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Barbie (film)

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This article is about the 2023 live-action film. For the animated Barbie films, see List of Barbie films.

Barbie
Theatrical release poster
Directed byGreta Gerwig
Written by
Based onBarbie
by Mattel
Produced by
Starring
CinematographyRodrigo Prieto
Edited byNick Houy
Music by
Production
companies
Distributed byWarner Bros. Pictures
Release dates
  • July 9, 2023 (2023-07-09) (Shrine Auditorium)
  • July 21, 2023 (2023-07-21) (United States and United Kingdom)
Running time
114 minutes[1]
Countries
  • United Kingdom
  • United States
LanguageEnglish
Budget$145 million[2]

Barbie (also known as Barbie: The Movie in related merchandise and marketing campaigns) is a 2023 fantasy comedy film directed by Greta Gerwig from a screenplay she wrote with Noah Baumbach.[3] Based on the Barbie fashion dolls by Mattel, it is the first live-action Barbie film after many computer-animated direct-to-video and streaming television films. The film stars Margot Robbie as Barbie and Ryan Gosling as Ken, who go on a journey of self-discovery after their expulsion from the utopian Barbie Land. Appearing in supporting roles are America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell.

A live-action Barbie film was first announced in September 2009 by Universal Pictures with Laurence Mark producing, but development began in April 2014, when Sony Pictures acquired the film rights to the character. Following multiple writer and director changes and the casting of Amy Schumer and later Anne Hathaway in the titular role, Sony lost the rights, which were transferred to Warner Bros. Pictures in October 2018, with Robbie being cast in 2019. Gerwig was announced as director and co-writer with Baumbach in 2021. Gosling and the rest of the cast were announced in early 2022. Filming took place primarily at Warner Bros. Studios, Leavesden in England from March to July 2022.

Barbie premiered at The Shrine in Los Angeles on July 9, 2023, and is scheduled to be released theatrically in the United States and the United Kingdom on July 21, 2023, by Warner Bros. Pictures.

Premise

After being expelled from the utopian Barbie Land for being less-than-perfect dolls, Barbie and Ken go on a journey of self-discovery to the real world.[3][4]

Cast

Margot Robbie at the 2016 San Diego Comic Con International in San Diego, California.
Ryan Gosling at the 2017 San Diego Comic Con International in San Diego, California.
Margot Robbie (left) and Ryan Gosling (right) portray Barbie and Ken, respectively.

Additionally, Marisa Abela has been cast in an undisclosed role.[22]

Production

Development

Development on a film based on the Barbie toy line began in September 2009, when it was announced that Mattel had signed a partnership to develop the project with Universal Pictures and with Laurence Mark as producer, but nothing came to fruition.[23] In April 2014, Mattel teamed with Sony Pictures to produce the film, which would have Jenny Bicks writing the screenplay and Laurie Macdonald and Walter F. Parkes producing through the Parkes+MacDonald Image Nation banner they created. Filming at the time was anticipated to begin by the end of the year.[24] In March 2015, Diablo Cody was brought onto the project to rewrite the screenplay, and Amy Pascal joined the producing team.[25] Sony would again have rewrites done to the screenplay later that year, hiring Lindsey Beer, Bert V. Royal, and Hillary Winston to write separate drafts.[26]

Greta Gerwig at the 2018 Berlin International Film Festival in Berlin, Germany.
Director Noah Baumbach speaks about the courtroom scene in his film Marriage Story.
Barbie director Greta Gerwig (left) co-wrote the screenplay with her partner, Noah Baumbach.

In December 2016, Amy Schumer entered negotiations to star in the title role with Winston's screenplay; Schumer helped rewrite the script with her sister, Kim Caramele.[27] In March 2017, Schumer exited negotiations, blaming scheduling conflicts with the planned June 2017 filming start; in 2023 she revealed she left the project due to creative differences with the film's producers at the time.[28][29] That July, Anne Hathaway was under consideration for the title role, with Sony hiring Olivia Milch to rewrite the screenplay and approaching Alethea Jones to direct as a means to interest Hathaway into signing on.[30] Jones was attached to direct by March 2018.[31] However, the expiration of Sony's option on the project in October 2018 and its transfer to Warner Bros. Pictures would see the departures of Hathaway, Jones, Macdonald, Parkes and Pascal. Margot Robbie would enter early talks for the role, with Patty Jenkins briefly considered for the director position.[32] Robbie's casting was confirmed in July 2019, with Greta Gerwig and Noah Baumbach now penning the screenplay.[5] Gerwig would sign on to also direct the film in July 2021.[33] Robbie stated that the film's aim is to subvert expectations and give audiences "the thing you didn't know you wanted."[34]

