My Little Pony: Friendship Is Magic

My Little Pony: Friendship Is Magic
File:My Little Pony Friendship is Magic logo.svg
Genre	Adventure Comedy Fantasy
Developed by	Lauren Faust
Directed by	Jayson Thiessen James Wootton
Voices of	Tara Strong Ashleigh Ball Andrea Libman Tabitha St. Germain Cathy Weseluck Nicole Oliver Michelle Creber Madeleine Peters Claire Corlett
Theme music composer	Daniel Ingram
Opening theme	"Friendship is Magic" by Daniel Ingram and Rebecca Shoichet
Composers	Daniel Ingram William Kevin Anderson
Country of origin	United States Canada
No. of seasons	2 (Season 3 is in production)
No. of episodes	52 (28 aired) (list of episodes)
Production
Executive producers	Lauren Faust (first season, and second season pilots) Chris Bartleman Blair Peters Kirsten Newlands Beth Stevenson Stephen Davis
Producer	Sarah Wall
Running time	22-23 minutes
Production companies	Studio B Productions Hasbro Studios Top Draw Animation
Original release
Network	The Hub
Release	October 10, 2010 (2010-10-10) – present

My Little Pony: Friendship Is Magic is an animated television series that premiered in 2010 on the United States cable network The Hub, and is based on Hasbro's My Little Pony line of toys and animated works. The series was developed by Lauren Faust and is produced by Hasbro Studios and Studio B Productions. Faust, who served as executive producer and creative director for the series' first season, stepped down to become consulting producer for the second season, and later left the series. The show follows a studious unicorn pony named Twilight Sparkle as she is tasked by her mentor Princess Celestia to learn about friendship in the town of Ponyville. Twilight becomes close friends with five other ponies; Applejack, Rarity, Fluttershy, Rainbow Dash, and Pinkie Pie. Each represents a different facet of friendship, and discover themselves to be key parts in the "Elements of Harmony." In the series, the ponies share adventures and help out other residents of Ponyville, while working out the kinks in their own friendships.

The show has been critically praised for its humor and moral outlook. Despite the target demographic of young girls, the show has gained a large following of older viewers, predominately male teenagers and adults, calling themselves "bronies". Reasons for this unusual appreciation include a combination of Faust's creative contribution to the writing and characterization, the expressive Flash based animation style, themes older audiences can appreciate, and a reciprocal relationship between the creators and fans. Elements of the show have become part of the remix culture and have formed the basis for a variety of Internet memes.

Origin

Hasbro, Inc. has produced several iterations of toys and entertainment related to the My Little Pony franchise in the past, often labeled Generations 1 through 3. The latest television show prior to Friendship is Magic was produced in 1992, titled My Little Pony Tales, featuring the pony designs of the first generation, or G1. It was followed by various direct-to-video releases since, which featured G3 and later designs. As with previous generations, Hasbro wanted to retool the franchise updating them to meet with the current generation of young girls. According to Lauren Faust, Hasbro was looking to revitalizing the My Little Pony line in a similar manner that Michael Bay's movie helped to boost the Transformers toy line. According to Margaret Loesch, CEO of The Hub, some of their programming decisions were to revisit properties that worked in the past, as well as the fact that several programming executives of the network were once fans of these shows.

Lauren Faust, developer and showrunner of My Little Pony: Friendship is Magic

At the same time, animator Lauren Faust sought to develop her girls' toys property "Galaxy Girls" into an animated series. Faust, who had worked on The Powerpuff Girls and Foster's Home for Imaginary Friends, had been pitching original animation for girls for years, but was always rejected under the belief from studios and networks that cartoons for girls are unsuccessful. During her pitch to Lisa Licht of Hasbro Studios, Licht pulled one of their recent My Little Pony animated works, "completely on the fly" according to Faust, with Licht considering that Faust's style was well suited to that line and offered her the opportunity to be the creative developer, a "creative steward", of the Generation 4 series.

