Milka

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Milka
Milka Logo.svg
Milka logo
Product type Confectionery
Owner Mondelēz International
Country United States, Germany (Switzerland, origin)[1]
Introduced 1825 (193 years ago) (1825)
Related brands List of Kraft brands
Markets Albania, Andorra, Argentina, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, Chile, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Israel, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Montenegro, The Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Spain, Slovakia, Slovenia, Sweden, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States
Previous owners Kraft General Foods (formerly known as, 1990-2012)
Jacobs Suchard AG (1982-1990)
Interfood S.A. (1970-1982)
Suchard S.A. (1825-1970)
Website milka.com

Milka is a brand of chocolate confection which originated in Switzerland in 1901[1] and has been manufactured internationally by the US confectionery company Mondelēz International (formerly known as Kraft Foods) since 1990.[2][3] For more than 100 years, Milka has been primarily produced in Lörrach, Germany, producing about 140,000 tonnes of chocolate in 2012.[4] It is sold in bars and a number of novelty shapes for Easter and Christmas.[5] Milka also produces Cadbury chocolate, sold in most parts of the world.[6] Milka brand’s name is derived from a portmanteau of the product’s two main ingredients: “MILch (milk) and KAkao (cocoa or chocolate).”[7]

History[edit]

On November 17, 1825, Swiss chocolatier Philippe Suchard (1797–1884) established a pâtisserie in Neuchâtel where he sold a hand-made dessert, chocolat fin de sa fabrique.[8] The following year, Suchard expanded his company and moved production to nearby Serrières, where he produced 25–30 kg of chocolate daily in a rented former water mill. During the 1890s, milk was added to Suchard's chocolate.[9]

In 1901, the first "Milka" chocolate was packaged in the famous lilac-colored packaging.[10] Their products were introduced in Austria in the 1910s in order to spread popularity, and by 1913 the company was producing 18 times more chocolate than they did when at the original plant in 1880.[10] By the 1920s Milka had introduced limited edition themed chocolates. Themes were related around holidays such as Christmas and Easter and had chocolate cast into the shape of Santa Claus, Christmas ornaments, Easter bunnies and various sizes of Easter eggs.[10] By the 1960s the Milka script logo and its lilac packaging was trademarked, quickly becoming Germany’s number 1 chocolate. Over the next few decades, Milka chocolate englarged in bigger portions and improved their selection of chocolate products.

In 1970, Suchard merged with Tobler to become Interfood.[11] Interfood merged with the Jacobs coffee company in 1982, becoming Jacobs Suchard.[12] Kraft Foods acquired Jacobs Suchard, including Milka, in 1990.[2][3] In 1995 Milka officially became a ski sponsor and would later become one of the most famous sport sponsors after the FIS Alpine Cup that was held in Lienz.[10] In October 2012, Kraft spun off its snack food division, which was renamed Mondelēz International.[13] In 2016, they further expanded their market into China, allowing their products to be enjoyed in more parts of the world.[7]

Advertising[edit]

Large, inflated, purple Milka cow
Milka cow in Potsdam

The brand's symbol is a purple cow with a bell around her neck, usually in an Alpine meadow.[14][15] During the 1990s, Peter Steiner appeared in Milka commercials.[16]

Milka has put focus on “tenderness” being their main advertising theme since the 1960s.[7] In 1972, the Milka cow named Lila[7] became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including 5 World and Olympic champions.[7] In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat).[7]

Varieties[edit]

Milka is sold in a number of packages and flavors, according to where it is purchased:[17][18]

  • Bars
    • Alpine Milk - Milk-chocolate bar[19]
    • Broken Nuts - Milk-chocolate bar with hazelnut pieces[20]
    • Milka and Daim - Milk-chocolate bar with pieces of toffee[21]
    • Milka and Oreo - Milk-chocolate bar with Oreo filling[22]
    • Choco-Swing - Milk-chocolate bar with a biscuit filling[23]
    • Choco and Biscuit - Milk-chocolate with cocoa creme filling and a layer of biscuit[24]
    • Strawberry Yogurt - Milk-chocolate bar with strawberry filling[25]
    • Caramel - Milk-chocolate bar with caramel filling[26]
    • Almond Caramel - Milk-chocolate bar with pieces of almonds and caramel filling
    • Whole Hazelnuts - Milk-chocolate bar with whole hazelnuts[27]
    • White Chocolate - White chocolate bar[28]
    • White Coconut - White-chocolate bar with coconut[29]
    • Raisins and Hazelnuts- Milk-chocolate bar with raisins and pieces of hazelnut[28]
    • Raspberry Cream - Milk-chocolate bar with raspberry fillings[28]
    • Cow Spots or Happy Cow - Milk-chocolate bar with white-chocolate spots[28]
  • Toffees
    • Milka Toffee - Milk-chocolate-covered toffee filled with caramel[30]
    • Milka Toffee Hazelnut[31]

Further reading[edit]

  • Hollis, Nigel (2008). The Global Brand: How to Create and Develop Lasting Brand Value in the World (1st ed.). New York: Palgrave Macmillan. ISBN 9780230606227. 

