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=== Third season===
=== Third season===
{{Main|2010 Indian Premier League}}
{{Main|2010 Indian Premier League|2010 IPL Player Auction}}


The third season opened in January 2010 with the auction for players. 66 players were on offer but only 11 players were sold. In this season, [[Deccan Chargers]] did not play at their preferred home location of [[Hyderabad, India]] due to the ongoing political crisis in the [[Telangana]] region . The new bases for the champions this season were [[Nagpur]], [[Navi Mumbai]] and [[Cuttack]]. Four teams qualified for the semi-finals. The first semi-final was won by [[Mumbai Indians]] who defeated [[Bangalore Royal Challengers]] by 35 runs. [[Chennai Super Kings]] defeated [[Deccan Chargers]] in the second semi-final. The final was played between Chennai Super Kings and Mumbai Indians. Chennai Super Kings won by a margin of 22 runs.
The third season opened in January 2010 with the auction for players. 66 players were on offer but only 11 players were sold. In this season, [[Deccan Chargers]] did not play at their preferred home location of [[Hyderabad, India]] due to the ongoing political crisis in the [[Telangana]] region . The new bases for the champions this season were [[Nagpur]], [[Navi Mumbai]] and [[Cuttack]]. Four teams qualified for the semi-finals. The first semi-final was won by [[Mumbai Indians]] who defeated [[Bangalore Royal Challengers]] by 35 runs. [[Chennai Super Kings]] defeated [[Deccan Chargers]] in the second semi-final. The final was played between Chennai Super Kings and Mumbai Indians. Chennai Super Kings won by a margin of 22 runs.

Revision as of 03:39, 6 April 2011

Indian Premier League
File:Dlf ipl.svg
Logo of the Indian Premier League
CountriesIndia
AdministratorBCCI
FormatTwenty20
First edition2008
Latest edition2010
Next edition2011
Tournament formatDouble round-robin and Knockout
Number of teams10
Current championTemplate:Cr-IPL
Most successfulTemplate:Cr-IPL

Template:Cr-IPL and

Template:Cr-IPL (1 title each)
QualificationTwenty20 Champions League
Most runsTemplate:Cr-IPL/Flags Suresh Raina (1375)[1]
Most wicketsTemplate:Cr-IPL/Flags R. P. Singh (51)[2]
WebsiteIPLT20.com
2011 Indian Premier League

The Indian Premier League (often abbreviated as IPL) is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India (BCCI) headquartered in Mumbai[3][4] supervised by BCCI Vice President Chirayu Amin, current chairman and commissioner of IPL, and CEO, Sundar Raman. It is currently contested by 10 teams consisting of players from around the world. It was started after an altercation between the BCCI and the Indian Cricket League.[5]

In 2010, IPL became the first sporting event ever to be broadcast live on YouTube.[6] Its brand value was estimated to be around $4.13 billion the same year.[7][8] According to global sports salaries review, IPL is the second highest-paid league, based on first-team salaries on a pro rata basis, second only to the NBA. It is estimated that the average salary of an IPL player over a year would be $3.84 million.[9] The brand value of Chennai Super Kings (winner IPL 2010, finalist IPL 2008 and semi-finalist IPL 2009) is estimated at USD 48.4 Million.

History

First season

A Chennai vs Kolkata match in progress at the M.A. Chidambaram Cricket Stadium

The inaugural season of the tournament started on 18 April 2008 and lasted for 46 days with 59 matches scheduled, out of which 58 took place and 1 was washed out due to rain. The final was played in DY Patil Stadium, Nerul, Navi Mumbai. Every team played each other both at home and away in a round robin system. The top four ranking sides progressed to the knockout stage of semi-finals followed by a final. Rajasthan Royals defeated Chennai Super Kings in a last ball thriller and emerged as the inaugural IPL champions.

Second season

The 2009 season coincided with the general elections in India. Owing to concerns regarding players' security, the venue was shifted to South Africa. The format of the tournament remained same as the inaugural one. Deccan Chargers, who finished last in the first season,were big underdogs, but came out as eventual winners defeating the Royal Challengers Bangalore in the final.

