MTV HD will launch as a pan-European channel in 2008. Based in Warsaw Poland the channel will air throughout Europe. |
[[MTV HD Europe|MTV HD]] will launch as a pan-European channel in 2008. Based in Warsaw Poland the channel will air throughout Europe. The channel will initally be avialable in the UK, Republic of Ireland, Germany, Sweden and France. |
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== External links== |
== External links== |
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Revision as of 18:30, 18 September 2007
| Ownership | |
|---|---|
| Owner | MTV Networks Europe |
MTV One is part of MTV Networks Europe. The channel is broadcast in the United Kingdom and the Republic of Ireland.
Channel History
MTV UK started in 1997 alongside MTV Central as MTV Europe began regionally diversifying. The channel was originally broadcast in analogue from the Astra 1A satellite as part of the Sky Multichannels subscription package. However, it became a digital only channel on the end of April 2001 alongside Viacom's other channels broadcasting on Astra 1A as part of Sky's shutdown of its analogue satellite service. MTV One is also broadcast on cable and was also broadcast on the now defunct ITV Digital digital terrestrial service.
Between 2000 and 2003 the slogan "The Number One Music Channel" was used for MTV UK & Ireland. The fact that since then MTV has played very little music (focusing more on programming and leaving the spin-off channels to play the music) on the channel may be why the slogan was dropped.
Presenters and VJs
Notable MTV One presenters, past and present, include Ray Cokes, Justin Lee Collins, Donna Air, Tim Kash, Zane Lowe, Alex Zane, Sara Cox, June Sarpong, Sarah Cawood, Emma Ledden, Dannan Breathnach, Lisa Snowdon, Kelly Brook, Richard Blackwood, Cat Deeley, Louis Bhose, Jon Franks, Edith Bowman, Russell Brand, DP, Dave Berry, Anthony Crank, Eddie Temple Morris and Emma Griffiths.
Location
The channel is based in Camden, London, in the building which was once home to TV-am. The same site hosts the majority of MTV Networks Europe channels, including the pan-European MTV Base, MTV Two, MTV Dance and MTV Hits (although being pan-European, these channels only contain UK aimed programming & advertising); along with non-MTV branded MTVNE output such as VH1 and TMF UK. The channel is split into two advertising regions, one for the UK and another for the Republic of Ireland.
MTV One Rebranding
In July 2007, MTV UK was renamed to 'MTV One' with a major new look launching across most of the MTV channels. MTV2 was renamed 'MTV Two' to follow the consistent branding across the channels. MTV Flux remained with its previous graphics, however, which launched in 2006. A new channel, initially called MTV R but now expected to be called MTV Ultra, is due to launch in the Autumn. Promotion started on July 1, 2007 under the title 'MTV New 22.07.07'. [1]
Shows on MTV One
Homegrown Shows
- Dirty Sanchez
- MTV News
- Pimp My Ride UK
- Totally Jodie Marsh: Who'll Take Her Up the Aisle?
- The Virgin Diaries
- Date My Mom UK
- Strutter
- The Mighty Moshin' Emo Rangers
Former MTV One shows
- Brand New (1999-2001)
- Select MTV (1997-2001)
- Videoclash (2000-2000)
- US Top 20 (1990s-2000)
- Hitlist UK (1994-2002)
- Irish Top 5
- MTV News Daily Edition (1999-2001)
- MTV News Weekend Edition (1997-2002)
- MTV Bytesize (1999-2002)
- MTV Txt Request
- MTV Amour
- Daily Chart Show Live(2001)
- Videoclash Live
- Partyzone
- Totally Boyband
- Non-Stop Hits
- Mad 4 Hits
- MTV Hot
- UP 4 It
- TRL UK (2002-2003)
- FYI (2007)
Shows Imported from MTV US
- Beavis and Butthead
- Celebrity Deathmatch
- Clone High
- Cribs
- Date My Mom
- Happy Tree Friends
- Human Giant
- Jackass
- MADE
- Total Request
- Making the Video
- My Super Sweet 16
- Newlyweds: Nick and Jessica
- The Osbournes
- Pimp My Ride US
- Punk'd
- The Shop
- Wild 'N Out
- Viva La Bam
- Bam's Unholy Union
- The Tom Green Show
Other Shows Imported from MTV Networks US
Spinoff Channels
MTV Ultra
MTV Networks UK & Ireland will launch its general entertainment channel, MTV Ultra, in the autumn. This new channel was expected to be named MTV R but now its been confirmed MTV have decided the new name is more in line with their recent re-brand of their current channels, which renamed its flagship channel MTV as MTV One.
MTV Hits
Launched on May 1 2001, MTV Hits is a channel which plays chart music videos.
MTV Base
MTV Base is a channel which plays hip hop, R&B and rap music as well as corresponding programming to those genres of music.
MTV Dance
MTV Dance is MTV's dedicated dance music channel with music videos and programming of underground and mainstream dance tracks.
MTV Two
MTV Two is a channel dedicated to alternative rock music, with other commercial mainstream music types found on MTV's other music channels. MTV Two was originally known as M2.
MTV Ireland
Launched in February 2004, with the 'MTV Sheep' campaign designed by chemistry. MTV Ireland feed allows air-time for local opt-outs for Irish adverts and localized sponsorship. Local programming includes MTV News. MTV have also registered the website www.mtv.ie.
MTV Flux
Launched on September 6, 2006, MTV Flux allows viewers to take "control" of the channel by sending in video clips to MTV Flux's website, and requesting music videos.
TMF
TMF was launched as a Freeview channel in 2002 to fend off competition against EMAP's The Hits. TMF originally started as a non-stop music channel, although the channel now features more and more programming from MTV and other sister channels.
VH1
VH1 is a channel targeted at 25-44 year olds playing chart and popular music from the 1970s to the present day. VH1 also carries music programming and themed countdown shows from their US counterpart.
VH1 Classic
VH1 Classic is a channel plays all time greats from the '60s to the '90s.
Defunct Channels
VH2 (Video Hits 2)
VH2 was launched in late 2003 and shown mainly music videos and live concerts. It focused on Rock, Indie and Punk music and branded itself as 'the alternative to manufactured pop'. The channel closed on August 1, 2006 because the main source of income for the channel, ringtone advertising, had slowed down. MTV replaced VH2 with MTV Flux.
MTV Extra
MTV Extra was launched in 1999 and was a mixture of music videos and repeats of MTV Programming. Towards the end of the channel's life, programming was dropped and the channel showed solely music videos (under the "Pure Music" name), with MTV Dance in the evenings. MTV Dance was spun off into its own channel on April 20 2001, and MTV Extra was renamed MTV Hits at 6a.m. on May 1 2001. MTV Extra is notable for being the only spin-off MTV channel to use the same song title graphics as its parent channel (although it had its own separate idents).
Future Channels
MTV HD
MTV HD will launch as a pan-European channel in 2008. Based in Warsaw Poland the channel will air throughout Europe. The channel will initally be avialable in the UK, Republic of Ireland, Germany, Sweden and France.
External links
- MTV.co.uk
- MTV Studios production facilities at the former home of TVam