AVM Productions

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A. V. M
Type Limited
Industry Film, television
Fate Active
Founded 1945
Founder(s) A. V. Meiyappan
Headquarters Vadapalani, Chennai, India
Area served Tamil Cinema
Telugu Cinema
Bollywood
Products Motion pictures, television programs
Total assets 2000 crore rupees
Website http://www.avm.in/

AVM Productions is an Indian film production studio. It is the oldest surviving studio in India.[1][2] The filming studios are located in Vadapalani, Chennai. It has produced over 170 films in Tamil, Telugu and Bollywood cinema.[3] AVM has introduced numerous actors in the Tamil and Telugu film industries, some of the prominent actors are Vyjayanthimala, Sivaji Ganesan, S. S. Rajendran and Kamal Haasan. The AVM Studios besides the shooting floors, has recording, dubbing and a preview theatre with state of the art equipment. The complex also houses facilities for production and post production processing.[4]

Early history[edit]

Among South India's movie moguls, A. V. Meiyappan is a far-sighted entrepreneur and filmmaker with dash and dynamism, he had a finger on the pulse of the moviegoer. Entering the world of movies soon after it was introduced in India in the year 1931, for nearly half a century he worked incessantly, producing pictures of many kinds in many languages. A man with great foresight, he faced much adversity early in his career but like a true pioneer fought relentlessly and made it to the top.

A talent scout, he opened the doors of opportunity and success to many performing artistes and technicians.

Born on 28 July 1907, Avichi Meiyappan hailed from a Nattukottai Nagarathar family of Karaikkudi in Tamil Nadu. Avichi Chettiar ran a mini-department store, named AV & Sons. It sold gramophone records. Meiyappan, who joined his father's shop even as a teenager, decided to produce gramophone records instead of merely marketing them. He came to Madras where along with friends K. S. Narayana Iyengar, Subbaiah Chettiar and others promoted Saraswathi Stores. He found excellent support in K. P. Varadachari, its manager, and his lawyer friend Thoothukudi Govindachari Raghavachari he produced many records.

Maiden venture[edit]

Tomb at the AVM Studios in Chennai

The dawn of the talkie era (1931) inspired Meiyappan to start Saraswathi Sound Productions and he launched his maiden movie venture, Alli Arjuna a Hindu mythology based movie. The film was shot in Calcutta and proved a total flop as the one that followed named Ratnavali. At this point, an aspiring amateur actor and college graduate A. T. Krishnaswamy joined the unit as assistant director who was associated with Meiyappan for nearly a decade and wrote and directed the early AVM productions.

The reverses forced Meiyappan to lie low but only for a while. In association with Jayanthilal, a cinema house owner based in Bangalore, he promoted a new company Pragati Pictures Limited. Grabbing an opportunity that came his way, AVM made Nanda Kumar, Tamil version of a Marathi film launching it as a Pragati production. The highlight of this movie was the debut of T. R. Mahalingam in to Tamil movie Industry.

The film was a landmark because for the first time playback singing was tried, with Lalitha Venkatraman singing for the actor who played Devaki. Meiyappan took the sprawling Club House off Mount Road on lease and shot scenes without going to studios and erecting sets. Soon after he shifted his unit to another sprawling edifice known as Admiralty House in Adyar.

Success[edit]

Diamond Jubilee year of AVM Productions
Creating a set in AVM Studio, Chennai

In 1940, Meiyappan produced Bhoo Kailas, a mythological film which created history. The film was made in Telugu, its lead players were from Telugu cinema and it was directed by Sundar Rao Nadkarni, a Mangalorean who had his training in Bombay. The film turned out to be a big hit and also won critical acclaim! Meiyappan struck gold with comedy next. Sabapathy (1941) with the saucer-eyed T. R. Ramachandran in the lead, Kali N. Ratnam and K. Sarangapani was a runaway success. Then came a series of hits like En Manaivi, Harishchandra (1943), Sri Valli.

The city of Madras began to feel the strains of the World War II raging on elsewhere and to reduce the exposure from Japanese bombing, Meiyappan moved his facilities to Karaikudi. In the outskirts of the town karaikudi he occupied a drama auditorium with a large open area around it on long lease and erected a studio. Thus was born AVM Productions with AVM Studios.

Hits like Nam Iruvar (1947), Andha Naal (1954), and the National Award winning Hum Panchi Ek Daal Ke (1957) followed.

