Milka

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This article is about the candy. For the given name, see Milka (given name).
Milka
Nougat sweets.jpg
Milka nougat sweets
Product type Confectionery
Owner Mondelēz International
Country Switzerland (origin),[1] United States, Germany
Introduced 1825
Related brands List of Kraft brands
Markets Argentina, Austria, Belgium, Bulgaria, Croatia, Czech Republic, France, Germany, Serbia, Italy, Netherlands, Poland, Romania, Russia, Spain, Slovenia, Turkey, Ukraine, United Kingdom
Previous owners Kraft General Foods (formerly known as, 1990-2012)
Jacobs Suchard AG (1982-1990)
Interfood S.A. (1970-1982)
Suchard S.A. (1825-1970)
Website milka.com

Milka is a traditional brand of chocolate confection which originated in Switzerland in 1825[1] and has been manufactured internationally by the US confectionery company Mondelēz International (formerly known as Kraft Foods) since 1990.[2][3] For more than 100 years Milka has been primarily produced in Lörrach, Germany, producing about 140,000 tonnes of chocolate in 2012.[4] It is sold in bars and a number of holiday shapes during Easter and Christmas.[5] Milka also manufactures chocolate-covered cookies and biscuits.[6]

History[edit]

On November 17, 1825, Swiss chocolatier Philippe Suchard (1797–1884) established a pâtisserie in Neuchâtel where he sold a hand-made dessert, chocolat fin de sa fabrique.[7] The following year Suchard expanded his company and moved production to nearby Serrières, where he produced 25–30 kg of chocolate daily in a rented former water mill. During the 1890s, milk was added to Suchard's chocolate.[8] According to Croatian sources, the product name is Suchard's tribute to soprano Milka Ternina (1863–1941).[9]

In 1970, Suchard merged with Tobler to become Interfood.[10] Interfood merged with the Jacobs coffee company in 1982, becoming Jacobs Suchard.[11] Kraft Foods acquired Jacobs Suchard, including Milka, in 1990.[2][3] In October 2012, Kraft became Mondelēz International.[12]

Advertising[edit]

Large, inflated, purple Milka cow
Milka cow in Potsdam

The brand's symbol is a purple cow with a bell around her neck, usually in an Alpine meadow.[13][14] During the 1990s, Peter Steiner appeared in Milka commercials.[15]

Production locations[edit]

Purple tramcar with Milka cursive logo
Tram advertising in Sofia

Milka chocolate is produced at a number of locations, including Lörrach, Germany; Bludenz, Austria; Belgrade; Svoge, Bulgaria; Bratislava; Brașov, Romania; Costa Rica; Curitiba, Brazil; Jankowice, Poland; Trostianets, Ukraine; Belgium, Argentina, and Chicago.

Varieties[edit]

Milka is sold in a number of packages and flavors, according to where it is purchased:[16]

