WESH

WESH

ATSC 3.0 station
Daytona Beach/Orlando/Melbourne, Florida United States
City	Daytona Beach, Florida
Channels	Digital: 11 (VHF) Virtual: 2
Branding	WESH 2 (pronounced as "Wesh") MeTV Central Florida (on DT2)
Programming
Affiliations	2.1: NBC 2.2: MeTV 2.3: Story Television
Ownership
Owner	Hearst Television (Hearst Properties Inc.)
Sister stations	WKCF Tampa: WMOR-TV
History
First air date	June 11, 1956 (1956-06-11)
Former channel number(s)	Analog: 2 (VHF, 1956–2009)
Former affiliations	Primary: Independent (1956–1957) DT2: NBC WX+ (2005–2008)
Call sign meaning	Wright Esch (original licensee for the station)
Technical information
Licensing authority	FCC
Facility ID	25738
ERP	64.6 kW
HAAT	512.4 m (1,681 ft)
Transmitter coordinates	28°36′36″N 81°3′34″W
Translator(s)	18 (UHF) Orange City 19 (UHF) Ocala
Links
Public license information	Public file LMS
Website	www.wesh.com

WESH (channel 2) is a television station licensed to Daytona Beach, Florida, United States, serving the Orlando area as an affiliate of NBC. It is owned by Hearst Television alongside Clermont-licensed CW affiliate WKCF (channel 18). Both stations share studios on North Wymore Road in Eatonville (using a Winter Park address), while WESH's transmitter is located near Christmas, Florida.

WESH formerly served as a default NBC affiliate for the Gainesville market as the station's analog transmitter provided a city-grade off-air signal in Gainesville proper (and also provided Grade B signal coverage in the fringes of the Tampa Bay and Jacksonville markets). However, since January 1, 2009, Gainesville has been served by an in-market affiliate, WNBW (channel 9); although Cox Communications continues to carry WESH on its Gainesville area system.

History

WESH-TV first signed on the air on June 11, 1956. At first, it ran as an independent, but on October 27, 1957, it became an NBC affiliate, and has been with NBC ever since. Businessman W. Wright Esch (for whom the station is named) won the license, but sold it to Perry Publications of Palm Beach just before the station made its debut. The station's original studios were located on Corporation Street in Holly Hill, near Daytona Beach.

The station's original transmitter tower was only 300 feet (91 m) high, which was tiny even by 1950s' standards, and limited channel 2's signal coverage to Volusia County. As such, it shared the NBC affiliation in Central Florida with primary CBS affiliate WDBO-TV (channel 6, now WKMG-TV). It finally became the market's exclusive NBC affiliate on November 5, 1957, when WDBO-TV relinquished its secondary affiliation with the network. On that day, the station activated a new 1,000-foot (305 m) transmitter tower in Orange City. The tower was located farther north than the other major Orlando stations' transmitters because of Federal Communications Commission (FCC) rules at the time that required a station's transmitter to be located within 15 miles (24 km) of its city of license. The station's signal was short-spaced to prevent interference with non-commercial educational station WTHS-TV (channel 2, now PBS member station WPBT) in Miami.

Perry sold WESH-TV to Cowles Communications of Des Moines, Iowa, in 1965. Cowles later moved its headquarters to Daytona Beach, and built a satellite studio on Minnesota Avenue in Winter Park. WESH was one of two NBC affiliates that were owned by Cowles Communications; during various points in the company's history, Cowles also owned at least three CBS-affiliated stations and two ABC affiliates (one of the two ABC affiliates, WHTN-TV (now WOWK-TV) in Huntington, West Virginia, was affiliated with CBS and ABC on separate occasions during Cowles ownership; that station has since switched back to CBS). In 1980, the station built a new transmitter facility, measuring at 1,740 feet (530 m), located on the same site as the 1,000-foot tower; at the time that tower was built, it was the tallest man-made structure in Florida. The new tower allowed for WESH to expand its signal coverage into areas such as Lakeland, Gainesville and St. Augustine; the channel 2 signal traveled a very long distance under normal conditions. The 1,000-foot tower was dismantled in the late 1980s.