Third season

The third season opened in January 2010 with the auction for players. 66 players were on offer but only 11 players were sold. In this season, Deccan Chargers did not play at their preferred home location of Hyderabad, India due to the ongoing political crisis in the Telangana region . The new bases for the champions this season were Nagpur, Navi Mumbai and Cuttack. Four teams qualified for the semi-finals. The first semi-final was won by Mumbai Indians who defeated Bangalore Royal Challengers by 35 runs. Chennai Super Kings defeated Deccan Chargers in the second semi-final. The final was played between Chennai Super Kings and Mumbai Indians. Chennai Super Kings won by a margin of 22 runs.

Fourth season

On 21 March 2010, it was announced in Chennai that two new teams from Pune and Kochi will be added to the IPL for the fourth season. However, the bid around the Kochi franchisee turned controversial resulting in the resignation of minister, Shashi Tharoor from the Central Government and investigations by various departments of the Government of India into the financial dealings of IPL and the other existing franchisees. Later, Lalit Modi was also removed from IPL chairmanship by BCCI. On 5 December 2010, it was confirmed that Kochi will take part in the fourth season of IPL.[10]

In October 2010, the Rajasthan Royals and Kings XI Punjab had their franchises terminated for breaching ownership rules. The new Kochi franchise was also issued a warning to resolve all their ownership disputes.[11]

The addition of teams representing Pune and Kochi was to have increased the number of franchises from 8 to 10. The BCCI originally considered extending the tournament format used in previous season to ten teams, which would increase the number of matches from 60 to 94. Instead, the round-robin stage of the tournament was to have been replaced by a group stage with two groups of five, limiting the number of matches to 74.[12]

In December 2010, it was announced that Kings XI Punjab and Rajasthan Royals would take part in the 2011 edition of the IPL per court order.[13]

League organization

Franchises

The winning bidders for the eight franchises were announced on 24 January 2008.[14] While the total base price for auction was US $400 million, the auction fetched US $723.59 million.[15]

On 21 March 2010, Pune and Kochi were unveiled as the two new franchises for the fourth edition of the Indian Premier League. The base price was $225 million. While Pune was bought by Sahara Adventure Sports Group for $370 million, the Kochi franchise was bought by Rendezvous Sports World Limited for $333.3 million. The process was to have been completed on March 7 but was postponed by two weeks after many bidders and the BCCI objected to stiff financial clauses.[16] The second franchise auction fetched total $703 million.

Franchise City Inception Owner(s) Captain Coach
Template:Cr-IPL/Flags Mumbai Indians
Mumbai 2008 Mukesh Ambani (Owner of Reliance Industries) Sachin Tendulkar Robin Singh
Template:Cr-IPL/Flags Royal Challengers Bangalore Bangalore 2008 Vijay Mallya (UB Group) Daniel Vettori Ray Jennings
Template:Cr-IPL/Flags Deccan Chargers
Hyderabad 2008 Deccan Chronicle group Kumar Sangakkara Darren Lehmann
Template:Cr-IPL/Flags Chennai Super Kings Chennai 2008 India Cements (N.Srinivasan) Mahendra Singh Dhoni Stephen Fleming
Template:Cr-IPL/Flags Delhi Daredevils New Delhi 2008 GMR Group Virender Sehwag Greg Shipperd
Template:Cr-IPL/Flags Kings XI Punjab
Chandigarh 2008 Ness Wadia, Preity Zinta, Dabur, Apeejay Surendera Group Adam Gilchrist Michael Bevan
Template:Cr-IPL/Flags Kolkata Knight Riders
Kolkata 2008 Red Chillies Entertainment (Shah Rukh Khan) Gautam Gambhir Dav Whatmore
Template:Cr-IPL/Flags Rajasthan Royals Jaipur 2008 Emerging Media (Lachlan Murdoch), Shilpa Shetty, Raj Kundra Shane Warne Shane Warne
Template:Cr-IPL/Flags Pune Warriors India Pune 2011 Sahara Yuvraj Singh Geoff Marsh
Template:Cr-IPL/Flags Kochi Tuskers Kerala Kochi 2011 Kochi Cricket Private Limited Mahela Jayawardene Geoff Lawson

Rules

There are five ways that a franchise can acquire a player. In the annual auction, buying domestic players, signing uncapped players, through trading and buying replacements.[17][18] In the trading window the player can only be traded with his consent. The franchise will have to pay the difference between the old contract price and the new contract price. If the new contract is worth more than the older one then the difference will be shared between the player and the franchise selling the player.[19]

Some of the Team composition rules are:

  • Minimum squad strength of 16 players plus one physio and a coach.
  • No more than 10 foreign players in the squad and at most 4 in the playing XI.
  • As this is domestic cricket so minimum of 8 local players must be included in each squad.
  • A minimum of 2 players from the BCCI under-22 pool in each squad.

