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|Product type||Graham cracker|
Teddy Grahams are bear-shaped graham cracker snacks created by Nabisco. Introduced in 1988, Teddy Grahams come in two distinct shapes: bears with arms up and legs closed, and bears with legs open and arms down. When first introduced, Teddy Grahams were available in honey, cinnamon, and chocolate flavors. They also had a vanilla flavor. A chocolate chip, birthday cake and a discontinued oatmeal variety have since been introduced as a cereal.
Nabisco has also put out various other products under the Teddy Grahams brand, including various Disney character shaped grahams, a larger bear shaped chocolate-iced cookie line called Dizzy Grizzlies, and a cereal called Teddy Grahams Breakfast Bears. There are also Teddy Soft Bakes which are baked treats with either a vanilla or chocolate filling.
Nabisco considers Teddy Grahams to be a healthy snack choice. In a 1992 New York Times article, Eating Well, Marian Burros pointed out that Teddy Grahams use more bleached flour than actual whole wheat graham flour. In response, Nabisco increased the amount of whole grain flour used in the snack. The snacks also contain no trans fat and are also considered a good source of calcium with a significant amount of iron.
Teddy Grahams sold more than $150 million worth in its first year. It was "the biggest new-product success in the industry in more than 25 years. It became the third-best-selling cookie, after Chips Ahoy! and the market leader, Oreo, both from Nabisco.
Dizzy Grizzlies are a variant of Teddy Grahams, and are so called because they would "become dizzy" due to the snacker looking at each side again and again, as the backside is covered with chocolate and sprinkles. These are also themed in extreme sports such as in-line skating.
At times Teddy Grahams have enjoyed a place in the spotlight, being used as a prop on Late Night with Conan O'Brien, were referenced on The Simpsons, and were referred to in a Strong Bad email. The snack was also referenced in the song "Ridin' Rims" by Dem Franchize Boyz, and on Saturday Night Live by the character Stefon.
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