Lord of the Fries
 | |
| Company type | Private |
|---|---|
| Industry | Casual dining restaurant - Fast food |
| Founded | 2004 as food truck, first store opened 2005 in Melbourne CBD, Victoria, Australia |
| Headquarters | Prahran, Victoria, Australia |
Number of locations | 27 |
Area served | |
Key people | Mark Koronczyk (co-founder), Amanda Koronczyk (co-founder) |
| Products | Vegan burgers, french fries, hot dogs, and other vegan side dishes |
| Website | www |
Lord of the Fries is an Australian casual dining fast food chain based in Melbourne, specialising in vegan dishes including french fries, veggie burgers, hot dogs, and a number of various sides and breakfast items. Lord of the Fries first opened as a "mobile chip van" in August 2004 which was driven across the country until late 2005 when the first store location was opened in Melbourne's city centre.[1] Due to the menu consisting entirely of plant-based products, all meals from the chain are Kosher and Halal.
In 2018, the company announced a partnership with U.S. producer Beyond Meat, making them the first Australian restaurant chain to offer their plant-based burger patties.[2]
Expansion
After opening the first permanent store in Melbourne, founders Mark and Amanda Koronczyk have expanded the chainacross Australia, with a restaurant in almost every state; one in New South Wales and Western Australia, two in Queensland and South Australia, and fourteen in Victoria. The company also plans to further open seven new stores a year over a six-year period.[3] Lord of the Fries opened their first international store in Auckland, New Zealand in 2016.[4]
References
- ^ "Our Story | Lord of the Fries". 22 December 2014. Retrieved 10 December 2020.
- ^ "Leonardo DiCaprio's 'Beyond Meat' vegan burger coming to Lord Of the Fries". The Brag. 12 April 2018. Retrieved 10 December 2020.
- ^ Waters, Cara (16 September 2019). "How vegan surge made Mark's business the Lord of the Fries". The Sydney Morning Herald. Retrieved 10 December 2020.
- ^ "Famous fries joint, Lord of the Fries, lands in Auckland". Business Franchise Australia. Retrieved 10 December 2020.