Some of the differences to international Twenty20 cricket:

  • A difference to international cricket is a timeout. It gives the players an opportunity to strategise and take a drink during the strict 2 minutes, 30 seconds time limit. Each team is awarded two timeouts per innings totalling to four timeouts for the whole game. The teams can take the timeout when instructed, but is necessary to take it at the end of 9th and 16th over.
  • IPL is also known for having commercials during the game, hence there is no time limit for teams to complete their innings. However, there may be a penalty if the umpires find teams misusing this privilege at their own choice.

The total spending cap for a franchisee in the first player auction was US $5 million. Under-22 players are to be remunerated with a minimum annual salary of US $20,000 while for others it is US $50,000. The most expensive players in the IPL to date is Gautam Gambhir of India fetched the highest price of $2.4 million from Kolkata Knight Riders at the auction for season 4

Statistics and records

Winners

Season Winners Runners-up Teams
2008 Template:Cr-IPL/Flags Rajasthan Royals Template:Cr-IPL/Flags Chennai Super Kings 8
2009 Template:Cr-IPL/Flags Deccan Chargers Template:Cr-IPL/Flags Royal Challengers Bangalore 8
2010 Template:Cr-IPL/Flags Chennai Super Kings Template:Cr-IPL/Flags Mumbai Indians 8
2011

Performance of teams

Team Span Titles Matches Won Lost No Result Win % For (r/o) Against (r/o) Best Worst
Template:Cr-IPL
2008-2011
1
47
26
20
1
56.38
4,752 / 574.4
4,475 / 569.1
Champions
Semi-finals
Template:Cr-IPL
2008-2011
1
46
19
27
0
41.29
4,637 / 580.2
4,694 / 582.4
Champions
8th of 8
Template:Cr-IPL
2008-2011
0
44
24
19
1
54.56
4,219 / 524.5
4,330 / 547.0
Semi-finals
5th of 8
Template:Cr-IPL
2008-2011
0
43
21
22
0
48.83
4,251 / 531.1
4,274 / 529.1
Semi-finals
8th of 8
Template:Cr-IPL
2008-2011
0
42
16
24
2
39.74
3,602 / 491.3
3,585 / 459.3
6th of 8
8th of 8
Template:Cr-IPL
2008-2011
0
44
23
20
1
52.28
3,977 / 505.3
3,898 / 523.1
Runners-up
7th of 8
Template:Cr-IPL
2008-2011
1
44
25
18
1
55.81
4,289 / 554.2
4,213 / 564.2
Champions
7th of 8
Template:Cr-IPL
2008-2011
0
46
21
25
0
45.65
4,263 / 587.3
4,521 / 574.5
Runners-up
7th of 8
Template:Cr-IPL
2011
0
0
0
0
0
-
-
-
-
-
Template:Cr-IPL
2011
0
0
0
0
0
-
-
-
-
-

Player signings

The first players' auctions were held on 2008. The IPL placed icon status on a select few marquee Indian players. These players were Rahul Dravid, Sachin Tendulkar, Saurav Ganguly, Yuvraj Singh, and Virender Sehwag. VVS Laxman initially named an icon player, later voluntarily opted out of his icon status to give his team (Deccan Chargers) more money to bid for players.[20] For the second season, auctions were also held, but free signings taking place in the off-season by franchises led to calls for a draft-like system where the lowest ranked teams would be given a first opportunity to sign players.

Television rights and sponsorships

The IPL is predicted to bring the BCCI income of approximately US$1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6% as prize money. The money will be distributed in these proportions until 2017, after which the share of IPL will be 50%, franchisees 45% and prize money 5%. The IPL signed up Kingfisher Airlines as the official umpire partner for the series in a 106 crore (US$13 million) (approximately £15 million) deal. This deal sees the Kingfisher Airlines brand on all umpires' uniforms and also on the giant screens during third umpire decisions.[21]

Television rights

On 15 January 2008 it was announced that a consortium consisting of India's Sony Entertainment Television network and Singapore-based World Sport Group secured the global broadcasting rights of the Indian Premier League.[22] The record deal has a duration of ten years at a cost of US $1.026 billion. As part of the deal, the consortium will pay the BCCI US $918 million for the television broadcast rights and US $108 million for the promotion of the tournament.[23] This deal was challenged in the Bombay High Court by IPL, and got the ruling on its side. After losing the battle in court, Sony Entertainment Television signed a new contract with BCCI with Sony Entertainment Television paying 8,700 crore (US$1.0 billion) for 10 years. One of the reasons for payment of this huge amount is seen as the money required to subsidize IPL's move to South Africa which will be substantially more than the previous IPL. IPL had agreed to subsidize the difference in operating cost between India and South Africa as it decided to move to the African nation after the security concerns raised because of its coincidence with India's general elections.