Cowles exited broadcasting in 1984 and sold two of its stations, WESH and Des Moines' KCCI, to Houston-based H&C Communications, owned by the publishers of the Houston Post, the Hobby family. Under H&C ownership, WESH closed its original Holly Hill studio in 1989, and relocated its operations to a temporary studio facility on Ridgewood Avenue (US 1), near International Speedway Boulevard (US 92) in Daytona Beach, which was eventually sold later, but the station maintains its Volusia County news bureau and a microwave tower at that facility. The station's primary operations then moved to a brand new studio in Winter Park in 1991, located on Wymore Road, alongside Interstate 4, equipped with "Super Doppler 2" atop the STL tower and a helipad. (The studios also currently serve as the graphics hub for all Hearst-owned TV stations.) The Hobbys decided to liquidate H&C in 1992; after an attempt to sell its entire TV station group to Young Broadcasting fell through, the company accepted an offer by Pulitzer Publishing to buy WESH and KCCI for $165 million in 1993. Pulitzer sold its entire broadcasting division, including WESH and KCCI, to Hearst-Argyle Television in 1999.

On May 8, 2006, Hearst-Argyle announced its purchase of then-WB affiliate WKCF (channel 18, now a CW affiliate) from Emmis Communications, as part of Emmis' sale of its television station assets to concentrate on its radio properties. This acquisition was completed on August 31, 2006; resulting in Orlando's third commercial television station duopoly (alongside Cox-owned WFTV and WRDQ, and Fox-owned WOFL and WRBW).

On July 9, 2012, due to a dispute between Hearst Television and Central Florida's largest cable provider, Bright House Networks, WESH was removed from Bright House's Central Florida systems. This was part of a larger dispute between Time Warner Cable and Hearst; Bright House was always affected by carriage disputes involving Time Warner Cable. The station was temporarily replaced with Nexstar Broadcasting Group-owned Wilkes-Barre, Pennsylvania NBC affiliate WBRE-TV (TWC/Bright House opted to replace the Hearst stations with out-of-market signals such as WBRE, as the companies do not have the rights to carry any nearby affiliates of networks whose Hearst-owned affiliates were pulled due to the dispute. The substitution of WBRE in place of WESH lasted until July 19, 2012, when a new carriage deal was reached between Hearst and Time Warner.

Programming

WESH currently airs the final two hours of Today on a one-hour tape delay. As of September 2022, syndicated programming on WESH includes Live with Kelly and Ryan, The Kelly Clarkson Show, Entertainment Tonight, Tamron Hall and Access Hollywood.

Sports programming

From 1990 to 2002, WESH aired select Orlando Magic games through the NBA on NBC, including the team's appearance in the 1995 NBA Finals.

News operation

WESH presently broadcasts 41 hours of locally produced newscasts each week (with 6½ hours each weekday, four hours on Saturdays and 4½ hours on Sundays).

WESH was the first station in Orlando to carry an on-site Doppler weather radar system, "SuperDoppler 2", as opposed to relying on data from regional radar sites operated by the National Weather Service; the radar is located atop the tower at the station's Winter Park studio facility. The station also operates a VIPIR 3D radar system, taking advantage of the fact that the radars at Melbourne, Tampa, Jacksonville and Miami can all reach Orlando, in addition to "SuperDoppler 2." WESH also produces a nightly weather forecast segment for its Tampa sister independent station WMOR-TV titled the Bikini Cast.

For over two decades, WESH's newscasts have usually placed second in the market, behind WFTV. However, for most of the time since 2004, WESH's newscasts have traded second and third place with WKMG, while its 4 p.m. newscast continued to trail The Oprah Winfrey Show (which concluded its syndication run in May 2011) on WFTV by a wide margin; this coincided with NBC's ratings struggles that have occurred since 2005. Throughout much of the first half of 2009, WESH's ratings became much more competitive with once-dominant WFTV, especially in the key Adults 25-54 demographic. This was attributed to decreases in viewership on its major station rivals, while ratings for WESH's newscasts remained flat. That mini-resurgence was short-lived, however, as WFTV regained its dominance during the November 2009 sweeps period, while WESH retreated back to third (behind WKMG), except on weeknights. WESH was one of many NBC affiliates across the country that benefitted from the network coverage of the 2010 Winter Olympics during the February sweeps ratings period: Its late-night newscast beat WFTV's by a small margin. Since then WESH has maintained a solid #2 ranking in most of its newscasts.

