G4 (American TV network)

G4

Country	United States
Headquarters	Los Angeles, California, United States
Programming
Language(s)	English
Ownership
Owner	G4 Media (a majority-owned subsidiary of Comcast)

G4, also known as G4 TV, is an American cable- and satellite-television channel originally geared primarily toward viewers aged 12–34, based on the world of video games. More recently, the channel has diverted its focus to general-interest programming that mainly targets viewers aged 18–34, with video games only representing a extremely small part of the channel.

Launched on April 24, 2002, G4 is headquartered in Los Angeles, California, United States, and owned by G4 Media, a majority-owned subsidiary of Comcast.

History

Early days

G4 was initially created by Comcast and Insight Communications. The initial concept was to create a service similar to TechTV but "geared more toward MTV's demographics". The network was launched with thirteen original series.

The launch shows consisted of:

• Arena: a digital sports-highlights game show.
• Filter: a top-ten countdown voted by viewers.
• Blister: focused on action/adventure game news.
• Cinematech: described as a showcase for the best high-end digital art.
• Sweat: focused on sports game news.
• Cheat!: tips on games.
• Portal: focused on multiplayer online games.
• Pulse: news on the video-game industry.
• Judgment Day: currently known as Reviews on the Run, "two video-game gurus will opine on the latest entries."
• G4tv.com: an interactive talk show on video games.

G4 was originally led by Charles Hirschhorn, a former president of Walt Disney Television and Television Animation. He expected video game creators themselves to eventually produce programming for the network. He envisioned that G4 could follow in the footsteps of MTV which in his opinion provided music video producers with a venue for non-traditional television programming. Hirschhorn intended G4 to become a vehicle for unconventional advertising. In 2002, G4 offered advertisers wide latitude to place their products on G4's programs, and even allowing their commercials to appear as if they're a part of the program. G4 also offered what was called a "2 minute unit" which was an advertising package played as if it were part of a G4 program that was long enough to run an entire movie trailer. G4 also offered to sell the right to have a game showcased on the show Pulse.

TechTV acquisition

As early as 2002, Comcast, the parent company of G4 dropped TechTV from its channel lineups, giving preference to its G4 network and reducing the value of TechTV in the hopes of a possible merger of the two networks. On March 25, 2004, Vulcan Inc. confirmed that they sold TechTV to G4 Media which merged both channels to become G4techTV. Days before the announced sale, Comcast made plans to close the original TechTV production facilities and workforce located in San Francisco, California, and offered new network headquarters in Los Angeles with openings for 80-100 of the TechTV employees available if they were willing to relocate. Hirschhorn headed the combined entity. Networks carrying both channels shut down the TechTV channel post-merger, while G4 enjoyed expansion onto systems carrying only TechTV and not G4 as a result of the merger.

On February 15, 2005, less than a year after the merger, the letters, "TechTV", were officially dropped from the channel's name in the U.S. and the channel became known again as G4. However, on the network's affiliate in Canada, the "TechTV" letters remained a part of the name until mid-2009, when the channel was renamed G4 Canada. The only remaining TechTV originated show on G4 is X-Play, which also features Adam Sessler, who has been a part of the TechTV Network since its creation in 1998 as ZDTV.

Change in format

G4 recording an interview at ROFLCon II in 2010

In September 2005, Neal Tiles replaced Hirschhorn as the channel's president. Tiles had previously been a senior marketing executive at DirecTV, Fox Sports and ESPN.

On May 6, 2006, Variety, the entertainment-trade magazine, reported,

"Now, under the aegis of Comcast and new president Neal Tiles, G4 is evolving into a lifestyle channel, peppered with videogame culture, as opposed to wall-to-wall games." 'We're going through a change. Guys like to play games, but not necessarily watch a bunch of shows with games on the screen,' Tiles says. 'So what we're doing now is expanding G4 from a network solely defined by videogames to one inspired by them.'"

In 2007, G4, in association with Earth911, launched an electronic- waste-recycling campaign called Gcycle.