20% of these proceeds would go to IPL, 8% as prize money and 72% would be distributed to the franchisees. The money would be distributed in these proportions until 2012, after which the IPL would go public and list its shares (But recently in March 2010, IPL decided not to go public).[24]

Sony-WSG then re-sold parts of the broadcasting rights geographically to other companies. Below is a summary of the broadcasting rights around the world.

On 4 March 2010 ITV announced it had secured the United Kingdom television rights for the 2010 Indian Premier League. ITV will televise 59 of the 60 IPL matches on its ITV4 free to air channel.[25]

On April 1, 2011, Rogers Sportsnet announced that it signed a four year exclusive deal in Canada to broadcast 36 group stage matches, 3 playoff matches and 1 championship match on Rogers Sportsnet One.[26]

Winning Bidder Regional Broadcast Rights Terms of Deal
Sony/World Sport Group
 India 10 years, 2008-2017 at 8,700 crore (US$1.0 billion) (revised)[22]
GEO Super
 Pakistan Terms not released.
ONE HD (2009–2010) Network Ten (2008)  Australia: Free-to-air HD and SD television. Owned by Network TEN. 5 years, 2008–2012 at A$10-15 million.[27]
Sky Network Television (2008–2010)  New Zealand Terms not released.
PCCW  Hong Kong: Broadcast rights on Now TV. 2 years, 2010-2011 terms not released.
StarHub  Singapore: Broadcast rights on Cricket Extra. Terms not released
Astro  Malaysia Terms not released.
SuperSport
 South Africa,  Angola,  Benin,  Botswana,  Burkina Faso,  Burundi,  Cameroon,  Cape Verde,  Central African Republic,  Chad,  Comoros,  Ivory Coast,  Democratic Republic of the Congo,  Djibouti,  Eritrea,  Ethiopia,  Equatorial Guinea,  Gabon,  Gambia,  Ghana,  Guinea,  Guinea-Bissau,  Kenya,  Liberia,  Madagascar,  Malawi,  Mali,  Mauritius,  Mozambique,  Namibia,  Niger,  Nigeria,  Republic of the Congo,  Rwanda,  Saint Helena, Ascension and Tristan da Cunha,  São Tomé and Príncipe  Senegal,  Seychelles,  Sierra Leone,  Eswatini,  Tanzania,  Togo,  Uganda,  Zambia &  Zimbabwe Terms not released.
Arab Digital Distribution  United Arab Emirates,  Algeria,  Bahrain,  Cyprus,  Egypt,  Iraq,  Jordan,  Kuwait,  Libya,  Lebanon,  Mauritania,  Morocco,  Oman,  Palestine,  Qatar,  Saudi Arabia,  Syria,  Tunisia,  Turkey &  Yemen

Broadcast rights on CricOne

10 Years, 2008-2017 terms not released.[28]
ITV (2010–present) Setanta Sports (2008–2009)
 United Kingdom: Broadcast on ITV4. 4 Years 2011-2014, Terms not released.
SportsMax Cricket West IndiesCaribbean Terms not released
Rogers Sportsnet One (2011–present) Asian Television Network (2008–2010) ATN-Asian Radio (2008–present)
 Canada: Exclusive broadcast rights. 4 years, 2011-2014 terms not released.
Willow TV Rights to distribute on television, radio, broadband and Internet, for the IPL in North America. 5 years, 2008–2012, terms not released.[29]
DirecTV (2008–2010) Dish Network (2008)  United States: Exclusive broadcast rights. Terms not released.