Faust was initially hired by Hasbro to create a "pitch bible" for the show, allowing her to bring on additional help for conceptualization. Faust said she was "extremely skeptical" about taking the job at first, finding shows based on girls' toys to be boring and unrelatable, even as a child. My Little Pony was one of her favorite toys from her childhood, but she was disappointed that her childhood imagination was nothing like the animated shows, in which the characters had "endless tea parties, giggled over nothing and defeated villains by either sharing with them or crying". With the chance to work on My Little Pony, she hoped to prove that "cartoons for girls don't have to be a puddle of smooshy, cutesy-wootsy, goody-two-shoeness." To do this, she incorporated many elements into the design of the characters and the show which contradicted idealized stereotypes of girls, including diverse personalities, the message that friends can be different and can get into arguments but still be friends, and the idea that girls should not be limited by what others say they can or can't do. Elements of the characters' personalities and the show's settings were based on her own childhood imagination of the ponies' adventures. Faust stated that as she provided Hasbro with more of her ideas for the show, she was inspired by their positive response to the non-traditional elements. Faust had initially pitched the show to include a similar amount of "adventure stories" in addition to "relationship stories", but recognizing the younger target audience as well as the difficulty to write complex plots around these elements, she trimmed back on this content; the resulting show still incorporate scary creatures like dragons and hydra in some episodes, but turned to focus more on the friendships between the characters and the result comedy. By the time that the show was green-lit, Faust had developed 3 full scripts for the series.

Faust began to work out concept sketches, several of which appeared on her deviantArt page, including ponies from Generation 1 (Twilight, Applejack, Firefly, Surprise, Posey and Sparkler) which would later serve as the core for the main cast of the show. Hasbro green-lit the show with Faust heading it. To complete the pitch bible, Faust brought on her former collaborators, Martin Ansolobehere and Paul Rudish, who had worked on other animated shows with her. Faust credits Rudish for the inspiration of the pegasus controlling the Equestrian weather and the character of Nightmare Moon during this period. Faust also used her husband, Craig McCracken, another animator, to bounce ideas off of. After submitting their initial version of the pitch bible, Hasbro requested more character designs from Faust's team; Faust brought aboard Dave Dunnet and Lynne Naylor to further refine the background and character styles.

Upon completion of the pitch bible, Hasbro and Faust began looking at studios for the actual animation. Studio B Productions (now DHX Media Vancouver) had previously done work with Adobe Flash-based animations as well as shows that featured a large number of animals, and Faust felt they would be a good match. Studio B requested that Jayson Thiessen be the director, a choice Faust agreed with. Between her, Thiessen, and James Wooton, the three led the completion of a 2-minute short to pitch the final product to Hasbro, leading to them to green-lit the full production. Faust estimates that from being initially asked to develop the show to this point took about a year.

Production

The show is developed in Hasbro Studios in Los Angeles, where most of the writing staff is located, and Studio B Productions in Vancouver, British Columbia for the animation work.

A sample storyboard from the episode "Call of the Cutie", containing pencil sketches of the main characters, rendered backgrounds to establish settings, and instructions for the Adobe Flash animators, such as the panning shot shown in the second panel

