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Revision as of 10:31, 3 January 2013

GreenQloud
Company typePrivate [1]
IndustryComputer Software
GenreCloud infrastructure
FoundedReykjavík, Iceland (2010 (2010))
FounderEirikur Sveinn Hrafnsson
Tryggvi Larusson [2]
Headquarters
Reykjavík
,
Iceland
Key people
Eirikur Hrafnsson
(CEO) [3]
Tryggvi Larusson
(CTO) [4]
Number of employees
< 20 [5]
DivisionsCloud Software, Cloud Hosting
Websitegreenqloud.com

GreenQloud is a cloud computing services company with headquarters in Iceland, offering truly green cloud computing services powered by 100% renewable energy resources. GreenQloud's services include carbon neutral cloud server hosting, online storage, backup and cloud based computing and High performance computing services to companies,National Research and Education Networks (NRENS) and consumers. GreenQloud is also called an Infrastructure-as-a-Service (IaaS) company.

Founding

Founded in 2010, the company exclusively sells cloud computing services, such as web hosting and data storage, known commonly as infrastructure-as-a-service (IaaS), powered by data centers using 100% renewable energy in Iceland. Most hosting companies buy carbon offset credits as a green marketing measure,[6] and host data at multiple data centers on different continents as the solution for international sites. Greenqloud and other Icelandic web hosting companies differ from competitors in North America and Europe in that its data centers are powered exclusively by hydropower and geothermal energy; this is possible because of Iceland's energy infrastructure. Iceland's geographical location offers two additional ecological advantages: (1) year-round cold climate in the Arctic Circle offers natural cooling, (2) its mid-Atlantic location eliminates the need for data mirrors on both continents, eliminating the use of multiple data centers and the associated energy consumption.

Background

Iceland began developing its data hosting industry in the late 2000s,[7] addressing the rapid growth of carbon emissions from data centers worldwide.[8] The same year, the first zero-emission wholesale data center was installed in the former NATO base in Keflavik by a Washington D.C. based startup,[9][10][11] followed by at least 2 other data centers in and around Reykjavik.[12][13] The development of wholesale data centers in Iceland made development of the consumer service vendors possible.

The late development of Iceland's relatively small data hosting industry also makes it possible for the country to be innovative and discerning in its information technology policies.[neutrality is disputed] In 2010, the Icelandic Modern Media Initiative was passed. Iceland has gained a reputation of not only being an ecological data hosting hub, but also a harbour from government and cultural censorship in developed as well as developing nations.[14][15]

News coverage of GreenQloud

See also

Notes

  1. ^ "GreenQloud". LinkedIn. Retrieved 2011-09-08.
  2. ^ Katie Fehrenbacher (2010.05.28). "Structure 2010 LaunchPad Presenter: Greenqloud, Iceland's Clean Power Cloud Computing Co". Retrieved 2011-09-08. {{cite web}}: Check date values in: |date= (help)
  3. ^ "Eirikur Hrafnsson". LinkedIn. Retrieved 2011-09-08.
  4. ^ "Tryggvi Larusson". LinkedIn. Retrieved 2011-09-08.
  5. ^ "Top 25 European Cloud Computing Rising Stars: GreenQloud". 2011.02.14. Retrieved 2011-09-08. {{cite web}}: Check date values in: |date= (help)
  6. ^ Foster, Pete (2010.12.10). "Sustainable data centres". guardian.co.uk. Guardian News and Media Limited. Retrieved 2011-09-08. {{cite web}}: Check date values in: |date= (help)
  7. ^ "Landsvirkjun to supply electricity to Verne Holding's data centre". Landsvirkjun. 2008.02.26. Retrieved 2011-09-08. As you will all remember, the Landsvirkjun Board decided last autumn [2007]...to broaden its client base and... encourag[e] new directions in the economy... At around the same time, Landsvirkjun [et al.] decided to acquire a majority holding in Farice in order to lay a new fibre-optic cable to Iceland... a prerequisite for the operation of international data centres in this country. These decisions were a vital step in reaching the conclusions that we see today. {{cite web}}: Check date values in: |date= (help)
  8. ^ McKinsey & Company, Inc., 2010 "Data Centers: How to cut carbon emissions and cost, Section 1:4"
  9. ^ Miller, Rich (2008.02.27). "$300 Million Data Center for Iceland". Data Center Knowledge. Miller Webworks LLC. Retrieved 2011-09-08. Iceland's efforts to establish itself as a hub for green data centers has brought its first major project, as Verne Holdings has announced plans for a $306 million data center near Keflav"k International Airport... The facility is scheduled to open for business in 2009 {{cite web}}: Check date values in: |date= (help)
  10. ^ "Verne Holdings to Build Data Center in Iceland". Iceland Review. 2008.02.27. Retrieved 2011-09-08. Verne Holdings, a joint venture by General Catalyst and Novator, signed an agreement with National Energy Company Landsvirkjun, Farice and Keflavík Airport Development Corporation (KADECO) yesterday on establishing a data center by Keflavík International Airport. {{cite web}}: Check date values in: |date= (help)
  11. ^ "About Verne Global". Verne Global. 2009. Retrieved 2011-09-08.
  12. ^ "About DataCell". DataCell ehf. Retrieved 2011-09-08(Icelandic and Swiss management){{cite web}}: CS1 maint: postscript (link)
  13. ^ "Thor Datacenter". Thor Datacenter. Retrieved 2011-09-08(Icelandic management) {{cite web}}: Text "About us" ignored (help)CS1 maint: postscript (link)
  14. ^ Eirikur Hrafnsson (2010.06.25). Structure 2010: Launchpad Greenqloud. YouTube. Event occurs at 3:13. Retrieved 2011.09.08. We have world-class data protection laws, and we're even getting better protection laws than Europe {{cite AV media}}: Check date values in: |accessdate= and |date= (help); Cite has empty unknown parameter: |trans_title= (help)
  15. ^ Hemsoth, Nicole (2010.08.17). "Behind Iceland's Green Cloud". HPC in the Cloud. Tabor Communications, Inc. Retrieved 2011-09-08. [I]n a nutshell we have equal status with EU laws now and are about to get even better data protection laws for our clients (http://immi.is). Iceland has a lower risk index then the US and the UK. {{cite web}}: Check date values in: |date= (help)


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