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=== Easter Eggs ===
=== Easter Eggs ===
* Much like [[Google]], Bing will also calculate "[[the answer to life the universe and everything]]" as 42.
* As with [[Google]], Bing will calculate "[[the answer to life the universe and everything]]" as 42.


=== Local info ===
=== Local info ===

Revision as of 21:09, 5 July 2009

Bing
Bing logo
Bing logo
Bing homepage
The Bing homepage has an image that changes daily based on two locations: United States and other areas outside of the US.
Type of site
Search Engine
Available inMultilingual
OwnerMicrosoft
Created byMicrosoft
URLhttp://www.bing.com
CommercialYes
RegistrationOptional

Bing (formerly Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a "decision engine"[1]), Microsoft's current incarnation of its search technology. Unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things Digital conference in San Diego, Bing is a replacement for Live Search. It went fully online on June 3, 2009,[2] with a preview version released on June 1, 2009. In its first few weeks Bing was successful in gaining some market share.[3]

Notable changes include the listing of search suggestions in real time as queries are entered, and a list of related searches (called "Explorer pane" on the left side of search results), based on semantic technology from PowerSet[4] which Microsoft purchased in 2008.[5] Bing also includes the ability to Save & Share search histories via Windows Live SkyDrive, Facebook, and email.

Most of the new features in Bing currently are only available in the United States version[citation needed].

History

MSN Search

MSN Search homepage in 2006

MSN Search was a search engine by Microsoft that comprised a search engine, index, and web crawler. MSN Search first launched in the fall of 1998 and used search results from Inktomi. In early 1999, MSN Search launched a version which displayed listings from Looksmart blended with results from Inktomi except for a short time in 1999 when results from AltaVista were used instead. Since then Microsoft upgraded MSN Search to provide its own Microsoft-built search engine results (list of web addresses with samples of content that meet a user's query), the index of which is updated weekly or even daily. The upgrade started as a beta program in November 2004 (based on several years of research), and came out of beta in February 2005. Image search was powered by a third party, Picsearch. The service also started providing its search results to other search engine portals in an effort to better compete in the market.

Windows Live Search

Windows Live Search homepage

The first public beta of Windows Live Search was unveiled on March 8, 2006, with the final release on September 11, 2006 replacing MSN Search. The new search engine offered users the ability to search for specific types of information using search tabs that include Web, news, images, music, desktop, local, and Microsoft Encarta. Windows Live Search aimed to make its over 2.5 billion worldwide queries each month "more useful by providing consumers with improved access to information and more precise answers to their questions." A configuration menu is available to change the default search engine in Internet Explorer.

In the roll-over from MSN Search to Windows Live Search, Microsoft stopped using Picsearch as their image search provider and started performing their own image search, fueled by their own internal image search algorithms.[6]

Live Search

Live Search homepage

On March 21, 2007, it was announced that Microsoft would separate its search developments from the Windows Live services family, rebranding the service to Live Search. Live Search was integrated into the Live Search and Ad Platform headed by Satya Nadella, part of Microsoft's Platform and Systems division. As part of this change, Live Search was consolidated with Microsoft adCenter.[7]

A series of reorganisations and consolidations of Microsoft's search offerings was made under the Live Search branding. On May 23, 2008, Microsoft announced the discontinuation of Live Search Books and Live Search Academic and integrated all academic and book search results into regular search, and as a result this also included the closure of Live Search Books Publisher Program. Soon after, Windows Live Expo was discontinued on July 31, 2008. Live Search Macros, a service which allowed users to create their own custom search engines or use macros created by other users, was also discontinued shortly after. On May 15 2009, Live Product Upload, a service which allowed merchants to upload products information onto Live Search Products, was discontinued. The final reorganisation came as Live Search QnA was rebranded as MSN QnA on February 18, 2009, however, it was subsequently discontinued on May 21, 2009.[8]

Microsoft recognised that there would be a brand issue as long as the word "Live" remained in the brand.[9] As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009.[10]

