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==External links==
==External links==
* {{Official website|http://www.windowsphone7.com/}}
* {{Official website|http://www.windowsphone7.com/}}
*[http://www.microsoft.com/industry/government/events/WindowPhone7Contest/default.aspx Windows Phone 7 App Contest for Government]


{{Windows Mobile}}
{{Windows Mobile}}

Revision as of 02:00, 30 September 2010

Windows Phone 7
Windows Phone logo
The Start screen of Windows Phone 7
The Start screen in Windows Phone 7.
DeveloperMicrosoft Corporation
OS familyWindows CE
Working stateManufacturing
PlatformsSilverlight, Microsoft XNA, Adobe Flash
Kernel typeWindows CE 6.0 R3 [1]
LicenseProprietary (Microsoft EULA)
Official websitewww.windowsphone7.com

Windows Phone 7 is a mobile operating system developed by Microsoft, and is the successor to their Windows Mobile platform.[2] It is scheduled to launch in Europe on October 21, 2010, and in the US on November 8.[3] Microsoft's goal is to create a compelling user experience by redesigning the user interface, integrating the operating system with other services, and strictly controlling the hardware it runs on.[4] Microsoft officially unveiled Windows Phone 7 during Mobile World Congress 2010 (February 15)[5] in Barcelona and revealed additional details at MIX 2010 (March 15). Windows Phone 7 was released to manufacturing on September 1, 2010,[6] and the final SDK was made available on September 16.[7]

History

Operating system development

Work towards a major Windows Mobile update may have began as early as 2004 under the codename "Photon"[8]. Due to delays, the project was cancelled and the Windows Mobile group reorganized in 2008. Microsoft then completely started over to create a new mobile operating system, which became known as Windows Phone starting in 2009.[9] The product was initially intended to be released during 2009, but several delays prompted Microsoft to develop Windows Mobile 6.5 as an interim release.[10]

Because of the change in direction, Windows Phone 7 was developed in an accelerated timeframe. Existing Windows Mobile applications do not run on Windows Phone 7. Larry Lieberman, senior product manager for Microsoft’s Mobile Developer Experience, told eWeek: "If we’d had more time and resources, we may have been able to do something in terms of backward compatibility."[11] He stated that Microsoft was attempting to look at the mobile phone market in a new way, with the end user in mind as well as the enterprise network.[11] Terry Myerson, corporate VP of Windows Phone engineering had this to say about backwards compatibility: "With the move to capacitive touch screens, away from the stylus, and the moves to some of the hardware choices we made for the Windows Phone 7 experience, we had to break application compatibility with Windows Mobile 6.5."[12]

Naming

Initially, Microsoft announced the new platform as "Windows Phone 7 Series", which came under criticism for being too wordy and difficult to say casually. Responding to this, Microsoft announced on April 2, 2010 that the word "Series" would be dropped from the name, resulting in the operating system being named simply Windows Phone 7.[13][14] Microsoft's official statement on the matter was:

"Customers want a simpler way to say and use the name consistently. The important thing is keeping the focus on the Windows Phone brand, which we introduced in October and will continue investing in through Windows Phone 7 and beyond."

Launch

Deutsche Bank estimates Microsoft's marketing budget for the Windows Phone 7 launch to be at least $400 million.[15] In February 2010, Microsoft issued a press release listing the partners which had committed to Windows Phone 7. Hardware (OEM) partners were listed as Dell, Garmin-Asus, HTC, HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm. Mobile network operators listed as partners were AT&T, Deutsche Telekom, Orange, SFR, Sprint, Telecom Italia, Telefónica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone [16]

At launch, Windows Phone 7 will support 5 languages: English, French, Italian, German and Spanish. Windows Phone Marketplace will support the buying and selling of applications in 17 countries and regions: Australia, Austria, Belgium, Canada, France, Germany, Hong Kong, India, Ireland, Italy, Mexico, New Zealand, Singapore, Spain, Switzerland, United Kingdom and United States.[citation needed]

