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Toyota Motor Europe

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Toyota Motor Europe
Company typeSubsidiary
IndustryAutomotive
Founded1963; 61 years ago (1963) in Denmark
Headquarters
Brussels
,
Belgium
Area served
Europe and western Asia
Key people
Matthew "Matt" Harrison (CEO)
ProductsToyota and Lexus vehicles
Number of employees
2,700
ParentToyota Motor Corporation
Websitetoyota-europe.com

Toyota Motor Europe (TME) is a subsidiary of Toyota Motor Corporation responsible for company operations in Europe and Western Asia (Turkey, Russia, Israel, Kazakhstan, and the Caucasus). Its operations include research and development, manufacturing, sales, marketing, after-sales, and corporate functions. The company is headquartered in Brussels, Belgium, and began operating in 1963.

History

TME began selling cars in Europe under an official distributor agreement in 1963.

TME oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota’s European manufacturing and engineering operations. Toyota, directly and indirectly, employs around 80,000 people in Europe and has invested over €7 billion since 1990. Toyota’s operations in Europe are supported by a network of 31 National Marketing and Sales Companies across 49 countries, a total of around 3,000 sales outlets, and nine manufacturing plants.[1]

Previous CEOs include:

  • Dr. Johan Van Zyl (from 2015 to 2021)
  • Didier Leroy (from 2010 to 2015)
  • Tadashi Arashima (from 2005 to 2010)
  • Akira Imai (from 1999 to 2005)
  • Tatsuo Takahashi (from 1994 to 1999)

Sales

Toyota became the best-selling Japanese car manufacturer in Europe in 1998, overtaking Nissan.[2]

Toyota Motor Europe sales peaked in 2007 at 1.23 million units[3][4] and a 5.70% market share.[5] TME topped this peak in 2021 with a market share of 5.84%.[5][6]

Operations

The TME Head Office is located in Brussels, Belgium, and houses key departments of Toyota and Lexus in Europe. It also acts as the control centre for all European operations, including the main locations of manufacturing & engineering and marketing & sales activities.

Supporting facilities

Established in 1987, the Toyota Technical Centre in Zaventem, Belgium, is home to Toyota Motor Europe’s Research & Development (R&D), Purchasing and Production Engineering activities. Early in 2006, Toyota inaugurated the expansion of its technical centre. In 2007 an additional 35,000 m² was added for the expanded European design and engineering department.

The Toyota Training Centre in Zaventem provides training to service instructors and engineers from all of Toyota’s European distributors.

Located in Derbyshire, the European Global Production Centre is a hub for teaching best practices and training production staff and supervisors from Europe.

Toyota's Accessory and Service Centre in Brussels houses after-sales, conversion, and accessories activities. Its functions include the overall coordination of Toyota’s aftersales service operations, investigation of technical matters in the field, car body and paint training, accessories development and planning, as well as vehicle conversion.

Created in 2000 in Nice, France, Toyota Europe Design Development (ED2, stylized ED²) concentrates on design concepts for the European market, including advanced design, design competition, and production support for European models and design research information. It replaced the Zaventem-based Toyota European Office of Creation (EPOC), founded in 1989.[7][8][9] Since 2016, the Toyota Design Centre of Zaventem re-opened to take the weight off ED² by helping it to develop production cars, such as the Toyota Aygo X.[9]

Le Rendez- Vous Toyota in Paris is a venue for internal and public events.

Manufacturing centres

Toyota also operates a joint venture plant with Citroën and Peugeot in Valenciennes, France.

Other facilities

Toyota Gazoo Racing Europe - Cologne, Germany. Research, development and manufacturing for motor racing activities.

Environmental activities

In 2008, Toyota began its European sustainable plant program at two manufacturing companies in France and the United Kingdom. The activities are supposed to emphasize the role of nature in creating production sites that are in harmony with their natural surroundings. TMMF (Valenciennes, France) and TMUK (Burnaston and Deeside, UK) will ramp up efforts in Europe by serving as the industry benchmark for sustainable production of vehicles and engines. Each plant will pilot activities to help realize 2010 environmental targets, including a 25% reduction in water use by Toyota’s European manufacturing network. Successful activities will be adopted as standards by Toyota plants globally.[10]

Vehicles designed by Toyota ED²

Production cars (partially or totally designed by Toyota Europe Design Development) :

Concept cars :

Other works :