Writing

Gerwig and Baumbach were given full creative freedom in writing the film. They collaborated on the screenplay during the COVID-19 pandemic lockdowns of 2020–2021 and described the writing process as "open" and "free". Gerwig's film treatment consisted of an abstract poem on Barbie influenced by the Apostles' Creed. For the narrative arc, she was partially inspired by the 1994 non-fiction book Reviving Ophelia by Mary Pipher, which accounts the effects of societal pressures on American adolescent girls. She also found inspiration in classic Technicolor musicals such as The Red Shoes (1948) and The Umbrellas of Cherbourg (1964), which is she quoted saying of: "They have such a high level of what we came to call authentic artificiality. You have a painted sky in a soundstage. Which is an illusion, but it's also really there. The painted backdrop is really there. The tangibility of the artifice is something that we kept going back to".[35] She was also influenced by her childhood experiences with the doll, as her mother had discouraged her from purchasing the dolls, but eventually allowed her to.[36]

Gerwig had described the film as being anarchic, unhinged, and humanist.[36][37] She had felt that the film had originated from the "deep isolation of the pandemic", opining the line in which Margot Robbie says "Do you guys ever think about dying?" exemplifying the film's anarchic nature. She had also found the idea of Barbie being "constrained in multitudes" as "all of these women are Barbie and Barbie is all of these women" to be "trippy" and felt as a result, Barbie did not need to have her own personal life as she was attuned to her environment. She had also described the story as mirroring the growth of a girl's journey from childhood to adolescence, though she did not deem it to be a coming of age film and felt that the film ultimately "ends up, really, about being human".[36] Primarily, she had began her writing by interpreting Barbie as living in a utopia and eventually experiencing reality, where she would have to "confront all the things that were shielded from them in this place [Barbieland]". As such, she had chose to keep a scene featuring Robbie's Barbie tell an older woman that she's beautiful, as she had felt that scene had epitomized "the heart of the movie". Furthermore, she had also desired to provide a "counterargument" to Barbie by featuring a scene in which Barbie learns that some women do not like her, and felt it gave the film "real intellectual and emotional power". Barbie also explores the negative consequences of hierarchical power structures, with Gerwig saying that she had extrapolated that "Barbies rule and Kens are an underclass" and felt it was antithetical to the Planet of the Apes.[37]

Influences

Gerwig has mentioned numerous films which have influenced the film Barbie. The list include:[38][39]

Casting

In October 2021, Ryan Gosling entered final negotiations to play Ken in the film.[6] America Ferrera, Simu Liu and Kate McKinnon were cast in February 2022.[40][41][42] Liu auditioned for the film after his agent raved the script as one of the best they had ever read.[43] In March 2022, Ariana Greenblatt, Alexandra Shipp, and Emma Mackey were revealed to be in the cast.[44][45][46] Will Ferrell joined to the cast in April, along with Issa Rae, Michael Cera, Hari Nef, Kingsley Ben-Adir, Rhea Perlman, Ncuti Gatwa, Emerald Fennell, Sharon Rooney, Scott Evans, Ana Cruz Kayne, Connor Swindells, Ritu Arya and Jamie Demetriou.[47][48][49][50] In April 2023, John Cena was announced in the film per the trailer that was released on the same day. It was later revealed that Cena joined the film after paying for Robbie's meal in London during production.[51]

During the casting process, Gerwig and Robbie looked for actresses with "Barbie energy" (which is described as "a certain ineffable combination of beauty and exuberance").[35] Mackey revealed in a 2022 interview with Empire that much of the supporting cast will be playing various iterations of Barbie and Ken.[46] In an interview with Vogue in May 2023, Robbie revealed she wanted actress Gal Gadot as a Barbie for the film, but Gadot was unavailable due to scheduling.[52] Helen Mirren narrated the film's trailer and also filmed a brief cameo for the film.[53] Gerwig sought frequent collaborators Timothee Chalamet and Saoirse Ronan for cameo appearances but neither were available.[54]

Filming

Principal photography began in March 2022 at Warner Bros. Studios, Leavesden in England and wrapped on July 21, 2022.[55] Among the notable filming locations was the Venice Beach Skatepark in Los Angeles, California.[56] Rodrigo Prieto serves as cinematographer.[57] Prior to filming, Gerwig had organized a sleepover with the female cast members in order for them to establish positive relationships while also feeling that it "would be the most fun way to kick everything off".[36] Reshoots took place in Los Angeles in April 2023.[58]

