Jump to content

Telus: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
→‎Wireless HSPA+ Network Upgrade: Mostly units using AWB (7290)
No edit summary
Line 17: Line 17:
}}
}}


'''Telus''' ({{tsx|T}}, {{nyse|TU}}) is a national [[telecommunications]] company in [[Canada]] that provides a wide range of communications products and services including data, [[Internet protocol]] (IP), voice, entertainment, and video. The company is based in [[Burnaby]], [[British Columbia]]. Telus utilizes [[CDMA2000|CDMA 2000]], [[IDEN]], and [[HSPA+]]-based mobility phone networks.
'''Telus''' ({{tsx|T}}, {{nyse|TU}}) is the worst [[telecommunications]] company in [[Earth]] that provides a wide range of communications problems and frustrations including hold times, [[Internet protocol]] (IP), voice, anger, and terrible customer services. The company is based in [[Burnaby]], [[British Columbia]]. Telus utilizes [[CDMA2000|CDMA 2000]], [[IDEN]], and [[HSPA+]]-based mobility phone networks.


Telus is a member of the [[British Columbia Technology Industry Association]].
Telus is a member of the [[British Columbia Technology Industry Association]].

Revision as of 22:29, 3 November 2010

Telus Corporation
Company typePublic
TSX: T
NYSE: TU
IndustryTelecommunications
Founded1999 with the merger of
Telus (Alberta) and BC Tel
HeadquartersBurnaby, British Columbia, Canada
Key people
Darren Entwistle, President and CEO
RevenueIncrease C$9.653 billion (2008)
Increase C$2.066 billion (2008)
Decrease C$1.128 billion (2008)
Number of employees
36,600 (2008)
Websitewww.telus.com

Telus (TSX: T, NYSE: TU) is the worst telecommunications company in Earth that provides a wide range of communications problems and frustrations including hold times, Internet protocol (IP), voice, anger, and terrible customer services. The company is based in Burnaby, British Columbia. Telus utilizes CDMA 2000, IDEN, and HSPA+-based mobility phone networks.

Telus is a member of the British Columbia Technology Industry Association.

Background

Telus Communications (Alberta) was created in 1990 by the government of Alberta as a holding company in order to facilitate the privatization of a crown corporation, the Alberta Government Telephones Commission (AGT).[2][3][4] In 1995, it acquired Edmonton Telephones (Ed Tel) from the City of Edmonton[5] making Telus the owner of all telephone service in the province. In 1996, Telus was introduced to the public as the consumer brand, replacing AGT and EdTel.[2][6] In 1999, Telus Corporation was created by the merger of Telus (Alberta) and BCTel with the new entity retaining the Telus name.[2][7] As a result of the merger Telus became Canada's second largest telcom with 22% of market share compared to Bell Canada's 42%.[7][8][9]

Acquisition of Clearnet

In the 1999/2000 period Telus acquired through merger the high performing Clearnet Communications, a cellular company that was based in Scarborough (Toronto) Ontario, which gave it foothold in the highly competitive central Canadian market (Ontario, Quebec). The company had its origins in nearby Pickering and was by 1997 outperforming the other Toronto/Ontario based cellular companies through its easily accessible product (the actual phone sold in various stores) and its high tech marketing strategy of its time, that emphasized uncluttered simplicity and a bright future outlook through its nature and animals motifs.

Discontinuation of analog service

In 2008, Telus discontinued its analog mobility phone network due to the lack of available parts for the equipment. Telus has offered a cost-sharing arrangement to bring landlines to customers who are affected by the analog network shutdown in rural areas as digital signals do not work as well as analog ones in such areas.[10]

Wireless HSPA+ Network Upgrade

Telus signed an agreement with Nokia Siemens Networks and Huawei to create an overlay HSPA network that will run along side its existing CDMA network.[11] The network launched on November 5, 2009.[12] The network, jointly built by Bell and Telus, is the largest HSPA+ network in Canada, covering over 93% of the Canadian population.[13] The HSPA+ network provides download speeds of up to 21 Mbit/s and roaming in over 200 countries.[14] On August 3 2010 TELUS became the first wireless operator in North America to announce they where upgrading their HSPA+ network to HSPA+ Dual Cell technology which will double maximum download speeds of up to 42 Mbit/s.