Faust's initial writing staff at Hasbro Studios included several writers that worked with her on her previous shows, and were approved by Hasbro. These included Amy Keating Rogers, Cindy Morrow, Meghan McCarthy, Chris Savino, Charlotte Fullerton, M. A. Larson and Dave Polsky. The writing process began with Faust and Renzetti coming up with broad plots for each show. The two would then spend a session with each episode's writer to brainstorm, allowing the writer to script out scenes and dialog. Faust and Renzetti then worked with the writer to finalize the scripts and assign some basic storyboard instructions. Hasbro was involved throughout this process, including setting some concepts to be incorporated into show. Examples of Hasbro's influence include having Celestia be a princess rather than a queen, making one of the ponies focused on fashion, and portraying toy sets in relevant places within the story such as Rarity's boutique. In some instances, Hasbro requested that the show include a setting, but would allow Faust and her team to create the visual style for it from which Hasbro would then base the toy set on, such as the Ponyville schoolhouse. Faust also had to write towards "Educational/Informational" standards that Hasbro has required of the show, making crafting some of the situations she would have normally done on other animated shows more difficult; Faust provided the examples of having one character call another an "egghead" as a "delicate" joke, while having one character cheat in a competition to also be a careful balance. Due to intellectual property issues, Hasbro had lost some of the rights on the original pony names, and as such, the show includes a mix of original characters from the toy line and new characters developed for the show.

Jayson Thiessen (left) and Shawn Scotellaro ("Sethisto") at BroNYCon 2011

Once a script was complete, it was sent to Studio B for pre-production and animation using Adobe Flash. Thiessen's production team were also given the opportunity to select key personnel with Hasbro's approval, including art director Ridd Sorenson. The Studio B team would storyboard the provided scripts, incorporating any direction and sometimes able to create scenes that the writers had felt would be impossible to show in animation. The animators would then prepare the key character poses, layout, background art, and other main elements, and send these versions back to the production team in Los Angeles for review by Hasbro and suggestions from the writers. Thiessen credited much of the technical expertice with the show to Wooton, who was able to create Flash programs to optimize the placement and posing of the pony characters and other elements, simplifying and economizing the amount of work needed by the other animators. For example, the ponies' hair and tails are generally fixed shapes, animated by bending and stretching them in curves in three dimensions and giving them a sense of movement without the expensive cost of animated individual hairs. Once the pre-production work was approved and completed, the episode would then be animated. Though Studio B performed this animation work initially, the final steps of creating the animation were passed to Top Draw Animation in the Philippines, an animation studio that Studio B had worked well with in the past, in the later part of Season 1 and beyond.

The voice casting and production is handled by Voicebox Productions, with Terry Klassen serving as the series' voice director. Faust, Thissen, and others participated in selecting voice actors with Hasbro giving final approval.

The series's background music is composed by William Kevin Anderson, while Daniel Ingram composes the songs. Songs from Ingram were only included if they would make sense in the episode's script, while the team provided Anderson with music cues they wanted in specific parts of the episode, allowing him to create appropriate music for each scene.

Prior to the green-lit of the show, Hasbro and Faust had planned for episodes to be 11 minutes long, which Faust wrote towards in her first full-length script, "The Ticket Master", that was part of the pitch bible. However, Faust desired to have more traditional, 22-minute length episodes, and Hasbro eventually agreed to this approach. The initial production stages were very tight, requiring a schedule twice as fast as Faust had previously experienced, and frequent remote communication from the Los Angeles writing offices and the animation studio in Vancouver. At times, the two teams would hold "writer's summits" to propose new ideas for characters and situations, with the animation team providing suggestions on visuals, body language, and characterization. Faust estimates that the time to complete one episode was one year; at one point, the team was simultaneously working on all 26 episodes of the first season at various stages, and upon the green-lighting of the second season, that number temporarily jumped to 32. Episodes then aired about a month after completion. Thiessen explained that they had pushed to start season 2 work right after season 1 was completed to prevent staff turnover.

Near the end of the first season, Faust announced that she had left the show, and for season two she stepped down from Executive Producer to Consulting Producer. Her involvement in the second season mainly consists of story conception and scripts. Despite her decreased participation, she still has high hopes for the staff members, stating that "the gaps I have left are being filled by the same amazing artists, writers, and directors who brought you Season 1. I’m certain the show will be as entertaining as ever".