Set design

Sarah Greenwood and Katie Spencer serve as set designer and decorator, respectively, on the film. For the Barbie Dreamhouse, the pair drew inspiration from the mid-century modernist architecture found in Palm Springs, including the Kaufmann Desert House by Richard Neutra, as well as the photography of Slim Aarons. Gerwig wanted to capture "what was so ridiculously fun about the Dreamhouses", alluding to its previous models, and referenced Pee-wee's Big Adventure, the paintings of Wayne Thiebaud, and Gene Kelly's apartment flat in the 1951 Technicolor musical An American in Paris. "Everything needed to be tactile, because toys are, above all, things you touch" Gerwig was quoted saying of the use of practical effects instead of CGI to capture the sky and the San Jacinto Mountains. The set design is also noted for its extensive use of a specific shade of pink paint, Pantone 219, which reportedly resulted in an international shortage.[59][60]

Costumes

Costume designer Jacqueline Durran, who had previously collaborated with Gerwig on Little Women (2019), employed a practical approach to create Barbie's wardrobe: "The defining characteristic of what she wears is where she's going and what she's doing, [i]t's about being completely dressed for your job or task." To match the film's Barbieland setting, Durran and her team created costumes made of roughly fifteen color combinations "that riffed off the idea of a French Riviera beach in the early 1960s" and drew inspiration from actress Brigitte Bardot. For Ken's outfits, Durran zeroed in a look composed of colorful sportswear from the 1980s, while actor Ryan Gosling suggested a Ken-branded underwear for the character. Durran closely adapted outfits from past iterations of Barbie dolls, such as the 1993 "Western Stampin'" dolls and the 1994 "Hot Skatin'" dolls. She noted the Barbie dolls as "a very useful way to look at different ideas of femininity: what that means, who owns it, and who it's aimed at" and reflected this idea in how she dressed the characters. While the majority of the clothing featured in the film were sourced by Durran and her team, they also pulled pieces from the fashion archives of Chanel.[61]

Music

Main article: Barbie: The Album

Alexandre Desplat, who had collaborated with Gerwig on Little Women (2019), was set to score Barbie in early September 2022.[62] However, by May 2023, Desplat had left the project due to scheduling conflicts, with Mark Ronson and Andrew Wyatt taking over scoring duties.[63] Over the course of a year, Ronson was tasked with curating a soundtrack that matched Gerwig's vision for Barbie. As the film was being edited in post-production, Ronson and Gerwig would show scenes from the film to artists they wanted on the soundtrack.[64]

The film's soundtrack, Barbie: The Album, will be released on July 21, 2023, and will include songs by Ava Max, Charli XCX, Dominic Fike, Fifty Fifty, Gayle, Haim, Ice Spice, Kali, Karol G, Khalid, Lizzo, Nicki Minaj, PinkPantheress, Tame Impala, the Kid Laroi, cast members Ryan Gosling and Dua Lipa, and more artists to be announced.[65] "Dance the Night" by Lipa was released as the album's lead single on May 26, 2023.[66] It was followed by "Watati" by Karol G on June 2, 2023, and "Angel" by PinkPantheress on June 9, 2023.[67][68] "Barbie World" by Nicki Minaj and Ice Spice was released as the fourth single on June 23, 2023.[69] The album's fifth single, "Speed Drive" by Charli XCX, was released on June 30, 2023.[70] On July 6, the album's sixth single, "Barbie Dreams" by Fifty Fifty and Kaliii was released.[71] The album's seventh single, "What Was I Made For?" by Billie Eilish, was released on July 13.[72] Warner Bros. released a preview clip of Ryan Gosling singing "I'm Just Ken" on July 10.[73]

Despite fan expectations for the 1997 song "Barbie Girl" by the pop band Aqua to feature in the film, Ulrich Møller-Jørgensen, manager for Aqua lead singer Lene Nystrøm, said that it was not used. Variety speculated that this was due to bad relations between Mattel and MCA Records, the song's American publisher, who engaged in a series of lawsuits over the song from 1997 to 2002.[74] "Barbie World", a rework of the song, will instead be featured in the film.[75][69] It samples "Barbie Girl";[76] Aqua is credited as a performer and co-writer on the track.[76][77] Despite not being included in the official soundtrack, Spotify included "Barbie Girl" in its official Barbie playlist.

