Beard Papa's (ビアード・パパ) is an international chain of cream puff stores started in Japan by the company Mugino Co., Ltd. (株式会社麦の穂). Their slogan is "Fresh'n natural cream puffs". Beard Papa's has over 250 stores in Japan and 300 worldwide.
Their trademark product is a choux pastry shell filled with whipped cream custard, available in vanilla, chocolate, and specialty flavors such as green tea, strawberry, Nutella, Limoncello, coconut creme, Apple Cinnamon, Key Lime Pie, Banana, Piña Colada, mango, pumpkin, Earl Grey tea, éclair, and coffee. In addition, Hawaiian locations also have haupia, lilikoi, Baileys Irish Cream, Mint Chocolate, Raspberry Chocolate, Red Velvet Cake and caramel flavors. The different flavors are sold on a rotating schedule.
The first Beard Papa's was opened in 1999 by Yuji Hirota in Osaka, Japan with the motto Pipin' Hot Cream Puffs. Since its beginnings Beard Papa's has grown considerably expanding outside of Osaka and Japan to Australia, Canada, China, Indonesia, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, the United Kingdom, and the United States.
The company opened a flagship outlet, its first in Europe, in London's Oxford Street in December 2006. This closed in 2010.
Other pastries and desserts
Beard Papa's has a selection of other pastries and desserts such as:
- Muginoho official website (English)
- Beard Papa's El Salvador (English)
- Beard Papa's International site (English)