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Cartoonito (British and Irish TV channel)

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Cartoonito
CountryEurope
Ownership
OwnerTurner Broadcasting System Europe, Turner Broadcasting System Asia Pacific
(Time Warner Inc.)

Cartoonito is a pre-school brand owned and distributed by Turner Broadcasting System Europe Ltd, available as dedicated television channels in the United Kingdom, Italy and Spain, and also as a branded block of content on Boomerang across Europe, the Middle East, and Africa.[1] Cartoonito is available as a dedicated channel in Asia, owned and operated by Turner Broadcasting System Asia Pacific, Inc.[2] The brand is aimed at young children under the age of 6 years.[3]

According to the TBS website, "Cartoonito is a brand dedicated to helping pre-school kids explore their world in a fun and imaginative way.[4] The fun, entertaining and quirky content on Cartoonito is designed to make children feel safe and relaxed by providing an environment where they can be themselves, play and discover". Flagship shows are listed as LazyTown, Bananas in Pyjamas, Tweenies, and Jelly Jamm.

History

Cartoonito was originally a programming block on Cartoon Network TOO with it airing between 06:00 and 15:00. It started on September 4, 2006 with it airing for the last time (as a block on CN Too) on 23 May 2007 as it got its own channel as a replacement for the original version of Cartoon Network Too. As it was no longer a block on CN Too, it expanded its broadcasting hours to 03:00 until 19:00, timesharing with TCM 2, another UK-only spin-off channel from TCM. In addition, the programming block arrangements with Cartoon Network TOO ended, which made it 24 hours for the first time as it replaced Toonami as the current version. However, from September 2009 until March 2010, Boomerang gave up its morning programming for a new Cartoonito slot, ending its 24 hour schedule which had been in place since 2001. In its early years, between 03:00 and 06:00 each morning, it also aired some shows from Cartoon Network TOO, Boomerang and sometimes the main Cartoon Network,.

On 25 March 2010, Cartoonito was added to Virgin Media on channel 706.[5] In early 2011, Cartoonito changed its hours to 04:00 until 20:00, and revamped its early hour schedule to include more pre-school orientated shows. In April 2011, Cartoonito became available to digital terrestrial in Italy. On 12 October 2011 at 05:45, Fireman Sam was aired on Cartoonito for the first time.

Program list

Current/upcoming programming

†Late at night only

Show Notes
A Pup Named Scooby-Doo
The Adventures of Chuck and Friends
Baby Looney Tunes
BallooniVille
Bananas in Pyjamas
Tom and Jerry Kids
Caillou† Shown only between 04:00 and 06:00.
Cartoonito Karaoke
Captain Mack
Cartoonito Tales
Care Bears: Adventures in Care-a-Lot
Chloe's Closet
Fireman Sam Series 1, 2, 3, 4, 5, 6 & 7 only.
Frances
Go and be a Grown-Up!
Go and get a Grown-Up! Song Was Sung By Chloe Rivett Age 14.
Hi-5 (Kids' Band)
Ha Ha Hairies
Jelly Jamm
Krypto the Superdog
LazyTown
The Land Before Time
Bigfoot Presents: Meteor and the Mighty Monster Trucks† Shown only between 04:00 and 06:00.
Numberjacks
Olly The Little White Van
Pororo the Little Penguin
Strawberry Shortcake's Berry Bitty Adventures† Shown only between 04:00 and 06:25.
Tom & Jerry Kids
Tweenies

Former programming

†Late at night only

International

Europe

Turner Broadcasting System Europe had announced it would rollout its UK-based preschoolers' channel Cartoonito across Europe, the Middle East and Africa, increasing the brand's distribution to 125 million homes in 112 territories.[6]

Asia

On December 1, 2012, Cartoonito launched in Asia Pacific in conjunction with its localized website. A key market upon launch is the Philippines, which began transmission initially in SD on the country's largest cable provider, SkyCable[7] Cartoonito is available as part of its Metropack and on an a la carte basis via Skycable Select.[8]

Japan

Cartoonito is set to launch in Japan on April 1, 2013 as a programming block of Cartoon Network. The block will air every weekday at 10:00 to 14:00 and every weekend at 12:00 to 14:00.[9]

Middle East and North Africa

In the MENA region, an Arabic-dedicated version of Cartoonito was launched as a morning block for Cartoon Network Arabic, broadcasting for seven days a week, starting from September 4, 2011. Simultaneously, Cartoonito is also available in English in the Middle East via the Cartoonito block on the pan-eastern European Boomerang channel.

South Africa

In South Africa, Cartoonito was launched as a morning block for a variant of the pan-European Cartoon Network, broadcasting for seven days a week, starting from May 7, 2012.

References

  1. ^ http://www.c21media.net/archives/53709
  2. ^ http://kidscreen.com/2012/11/27/toonami-and-cartoonito-to-bow-in-asia-december-1/
  3. ^ http://www.europe.turnerinfo.com/CN/UK/companyinfo/
  4. ^ http://www.boomerangtv.co.uk/faq/what-cartoonito
  5. ^ "Virgin Media Expands Kids' Line-up with Cartoonito". Virgin Media. 2010-03-01.
  6. ^ "Turner Broadcasting to launch Cartoonito across EMEA". AMEinfo. 2011-04-21. Retrieved 2011-09-07.
  7. ^ http://www.bbc.co.uk/pressoffice/bbcworldwide/worldwidestories/pressreleases/2011/01_january/cbeebies_philippines.shtml
  8. ^ http://finance.yahoo.com/news/cartoonito-launches-philippines-020000889.html
  9. ^ http://www.cartoon.co.jp/pages/camp/cnito

External links

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