Marketing

Barbie was promoted with an extensive marketing campaign. In the months leading up to the release of the film, Mattel entered into several Barbie-themed promotional partnerships and collaborations with various brands including Airbnb,[78] Aldo,[79] Bloomingdale's,[80] Chi Haircare,[81] Forever 21,[82] Gap,[83] Hot Topic,[84] Krispy Kreme Philippines,[85] Primark,[86] Spirit Halloween,[87] Ulta,[88] and Xbox.[89] Additionally, studio parent company Warner Bros. Discovery promoted the film through its TV channels, including an HGTV renovation reality competition series titled Barbie Dreamhouse Challenge, co-produced by Mattel Television, which was set to premiere shortly before the film's release.[90]

A first-look image of the film was revealed during a Warner Bros. presentation at CinemaCon in April 2022. Released to the public on April 27, 2022, the image saw Margot Robbie as Barbie, sitting behind the wheel of her iconic pink 1956 Chevrolet Corvette.[91] Collider complimented Robbie in the image, stating: "This photo is just further proof that Robbie was made to play this role. She just looks like a Barbie doll come to life—it's almost uncanny".[92] On June 15, 2022, a second still featuring Ryan Gosling as Ken was released.[93] Despite noting similarities between his look in the image and his previous roles, The Guardian asserted that "there is a very strong chance that this will be [Gosling's] defining role".[94]

A booth dedicated to Barbie was opened at the 2022 CCXP event in São Paulo, Brazil.[95] The first teaser trailer for the film debuted during preview screenings of Avatar: The Way of Water in December 2022. It featured a parody of the opening "Dawn of Man" sequence in Stanley Kubrick's 1968 film 2001: A Space Odyssey, in which Robbie (clad in Barbie's original 1959 outfit) imitates an alien monolith whose influence on the history of dolls is narrated by Mirren.[96] Along with a theatrical poster, the teaser trailer was released to the public on December 16, 2022.[97] Rolling Stone praised the 2001 homage and vibrant colors of trailer, and remarked on its vague outlining of the plot: "One has to wonder when, or better yet how, it will all get shaken up".[98]

On April 4, 2023, twenty-four character posters of the several Barbies and Kens featured in the film—each tagged with brief descriptions—were shared on the Barbie's social media accounts.[99] Empire remarked: "You might have thought that Multiverse fever would be constrained generally to comic book films and never-would-have-called-it Oscar winners [Everything Everywhere All at Once]. But [...] it seems Greta Gerwig's Barbie movie will also be flooding the screen with variants, this time of plastic dolls Barbie and Ken".[100] A second teaser trailer was unveiled shortly after the release of the posters. It featured a rendition of the Beach Boys' 1964 surf rock song "Fun, Fun, Fun".[101] The Washington Post noted that the "visually striking" and "polysemic" teaser captivated multiple demographics because of its humor, color palette, and the Barbie doll's cross-generational appeal.[102] An official trailer for the film was released on May 25, 2023.[103] Critics noted for its existential tone set against upbeat music.[104][105][106][107] Ben Travis of Empire said: "There's much to discuss here—not least, that it looks visually impeccable" and speculated Academy Awards attention for its production and costume design.[108]

A parade float was featured at the 2023 WeHo Pride Parade in Los Angeles to promote the film. Two of its LGBTQ+ cast members, Alexandra Shipp and Scott Evans, were present during the event.[109]

In June 2023, a French Barbie poster went viral for including the tagline "Elle peut tout faire. Lui, c'est juste Ken.", which literally translates to "She can do everything. He's just Ken." However, ken is the verlan slang term for "fuck" in French, i.e. the phonological inversion of nique, while c'est ("he is") is a homophone for sait ("he knows how"), meaning the tagline could be read as "She can do everything. He just knows how to fuck." Analysts concluded that it was likely the pun was intentional, as the slang term is common knowledge among French speakers, though Warner Bros. would neither confirm nor deny whether this was the case.[110]

Leading up to the release, pink billboards, blank apart from the film's release date, have appeared worldwide, and a real-world "Barbie Dreamhouse" in Malibu, California became available to rent through Airbnb.[111]

Release

Barbie had its world premiere at the Shrine Auditorium in Los Angeles, California, United States, on July 9, 2023.[112] The film had its European premiere in London, England, United Kingdom, on July 13, 2023,[113][114] and is scheduled to be theatrically released in the United States and the United Kingdom on July 21, 2023, taking over the original release date of Coyote vs. Acme.[115][116] Previous iterations of the project were set for June 2, 2017;[117] May 12, 2017;[118] June 29, 2018;[119] August 8, 2018;[120] and May 8, 2020.[121]