Notes[edit]

References[edit]

  1. ^ a b "Kraft and Cadbury: the brands". The Guardian. 2009-09-07. Retrieved 2015-09-23. 
  2. ^ a b Dealbook (2011-08-04). "Kraft, From Roll-Up to Spinoff". The New York Times. Retrieved 2015-09-23. 
  3. ^ a b "The history of Kraft and its many, many brands". Telegraph. 2010-12-02. Retrieved 2015-09-23. 
  4. ^ Nora Jakob (18 December 2013). "Eine ganze Stadt ist verrückt nach Milka" (in German). Wirtschaftswoche. Retrieved 2015-09-23. 
  5. ^ "Kraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelez International, Inc. Retrieved 2015-04-13. 
  6. ^ "Milka- Categorydetail". Milka.fr. Archived from the original on March 11, 2015. Retrieved 2015-04-13. 
  7. ^ a b c d e f "2017 Fact Sheet" (PDF). Milka. 
  8. ^ "Milka - Van Columbus tot Suchard". Milka.nl. Archived from the original on 2015-05-20. Retrieved 2015-04-13. 
  9. ^ "L'historique de Milka: comment est né le nom Milka". Milka.fr (in French). Archived from the original on August 19, 2014. Retrieved 16 November 2014. 
  10. ^ a b c d "Milka Geschichte". de. Retrieved 2018-09-17. 
  11. ^ Bailey, Elizabeth (1981-02-04). "CHEAP CHOCOLATE WORRIES THE SWISS". The New York Times. Retrieved 2015-09-23. 
  12. ^ Reuters (1988-04-14). "COMPANY NEWS - 14.9% of Rowntree To Jacobs-Suchard". The New York Times. Retrieved 2015-09-23. 
  13. ^ Associated Press (2012-03-21). "Kraft Foods to rename snacks company Mondelez". Yahoo News. Retrieved 2015-04-13. 
  14. ^ ""Cows Undercover" Milka UK TV ad created by Ogilvy Advertising London - un-clocked version!". YouTube. 2010-04-20. Retrieved 2015-04-13. 
  15. ^ "reclame - milka (2012)". YouTube. 2012-10-18. Retrieved 2015-04-13. 
  16. ^ "Milka Werbung It's cool man". YouTube. 2011-05-08. Retrieved 2015-04-13. 
  17. ^ "Products" (in German). Milka.de. Retrieved 2015-04-13. 
  18. ^ Trotter, Greg (7 September 2016). "Oreo chocolate bars key to snack giant Mondelez's 'big splash' in U.S." Chicago Tribune. Retrieved 5 September 2017. 
  19. ^ "Milka". GermanDeli.com. Retrieved 5 September 2017. 
  20. ^ "MC. The Manufacturing Confectioner". 88. Chicago: Manufacturing Confectioner. 2005: 66. ISSN 0163-4364. 
  21. ^ "Milka Daim". Milka (in German). Retrieved 6 October 2017. 
  22. ^ "Chocolate Candy". Oreo. Retrieved 5 September 2017. 
  23. ^ "Milka- Produitdetail" (in French). Milka.fr. Retrieved 2015-04-13. 
  24. ^ "MILKA CHOCO BISCUIT 300G". Milka.hu (in Hungarian). Retrieved December 9, 2017. 
  25. ^ MC. The Manufacturing Confectioner. Band 78 (Ausgaben 7-12 ed.). Manufacturing Confectioner. 1998. 
  26. ^ "Milka - Táblás Milka". Milka.hu. 2014-08-27. Archived from the original on December 20, 2014. Retrieved 2015-04-13. 
  27. ^ Whiteworth, Joe (2 December 2016). "Czech consumer 'harmed' after eating Mondelēz Milka chocolate". Food Quality News. Retrieved 6 September 2017. 
  28. ^ a b c d Econimist Intelligence (1998). "Marketing in Europe". London: The Unit: 103. ISSN 0025-3723. 
  29. ^ "MC. The Manufacturing Confectioner". 77. Chicago: Manufacturing Confectioner Pub. Co. 1997: 66. ISSN 0163-4364. 
  30. ^ "MC. The Manufacturing Confectioner". 86. Manufacturing Confectioner Pub. Co. 2006. 
  31. ^ "Milka Toffee Whole Hazelnuts". Chocolate Brands. Retrieved 8 September 2017. 

External links[edit]