|— City —|
|• Mayor||Phil Brubaker|
|• Total||5.87 sq mi (15.20 km2)|
|• Land||5.30 sq mi (13.73 km2)|
|• Water||0.57 sq mi (1.48 km2)|
|Elevation||14 ft (4.27 m)|
|• Estimate (2011)||8,507|
|• Density||1,597.4/sq mi (616.8/km2)|
|Time zone||Pacific (UTC-8)|
|• Summer (DST)||Pacific (UTC-7)|
|Area code(s)||458 and 541|
|GNIS feature ID||1142259|
The Florence area was originally inhabited by the Siuslaw tribe of Native Americans. Some state that the city was named for state senator A. B. Florence, who represented Lane County from 1858–1860; another notion is that Florence was named for a French vessel that was wrecked at the mouth of the Siuslaw River on February 17, 1875.
On November 12, 1970, a dead sperm whale that had washed up on the beach was destroyed with dynamite, the theory being that scavengers such as seagulls and crabs would consume the smaller pieces. Decades later, the resulting debacle became widely known via the Internet as the exploding whale story.
Florence is located on the Oregon Coast at the mouth of the Siuslaw River about the same latitude as Eugene, Oregon, and is approximately midway between the other major central Oregon coastal cities of Newport and Coos Bay. The unincorporated community of Glenada lies just across the Siuslaw on U.S. Route 101 to the south of Florence, and the city of Yachats is 26 miles (42 km) to the north.
2010 census 
As of the census of 2010, there were 8,466 people, 4,226 households, and 2,374 families residing in the city. The population density was 1,597.4 inhabitants per square mile (616.8 /km2). There were 5,103 housing units at an average density of 962.8 per square mile (371.7 /km2). The racial makeup of the city was 92.5% White, 0.3% African American, 1.3% Native American, 1.0% Asian, 0.3% Pacific Islander, 1.4% from other races, and 3.2% from two or more races. Hispanic or Latino of any race were 5.4% of the population.
There were 4,226 households out of which 15.8% had children under the age of 18 living with them, 43.7% were married couples living together, 9.2% had a female householder with no husband present, 3.3% had a male householder with no wife present, and 43.8% were non-families. 37.0% of all households were made up of individuals and 21.9% had someone living alone who was 65 years of age or older. The average household size was 1.98 and the average family size was 2.51.
The median age in the city was 57 years. 13.9% of residents were under the age of 18; 5.9% were between the ages of 18 and 24; 15.5% were from 25 to 44; 28.4% were from 45 to 64; and 36.4% were 65 years of age or older. The gender makeup of the city was 46.4% male and 53.6% female.
2000 census 
Per the census of 2000, there were 7,263 people, 3,564 households, and 2,145 families residing in the city. The 2007 population estimate is 8,270. The population density was 1,476.3 people per square mile (570.0/km²). There were 4,174 housing units at an average density of 848.4 per square mile (327.6/km²). The racial makeup of the city was 95.88% White, 0.28% African American, 0.92% Native American, 0.55% Asian, 0.14% Pacific Islander, 0.56% from other races, and 1.67% from two or more races. 2.37% of the population were Hispanic or Latino of any race. There were 3,564 households out of which 16.9% have children under the age of 18 living with them, 48.6% were married couples living together, 9.3% had a female householder with no husband present, and 39.8% were non-families. 34.4% of all households were made up of individuals and 21.7% had someone living alone who was 65 years of age or older. The average household size was 2.02 and the average family size was 2.52.
In the city the population dispersal was 16.8% under the age of 18, 5.0% from 18 to 24, 16.0% from 25 to 44, 23.9% from 45 to 64, and 38.2% who were 65 years of age or older. The median age was 56 years. For every 100 females there were 84.8 males. For every 100 females age 18 and over, there were 82.1 males. The median income for a household in the city was $30,505, and the median income for a family was $36,784. Males had a median income of $30,962 versus $23,878 for females. The per capita income for the city was $18,008. 14.4% of the population and 10.0% of families were below the poverty line. 25.9% of those under the age of 18 and 8.3% of those 65 and older were living below the poverty line.