Meiyappan died on 12 August 1979, and after his demise his sons took over the mantle.[5]

In 2007, AVM produced Sivaji which at INR 95 crore, was said to be the most expensive film ever made in the history of the Indian film industry at that time.[6]

In 2013, AVM led by Aruna Guhan and Aparna Guhan started producing films to be screened only on the net.[7] Their first such production was a 55-minute-film, titled Idhuvum Kadandhu Pogum.[8]

Notable Filmography[edit]

Year Film Director Language
2011 Mudhal Idam R. Kumaran Tamil
2010 Leader Sekhar Kammula Telugu
2009 Vettaikkaran Babu Sivan Tamil
Evaraina Epudaina Marthand K Shankar Telugu
Ayan K. V. Anand Tamil
A Aa E Ee Sabapathy Dekshinamurthy Tamil
2007 Sivaji S. Shankar Tamil
2005 Thirupathi Perarasu Tamil
2004 Perazhagan Sasi Shanker Tamil
2003 Priyamana Thozhi Vikraman Tamil
2002 Anbe Anbe Mani Bharathi Tamil
Gemini Saran Tamil
1997 Minsaara Kanavu Rajiv Menon Tamil
1994 Sethupathi IPS P. Vasu Tamil
1993 Yejaman R. V. Udayakumar Tamil
Aa Okkati Adakku E. V. V. Satyanarayana Telugu
1991 Maanagara Kaaval - Tamil
1990 Bamma Maata Bangaru Baata Rajasekhar Telugu
Ulagam Pirandhadhu Enakkaga S. P. Muthuraman Tamil[9]
1989 Raja Chinna Roja S. P. Muthuraman Tamil
Sondhakkaran Raja Tamil
1988 Thaimel Aanai Raja Tamil
1987 Samsaram Oka Chadarangam - Telugu
Velaikaran S. P. Muthuraman Tamil
Manithan S. P. Muthuraman Tamil
Shankar Guru Raja Tamil
Per Sollum Pillai S. P. Muthuraman Tamil
1986 Mr. Bharath S. P. Muthuraman Tamil
1985 Uyarndha Ullam S. P. Muthuraman Tamil
1984 Naagu Tatineni Prasad Telugu
Munthanai Mudichu K. Bhagyaraj Tamil
Nallavanuku Nallavan S. P. Muthuraman Tamil
1983 Thoongadhey Thambi Thoongadhey S. P. Muthuraman Tamil
Paayum Puli S. P. Muthuraman Tamil
1982 Sagalakala Vallavan S. P. Muthuraman Tamil
Pokkiri Raja S. P. Muthuraman Tamil
1980 Punnami Naagu Rajasekhar Telugu
Murattu Kalai S. P. Muthuraman Tamil
1975 Pooja Murugan Kumaran Telugu
1973 Jaise Ko Taisa Murugan Kumaran Hindi
1972 Akka Thamudu Krishnan-Panju Telugu
Dil Ka Raja P. Madhavan (Producer: A. A. Nadiadwala) Hindi
1971 Bomma Borusa K.Balachander -
1969 Mooga Nomu - Telugu
1968 Do Kaliyaan Krishnan-Panju -
1967 Bhakta Prahlada Chitrapu Narayana Rao
1966 Letha Manasulu Krishnan-Panju Telugu
Ramu A. C. Trilogchander Telugu
1966 Anbe vaa A. C. Trilogachandar Tamil
1965 Chitti Chellelu - Telugu
Naadi Aada Janme - Telugu
1964 Pooja Ke Phool A. Bhimsingh Hindi
1964 Server Sundaram Krishnan-Panju Tamil
1963 Penchina Prema Krishnan-Panju Telugu
1963 Naanum Oru Penn - Tamil
1962 Main Chup Rahungi A. Bhimsingh Hindi
Manmauji Krishnan-Panju -
Pavithra Prema - Telugu
1961 Chhaya Hrishikesh Mukherjee Hindi
Papa Pariharam - -
1960 Bindya - -
Kalathur Kannamma A. Bhimsingh Tamil
1959 Barkha Krishnan-Panju Hindi
1958 Bhookailas K. Shankar Telugu
1957 Bhabhi Krishnan-Panju Hindi
Miss Mary L. V. Prasad Hindi
1956 Bhai-Bhai M. V. Raman Hindi
Chori Chori Anant Thakur Hindi
Nagula Chaviti - -
1955 Vadina M. V. Raman Telugu
1954 Antha Naal S. Balachander Tamil
Penn M. V. Raman Tamil
1953 Jatakaphalam - -
Ladki M. V. Raman Hindi
Sangham M. V. Raman Telugu
1952 Parasakthi R. Krishnan Tamil
1951 Bahar M. V. Raman Hindi
1949 Jeevitham M. V. Raman Telugu
Vazhkai M. V. Raman Tamil
1947 Nam Iruvar A. V. Meiyappan Tamil
1942 En Manaivi Sundar Rao Nadkarni Tamil
1940 Bhoo Kailas Sundar Rao Nadkarni Telugu

References[edit]

External links[edit]