Sponsorships

India's biggest property developer DLF Group paid US$50 million to be the title sponsor of the tournament for 3 years from 2008 to 2010.[30]

Other year sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5-million, one with PepsiCo worth $12.5-million, and a deal with beer and airline conglomerate Kingfisher at $26.5-million.[31]

Revenue and Profits

The UK-based brand consultancy, Brand Finance, has valued the IPL at $4.13 billion (Rs 18,998 crore) in 2010.[32] It was valued at U$2.01 billion in 2009 by the same consultancy.[33]

There are disputed figures for the profitability of the teams. One analyst said that four teams out of the eight made a profit in 2009.[34] While the London Times said that all but Kings XI Punjab made a profit.[35]

In 2010, the IPL expects to have 80 official merchandising deals. It has signed a deal with Swiss watchmaker Bandelier to make official watches for the IPL.[36]

According to a recent study by a UK-based brand valuation consultancy, the brand value of the IPL has more than doubled to USD 4.13 billion (over 18 crore (US$2.2 million)) from USD 2.01 billion in 2009.[37]

The franchises have been a part of this growth. Chennai Super Kings, who were ranked fourth last year, has emerged the most valued franchise in 2010. The CSK franchise has moved up the ladder to number one with a valuation of USD 48.4 million. The Kolkata Knight Riders co-owned by Bollywood actor Shah Rukh Khan comes in second with a valuation of USD 46 million and the Rajasthan Royals, co-owned by Bollywood actress Shilpa Shetty comes in third with USD 45.2 million. The Royal Challengers Bangalore, owned by Vijay Mallya, is ranked fourth with a valuation of USD 41.9 million and is followed by the Mumbai Indians (USD 40.8 million), Delhi Daredevils (USD 40.5 million) and Kings XI Punjab ( USD 36.1 million). The Deccan Chargers are at the base with a valuation of USD 34.4 million.[37]

Rank Franchise Brand Value
1 Template:Cr-IPL $ 48.4 m
2 Template:Cr-IPL $ 46 m
3 Template:Cr-IPL $ 45.2 m
4 Template:Cr-IPL $ 41.9 m
5 Template:Cr-IPL $ 40.8 m
6 Template:Cr-IPL $ 40.5 m
7 Template:Cr-IPL $ 36.1 m
8 Template:Cr-IPL $ 34.4 m

Mobile applications

DCI Mobile Studios (A division of Dot Com Infoway Limited), in conjunction with Sigma Ventures of Singapore, have jointly acquired the rights to be the exclusive Mobile Application partner and rights holder for the Indian Premier League cricket matches worldwide for the next 8 years (including the 2017 season). Recently, they have released the IPL T20 Mobile applications for iPhone, Nokia Smartphones and Blackberry devices. Soon it will be made available across all other major Mobile platforms including the Android, Windows Mobile, Palm & others.[38]

Official website

The IPL negotiated a contract with the Canadian company Live Current Media Inc. to run and operate its portals and the minimum guarantee has been negotiated at US $50 million over the next 10 years.[39] The official website of the tournament is www.iplt20.com.

Incorporating popular forms of social media into the third season of the IPL, the website now contains a more holistic presence across all online mediums. The website apart from featuring new additions to empower user interaction, has encouraged a wider range of websites around IPL like IPL Tracker [1] and IPL Mag [2] amongst other more traditional reporting websites.

Global following

IPL drew positive reactions from the rest of the Asia also. In Pakistan, the reception was described as "massive".[citation needed] The matches were telecast live in GEO Super. The matches also generated interest in Sri Lanka and Bangladesh,[citation needed] despite only one Bangladeshi player being involved. The following in the subcontinental nations was aided by the prime time telecast of the matches as they belong to adjacent time zones.[citation needed]

The IPL became a big hit in South Africa due to a large composition of South Asians in their population.Another reason for the success is that the second edition of IPL was hosted at South Africa drawing massive crowds from the country as well as the other countries in the subcontinent.[citation needed]

The IPL did not garner much interest in Australia and New Zealand due to time differences. However, in recent times the IPL has gained a much larger fan-base among mainly South East Asian students in these two countries although due to the introduction of Australian and New Zealand players the viewer ship amongst the general public is slowly increasing. [citation needed]

The third season of the IPL saw interest rise dramatically in the United Kingdom, due in part to telecasts being moved from the subscription-based Setanta Sports to the free-to-air ITV4. James Macleod stated, "We are delighted with the viewing figures for the IPL so far. The ratings for ITV4s coverage have been around seven or eight times those achieved by Setanta last year, and we're delighted to be bringing the competition to a wider audience". Lalit Modi, former Chairman and Commissioner of IPL, also expressed immense satisfaction on the way IPL has been accepted by the British audience. "ITV beats Sky Sports over the weekend in number of viewers. This is great going. The ITV numbers are double that of rugby league. This is huge by all imaginations. UK figures for viewership on ITV already 10 times that of last year. This is just fantastic news," he said.[40][41]