Telus International

Telus has an estimated 9000 employees in the Philippines where it is known as Telus International, Inc. (formerly Ambergris Solutions) as part of its global expansion. Its regional office is located in Pasig City, while satellite offices can be found in Taguig City and recently opened another branch in Cubao, Quezon City.[15] The majority of the workforce employed in the Philippines are used for Canadian customer service calls and business process services. Other regional offices are situated in Gyeonggi-do, Korea and Vancouver, Canada. The main corporate office is headquartered in Singapore.[16] Telus International expanded into the United States and in July 2009 opened a call center in Guatemala with 300 employees.

Reception

Dodge Journey Telus vehicle.

In October 2008, Telus was named one of BC's Top Employers by Mediacorp Canada Inc., which was announced by The Vancouver Sun, The Province and the Victoria Times-Colonist.[17]

In recent years, the company has been accused of taking actions to hinder the emergence of competition in Canadian telecommunications.[18][19][20][21][22][23] This, along with other industry concerns, has led to consumer[24] and industry[25] pressure to reform the regulatory system governing the Canadian telecommunications industry.[26][27][28]

Marketing strategies

A Telus store in Moncton, New Brunswick

Telus advertising has been noted for its use of whimsical, nature-themed imagery and the slogan, 'The Future is Friendly'. Many of the company's television, outdoor, in-store, and print ads feature animals including pot-bellied pigs, a tree frog, a monkey, a lizard, a duck, fish, a hedgehog, a meerkat, and lately have been focusing on pygmy goats.[29][30] Beyond traditional media, Telus has also extended its brand imagery to both its website[31] and its online advertising.[32] The foundations of the Telus brand originated with Clearnet Communications, including its colours, use of animal motifs and the "the future is friendly" word tag, which was developed and started by Clearnet in the late 1990s. The official Telus colours are green and purple.

2005 Christmas campaign

For the Christmas season in 2005, an ad campaign was launched involving a hippopotamus named Hazina from the Greater Vancouver Zoo, accompanied by the song "I Want a Hippopotamus for Christmas". On May 31, 2006, the zoo was formally charged with animal cruelty for their treatment of Hazina.[33][34] Telus pledged $10,000 towards the building of a new habitat for Hazina [35] and announced a plan to make available for 'adoption' plush hippopotamus toys through Telus dealers, with all proceeds from BC going towards Hazina and all proceeds from Alberta going towards the hippopotamus at the Calgary Zoo. The campaign raised an additional $20,000 for the Vancouver Zoo's hippopotamus enclosure. [citation needed]

Sponsorship and naming

Since 2000, Telus and its team members have contributed more than $91 million to charitable and non-profit organizations and volunteered more than 1.7 million hours of service to local communities.[36][37][38][39] The company sponsors a minor league baseball stadium in downtown Edmonton called Telus Field. Built in 1995, it was originally home to the now-defunct Edmonton Trappers of the Pacific Coast League and is used by the Edmonton Capitals of the independent Golden Baseball League. Telus sponsors Science World in Vancouver, the Calgary Science Centre, and the Odyssium in Edmonton; all three science museums were subsequently renamed as Telus World of Science.[40] Telus funds the annual Kokanee Crankworx freeride mountain bike and World Ski & Snowboard festivals, both held in Whistler, British Columbia.

Telus is the namesake tenant in several office buildings, including Tour Telus in Montreal and Telus Plaza in Edmonton.

