Bournville (chocolate bar)
Bournville is a brand of dark chocolate produced by Cadbury, a subsidiary of Mondelēz International (formerly called Kraft). It is named after the model village of the same name in Birmingham, England and was first sold in 1908.
The brand is widely available throughout the United Kingdom and has a minimum 36% cocoa content there. In 2014, Cadbury redesigned it as a "premium" brand in India, increasing the cocoa content from 44% to 50% and giving it new, black packaging aimed at aspirational middle classes.
- "The History of Chocolate". Cadbury. Retrieved 28 March 2014.
- Winterman, Denise (29 March 2013). "The rise of chocolate purism". Retrieved 12 July 2019.
- "Cadbury 'premiumizes' Bournville for increasingly affluent Indian consumers". confectionerynews.com. 28 March 2014. Retrieved 12 July 2019.
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