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[[File:Satyamev Jayate TV show setting.jpg|thumb|The show in progress during it first episode where Aamir is interacting with journalists Meena Sharma and Shripal Shaktawat]]
[[File:Satyamev Jayate TV show setting.jpg|thumb|The show in progress during its first episode where Aamir Khan is interacting with journalists Meena Sharma and Shripal Shaktawat]]


===Episode 1: Daughters are precious===
===Episode 1: Daughters are precious===

Revision as of 09:36, 14 May 2012

This article is about an Indian TV talk show. For other uses, see Satyamev Jayate (disambiguation).

Satyamev Jayate
"Satyamev Jayate" written in Devanagari script
Logo of the show, which features the words "Satyamev Jayate" written in Devanagari script
GenreReality
Created byAamir Khan
Directed bySatyajit Bhatkal
StarringAamir Khan
Country of originIndia
Original languages
No. of episodes2
Production
Producers
CinematographyShanti Bhushan Roy
Camera setupMulti-camera
Running time60-65 minutes
Production companyAamir Khan Productions
Original release
NetworkSTAR India Network
Release6 May 2012 (2012-05-06) –
present

Satyamev Jayate (Template:Lang-en) is an Indian TV talk show that airs on various channels within Star Network along with Doordarshan's DD National.[1] The show premiered on May 6, 2012 and marked the television debut of Indian Bollywood actor and filmmaker Aamir Khan.[2] While Hindi is the primary language of the show, it is also dubbed and simulcast in several other Indian languages such as Bengali, Malayalam, Marathi, Tamil and Telugu.

Upon its premiere, the show received positive reviews from both the critics and the public. Film celebrities and politicians also praised the show for bringing out social issues in front of public. The first episode of the first season was based on female foeticide in India and the show urged the Government of India to take action against the people who were shown in the programme through sting operation and also to take actions to stop illegal practice of female foeticide. Child sexual abuse in India was the theme of its second episode in the season.

Broadcast

Satyamev Jayate is the first show ever in the history of Indian Television to be aired simultaneously on a private channel network STAR and a national broadcaster Doordarshan. The show is also dubbed in several languages including three Indian southern languages viz., Malayalam, Tamil and Telugu, along with Bengali and Marathi. Apart from Star Plus, the show will also have simulcast on STAR World, STAR Utsav, STAR Pravah, STAR Jalsha, Asianet and STAR Vijay within the STAR Network and other channels including DD National and Eenadu TV. The show was also dubbed into Kannada, but was however not broadcast in the language, due to a self-imposed and self-enforced ban by the Karnataka Government, which does not allow a dubbed version of any serial or movie to telecast in the state. The Kannada Film Industry, however, does approve Kannada remakes of the same.[3] After the first episode went on air, Shiv Sena chief Bal Thackeray asked Karnataka government to allow the show to be aired. On the issue, Thacheray commented that "This show must not be tied up inparochial chains or barred from the public. This is our view."[4] Also Khan himself requested Karnataka Film Chamber of Commerce to allow the show in Karnataka.[5] However, the first episode in Kannada was later released into show's official site.[6] Besides India the show also aired to over 100 countries around the world.[7] On the broadcast of the show, Khan commented, "This show is being launched on a large scale. I had to make complete use of this medium. This is a baby step in that direction."[8]

The show telecasts on Sundays at 11 am IST ( 5:30 UTC). While the producers were high on showcasing it in the prime time at 9 pm,[9] Khan wanted to telecast it on Sunday mornings since the slot is commonly considered as "family TV viewing" in Indian Television, after popular TV shows Mahabharata and Ramayana were aired on Sunday mornings and were highly successful.[8] He was reported saying, "I wanted to telecast my show on Sunday morning. I want each family to watch the show and connect with it. We have watched Ramayana and Mahabarata and it used to come on Sunday morning. The shows created a different atmosphere."[10] He further added that, "I don't understand TRPs and GRPs. I have no idea how to calculate it! I don't care about it. It is important to reach out to the Indian audiences. If viewers want to see, they will see or else it is up to them."[11][12]

Special screening in villages

Star Plus organised a special screening of the first episode of the show in some villages in Gujarat, Maharashtra and Uttar Pradesh where the villagers do not have access to television. The initiative was taken to ensure the show reaches all over the country as it caters to the issues of common man. The program was screened on May 6, 2012, during the same time when it was aired across the country, on community TV sets in villages like Bhingara and Kahupatta in Maharashtra, Chepa in Gujarat, Jhunkar in Madhya Pradesh, Tikeri, Lalpur, Sarauta, Khannapurwa and Maniram in Uttar Pradesh. Most of these villages are reported to have a population of less than 5,000.[13] Gayatri Yadav from STAR India stated that, "This is an important and relevant show for all of India and Star India is going all out to make sure that this show reaches out to all Indians even in places with limited or no TV connectivity." Based on the response to its first episode, the screening of the subsequent episodes of the show is also being considered by STAR in the similar manner.[14]

Sponsors

The show is presented and sponsored by Airtel and co-sponsored by Aqua guard. Other associate sponsors include Coca-Cola, Johnson & Johnson, Skoda Auto, Axis Bank, Berger Paints and Dixcy Scott. The title sponsorship has been signed at around ₹16 crore (US$1.9 million) – ₹20 crore (US$2.4 million), while associate sponsors have paid ₹6 crore (US$720,000) – ₹7 crore (US$840,000). STAR India is reported to give exclusivity to its sponsors by not selling any advertising spots to any of its sponsors competitor's brand.[8] Moreover, Khan has also asked various brand managers not to buy any advertising slots or screen any of his advertisements during the show, fearing the dilution of the show's impact.[15]

