SlimFast: Difference between revisions
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In December of 2009, Slim-Fast issued a voluntary recall of 10 million cans of its diet drinks, citing a possible bacterial contamination. Though Unilever says the chances of contamination are "remote," the bacteria, Bacillus cereus, can possibly cause diarrhea, nausea and vomiting. Individually sold cans and those in clusters of four, six or 12 should all be thrown out. <ref>{{cite web | last = Dunham | first = Deborah | authorlink = http://www.thatsfit.com/bloggers/deborah-dunham/| title = Slim-Fast Recalls Ten Million Cans | publisher = That's Fit | date = December 2009 | url = http://www.thatsfit.com/2009/12/07/slim-fast-recalls-ten-million-cans/ | accessdate = December 2009}}</ref> |
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== Products == |
== Products == |
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Revision as of 15:45, 10 December 2009
Slim•Fast is a brand of shakes, bars, snacks, packaged meals, and other dietary supplement foods sold in the U.S., U.K., Ireland, Canada, France, Germany, Iceland, the Netherlands, and Latin America by Unilever. Slim Fast promotes diets and weight loss plans featuring its food products. Its U.S. headquarters is in Englewood Cliffs, New Jersey.
Overview and history
Slim-Fast was started in 1977 by S. Daniel Abraham as part of the Thompson Medical Group.[1] In 1987, Abraham took the brand private, and it was acquired by Unilever in 2000.
Slim-Fast struggled, as did many diet foods in 2002 with the rise of low-carb diets, with a drop in sales during one year of 21 percent. The brand responded in 2004 with a line of low-carb items that were designed to capture this market and also introduced Slim-Fast Optima products which were lower in sugar than the standard Slim-Fast products.
On December 3, 2009 Slim Fast issued a recall of all products in cans due to possible bacterial contamination. [2] The company stated that it halted production until the cause was discovered. [3]
Slim-Fast used the phrase "a shake for breakfast, a shake for lunch, then a sensible dinner" for many years to describe the use of the products within the Slim-Fast plan. With the addition of snacks and an approach that allows for different calorie plans, the brand now advocates a more flexible system. The brand has recently become focused on achieving success through tying its use to the Best Life Diet.[4] There is evidence from a 2003 study that Slim-Fast is successful at achieving long-term weight loss for those that follow the diet.[5]
In December of 2009, Slim-Fast issued a voluntary recall of 10 million cans of its diet drinks, citing a possible bacterial contamination. Though Unilever says the chances of contamination are "remote," the bacteria, Bacillus cereus, can possibly cause diarrhea, nausea and vomiting. Individually sold cans and those in clusters of four, six or 12 should all be thrown out. [6]
Products
Today, there are five types of Slim-Fast products available: Original, Optima, Low carb, High protein, and Easy-to-Digest.[7] In addition to having less sugar than the original, Slim Fast Optima shakes also contain a protein and vegetable fat blend that is claimed to help with hunger control.[8] Optima is available in the same forms as the original products, including meal bars, shakes, snack bars and powder.
Slim Fast Optima pre-made shakes come in 6-packs, in the flavors of Cappuccino Delight, Creamy Milk Chocolate, French Vanilla, Rich Chocolate Royale, and Strawberries N' Cream.
The Optima powders contain 14 servings. One scoop with 8 oz. of skim milk creates a serving. Flavors offered are Chocolate Royale, French Vanilla, Milk Chocolate, and Strawberry Supreme.
Celebrity endorsements
Famous spokespeople for Slim-Fast have included:
References
- ^ ""Slim·Fast"". Our Brands: Foods. Unilever. Retrieved 2007-05-28.
- ^ http://www.slim-fast.com/recall.aspx
- ^ Associated Press (December 5, 2009). "Slim Fast canned drinks recalled by Unilever". NYDailyNews.com.
- ^ ""Best Life partners"". TheBestLife.com. Retrieved 2007-05-28.
- ^ ""Diet Programs"". Epigee Women's Health. Retrieved 2007-05-28.
- ^ Dunham, Deborah (December 2009). "Slim-Fast Recalls Ten Million Cans". That's Fit. Retrieved December 2009.
{{cite web}}: Check|authorlink=value (help); Check date values in:|accessdate=(help); External link in|authorlink= - ^ ""Our Plan"". Slim-Fast.com. Retrieved 2007-05-28.
- ^ ""Slim·Fast - Product Questions"". Ask the Dietitian. Slim-Fast. Archived from the original on 2005-03-05. Retrieved 2007-05-28.
External links
- Slim-Fast web site
- Slim.Fast UK web site
- Slim-Fast drops Whoopi
- WebMD discusses Slim-Fast
- Slim-Fast site for medical professionals
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