Premise

My Little Pony: Friendship Is Magic takes place in the land of Equestria. Twilight Sparkle, a purple unicorn pony, is introduced in the first episode as a studious, gifted pupil of Equestia's ruler, Princess Celestia, who is a winged unicorn. Twilight learns from her books of the imminent return of Nightmare Moon, who was once the co-ruler of Equestria, but turned resentful and tried to plunge the world into everlasting darkness, forcing her sister to banish her to the moon through the power of the six Elements of Harmony. When informed of this, Celestia sends Twilight to the nearby town of Ponyville to make some friends, and dismisses the story of Nightmare Moon's return. There, Twilight meets five other ponies: tomboyish Rainbow Dash, glamorous Rarity, hard-working Applejack, timid Fluttershy, and hyperactive Pinkie Pie. The following day, Nightmare Moon appears and vows to bring endless night to Equestria, meanwhile Princess Celestia goes missing. Twilight discovers the location of the Elements of Harmony, and wishes to defeat Nightmare Moon. Twilight and her new friends find five of the six elements, but Nightmare Moon appears and shatters the elements. In a sudden revelation, Twilight recognizes that each of the other ponies represent each of the five Elements of Harmony, while she herself represents the sixth element, magic. Together, the magical power of their friendship reverts Nightmare Moon to a repentant Princess Luna. Celestia reappears, and after reuniting with her sister, allows Twilight to stay in Ponyville to continue studying the magic of friendship.

Later episodes of the show feature individual episodes that follow Twilight and her friends dealing with various problems around Ponyville. At the end of each episode, Twilight sends a report back to Celestia explaining what she learned about friendship from these adventures. There is a loose continuity in these episodes; a theme throughout the first season, for example, shows the ponies' preparing for the Grand Galloping Gala that occurs in the final episode of the first season.

One central theme of the show involves "cutie marks", iconic symbols that magically appear on a pony's flank once he or she has discovered his or her special talent in life. While physically young adults, the six main characters are envisioned to be similar in maturity to human teenagers in 12- to 18-year-old range, and one episode, "Cutie Mark Chronicles", highlights how each received their cutie mark as younger fillies. Several episodes focus on the exploits of a much younger trio of pony characters that call themselves the "Cutie Mark Crusaders" who have yet to receive their cutie marks. The three are teased by other young ponies as "blank flanks". In response, they desperately hurry to try to discover their talents to receive their own cutie marks, often doing so in comical fashions.

Characters

Main articles: List of My Little Pony: Friendship Is Magic characters and List of My Little Pony characters

The cast of Friendship Is Magic, presented as a poster at the 2011 San Diego Comic-Con. Major characters include (mid-front row, starting sixth from left) Rainbow Dash, Pinkie Pie, Applejack, Twilight Sparkle, Fluttershy, Spike and Rarity. The poster also includes minor characters and those named by the "brony" community, including "Derpy Hooves" and "Doctor Whooves".

The main protagonist of Friendship Is Magic is Twilight Sparkle, a unicorn pony, gifted with powerful magic and representing the Element of Magic. Prior to the first episode, she rigorously studies through a vast library as Celestia's pupil, shunning socialization, until she discovers the joys of friendship after being sent to Ponyville. She is voiced by Tara Strong, and Rebecca Shoichet provides Twilight's singing voice. Spike, a young dragon that Twilight hatched, accompanies her, and acts as her assistant. Spike often writes down Twilight's messages to Celestia and sends them to the Princess through his magical fire breath. He comes to hold a not-so-private crush on Rarity, willing to do anything to help her. He is voiced by Cathy Weseluck.