WESH titled its newscasts NewsCenter 2 for most of the 1970s and 1980s until the station re-branded to 2 News in 1991, then NewsChannel 2 in 1996. In 2005, WESH adopted the current WESH 2 News branding and began pronouncing the station's call letters as a word for the first time since the early 1990s (grammatically though, the station's callsign does not spell an actual word). In August 2006, WESH debuted an hour-long 4 p.m. newscast. Shortly after Hearst acquired WKCF, WESH began producing a weekday morning newscast for that station in January 2007; this was eventually followed by the launch of a WESH-produced nightly 10 p.m. newscast on WKCF on August 31, 2009.

On November 1, 2007, WESH became the second television station in Orlando (behind WFTV) and the fourth Hearst-owned station to begin broadcasting its local newscasts in high definition. Along with the switch, the station replaced the mandated "Hearst TV News Music Package" theme by Newsmusic Central (although the chimes of "Where the News Comes First" version of the theme were retained during weather forecasts) with Gari Media Group's "The NBC Collection" (which was used for openings, teases and bumpers beginning in 2005). However, in November 2008, the "Hearst TV News Music Package" (with the de facto "Where the News Comes First" signature) was fully reinstated.

In April 2010, video footage from the station's news helicopter "Chopper 2" began to be broadcast in high-definition (WFTV upgraded video footage from its helicopter "Skywitness 9" to HD two months later). Dave Marsh served as WESH's chief meteorologist for 37 years, until his retirement on July 31, 2006; Marsh was later replaced by Tony Mainolfi on May 3, 2007. On July 18, 2012, WESH became the first Hearst-owned station to unveil a new standardized graphics and music package ("Strive" by inthegroovemusic).

In mid-January 2018, WESH became the first Hearst-owned station to unveil an updated version of its standardized graphics package that is optimized for the full 16:9 letterboxed format.

Notable former on-air staff

• Stuart Scott – sports reporter, later with ESPN (died 2015)

Technical information

Subchannels

The station's ATSC 1.0 channels are carried on the multiplexed digital signal of sister station WKCF:

Subchannels provided by WESH on the WKCF multiplex

Channel	Video	Aspect	Short name	Programming	ATSC 1.0 host
2.1	1080i	16:9	WESH-DT	Main WESH programming / NBC	WKCF
2.2	480i		Me TV	MeTV
2.3			STORYTV	Story Television

In 2005, WESH launched a second digital subchannel affiliated with NBC Weather Plus; Weather Plus later shut down on December 1, 2008, with the subchannel's programming switched to the Local AccuWeather Channel. WESH's 2.2 subchannel was later used to carry NBC Daytime and syndicated programming from 9 a.m. to 5 p.m. in the late spring and early summer of 2011, in order to accommodate Casey Anthony trial coverage on WESH's primary channel. The arrangement did not include NBC Sports' weekday coverage of the U.S. Open and Wimbledon, which were instead seen on WKCF. (For WESH's coverage of the George Zimmerman trial two years later, WESH's regular daytime programming was moved to WKCF's second digital subchannel.) On July 11, 2011, WESH replaced the weather programming on subchannel 2.2 with MeTV.

Analog-to-digital conversion

WESH ended programming on its analog signal, on VHF channel 2, at 9 a.m. on June 12, 2009, as part of the federally mandated transition from analog to digital television. The station's digital signal continued to broadcast on its pre-transition VHF channel 11. Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 2. WESH is the only television station in the Orlando market broadcasting on the VHF band post-transition, as WFTV and WKMG-TV opted to broadcast their digital signals on the UHF dial instead.

ATSC 3.0 lighthouse

The station's digital signal is multiplexed:

Subchannels of WESH (ATSC 3.0)

Channel	Video	Aspect	Short name	Programming
2.1	1080i	16:9	WESH	Main WESH programming / NBC
18.1			WKCF	ATSC 3.0 simulcast of WKCF / The CW
24.1	720p		WUCF	ATSC 3.0 simulcast of WUCF-TV / PBS

Translators

City of license	Callsign	Channel	ERP	HAAT	Facility ID	Transmitter coordinates
Ocala	WESH (DRT)	19	4.3 kW	138.7 m (455 ft)	25738	29°13′47″N 82°9′8″W
Orange City	WESH (DRT)	18	15 kW	166.4 m (546 ft)	25738	28°56′16″N 81°18′57″W

Until 2009, the station operated an analog translator in the Melbourne area, W16AJ (channel 16).

External links

• Official website