References

  1. ^ "Homepage". Europe: Toyota. Retrieved 2018-04-19.
  2. ^ "Toyota est bel et bien parti à l'assaut de l'Europe". LExpansion.com (in French). 1999-07-08. Retrieved 2022-04-25.
  3. ^ "Toyota bullish on 2012 Europe sales". Financial Times. UK. Retrieved 2018-04-19.
  4. ^ Europe defined as the whole continent + Turkey + Russia + Caucasus + Kazakhstan
  5. ^ a b Europe defined as 2020 EU27 + United Kingdom + Switzerland + Norway + Iceland
  6. ^ Demandt, Bart (2013-12-22). "Toyota Sales Data & Trends for the European Automotive Market". carsalesbase.com. Retrieved 2022-04-25.
  7. ^ "Toyota Yaris and Yaris Verso D-4D" (Press release). Europe: Toyota. 2002-02-27. Retrieved 2011-07-13.
  8. ^ "Où va le design de Toyota Europe ?". Journal Auto (in French). 2006-04-27. Retrieved 2022-04-23.
  9. ^ a b rédaction, La (2020-03-11). "À Sophia Antipolis, le studio de design avancé de Toyota, fait le plein d'idées déjantées". Nice-Matin (in French). Retrieved 2022-04-23.
  10. ^ "Sustainable Plant Activities in Europe" (PDF) (Press release). Europe: Toyota. Archived from the original (PDF) on 2016-03-03. Retrieved 2018-04-19.
  11. ^ a b c d e f g h i j k l m n o p q Toyota France (August 2013). "Toyota en France. La Toyota Yaris, une histoire française" (pdf). toyota-france.fr (in French). Retrieved 2022-04-23.
  12. ^ "Toyota to Sell New-generation Avensis in Japan | Toyota Motor Corporation Official Global Website". global.toyota. Retrieved 2022-04-23.
  13. ^ "Toyota Corolla Verso : Européenne pur jus". Journal Auto (in French). 2004-05-27. Retrieved 2022-04-23.
  14. ^ Roux, Fabien (2007-03-29). "Toyota Auris : l'esprit de famille". Ouest France Auto (in French). Retrieved 2022-04-23.
  15. ^ "Europe influenced Toyota's new Avensis". Automotive News Europe. 2008-10-03. Retrieved 2022-04-23.
  16. ^ Caradisiac.com. "Essai - Toyota Avensis SW restylée : mauvaise en rien". Caradisiac.com (in French). Retrieved 2022-04-23.
  17. ^ "L'essai du Toyota Verso 2013 par BlogAutomobile". BlogAutomobile (in French). 2013-01-27. Retrieved 2022-04-23.
  18. ^ "Toyota Avensis, allemande sous le capot". LEFIGARO (in French). 2015-02-16. Retrieved 2022-04-23.
  19. ^ a b "Le Centre de Design Européen de Toyota". Toyota FR (in French). Retrieved 2022-04-23.
  20. ^ a b c "Toyota's European Design Headquarters ED2 Toyota Motor Europe". www.toyota-europe.com. Retrieved 2022-04-23.
  21. ^ "Toyota Yaris restylée (2017) : photos et infos !". Autoplus (in French). 2017-02-07. Retrieved 2022-04-23.
  22. ^ a b c d e "INSIDE STORY: Toyota Europe Design Development Centre – ED2". autostyle design competition (in Italian). 2020-11-25. Retrieved 2022-04-23.
  23. ^ a b c rédaction, La (2020-03-11). "À Sophia Antipolis, le studio de design avancé de Toyota, fait le plein d'idées déjantées". Nice-Matin (in French). Retrieved 2022-04-23.
  24. ^ a b c Caradisiac.com. "Toyota Endo : une citadine pour quatre". Caradisiac.com (in French). Retrieved 2022-04-23.
  25. ^ a b c "Car design - inside Toyota's top secret ED2 facility". Toyota UK Magazine. 2012-11-26. Retrieved 2022-04-23.
  26. ^ Caradisiac.com. "Toyota Urban Cruiser Concept et Fine-T Concept à Genève". Caradisiac.com (in French). Retrieved 2022-04-23.
  27. ^ adminDevisu |, par (2007-09-26). "Concept IQ : la citadine ultra-compacte révolutionnaire de Toyota". Automania (in French). Retrieved 2022-04-23.
  28. ^ Caradisiac.com. "Tokyo 2009 : Toyota FT-86 Concept, voilà la Toyobaru". Caradisiac.com (in French). Retrieved 2022-04-23.
  29. ^ "La Toyota FT-CH débarque sur les Champs Elysées". Autonews (in French). 2010-07-07. Retrieved 2022-04-23.
  30. ^ "Toyota me.we". Toyota me.we (in French). Retrieved 2022-04-23.
  31. ^ "La ME.WE, future voiture anti-crise de Toyota ?". ConsoGlobe (in French). 2013-05-10. Retrieved 2022-04-23.
  32. ^ Weernink, Wim Oude (2015-05-11). "LEXUS LF-SA, SPATIAL SPLENDOUR". Auto&Design. Retrieved 2022-04-23.
  33. ^ "Toyota i-TRIL, pour le constructeur la voiture perdra les pédales en 2030". L'Usine Nouvelle (in French). 2017-03-13. Retrieved 2022-04-23.
  34. ^ "LE LEXUS UX CONCEPT SERA DÉVOILÉ AU MONDIAL DE L'AUTOMOBILE DE PARIS". LE LEXUS UX CONCEPT SERA DÉVOILÉ AU MONDIAL DE L’AUTOMOBILE DE PARIS (in French). Retrieved 2022-04-23.
  35. ^ A&d (2021-03-17). "TOYOTA ED2, FINESTRA SULL'EUROPA, CONCEPT CAR". Auto&Design (in Italian). Retrieved 2022-04-23.
  36. ^ "Toyota dévoile l'Aygo X, son premier crossover urbain" (pdf). media.toyota.fr (in French). 2021-11-05. Retrieved 2022-04-23.
  37. ^ Morosi, Marie-Christine (2017-01-17). "Lexus surfe sur l'eau et dans les étoiles". Le Point (in French). Retrieved 2022-04-23.
  38. ^ "Le concept Lexus, Zero Gravity veut décrocher la Lune". Le concept Lexus, Zero Gravity veut décrocher la Lune (in French). Retrieved 2022-04-23.
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