See also

References

  1. ^ "Most runs ever". Iplt20.com.
  2. ^ "Indian Premier League / Records / Most wickets". Cricinfo.
  3. ^ Income Tax team visits IPL headquarter in Mumbai. in.com
  4. ^ I-T Raids at IPL Headquarter at BCCI in Mumbai, reports NDTV
  5. ^ "BCCI asks players, officials to steer clear of ICL". Chennai, India: The Hindu. June 25, 2007. Retrieved 23 March 2010.
  6. ^ "IPL matches to be broadcast live on Youtube". Cricinfo. January 20, 2010. Retrieved 21 January 2010.
  7. ^ "Indian Premier League brand value $4.13bn". Times of India. 22 March 2010. Retrieved 4 June 2009.
  8. ^ "Indian Premier League". Edinburgh Middle East Report (EMER). Retrieved 2010-03-25.
  9. ^ "IPL 2nd highest-paid league, edges out EPL". Times of India. 29 March 2010. Retrieved 4 June 2009.
  10. ^ Finally, Kochi IPL franchise gets go-ahead from BCCI Times of India, published: 6 December 2010, accessed: 18 December 2010
  11. ^ Indian Premier League expels two teams in ownership row BBC Sport, published: 10 October 2010, accessed: 11 October 2010
  12. ^ IPL to have 74 matches for next three seasons, Times of India
  13. ^ In 2011 IPL , there will be a total of 10 teams with 5 teams in each pool. Its going to be a different game altogether this year
  14. ^ "Cricket". The Times Of India.
  15. ^ Cricinfo - Big business and Bollywood grab stakes in IPL
  16. ^ Pune and Kochi unveiled as new IPL franchises
  17. ^ Slow trading with all eyes on auction, Brief discussion of IPL rules on acquiring players.
  18. ^ IPL lays down guidelines for replacements, Discusses IPL rules on buying replacement players players.
  19. ^ IPL rules when trading players. Cricinfo.com
  20. ^ "IPL players' auction to be held on 20 February". Cricinfo.
  21. ^ "Kingfisher Airlines named IPL's umpire partner". The Economic Times. 20 March 2008. Retrieved 2009-05-08.
  22. ^ a b "Sony and World Sports Group bag IPL television rights". Cricinfo. 2008-01-14. Retrieved 2008-04-12.
  23. ^ "Billion dollar rights deal for IPL". The Australian. 2008-01-15. Retrieved 2008-04-12.
  24. ^ IndranilBasu (2008-01-27). "Does the IPL model make sense?". The Times of India. Retrieved 2008-03-21.
  25. ^ "ITV to screen IPL in 2010". ITV. 2010-03-04.
  26. ^ "IPL Cricket live on Sportsnet". Rogers Sportsnet. 2011-04-01.
  27. ^ "Cricinfo - Australia to get live coverage of IPL". 2008-02-02. Retrieved 2008-04-12.
  28. ^ ADD secures IPL telecast rights for Middle East and North Africa
  29. ^ IPL: Willow TV gets TV rights for the Americas: Cricket Next
  30. ^ "Kushal Pal Singh". Forbes.com. 03-11-09. Retrieved 9 March 2010. {{cite web}}: Check date values in: |date= (help)
  31. ^ "Five-year sponsorship agreements". The Globe and Mail. 23-03-10. Retrieved 23 March 2010. {{cite web}}: Check date values in: |date= (help)
  32. ^ "Stiff clauses leave only 4 in race for IPL teams". The Economic Times. Retrieved 9 March 2010.
  33. ^ Brand IPL touches the sky. Iplt20.com
  34. ^ IPL teams become hot commodity LiveMint article
  35. ^ Lalit Modi ambition could create problems for IPL franchises
  36. ^ IPL targets 80 licensing and merchandising deals this year
  37. ^ a b http://www.iplt20.com/news_detail.php?id=984&category=news
  38. ^ DCI Mobile studios and; Sigma Ventures acquire global mobile Applications rights for IPL T20
  39. ^ "Live Current Media Inc. and DLF Indian Premier League To Launch IPLT20.com as Official IPL Online Destination". livecurrent.com. 18 April 2008.
  40. ^ IPL devours British TV ratings
  41. ^ Record ratings for IPL in the UK. Iplt20.com