The former mainstays of Florence's economy were logging, commercial fishing, and agriculture, but today tourism is increasingly significant to generate revenue. Some local businesses include Mo's Restaurants and the Three Rivers Casino, which is run by the Confederated Tribes of Coos, Lower Umpqua and Siuslaw Indians. The Port of Siuslaw promotes commercial fishing, shipping and tourism. About one-third of Florence's population consists of retirees.
Arts and culture 
Annual cultural events 
Museums and other points of interest 
Old Town Florence is located on the Siuslaw riverfront. The Port of Siuslaw marina is to the east, and the Art Deco 1936 Siuslaw River Bridge is to the west. The boardwalk promenade was built along the marina to improve the area. Many businesses are on US101 itself, which runs through the town, north to south.
Historic buildings 
Historic buildings on the National Register of Historic Places in the Florence area include the Edwin E. Benedict House, a deteriorating house on the Siuslaw River that is said to have been Ken Kesey's inspiration for the Stamper House in his novel Sometimes a Great Notion, Heceta Head Lighthouse and Keepers Quarters, Jessie M. Honeyman Memorial State Park Historic District, the Siuslaw River Bridge, and the William Kyle and Sons Building in Old Town.
Parks and recreation 
There are several parks and other sites managed by the Oregon Parks and Recreation Department near Florence, including Darlingtonia State Natural Site and Heceta Head Lighthouse at Devil's Elbow to the north, and Jessie M. Honeyman Memorial State Park to the south. The Oregon Dunes National Recreation Area, managed as part of the Siuslaw National Forest, begins south of Florence.
Florence is served by the three-school Siuslaw School District, which includes Siuslaw Elementary School, Siuslaw Middle School, and Siuslaw High School. Lane Community College has a center in Florence.
- The Siuslaw News is a twice-weekly newspaper published in Florence. The Eugene newspaper, The Register-Guard, is also distributed in Florence.
- Locally-owned and operated radio stations KCST-FM and KCFM (AM) provide music, news, local and regional sports, and emergency public service programming 24 hours a day.
- Radio translator K211BP rebroadcasts KRVM-FM from Eugene.
- Non-profit organization West Lane Translator Association maintains licenses and transmission facilities for five High Definition television translators, as well as 6 FM radio translators providing free over-the-air programming to the Florence area.
Sister city 
Florence has one sister city:
- Yamagata, Japan - Yamagata-shi was established in 2003 by the merger of Ijira (Florence's former sister-city), Takatomi, and Miyama.
- "US Gazetteer files 2010". United States Census Bureau. Retrieved 2012-12-21.
- "American FactFinder". United States Census Bureau. Retrieved 2012-12-21.
- "Population Estimates". United States Census Bureau. Retrieved 2013-01-04.
- "American FactFinder". United States Census Bureau. Retrieved 2008-01-31.
- "US Board on Geographic Names". United States Geological Survey. 2007-10-25. Retrieved 2008-01-31.
- "Race, Hispanic or Latino, Age, and Housing Occupancy: 2010 Census Redistricting Data (Public Law 94-171) Summary File (QT-PL), Florence city, Oregon". U.S. Census Bureau, American FactFinder 2. Retrieved October 31, 2011.
- Northwest Magazines
- Original news broadcast, via YouTube
- PSU:Population Research Center
- Florence Chamber of Commerce: Rhododendron Festival
- Oregon Coastal Management Program
- Port of Siuslaw: About
- Florence Chamber of Commerce: Overview
- Siuslaw Pioneer Museum
- Florence Chamber of Commerce: Siuslaw Pioneer Museum
- Florence Oregon Business Development Resources
- "Cox Island might be named for the ship captain and businessman who bought it in 1895, but the historic two-story home that inspired a local icon, that occupies a spot in American literature and Northwest lore, was named for a businessman named Benedict."
- Siuslaw School District
- LCC Florence
- Peace Harbor Hospital Foundation
- Florence Chamber of Commerce: Sister City
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