Bing features

Interface features

  • Daily changing of background image. The images are mostly of remarkable places in the world. The background image also contains information about the element(s) shown in the image. You can view the information by hovering over the image. The background images can be switched off and switched on
  • Content sectioning of results (separate section for wallpaper, map, weather, fansites and more)
  • Left side navigation pane. Includes navigation and, on results pages, related searches and prior searches
  • Right side extended preview with list of relevant or important urls from within the article
  • Sublinks. On certain search results, the search result page also shows section links within the article (Wikipedia)
  • Enhanced view where third party site information can be viewed inside Bing. This works for Wikipedia pages

Media features

  • Video thumbnail Preview where, by hovering over a video thumbnail, the video automatically starts playing
  • Image search with continuous scrolling images results page that has adjustable settings for size, layout, color, style and people. [11]
  • Video search with adjustable setting for length, screen size, resolution and source

Instant answers

  • Sports. Bing can directly display scores from a specific day, recent scores from a league or scores and statistics on teams or players
  • Finance. When entering a company name or stock symbol and either stock or quote in the search box Bing will show direct stock information like a stockchart, price, volume, and p/e ratio [12] in a webslice that users can subscribe to.
  • Math calculations (2 * pi * 24)[13]. Users can enter math expressions in the search box a variety of math operators and (trig) functions and Bing will provide a direct calculation of the expression.
  • Package tracking and tracing. When a user types the name of the shipping company and the tracking number Bing will provide direct tracking information.
  • Plane ticket info. When 'flights from (to)' is entered in the search box in combination with city names or airport codes Bing provides info on ticket prices and a prediction for the future price trend
  • Flight status. When 'flight status' and/or a flight number is entered in the Bing search box, Bing provides direct current information on the flight status of the particular flight.
  • Car info
  • Celebrity rankings (xRank)
  • Celebrity news
  • Encyclopedic answers (What is the capital of Germany?). If the search phrase entered in the search box contains information simple knowledge question which answer can be found in an encyclopia Bing provides a direct answer to the question from the Encarta encyclopedia.
  • Dictionary. When 'define', 'definition' or 'what is' followed by a word is entered in the searchbox Bing will show a direct answer from the Encarta dictionary
  • Best match (plus similar sites)
  • Product shopping and Bing Cashback
  • Health info

Easter Eggs

Local info

  • Current traffic info
  • Business listing
  • People listing
  • Collections
  • Localized searching for restaurants and services
  • Restaurant reviews
  • Movies played in an area. When a current movie title is entered in the search box Bing will provide listings of local theaters showing the movie. When a city is added to the search box, Bing provides the movie listings localised for that city.
  • City hotel listings. When 'hotels' and a city name is entered in the search box Bing can provide hotel listings with a map. The listing leads to a detail search page with the hotels listed that holds extended information on the hotels and contains links to reviews, directions reservations and bird eye view of the hotel. On the page with the listings the list can be refined by settings on ratings, pricing, amenities, payment and parking

Search products

In addition to its tool for searching webpages, Bing also provides the following search offerings:[14]