Twilight becomes close friends with five other ponies. Applejack (voiced by Ashleigh Ball) is a dependable and hard-working earth pony that runs Sweet Apple Acres (a large apple orchard near Ponyville) and represents the Element of Honesty. She is part of a large family of ponies who run apple-related businesses across Equestria. Rainbow Dash (voiced by Ashleigh Ball) claims herself to be one of the fastest pegasus ponies in Equestria. She helps to control the weather at the Cloudsdale weather factory, and dreams of one day becoming a member of Equestria's aerial flight team, the Wonderbolts. As the embodiment of the Element of Loyalty, she is brave and bold, but is often too proud of herself and takes head-strong actions. Pinkie Pie (voiced by Andrea Libman, singing voice by Shannon Chan-Kent) is a hyper-active earth pony that loves to throw parties. She will find a reason to sing on nearly any occasion to cheer on her friends, and represents the Element of Laughter. Despite her talkativeness and air-headedness at times, Pinkie is also very resourceful. Fluttershy (voiced by Andrea Libman) is an overly shy pegasus pony with numerous fears, but can overcome them and become assertive when she or her friends are in trouble. She has come to live close to the ground to tend to the animals around Ponyville, and represents the Element of Kindness. Rarity (voiced by Tabitha St. Germain, singing voice by Kazumi Evans) is a unicorn pony who takes great pride in her appearance, her manners, and her fashion skills. She also runs a boutique in Ponyville. She represents the Element of Generosity, willing to help out her friends and others, though still tries to be the center of attention.

Other recurring characters of note include the three Cutie Mark Crusaders; Apple Bloom (voiced by Michelle Creber), Scootaloo (voiced by Madeleine Peters), and Sweetie Belle (voiced by Claire Corlett, singing voice by Michelle Creber). Apple Bloom and Sweetie Belle are the younger sisters of Applejack and Rarity, respectively, while Scootaloo is a pegasus pony who idolizes Rainbow Dash. Princess Celestia (voiced by Nicole Oliver) herself appears with some frequency, but usually only as a cameo at the end of an episode to receive a report from Twilight Sparkle on what she has learned so far about friendship. Celestia's younger sister Luna (voiced by Tabitha St. Germain) has so far only appeared in the initial two-part pilot episode, but is set to appear in the second season. Discord the draconoquis, the spirit of Chaos, was introduced in the second season's two-part premiere; the character, as penned by Faust, was originally inspired by Q from Star Trek: The Next Generation, and the animators further made more comparisons to the character once they were able to get John De Lancie, who played Q, to voice the role.

Broadcast

Main article: List of My Little Pony: Friendship Is Magic episodes

My Little Pony: Friendship Is Magic is one of several animated shows used to premiere The Hub, a retooling of the Discovery Kids channel of Discovery Communications in United States markets. The block of programming is a joint development of both Hasbro and Discovery, designed to compete with similar family-friendly programming blocks on other networks such as the Disney Channel and Nickelodeon. The first episode of Friendship Is Magic premiered on the first Hub broadcast, October 10, 2010. In March, 2011 the show was renewed for a second season that will air 2011-2012. This season premiered on September 17, 2011. It had been reported that Shannon Chan-Kent, the singing voice performer for the character Pinkie Pie, has begun recording for an upcoming third season.

International broadcast

My Little Pony: Friendship Is Magic has been distributed to international markets, including on Treehouse TV for the English-speaking audience in Canada, on Boomerang in the United Kingdom, and on Okto in Singapore. Some of these international broadcasts, including language translations, were arranged with association from the Turner Broadcasting System Europe to distribute Friendship Is Magic, as well as other shows based on Hasbro's intellectual properties, throughout various channels they own in those regions.

