Michel's Patisserie

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Michel's Patisserie
Founded 1988 (Australia)
Founder Noel Roberts and Noel Carroll
Headquarters Sydney, Australia
Number of locations
360 in Australia, New Zealand, Indonesia and China
Products Cakes, espresso coffee, beverages, pies
Parent Retail Food Group
Website www.michels.com.au

Michel's Patisserie is an Australian founded and owned chain of bakery-style food outlets, that also operates internationally in New Zealand, Indonesia and China selling cakes, pies, savouries, and espresso coffee. The company is a franchise system that was founded in 1988, it has over 360 retail outlets in all Australian states and territories, except Northern Territory and Tasmania, . The chain employs approximately 4,000 staff and serves approximately 36 million cups of coffee and 9.5 million slices of cake each year.

The Michel’s Patisserie franchise network is owned and managed by Retail Food Group (RFG) which also manager Brumby's Bakeries and Donut King.

History[edit]

Michel's Patisserie is a wholly Australian-owned firm, founded by Noel Carroll and Noel Roberts in 1988. Their business model involves a central bakery that bakes products and distributing said products to retail outlets on a daily basis. These retail outlets act as points of sale, from where customers may purchase the products on display. After two years of research into all facets of the concept, distribution, store design and layout, marketing, and training, the model was tested under full market conditions in stores located in Castlecrag and Newport before being launched as a franchise system in 1990.

In February 2006, Michel's Patisserie conducted a management buyout and merged with its master franchisee in Queensland and Victoria to create a single national franchise business.

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