At a July 2010 meeting, Steve Ballmer told financial analysts they should temper their initial expectations for Windows Phone 7's market success, saying "I think it's fair to say we've got a lot of work to do".[17] Windows Phone 7 is scheduled for release in Europe in October and USA in November 2010. A release in Asian countries will follow sometime in 2011.[18][19]

Features

User interface

Windows Phone features a completely new and unique user interface, based upon Microsoft's Windows Phone 7 design system, codenamed Metro.[20] The home screen, called the "Start screen", is made up of "Tiles". Tiles are links to applications, features, functions and individual items (such as contacts, web pages, applications or media items). Users can add, rearrange, or remove Tiles[21]. Tiles are dynamic and update in real time - for example, the tile for an email account would display the number of unread messages or a Tile could display a live update of the weather within your locality.[22]

Several features of Windows Phone 7 are organized into "Hubs", which combine both local and online content via Windows Phone 7's integration with popular social networks such as Facebook and Windows Live.[22] For example, the Pictures hub shows photos captured with the device's camera and the user's Facebook photo albums, and the People hub shows contacts aggregated from multiple sources including Windows Live, Facebook, and Gmail. From the Hub, users can directly comment and 'like' on social network updates. The other built-in hubs are Music and Video (which integrates with Zune), Games (which integrates with Xbox LIVE), Windows Phone Marketplace, and Microsoft Office.[22]

Windows Phone 7 will use multi-touch technology.[22] The default Windows Phone 7 user interface features a dark theme; this improves energy efficiency on OLED screens screens as fully black pixels don't emit light[23]. The user may, however, choose to use a light theme instead, and can also choose from several accent colors.[24] User interface elements such as tiles are shown in the user's chosen accent color. Third-party applications can be automatically themed with these colors.[25]

Text input

Users input text by using an on-screen virtual keyboard, which has a dedicated key for inserting emoticons[26]. Spell checking[26] and word prediction[27] are supported, and users may change a word after it has been typed by tapping the word[28]; similar words that may have been the word the user was trying to type will then be suggested as alternatives. Phone manufacturers may also choose to include a hardware keyboard for the purpose of text input.[29]

Web browser

Windows Phone 7 features a version of Internet Explorer Mobile with a rendering engine that is "halfway between IE7 and IE8"[30].

Internet Explorer on Windows Phone 7 allows the user to maintain a list of favorite web pages and show a tile linking to a web page on the Start screen. The browser supports up to 6 tabs, which can all load in parallel [31]. Other features include multi-touch gestures, a streamlined UI, smooth zoom in/out animations, the ability to save pictures that are on web pages, share web pages via email, and support for inline search which allows the user to search for a word or phrase in a web page by typing it.[32] Furthermore, Adobe has announced that Flash Player 10.1 will be released for Windows Phone 7[33] Microsoft has announced plans to regularly update the Windows Phone 7 web browser and its layout engine independently from the Windows Phone Update system [34].

Despite the Flash limitation of the browser at launch, Microsoft has demoed that users will be able to stream Youtube videos from the browser. Clicking on a Youtube video from the mobile Youtube website will launch the video in a standalone app and will also add the Youtube video to the Music + Video Hub.[35]

Multimedia

See also: Zune

Windows Phone 7's two multimedia hubs, Music + Video, and Pictures, is very similar in appearance and functionality to the Zune HD. Music + Video supports music, videos, and podcasts, and integrates the Zune Marketplace, allowing the purchase of music individually or via the Zune Pass subscription service, as well as integrating artist biographies and photos.[36]

The Pictures hub features heavy social network integration, displaying the user's Facebook and Windows Live photo albums alongside photos taken with the phone's camera. Users can also upload photos to social networks and comment on online photos directly from the Pictures hub.[36] Multi-touch gestures permit zooming in and out of photos.

