As Vulture describes it, urbano "encapsulates Spanish-language 'urban' music with roots in the culture of descendants of enslaved peoples across North, South, and Central America." The magazine indicates that "at the core of pretty much every style are rhythms brought from Africa, fostered by enslaved people and blended with indigenous sounds and the language of Latin America’s chief colonizer, Spain."[2]
History
Commentators have indicated that the groundwork for urbano was laid by the earlier global popularity of reggaeton, in the first decade of the 20th century.[1] In 2005, Billboard launched two Latin charts in response to rise of urbano genres such as reggaeton and Latin hip hop.[3]
In April 2018, Te Boté, a song by Nio Garcia, Casper Magico, Darell, Ozuna, Bad Bunny, and Nicky Jam was released. It currently has over 1.8 billion viewers in YouTube.
In 2019, Vulture indicated that the most prominent artists in the genre were Ozuna, J Balvin, and Bad Bunny.[2]