Service Website Description
Health http://www.bing.com/health Bing Health refines health searches using related medical concepts to get relevant health information and to allow users to navigate complex medical topics with inline article results from experts. This feature is based on the Medstory acquisition.
Images http://www.bing.com/images Bing Images enables the user to quickly search and display most relevant photos and images of interest. The infinite scroll feature allows browsing a large number of images quickly. The advance filters allows refining search results in terms of properties such as image size, aspect ratio, color or black and white, photo or illustration, and facial features recognition.
Local http://www.bing.com/local Bing Local searches local business listings with business details and reviews, allowing users to make more informed decisions.
Maps http://www.bing.com/maps Bing Maps enables the user to search for businesses, addresses, landmarks and street names worldwide, and can select from a road-map style view, a satellite view or a hybrid of the two. Also available are "bird's-eye" images for many cities worldwide, and 3D maps which include virtual 3D navigation and to-scale terrain and 3D buildings. For business users it will be available as "Bing Maps For Enterprise".
News http://www.bing.com/news Bing News is a news aggregator and provides news results relevant to the search query from a wide range of online news and information services.
Shopping http://www.bing.com/shopping Bing Shopping lets users search from a wide range of online suppliers and marketer's merchandise for all types of products and goods. This service also integrates with Bing cashback offering money back for certain purchases made through the site. This feature is based on the Jellyfish.com acquisition.
Translator http://www.bing.com/translator Bing Translator lets users translate texts or entire web pages into different languages.
Travel http://www.bing.com/travel Bing Travel searches for airfare and hotel reservations online and predicts the best time to purchase them. This feature is based on the Farecast acquisition.
Videos http://www.bing.com/videos Bing Video enables the user to quickly search and view videos online from various websites. The Smart Preview feature allows the user to instantly watch a short preview of an original video. See also Soapbox on MSN Video
xRank http://www.bing.com/xrank Bing xRank lets users search for celebrities, musicians, politicians and bloggers, read short biographies and news about them, and track their trends or popularity rankings.

Webmaster services

Bing allows webmasters to manage the web crawling status of their own websites through Bing Webmaster Center. Additionally, users may also submit contents to Bing via the following methods:

Mobile services

Bing Mobile allow users to conduct search queries on their mobile devices, either via the mobile browser or a downloadable mobile application. In the United States, Microsoft also operates a toll-free number (1-800-BING-411) for directory assistance called Bing 411.[14]

Toolbars, gadgets and plug-ins

Toolbars

Both Windows Live Toolbar and MSN Toolbar will be powered by Bing and aim to offer users a convenient way to access Bing search results. Together with the launch of Bing, MSN Toolbar 4.0 will be released with inclusion of new Bing-related features such as Bing cashback offer alerts.[14]

Gadgets

Bing Windows Sidebar gadgets

Live Search Gadget was a Windows Sidebar gadget that uses Live Search to fetch the user's search results and render them directly in the gadget. Another gadget, the Live Search Maps Gadget displayed real-time traffic conditions using Live Search Maps.[15] The gadget provided shortcuts to driving directions, local search and full-screen traffic view. However, only traffic data from 23 selected US cities are supported, including Atlanta, Boston, Chicago, Denver, Detroit, Houston, Los Angeles, Milwaukee, New York, Oklahoma City, Philadelphia, Phoenix, Pittsburgh, Portland, Providence, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, St. Louis, Tampa, and Washington DC.

On October 30, 2007, both gadgets were removed from Windows Live Gallery due to possible security concerns.[16] The Live Search Maps gadget was made available for download again on January 24, 2008 with the security concern addressed.[17] However around the introduction of Bing in June 2009 both gadgets have been removed again for download from Windows Live Gallery.

For using Bing directly from your browser Micrsoft has created several accelerator and webslice addons.

Accelerators

Accelerators allow users to access Bing features directly from selected text in a webpage. Accelerators provided by the Bing team include:

Web Slices

Web Slices can be used to monitor information gathered by Bing. Web Slices provided by the Bing team include:

Plug-ins

The Bing team provides an official Bing Firefox add-on, which adds search suggestions to the Firefox search box from Bing.[18]

Advertising

Live Search

Since 2006, Microsoft had conducted a number of tie-ins and promotions for promoting Microsoft's search offerings. These include:

  • Amazon's A9 search service and the experimental Ms. Dewey interactive search site syndicated all search results from Microsoft's then search engine, Live Search. This tie-in started on May 1, 2006.
  • Search and Give - a promotional website launched on 17 January 2007 where all searches done from a special portal site would lead to a donation to the UNHCR's organization for refugee children, ninemillion.org. Reuters AlertNet reported in 2007 that the amount to be donated would be $0.01 per search, with a minimum of $100,000 and a maximum of $250,000 (equivalent to 25 million searches).[19] According to the website the service was decommissioned on June 1, 2009, having donated over $500,000 to charity and schools.[20]
  • Live Search Club - a promotional website where users can win prizes by playing word games that generate search queries on Microsoft's then search service Live Search. This website began in April 2007 and has since been renamed as Club Bing
  • Big Snap Search - a promotional website similar to Live Search Club. This website began in February 2008, but was discontinued shortly after.[21]
  • Live Search SearchPerks! - a promotional website which allowed users to redeem tickets for prizes while using Microsoft's search engine. This website began on October 1, 2008 and was decommissioned on April 15, 2009.

Bing

Bing's debut will feature a $80 to $100 million online, TV, print, and radio advertising campaign in the US. It was reported that the advertisements will not take on other competitive search engines such as Google and Yahoo! directly by name, however, they will instead attempt to convince users to switch to Bing by focusing on Bing's search features and functionalities.[22]

Name origin

The word "bing" is an onomatopoeia, a word that imitates the sound it represents. Through focus groups Microsoft decided that the name Bing was memorable, short, easy to spell, and that it would function well as a URL around the world. The word would remind people of the sound made during "the moment of discovery and decision making."[23]

In their search for the best name for the new search engine, Microsoft was assisted by branding consultancy Interbrand. After an extensive selection progress, Interbrand presented the name Bing as an option. The name even has its own tagline: "the sound of found!" Describing the path to Bing, Paola Norambuena, Senior Director, Head of Verbal Identity in New York said, “Finding a real word name today is a difficult charge, as most words —in the majority of key languages—have been taken. The process to get to a real word that would have connotation beyond simply search, and would speak to immediacy and the richness of the search results was a challenge."[24]

Qi Lu, president of Microsoft Online Services, also announced that Bing's official Chinese name is bì yìng (simplified Chinese: 必应; traditional Chinese: 必應), which literally means "very certain to respond" or "very certain to answer" in Chinese.[25]

While being tested internally by Microsoft employees, Bing's codename was Kumo,[26] which came from the Japanese word for spider as well as cloud, referring to the manner in which search engines "spider" Internet resources to add them to their database, as well as cloud computing.

On the other hand, critics such as Seth Godin have criticized Microsoft for simply using the recent renaming of the search engine to grab attention from Google, the more popular search engine, dubbing it But It's Not Google. [27]

Adult content

Video content

Bing's video search tool has a preview mode that could potentially be used to preview pornographic videos.[28] By simply turning off safe search, users can search for and view pornographic videos by hovering the cursor over a thumbnail, since the videos and audio in some cases is cached on Microsoft's Server.

Since the videos are playing within Bing instead of the site where they are hosted, the videos are not necessarily blocked by parental control filters. Monitoring programs designed to tell parents what sites their children have visited are likely to simply report "Bing.com" instead of the site that actually hosts the video. The same situation can be said about corporate filters, many of which have been fooled by this feature.[29] Users do not need to leave Bing's site to view these videos.[30][31]

Microsoft responded in a blog post on June 4, 2009 with a short term work-around.[32] By adding “&adlt=strict” to the end of a query and no matter what the settings are for that session, it will return results as if safe search was set to strict. The query would look like this: http://www.bing.com/videos/search?q=adulttermgoeshere&adlt=strict (case sensitive).

On June 12, 2009 Microsoft announced two changes regarding Bing's Smart Motion Preview and SafeSearch features. All potentially explicit images and video content will be coming from a separate single domain, explicit.bing.net. Additionally, Bing will also return source URL information in the query string for image and video contents. Both changes allow both home users and corporate users to filter content by domain regardless of what the SafeSearch settings might be.[33]

Regional censorship

Bing censors results for adult search terms like "sex" for some of the regions including India, China, Germany and Arabian countries.[34] This censoring is done based on the local laws of those countries.[35] However, Bing allows users to simply change their country/region preference to other countries where there is no such local laws restrictions like United States or Australia to forgo this censorship.