Games

See also: Xbox LIVE

Xbox Live on Windows Phone 7 will bring Console-like gaming experience to phones by displaying the user's avatar in a 3D fashion. The user will be able to interact with the avatar, view gamerscore and leaderboards, message Xbox LIVE friends, and Spotlight. Multiplayer (turn-based) gaming with live multiplayer will be released after launch.[37] Microsoft has unveiled more than 50 premium Windows Phone 7 Games titles at Gamescom that will make use of Xbox LIVE on mobile.[38]. They have also specified that Xbox LIVE on WP7 will not have real-time multiplayer games at launch, instead opting for turn based gaming, but is currently working on real-time multiplayer integration between Windows Phone 7 and Xbox 360 games.[39]. In a recent live chat Larry Hryb outlined some key features of Xbox LIVE on Windows Phone 7.[citation needed] These include ability to be signed in simultaneously on the console and phone, send and receive messages between Console and Phone, unique gamer points only available by purchasing the gaming title on the phone, etc.

See also: Bing (search engine) and Bing Mobile

Microsoft's hardware requirements stipulate that every Windows Phone must have a dedicated Search button on the front of the device that performs different actions.[22] Pressing the search button while an application is open will allow users to search within applications that take advantage of this feature; for example, pressing Search in the People hub will let the user search their contact list for specific people.[40]

In other cases, pressing the Search button will allow the user to perform a search of web sites, news, and map locations using the Bing application.[41]

Windows Phone 7 also has a voice recognition function, powered by TellMe, which allows the user to perform a Bing search, call contacts or launch applications by speaking. This can be activated by pressing and holding the phone's Start button.[citation needed]

Bing is the default search engine on Windows Phone 7 handsets due to the deep integration of functions into the OS, Microsoft stated that it will allow search engine applications from other developers.[41][42][42]

Software updates

A test notification of an "update available" pop-up in the Windows Phone 7 emulator.

According to Microsoft documentation, software updates will be delivered to Windows Phone users via Microsoft Update, as is the case with other Windows operating systems.[43] Microsoft has the intention to directly update any phone running Windows Phone 7 instead of relying on OEMs or wireless carriers.[44] The software component, called Windows Phone Update, exists both on the phone (for smaller updates, over-the-air) and in the Zune PC software (for larger updates, via USB connection). Users will be notified to attach their phones to a PC if such an update is required.[45] Charlie Kindel, Program Manager for the developer experience of Windows Phone, confirmed that the update infrastructure system for Windows Phone 7 was available and that Microsoft is "in a position where we have the systems in place to effectively and reliably deliver updates to (Windows Phone 7) users".[46]

Microsoft has talked about the idea of "Delighters" - updates that will be regularly rolled out over time to extend the platform's functionality.[47] This confirms the rumors from May 2009, in which a Microsoft job ad explained that the Windows Phone team wanted to improve the update process for their mobile platform, and make it more seamless.[48]

All third-party applications can be updated automatically from the Windows Phone Marketplace.[49]

Advertising platform

Microsoft intends to launch an advertising platform on Windows Phone 7. Microsoft's General Manager for Strategy and Business Development, Kostas Mallios, said that Windows Phone 7 will be an "ad-serving machine", pushing advertising and brand-related content to the user. The platform will feature advertising tiles near applications and toast notifications, which will bring updating advertising notifications. Mallios said that Windows Phone 7 will be able to "preserve the brand experience by going directly from the web site right to the application", and that Windows Phone 7 "enables advertisers to connect with consumers over time".[50] Mallios continued: "you're now able to push information as an advertiser, and stay in touch with your customer. It's a dynamic relationship that is created and provides for an ongoing dialog with the consumer."[51]

Features removed from Windows Mobile 6.5

Windows Phone 7 is the replacement mobile OS for Windows Mobile 6.5. Microsoft calls Windows Phone 7 a complete "reboot" for their mobile strategy and has claimed that features will only be added when they reach a high enough quality implementation. As such, some features found in Windows Mobile 6.5 will not be in Windows Phone 7 at launch. Among the features that won't be present at launch but have been announced to be coming are cut, copy, and paste[52] and full multitasking. Additionally, support for Adobe Flash (version 10.1) has been confirmed to be coming to the browser as well.[53] Support for removable SD cards and tethering[54] have also been left out of the OS. Microsoft claims this to be in the interest of data security for enterprise users.[55] Windows Phone 7 will also not support Silverlight in the web browser[56] or IPsec virtual private network (VPN) security.[57]