In June 2008, G4 launched G4 Rewind. This block showed older episodes of X-Play, Judgment Day, Cheat, G4tv.com, Arena, Portal, G4's Training Camp and GameMakers. G4 Rewind left the schedule when the summer was over and returned for Daytime reruns for older episodes of X-Play in June 2009 until January 2010. In May 2009, G4's website was completely redesigned with a more prominent role of gaming as the intended purpose. Since the redesign of the website, G4's blog, TheFeed, has been overhauled as well. On July 31 a new web video game discussion series, TheFeed: Nightcap debuted. On August 28, 2009 TheFeed Nightcap debuted as Feedback. It was announced during Comic-Con 2010 that G4 would be the exclusive broadcaster of Marvel Anime which is scheduled to air in 2011. During the week of July 26, 2010 - August 1, 2010 G4 changed it's logo to 4G as a promotion for Sprint Nextel's next generation wireless internet service.

Consolidation

Logo used from February 2006 to March 2007. This logo is now used for G4 Canada.

Comcast, the parent company of both G4 and E! television channels, announced on October 12, 2006, that it would consolidate its west coast entertainment operations, including G4, E! and Style into a new group headed by Ted Harbert, who had formerly run the E! channel. It was announced that the upper management of the G4 channel would relocate to the E! channel's Los Angeles office. On March 4, 2007, it was announced that the G4 Studios in Santa Monica, California, would close on April 15. Production of G4 programs was relocated to the studios of the E! channel elsewhere in the Los Angeles area. As a consequence, many G4 employees involved in production were terminated. The sets of G4's original programs were also redesigned to fit within the new smaller spaces allocated to them.

Harbert gave his opinion at the time that the focus of the channel on "gaming has been demonstrated as being too narrow." He also gave assurances that while G4 might change, it would not become extinct. Design Studios Onesize and yU+Co teamed up to rebrand the G4 network as part of the transition.

Layoffs and cut-backs

On February 17, 2009, it was reported that G4 intended to cut back its original content programming. X-Play would be reduced to three nights a week while Attack of the Show! would be cut to four nights a week. Consequently, a number of the staff and production crew involved in the shows would be laid off. Neal Tiles announced that Layla Kayleigh's contract will not be renewed and in April, she left G4.

Controversy

The numerous changes to the network's programming brought on a storm of criticism from longtime TechTV/G4 fans. Many claim that the channel has strayed too far from its gaming and technology roots, and has accused the channel of solely relying on shows like X-Play and Attack of the Show!. With most of the remaining G4 original shows having been severely altered, many saw this as G4's ongoing attempt to be a competitor to other male-oriented networks such as Spike, thus losing any unique identity. The merger and the attempt at male-oriented appeal caused negative reaction on the fanbase's end.

G4 HD

G4 HD is a 1080i high definition simulcast of G4 that launched on December 8, 2008. It is carried on AT&T U-verse, Cablevision, and Dish Network.

G4 hosts

• Kristin Adams (née Holt), host of Cheat!, formerly a G4 series now only a segment on X-Play, and primary anchor of "The Feed" on Attack of the Show!
• Candace Bailey, correspondent and occasional anchor of "The Feed" on Attack of the Show!
• Blair Butler, comic book correspondent for "Fresh Ink" on Attack of the Show!
• Anna David, sex columnist for "In Your Pants" on Attack of the Show!
• Chris Gore, movie correspondent for "DVDuesday" on Attack of the Show!
• Angie Greenup, host of It's Effin Science
• Alison Haislip, correspondent and secondary anchor of "The Feed" on Attack of the Show!
• Chris Hardwick, host of Web Soup, and technology correspondent for "Gadget Pr0n" on Attack of the Show!
• Abbie Heppe, co-correspondent on X-Play.
• Blair Herter, correspondent on X-Play and secondary anchor of "The Feed" on Attack of the Show!
• Olivia Munn, co-host of Attack of the Show!
• Kevin Pereira, co-host of Attack of the Show!
• Casey Schreiner, host of the MMO Report on X-Play, writer on Attack of the Show!
• Weston Scott, military correspondent of "Lethal Defense" on Attack of The Show
• Adam Sessler, co-host of X-Play, editor-in-chief of games content
• Sara Jean Underwood, host of Women of Ninja Warrior, and correspondent on Attack of the Show!
• Morgan Webb, co-host of X-Play and G4 Underground
• Alex Sim-Wise, co-correspondent on X-Play and Attack of The Show.

See also

• TechTV
• G4techTV

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• G4 Canada
• List of programs broadcast by G4

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External links

• Official website
• G4TV Canada
• G4TV on Twitter
• Gcycle (G4's electronic waste recycling campaign)
• G4TV Wikia
• G4 Rewind