See also

References

  1. ^ "Company Profile for Telus Corp (CA;T)". Retrieved 2008-10-02.
  2. ^ a b c About Telus: Company history, Telus corporate website. Retrieved February 11, 2008.
  3. ^ Wilson, Kevin G., Deregulating Telecommunications: U.S. and Canadian Telecommunications, 1840-1997, Rowman & Littlefield (2000) ISBN 0847698254 page 35
  4. ^ Alberta Online Encyclopedia, "Alberta Government Telephones" Alberta's Telephone Heritage
  5. ^ CRTC Letter dated June 30, 1998. Retrieved February 12, 2008. Template:Wayback
  6. ^ Feakins, Kathryn H., The Telus Story: Brand Management Strategies for a Customer-Focused Identity. Retrieved February 12, 2008.
  7. ^ a b Hunter, Jennifer, "BC Telecom/Telus Merger", Macleans Magazine, November 2, 1998
  8. ^ Canada's Second Largest Telecommunications Firm Selects Click2learn for Learning Initiative Targeting 28,000 Employees, Business Wire, November 19, 2001
  9. ^ Fact sheet – Telus and the company's R.O.B. placing, Telus corporate site. Retrieved February 11, 2008.
  10. ^ "CBC News - British Columbia - Telus upgrade could hurt rural B.C. cell customers". Cbc.ca. 2008-08-29. Retrieved 2010-03-16.
  11. ^ "Huawei Deploys State-of-the-Art HSPA Network Across Canada for Bell". Reuters. 2009-11-04. Retrieved 2010-03-16.
  12. ^ November 5, 2009
  13. ^ "Canada: 3G+ coverage | 3G+ | Coverage and Travelling | Support | TELUS Mobility". Telusmobility.com. 2009-12-23. Retrieved 2010-03-16.
  14. ^ "International roaming: Coverage | 3G+ | Coverage and Travelling | Support | TELUS Mobility". Telusmobility.com. Retrieved 2010-03-16.
  15. ^ Telus International
  16. ^ telusinternational.com
  17. ^ "Reasons for Selection, 2009 BC's Top Employers competition".
  18. ^ "Canadian Mobile Phone News & Reviews - Cell phones and Accessories". MobileSyrup.com. Retrieved 2010-03-16.
  19. ^ "Warning - Keep Broadband Competitive in Canada". Consumersforinternetcompetition.com. 2009-12-11. Retrieved 2010-03-16.
  20. ^ "CBC News - Technology & Science - Broadband campaign draws 85,000 letters to MPs". Cbc.ca. 2009-11-04. Retrieved 2010-03-16.
  21. ^ "COALITION FOR COMPETITIVE BROADBAND | Campaign for Competitive Broadband Reports Unprecedented Demonstration of Grassroots Concern". Newswire.ca. 2010-03-05. Retrieved 2010-03-16.
  22. ^ "Internet Industry supports call for fair access and competition in Internet and wireless services". Cata.ca. 2009-11-02. Retrieved 2010-03-16.
  23. ^ "Microsoft Word - Coalition - Comments on Bell Telus Petitions FINAL _4May09_ _2_ _3_.doc" (PDF). Retrieved 2010-03-16.
  24. ^ "crtcscandal.com". crtcscandal.com. Retrieved 2010-03-16.
  25. ^ "Microsoft Word - Industry_Response_to_Bell_TELUS_Request_20090406_v2.doc" (PDF). Retrieved 2010-03-16.
  26. ^ "PIAC | Deferral Accounts: Supreme Court decision shows need of legislative reform". Piac.ca. 2009-09-18. Retrieved 2010-03-16.
  27. ^ "CBC News - Technology & Science - Canadian broadband blasted by Harvard study". Cbc.ca. 2009-10-15. Retrieved 2010-03-16.
  28. ^ "OECD Broadband Portal". Oecd.org. 1970-01-01. Retrieved 2010-03-16.
  29. ^ Kirbyson, Geoff, "Telus Mobility animal instincts", brandchannel.com, February 2, 2004
  30. ^ Marck, Paul, "It's a jungle out there: Canadian telecom companies embrace the animal in them to hawk their products", Edmonton Journal, February 22, 2006
  31. ^ Telus corporate website, "[1]"
  32. ^ adverlicio.us | online ad archive, "[2]"
  33. ^ "Greater Vancouver Zoo Charged with Animal Cruelty", BC Society for the Prevention of Cruelty to Animals (Animal Sense Magazine), Fall/Winter, 2006
  34. ^ "Zoo criticized for baby hippo barn", CBC News, August 13, 2005
  35. ^ "B.C. zoo charged with cruelty to hippopotamus", CTV News, June 1, 2006
  36. ^ CATAAlliance Announces Telus Award for Public Sector Leadership in Advanced Technology
  37. ^ Telus—community
  38. ^ Telus Tour for the Cure sends message: Detection is your best protection
  39. ^ Telus debuts the Samsung m620: business in the front, party in the back
  40. ^ Science World facility renamed ‘Telus World of Science’ as part of $9-million sponsorship deal
Retrieved from "https://en.wikipedia.org/w/index.php?title=Telus&oldid=394673058"