Applications

Main article: Windows Phone Marketplace

Microsoft created a new division of Microsoft Game Studios (MGS) to develop Microsoft games for Windows Phone 7.[58] The company announced in August 2010 a list of Xbox LIVE-integrated games that will be available for Windows Phone 7. These include versions of popular games such as Guitar Hero and UNO.[59]

Among the applications shown during Microsoft VP Scott Guthrie's keynote address were a Netflix search app and the Coding4Fun t-shirt cannon,[60] which is controlled by the phone's accelerometer and has a user interface designed by 352 Media Group.[61]

Development

Windows Phone 7 application development will be based on Silverlight, XNA, and the .NET Compact Framework 4. The Silverlight version will be based on Silverlight 3, with some elements backported from Silverlight 4.[62] The primary tools used for development will be Microsoft's Visual Studio 2010 and Expression Blend.[63], which Microsoft offer as free downloads. More details about app development for Windows Phone 7 were released at the MIX10 conference on March 15, 2010.[64] [65]

Though the hardware requirements of Windows Phone 7 include an electronic compass, at launch third party developers will not be able to develop using it because the application programming interface (API) will not be complete when the phone launches. Microsoft has confirmed that the API will come and be available to developers[66]. There also will be no native development kit (NDK) for the platform at launch. Microsoft has made no announcement if this is coming, but Mozilla said that until there is one, it will not be making a version of Firefox for mobile for Windows Phone 7[67]. The networking API will not give access to sockets when the platform is first launched, though Microsoft has confirmed that this access will be added. Until this access is added, third party developers will not be able to develop Voice over IP applications[68].

According to Oded Ran, head of Consumer Marketing for Windows Phone, games available to the Xbox Live Arcade service will be easy to port to Windows Phone 7, requiring the addition of only a few lines of code[69].

Content restrictions

Microsoft will be enforcing certain content restrictions on Windows Phone 7 applications. All applications will have to conform to the policies of the Windows Phone Marketplace.[63][70][71][72][73] Applications containing pornography will be prevented from being installed on Windows Phone 7 via the marketplace, as well as applications containing images that fit the definition of "sexually suggestive". Violence and all nudity will be censored from apps. Suggestions or depictions of prostitution, sexual fetishes, or anything that "a reasonable person would consider to be adult or borderline adult content" will be forbidden from Windows Phone 7 Marketplace.[74] Microsoft elaborated that it would disallow apps containing "images that reveal nipples, genitals, buttocks, or pubic hair".[75] Users are free to sync whatever content they want to their phone or view any website from the web browser.

Hardware

Minimum requirements

Microsoft has said that it is issuing "tough, but fair" hardware requirements to manufacturers.[76] All Windows Phone 7 devices, at minimum, must include the following:[4][77]

Minimum Windows Phone 7 device requirements
Capacitive, 4-point multitouch screen with WVGA (800x480) resolution
1 GHz ARM v7 "Cortex/Scorpion" or better processor
DirectX9 rendering-capable GPU
256MB of RAM with at least 8GB of Flash memory
Accelerometer with compass, ambient light sensor, proximity sensor and Assisted GPS
5-megapixel camera with flash
FM radio tuner
6 dedicated hardware buttons - back, Start, search, camera, power/sleep and Volume Up and Down.[78]

Reception

In July 2010, Microsoft issued a beta version of Windows Phone 7 running on prototype reference hardware to certain media outlets for review. The handset prototype, a Samsung Taylor, will never be released to the public.[26]. An Engadget preview of the software noted that despite the lack of cut and paste support and multitasking for third party applications:

"Windows Phone 7 is easily the most unique UI in the smartphone race right now, and the real perk here is that it doesn't just seem like an arbitrary decision to make things look different than other OSs -- there is real purpose and utility to a lot of what Microsoft has come up with."[26]

Gizmodo described the virtual keyboard as "a wonderful keyboard: fast, smooth, intuitive and totally natural"[79].

A ZDNet reviewer praised the experience and fluidity of the software, saying "The current experience is amazingly stable and fluid and I am quite impressed with what they have done."[80]

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