Bournville (chocolate bar)

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A bar of dark Bournville chocolate

Bournville is a brand of dark chocolate produced by Cadbury, a subsidiary of Mondelēz International (formerly called Kraft). It is named after the model village of the same name in Birmingham, England and was first sold in 1908.[1]

The brand is widely available throughout the United Kingdom and has a minimum 36% cocoa content there.[2] In 2014, Cadbury redesigned it as a "premium" brand in India, increasing the cocoa content from 44% to 50% and giving it new, black packaging aimed at aspirational middle classes.[3]

References[edit]

  1. ^ "The History of Chocolate". Cadbury. Retrieved 28 March 2014.
  2. ^ Winterman, Denise (29 March 2013). "The rise of chocolate purism". Retrieved 12 July 2019.
  3. ^ "Cadbury 'premiumizes' Bournville for increasingly affluent Indian consumers". confectionerynews.com. 28 March 2014. Retrieved 12 July 2019.