  • Bars
    • Alpine Milk - Milk-chocolate bar
    • Broken Nuts - Milk-chocolate bar with hazelnut pieces
    • Milka and Daim - Milk-chocolate bar with pieces of toffee
    • Milka and Oreo - Milk-chocolate bar with Oreo filling
    • Choco-Swing - Milk-chocolate bar with a biscuit filling[17]
    • Strawberry Yogurt - Milk-chocolate bar with strawberry filling
    • Bubbly - Light milk-chocolate bar
    • Bubbly White - Light milk-chocolate bar with white chocolate
    • Milka and LU - Milk-chocolate-covered LU biscuits
    • Caramel - Milk-chocolate bar with caramel filling[18]
    • Whole Hazelnuts - Milk-chocolate bar with whole hazelnuts
    • White Chocolate - White chocolate bar
    • White Coconut - White-chocolate bar with coconut
    • Raisins and Hazelnuts' - Milk-chocolate bar with raisins and pieces of hazelnut
    • Raspberry Cream - Milk-chocolate bar with raspberry fillings
    • Milka and TUC - Milk-chocolate bar with TUC crackers
    • Noisette - Hazelnut-chocolate (noisette) bar
    • Cow Spots - Milk-chocolate bar with white-chocolate spots
    • Dessert au Chocolat - Milk-chocolate bar with chocolate filling
    • White Cream - Milk-chocolate bar with cream filling
    • Yogurt - Milk-chocolate bar with yogurt filling
    • Milk and Honey Cream - Milk chocolate bar with honey-cream filling
    • Cherry Cream - Milk-chocolate bar with cherry-cream filling
    • Vanilla Cream - Milk-chocolate bar with vanilla-cream filling
    • Pretzel Loves Choco - Milk-chocolate bar with pretzel bits
    • Toffee Broken Nuts - Milk-chocolate bar with hazelnut and toffee bits
    • Milka and Chips Ahoy! - Milk-chocolate bar with Chips Ahoy! cookie-dough filling
    • Crispy Yogurt' - Milk-chocolate bar with a nut-yogurt filling
    • Marzipan Cream - Milk-chocolate bar with a marzipan filling
    • Corn and Choco Forever - Milk-chocolate bar with pieces of corn chips
    • Kiss Me - Milk-chocolate bar with an orange-yogurt filling
    • Milka M&M - Milka bar filed with M&M's
  • Toffees
    • Milka Toffee - Milk-chocolate-covered toffee filled with caramel
    • Milka Toffee Hazelnut

References[edit]

  1. ^ a b "Kraft and Cadbury: the brands | Business". The Guardian. 2009-09-07. Retrieved 2015-09-23. 
  2. ^ a b Dealbook (2011-08-04). "Kraft, From Roll-Up to Spinoff". New York Times. Retrieved 2015-09-23. 
  3. ^ a b "The history of Kraft and its many, many brands". Telegraph. 2010-12-02. Retrieved 2015-09-23. 
  4. ^ Nora Jakob (18 December 2013). "Eine ganze Stadt ist verrückt nach Milka" (in German). Wirtschaftswoche. Retrieved 2015-09-23. 
  5. ^ "Kraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelezinternational.com. Retrieved 2015-04-13. 
  6. ^ "Milka- Categorydetail". Milka.fr. Archived from the original on March 11, 2015. Retrieved 2015-04-13. 
  7. ^ "Milka - Van Columbus tot Suchard". Milka.nl. Retrieved 2015-04-13. 
  8. ^ "L'historique de Milka: comment est né le nom Milka". Milka.fr (in French). Archived from the original on August 19, 2014. Retrieved 16 November 2014. 
  9. ^ "Did you know?" (in Swedish). Archived from the original on November 14, 2008. 
  10. ^ Elizabeth Bailey (1981-02-14). "CHEAP CHOCOLATE WORRIES THE SWISS". Fundinguniverse.com. Retrieved 2015-09-23. 
  11. ^ Reuters (1988-04-14). "COMPANY NEWS - 14.9% of Rowntree To Jacobs-Suchard". NYTimes.com. Retrieved 2015-09-23. 
  12. ^ "Kraft Foods to rename snacks company Mondelez - Yahoo News". News.yahoo.com. 2012-03-21. Retrieved 2015-04-13. 
  13. ^ ""Cows Undercover" Milka UK TV ad created by Ogilvy Advertising London - un-clocked version!". YouTube. 2010-04-20. Retrieved 2015-04-13. 
  14. ^ "reclame - milka (2012)". YouTube. 2012-10-18. Retrieved 2015-04-13. 
  15. ^ "Milka Werbung It's cool man". YouTube. 2011-05-08. Retrieved 2015-04-13. 
  16. ^ "Products" (in German). Milka.de. Retrieved 2015-04-13. 
  17. ^ "Milka- Produitdetail" (in French). Milka.fr. Retrieved 2015-04-13. 
  18. ^ "Milka - Táblás Milka". Milka.hu. 2014-08-27. Archived from the original on December 20, 2014. Retrieved 2015-04-13. 

External links[edit]