See also: Barbenheimer

The film is set to be released on the same day as Oppenheimer, a biographical film about J. Robert Oppenheimer written and directed by Christopher Nolan based on the book American Prometheus, and distributed by Universal Pictures. Due to the tonal and genre contrast between the two films, many social media users have taken to making memes and ironic posts about how the two films represent different audiences,[122] and how the two films should be viewed as a double feature.[123] The trend has been dubbed "Barbenheimer".[124] In an interview with La Vanguardia, Oppenheimer star Cillian Murphy endorsed the phenomenon, saying "My advice would be for people to go see both, on the same day. If they are good films, then that's cinema's gain."[125][126]

Nine-dash line controversy

See also: Territorial disputes in the South China Sea and Nine-dash line
Following the news of Vietnam's ban of the film, some media outlets pointed to a scene featured in the film's trailer which shows a drawing of world map with a curved line of dashes alongside "Asia"; Warner Bros. stated that it was "not intended to make any type of statement."

The controversy over the alleged appearance of the nine-dash line (a maritime border running through the South China Sea set and claimed by the Government of the People's Republic of China) in the film began when Vietnam's film censorship authority banned the film for allegedly displaying such lines. In contrast, the Philippine counterpart instead requested that the lines in question be blurred. Both countries have banned the films Abominable (2019) and Uncharted (2022) for featuring the actual nine-dash line.[127][128] The nine-dash line is controversial due to maritime border disputes between China, Vietnam, Taiwan, Malaysia, Brunei, and the Philippines.[129]

On July 3, 2023, Vietnamese newspaper Tuổi Trẻ quoted Vi Kiến Thành [vi], head of the Department of Cinema, as announcing that Barbie would be banned in Vietnam because it contained "the offending image of the nine-dash line."[130][131] The Tiền Phong newspaper reported that the nine-dash line "appears multiple times in the film".[132][133] Speaking to Voice of America, Trịnh Hữu Long (founder of the research group Legal Initiatives for Vietnam) said "The censors will even be praised for overreacting to the unclear map, by both their superiors and the public, because anti-China sentiment runs deep into the country’s political culture," and that "The government is surely using legitimate nationalist reasoning to strengthen its entire censorship system," while Michael Caster at the free expression group Article 19 said "Maps are political, and borders often bear historical wounds, but rather than ensuring free and open discussion, the knee jerk response to censor seldom supports historical or transitional justice".[134] The film was originally scheduled to be released in Vietnam on July 21.[135]

When news of Vietnam's ban reached the Philippines, Senator Francis Tolentino, vice chairman of the Philippine Senate Committee on Foreign Relations, told CNN Philippines that Barbie may also be banned in the country because it "denigrates" Filipino sovereignty.[136] Senator Jinggoy Estrada called the film to be banned over the alleged inclusion of the nine-dash line; opposition senator Risa Hontiveros quipped "the movie is fiction, and so is the nine-dash line", and suggested adding a disclaimer to the film instead of banning its release.[137] Senator Robin Padilla, chairman of the Senate mass media committee, suggested that the film producers must edit out references to the nine-dash line or risk the film being banned.[138] On July 11, the Philippines' Movie and Television Review and Classification Board (MTRCB) gave the film PG rating, allowing it to be screened in the country, but requested Warner Bros. to "blur the controversial lines in order to avoid further misinterpretations".[139][140] The board also found that the line in the film was "not U-Shaped" and had "eight dots or dashes" instead of nine.[141] Senator Tolentino said that he respected the MTRCB's decision, but expressed his dismay at it emerging a day before the 7th anniversary of the ruling that nullified the nine-dash line on July 12, 2016.[142][143] The film is set to be released in the Philippines on July 19, 2023.[143]

With the rising concerns over the alleged appearance of the nine-dash line, several media outlets pointed to a drawing of a world map which appears in a trailer for the film.[144][145][146][147] The Los Angeles Times described the particular image as a "map of 'the real world' [which] looks as if it's been drawn in crayon by a child" with a line of dashes "alongside the coast of what should be China."[144] On July 6, 2023, Warner Bros. issued a statement explaining that the map in the concerned image is a "child-like crayon drawing", with the dashed lines depicting Barbie's journey from Barbie Land to the real world and was "not intended to make any type of statement".[148][149]

Reception

Box office

In the United States and Canada, Barbie will be released alongside Oppenheimer, and is projected to gross $80–100 million in its opening weekend.[150] Two weeks prior to their release, AMC Theatres announced that over 20,000 AMC Stubs members had already pre-booked tickets to both films on the same day.[151]

Accolades

Barbie won Best Teaser at the 2023 Golden Trailer Awards.[152] It won Most Anticipated Film at the 6th Hollywood Critics Association Midseason Film Awards.[153]

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External links

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