The European French dub - My Little Pony: Les amies c'est Magique - was confirmed to air on the preschoolers' channel TiJi, and it debuted on August 26, 2011. The Italian dub - My Little Pony: L'amicizia è magica - was confirmed to debut on Italia 1 on August 29, 2011. The Dutch dub - My Little Pony: Vriendschap is betoverend - has been airing on Nickelodeon's Kindernet block since early September 2011. The European Spanish dub - My Little Pony, La Magia de la Amistad - had been confirmed to debut on Boing, officially starting on September 12, 2011. However, this dub managed to appear earlier unofficially on Cartoonito Spain since September 1, 2011. The German dub - My Little Pony: Freundschaft ist Magie - was confirmed to debut on Nickelodeon, starting September 19, 2011. The Danish (My Little Pony: Venskab er ren magi), Norwegian (My Little Pony: Vennskap er ren magi), and Swedish dubs (My Little Pony: Vänskap är magisk) are set to debut on Boomerang on September 26, 2011. The Discovery Kids network in Latin American countries, including Mexico, Brazil, Peru, Chile, Colombia and Uruguay, will broadcast the first season in October 2011, using a Mexican Spanish dub of the series under a shared title as the European Spanish version - My Little Pony: La Magia de la Amistad. Since Discovery Kids is also available in Brazilian Portuguese, then the respective dub, My Little Pony: Amizade é pura Magia, will air simultaneously. The Polish dub - My Little Pony: Przyjaźń to magia - was confirmed to air on the preschoolers' channel MiniMini starting October 17, 2011. The Arabic dub, simply known as ماي ليتل بوني (My Little Pony), has been announced to air around October 2011 on Cartoon Network Arabic.

Reception

Critical reception

The series received positive reviews from critics. Todd VanDerWerff of the A.V. Club favorably notes the show's "sheer and utter joyfulness" and lack of cynicism, unlike many other shows that garnered a cult following of parents and twenty-somethings. He compliments the characters' stylized appearance, the stories' relative complexity for kids TV, and the solid jokes which make the show enjoyable to parents as well as their children, and gives the series a B+. Genevieve Koski of the A.V. Club later commented that Friendship Is Magic is an example of a show that, while considered "'girly' entertainment" similar to boy bands, has been able to tap into the nerd culture to allow it to gain wider acceptance than other comparable forms. Emily Ashby of Common Sense Media, an organization focusing on the parenting aspect of children's media, gave the show a rating of four out of five stars, emphasizing the show's messages of friendship, tolerance and respect, but advises parents to be wary of the "influence the characters might have on their kids' desires, since it's rooted in a well-known product line of books, toys, and just about everything in between." Matt Morgan writing for Wired's GeekDad column, praised the show, for having "rebooted the long-time Hasbro property while managing to lace it with geeky undertones", and being one of the few "girl-focused shows that a geeky dad can appreciate with his daughter".

Kathleen Richter of Ms. believed that Friendship Is Magic did little to change the nature of older animation for girls which she considered were "so sexist and racist and heteronormative". As one example, she considered that, through the character of Rainbow Dash, the show was promoting the stereotype that "all feminists are angry, tomboyish lesbians". She also considered that the only darker-colored ponies shown to date were in positions of servitude for the "white pony overlord". Lauren Faust responded to these claims, stating that while Rainbow Dash was a tomboy, "nowhere in the show is her sexual orientation ever referenced" and "assuming [tomboys] are lesbians is extremely unfair to both straight and lesbian tomboys", and further stating that "Color has never, ever been depicted as a race indicator for the ponies." Amid Amidi, writing for the animation website Cartoon Brew, was more critical of the concept of the show, calling it a sign of "the end of the creator-driven era in TV animation". Amidi's essay expressed concern that assigning talent like Faust to a toy-centric show was part of a trend to focus on profitable genres of animation, such as toy tie-ins, to deal with a fragmented viewing audience, and overall "an admission of defeat for the entire movement, a white flag-waving moment for the TV animation industry".