See also

References

  1. ^ http://discoverbing.com/
  2. ^ "Microsoft's New Search at Bing.com Helps People Make Better Decisions: Decision Engine goes beyond search to help customers deal with information overload". Microsoft.com. Retrieved 2009-05-29.
  3. ^ "Bing Continues to Show Growth in Search Activity, According to comScore". Comscore.com. 2009-06-17.
  4. ^ http://d7.allthingsd.com/20090528/d7-interview-steve-ballmer/
  5. ^ Schofield, Jack (May 28, 2009). "Microsoft launches Bing.com as its new search engine | Technology &#124". The Guardian. Retrieved May 29, 2009.
  6. ^ Chris Sherman, September 12, 2006, Microsoft Upgrades Live Search Offerings
  7. ^ Mary Jo Foley: Microsoft severs Live Search from the rest of the Windows Live family
  8. ^ Live QnA team blog announcement
  9. ^ Keynote with Kevin Johnson at Microsoft
  10. ^ Wired, 28 May 2009, Hands On With Microsoft’s New Search Engine: Bing, But No Boom
  11. ^ Limit Image Results to Color or Black and White Images
  12. ^ Display Stock Quotes
  13. ^ Use Bing to Calculate, Perform Trigonometry, or Solve Your Algebra Homework
  14. ^ a b c Bing Product Guide
  15. ^ Traffic by Live Search Maps Vista Gadget Returns
  16. ^ LiveSide.net: Yes, the Live Search and Live Search Traffic gadgets are gone: security concerns cited
  17. ^ LiveSide.net: The Traffic Gadget is Back!
  18. ^ Bing Firefox addon
  19. ^ Reuters AlertNet, 17 January 2007, Microsoft launches "Click for Cause" initiative to support UNHCR Net campaign
  20. ^ searchandgive.com, accessed 1 June 2009
  21. ^ "Microsoft challenges search users to game of snap"
  22. ^ Microsoft Aims Big Guns at Google, Asks Consumers to Rethink Search
  23. ^ "The sound of found: Bing!". Neowin.net. May 28, 2009. Retrieved May 29,2009. {{cite web}}: Check date values in: |accessdate= (help)
  24. ^ [1]
  25. ^ Binging on search by design
  26. ^ "First screenshot of Microsoft's Kumo emerges". Neowin.net. March 3, 2009. Retrieved May 29,2009. {{cite web}}: Check date values in: |accessdate= (help)
  27. ^ http://sethgodin.typepad.com/seths_blog/2009/05/the-next-google.html
  28. ^ Magid, Larry (June 02, 2009). "Parents beware: Bing previews video porn". bing.com. Retrieved 2009-06-08. {{cite web}}: Check date values in: |date= (help)
  29. ^ Krazit, Tom (June 04, 2009). "Microsoft gives Bing stronger search filter option". Retrieved 2009-06-10. {{cite web}}: Check date values in: |date= (help)
  30. ^ Magid, Larry (June 05, 2009). "Microsoft offers unworkable solution to Bing porn". Retrieved 2009-06-08. {{cite web}}: Check date values in: |date= (help)
  31. ^ McDougall, Paul (June 08, 2009). "Bing Porn Draws Flak". Retrieved 2009-06-08. {{cite web}}: Check date values in: |date= (help)
  32. ^ Nichols, Mike (June 04, 2009). "Bing Community: smart motion preview and safesearch". bing.com. Retrieved 2009-06-08. {{cite web}}: Check date values in: |date= (help)
  33. ^ Nichols, Mike (June 12, 2009). "Bing Community: Safe Search Update". Bing.com. Retrieved 2009-06-14.
  34. ^ "No sex for Indians on Microsoft Bing".
  35. ^ "Why You Can't Search The Word 'Sex' On Bing".

External links

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