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Unilever Philippines

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Unilever Philippines Inc.
Company typeSubsidiary
PredecessorPhilippine Refining Company (PRC) (1927–1993)
Unilever Philippines PRC (1993–1997)
Founded1927; 97 years ago (1927)
Headquarters
Bonifacio Global City, Taguig
,
Philippines
Key people
Benjie Yap – Chairman and CEO
ProductsHome and personal care
Food and beverages
Revenue46,691,354,596
7,509,313,003
ParentUnilever
Websiteunilever.com.ph

Unilever Philippines, Inc. is the Philippine subsidiary of British multinational company, Unilever. It is based in Bonifacio Global City, Taguig since 2016. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 40 billion pesos. It employs over 1,000 people nationally. It is the largest polluter in the Philippines.[1]

Aside from Unilever Philippines, other Unilever subsidiaries in the country include Unilever RFM Ice Cream, Inc. (formerly, Selecta Walls, Inc.) and California Manufacturing Company, Inc. (Unilever Bestfoods).

Unilever Philippines serves as part of Unilever Group N.V./plc to produce, manufacture and supervise Unilever brands (like Surf, Close-Up, Clear, among others) in the Philippine market. To maintain the needs of mass production of most of the products, the company also imports Unilever products from neighboring countries such as Malaysia, Indonesia, Vietnam.

History

Unilever Philippines, Inc. was established in 1927 as Philippine Refining Company (PRC). The company began as an oil miller which at its peak produced nearly 100,000 tons of coconut oil annually. The quickly ventured beyond oil milling - margarine production in the 1930s, non-soap detergents, shampoos and toothpaste in the 1960s and 1970s and sulphonation technology and cogeneration power plant in the 1980s. The 1990s saw the company focusing on several improvements in the environment front one of which was the introduction of the first 100% biodegradable detergent bar in the Philippines.

In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., with a matching gold and platinum icon and a silver triangle to mark the name change. "Total Quality - Paglilingkod namin sa inyo" was the first tagline of the relaunched firm.

Unilever changed the format in 1997, where it created 2 flat tires shaped into a U, with a handwritten typeface and color blue icon, the brand is now developed by Total Quality for this real logo. The logo had been in use until June 2004.

The company started using the current Unilever corporate logo starting July 2004 and was designed by the brand consultancy Wolff Olins. It is composed of 25 icons woven together to create a U shape.

Marketing

Between early 1998 and mid-2007, almost every TV commercial of any Unilever brand has an outro with the company logo and a voice over that says: "From Unilever." Later, the Unilever logo will appear through peeling either at the upper-left or right of the screen at the end of every commercial in 2007, and in the form of a flipping ribbon in 2011. Since 2020, the logo currently uses the "upward dice" version replacing the "flip".

Current brands

Former brands

  • Block & White (acquired from Sara Lee Philippines in 2010, now under Grand Dragon Enterprises through a licensing deal)
  • Comfort (discontinued)
  • Dimension Multi-V (discontinued)
  • Fissan (acquired from Sara Lee Philippines in 2010, now under Grand Dragon Enterprises through a licensing deal)
  • Jif Powerful Cream Cleanser (discontinued, now Cif)
  • Lipton Iced Tea (powdered) (discontinued)
  • Liqui-Fresh (discontinued)
  • Lux Super Rich Shampoo (discontinued)
  • Milkrema (discontinued)
  • Organics Shampoo (discontinued)
  • Rave (discontinued)
  • Rinso (discontinued)
  • Royal Pasta (acquired by RFM Corporation in January 2014)
  • Royco (discontinued)
  • Signal (discontinued)
  • Suave (discontinued)
  • Sunlight (discontinued)
  • Superwheel (discontinued)
  • Tempo All-Purpose Detergent Powder (discontinued)
  • Timotei (discontinued)
  • Vaseline Soap (discontinued)
  • Vaseline Shampoo (discontinued)
  • Wheel (discontinued)

References

  1. ^ "Unilever largest polluter in the Philippines". June 5, 2018.
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