Internet following

Despite the target demographic of young girls, My Little Pony: Friendship Is Magic has become an Internet phenomenon with many fans of the show being males aged 15 to 35. The response from the Internet is traced to cartoon and animation fans on the Internet board 4chan, responding to Cartoon Brew's Amidi's negative essay on the show and state of current animation trends. The members of the cartoon or "/co/" board of 4chan, having not yet seen the show, considered the alarmist nature of the essay and began watching the show, and quickly warmed up to the series for plot, characters, and animation style. This reaction soon spread to the random forum, /b/ of 4chan, where elements of the show quickly caught on as recurring jokes and memes on the site. The number of Friendship Is Magic posts, counter to the usual attitudes and image of 4chan, caused a large stir on the site, with fans of the show unrelenting against various trolling attacks from other 4chan boards, leading to a temporary ban on anything pony-related, which was soon overturned. Christopher Poole, the founder of 4chan, briefly acknowledged the popularity of the show on 4chan at the 2011 South by Southwest festival. Though the discussion of the show would continue at 4chan, many fans of the show created other venues to discuss the show, leading to its spread onto other forums and the rest of the Internet. Shawn Scotellaro, operator of Equestria Daily, one of the main fan websites for the show, speculates that the spread across adult fans was accelerated by its presence in online gaming, which sparked further interest.

An attendee at the 2011 Anime Expo, cosplaying as the character Rainbow Dash

The adult interest in the show is comparable to similar shows such as The Powerpuff Girls, Animaniacs, Yo Gabba Gabba!, Rocko's Modern Life, Phineas and Ferb, and SpongeBob SquarePants; a combination of jokes aimed at adult viewers, modern anime-inspired visuals, and a sense of nostalgia for older cartoons. Many of the forementioned shows had attracted college-aged fans that at the time of Friendship Is Magic's airing, would be raising children of their own. The show has made references to works that older viewers would recognize, such as to The Benny Hill Show, X-Men, 2001: A Space Odyssey, and Diamond Dogs. Two episodes, "Suited for Success" and "The Best Night Ever," feature lengthy musical numbers inspired by Stephen Sondheim, including the song "Putting it Together" from the musical Sunday in the Park with George. The older audience interest in the show caused viewership to increase from 1.4 million per month on its premiere to 4 million viewers per month by the end of the first season, making it the highest rating show of any Hasbro offering at the time.

My Little Pony: Friendship Is Magic was heavily promoted by Hasbro at their booth at the 2011 San Diego Comic-Con.

Older fans of the show have adopted the title "brony", a portmanteau of the words "bro" and "pony". Though generally taken to refer to male fans, the term is often applied to any fan of the show outside the target demographic, regardless of gender. In a promotional ad prepared by the Hub for the show, using a parody of Katy Perry's "California Gurls" entitled "Equestria Girls", the lyrics acknowledge the word "brony" as part of its lexicon. During a phone interview on NPR's comedy radio show Wait Wait... Don't Tell Me! in June 2011, former President Bill Clinton successfully answered three multiple choice questions about Friendship Is Magic, leading at least one journalist to jokingly refer to him as a brony.

The brony community is considered to represent one aspect of New Sincerity, where these older viewers not only watch the show but participate in creating new material around it. The community has adapted catchphrases from the show, such as using the words "anypony" and "everypony" as replacements for "anybody" and "everybody", while creating their own Internet meme-like statements, such as the phrase "Confound these ponies", inspired by the Merrie Melodies short, The Dover Boys. Sites such as "Equestria Daily" and "Ponychan" have been created to share artwork, stories, and news about the show, receiving more than 100,000 visits a day, and many artists use art sites like DeviantArt to display fanart based on existing and fan-created characters. Numerous videos that incorporate footage from the show, including music videos, parodies and remakes of movie and video game trailers, and other mashups, are posted on a daily basis to YouTube. In one case, a video made by a high school student named Stephen, using science to dissect some of the physical impossibilities on My Little Pony as part of a class presentation, was highlighted by several news outlets and featured on Tosh.0. Remixed media of professional works using Friendship Is Magic footage have been noticed by their respective creators, such as by Edgar Wright for pony-ified versions of the trailers for Scott Pilgrim vs. the World and Hot Fuzz, and the cast of Top Gear for a video setting clips of their show to the pony characters. Numerous fan projects have created Friendship Is Magic-related video games, such as the brawler game My Little Pony: Fighting Is Magic, or modifications of existing games like Team Fortress 2. Fans have also started a series of local meet-ups. Most of these fans are themselves surprised by their fondness for the show. Shaun Scotellaro, the operator of "Equestria Daily", stated that "Honestly, if someone were to have told me I’d be writing a pony blog seven months ago, I would have called them insane."

Responses from crew members

From the messages I’ve received, these episodes have lifted spirits, brought parents and kids together, changed perspectives and inspired the most unlikely of people in the most unlikely of places. Who would have thought it from a show about candy colored ponies?

Lauren Faust

Lauren Faust, the creator and executive producer for the show, has shown appreciation for the older fans of the show through her DeviantArt page. Faust early in the show's first season had stated, in response to Richter's criticism, that she had expected people "to instantly label it girly, stupid, cheap, for babies or an evil corporate commercial", and instead encouraged people to watch the show with "an open mind". She had not expected older people without children to watch the show, but stated that "The fact that they did and that they were open-minded and cool enough and secure in their masculinity enough to embrace it and love it and go online and talk about how much they love it — I’m kind of proud." Faust and the creators have acknowledged some of the fan-created elements of the show and reflected it back into the show's animation. In the first episode, a background pegasus pony is shown in one scene with a cross-eyed stare, a result of an overlooked animator error. The 4chan boards quickly dubbed the character "Derpy Hooves", creating a more detailed personality for her despite having minimal on-screen time. Faust responded to the fans, and has since kept the Derpy character with the cross-eyed look, and incorporated her into a slapstick sight-gag during one episode. According to supervising director Jayson Thiessen, they consider Derpy "like a little Easter Egg for people to catch". As part of a relief effort for the 2011 Tōhoku earthquake, Faust auctioned several original drawings from the show along with a new sketch of Derpy Hooves, which sold for more than $2000 on eBay. At the conclusion of the first season, one of the show's animators affirmed that Derpy would be a scripted background character within season two. Another pony character, sporting neon colors, wearing sunglasses and manning a DJ mixer for one episode, was given the stage name of "DJ P0N-3" by the fans, which later was reused in the aforementioned "Equestria Girls" Hub ad. Similarly, fans of the show have named a male character with spiked, ruffled hair and an hourglass cutie mark as "Doctor Whooves", in reference to David Tennant's version of the science fiction icon The Doctor from the long-running BBC television series Doctor Who.

Hasbro and the Hub have also sought to market to this older demographic. Linda Steiner, the senior vice president for Hasbro Studios, commenting on the adult fans of the show, noted that while they hoped that the show would attract a "broader audience", she had "been in the business for 25 years and [had] never seen anything like this." Hasbro introduced new My Little Pony toys at the 2011 Comic-Con International, including a collectible one available only at the convention. Clothing vendors that sell officially licensed My Little Pony merchandise such as Hot Topic have expanded their lines to include themed shirts for both genders. Hub promoted the show through a billboard near the Valhalla Motion Pictures Building in Los Angeles, using an image of the pony characters spoofing the film Bridesmaids. In addition to the "Equestria Girls" ad, the Hub made a parody of the Technorati-centric Apple App Store, including a play on the motto, "there's a pony for that". Hasbro has not taken a stance against full episodes being available on sites like YouTube, which has enabled the growth of the fandom. Though many of the fan-created elements of the show use copyrighted footage of the show and combine them with mature-themed elements such as from R-rated films such as Inglourious Basterds or foul language from artists such as Wu-Tang Clan and Whitechapel, Hasbro has not taken a stance against these and has allowed them to continue to be hosted at various outlets, recognizing that the parodies and remixes form a "participatory culture" that has helped to draw larger attention to the show.

External links

• Official website
• My Little Pony: Friendship Is Magic at IMDb
• Template:Bcdb
• My Little Pony Friendship is Magic Wiki on Wikia
• Equestria Daily - Friendship is Magic online community news and fanfiction