Production

Development

Uday Shankar, CEO of STAR India, suggested Aamir Khan to venture into television. Khan, however, was hesitant at first but finally agreed and worked upon the concept of the show for more than two years. In an interview with Zee News, he was reported saying, "Initially I was scared to do the show as we were travelling on a different path. I was worried. It was in a way difficult, but we knew what we are doing is different, but it comes straight from our heart."[15] He also added, "I cannot say I understand TV completely. I was earlier scared to go ahead with the project. I can only say I have made this show with complete honesty and without compromising on anything."[10]

The shooting of the show took place in several states of India and Khan had to travel extensively over several weeks to various places in Rajasthan, Kashmir, Kerala, Delhi, Punjab, and in the North-East.[15] The studio portions of the show were shot in Vrundavan Studio[16] and Yash Raj Studios in Mumbai.[17]

Concept

The concept of the show was not revealed in the Indian media till the show officially went on air on May 6, 2012. However, various sources reported the show to be based on "the common man" rather than being fictional.[2][18] Also, based on its content, it was mostly referred as a talk show discussing social issues like child labour, health problems and other issues affecting the country.[8] Aamir Khan, who is known for keeping secrecy for his movies,[8] was quoted saying, "I don`t want to talk much about how the show will be, and about its format. I want everyone to see it directly on TV."[15] However, commenting on the theme of the show, he said, "The show is about meeting the common man of India, connecting with India and its people."[19] He also added, "Through this show we understand the problem of the people, we are not here to make a change. I am no one to change anything. I don`t think I am in the position to change anything else. I feel understanding a problem and feeling it or holding one`s hand or hugging is also important. I may not have the solution, but at least I can hear and understand."[15]

Soundtrack

Aamir Khan came up with the idea of launching a music album for the show. He along with Ram Sampath, the music director of Delhi Belly, created 16 songs for the 16 episodes that are supposed to be telecast in the inaugural season of the show.[20] In addition, the songs from the album of the show will be released digitally every week on Hungama.com and also across all mobile operators as the series proceeds. The album will also be released in Malayalam, Tamil, Telugu and Kannada.[21] Sukhwinder Singh recorded a 22 minute long song for the show which is written by Prasoon Joshi.[20] On the song, Singh said, "Yes, I have sung a song which will be used in the title track and some will be incorporated in the show. It is a dream song; it is a song which will reflect humanity and nationality."[22]

Controversy

Palash Sen, the lead singer of the Indian rock band Euphoria sued and sent a legal notice to Ram Sampath, for plagiarism of the title track of the show.[23] Sen was reported saying, "The trailers and the anthem of this show have been running on television for quite a while, but I had not seen the videos. When I heard it, I was shocked." He claims that in 2000, his band Euphoria released its second album Phir Dhoom, and one of its songs was named "Satyameva Jayate". According to him, the refrain of Ram Sampath's track is exactly the same as the chants in his song. He went on to add that, "They've basically used the same refrain. Jo baaki ka gaana hai (the rest of the song), has different words and tune. But the mainstay of the song — the chorus – is ours." Sen also stated that he wouldn't have mind giving Sampath the permission to use the tune of his version of "Satyamev Jayate" had he asked him for his consent and in return he would have just asked for a small credit to the band for the song.[24]

Marketing

Promotions

The teasers of the show were premiered on YouTube on 2 April 2012.[25] The makers of show had booked around 2,000 slots for the broadcaster’s promos in 27 hours for an amount of ₹6.25 crore (US$750,000). Reportedly, this is the highest costing promotional campaign for any Indian television show.[26][27] The show will also have promotional campaigns in Indian theaters. The theme song of the show was shown in 300 theaters across India after the national anthem. In addition, interactive sessions are organized with audience about the show in selected multiplexes of Mumbai and New Delhi. The responses of the audience is recorded and shown on screen at the time of movie interval. B. V. Rao of Aamir Khan Productions, claimed that "This is the first time that a TV show is being promoted in cinema halls."[28]

Theme song

External videos
video icon Satyamev Jayate official theme song featuring Aamir Khan on YouTube

The promo song of the show is composed by Ram Sampath, written by Prasoon Joshi and sung by Keerthi Sagathia.[29] Initially planned to compose a national song or an anthem, the team, however, composed a romantic love song reflecting the love for the country and relating it with each Indian.[10] The song was shot by Ram Madhvani in different states of India and was released on April 13, 2012.[30]

Reception

Critical response

The show opened to highly positive reviews and feedback from various eminent personalities such as social activists, media houses, doctors, films and television personalities. Several media organizations praised Aamir Khan for his effort and described the show as a movement. In her review, Ritu Singh of IBN Live stated that, "Aamir Khan deserves an applause for bringing up such a sensitive issue and presenting it in a hard hitting way. The amount of research Aamir and his team has put into the show was clearly visible with the facts and figures presented. Every aspect of the issue was covered with great diligence." She concluded it by saying, "'Satyamev Jayate' is not just a show; it’s a movement to change people’s mindset. What we saw and heard today on the show will surely stay with us for a long time." Parmita Uniyal from Hindustan Times praised the content and format of the show and said, "Aamir Khan have to step in to do what journalists are supposed to do – make a difference. The show is a classic example of that."[31] Gayatri Sankar from Zee News gave the show a positive review and described the show as a "eye opener". She commented, "Satyamev Jayate will make you unlearn all the wrong you have learnt and discover that compassionate human your soul wishes to be. So, if you want to awaken your conscience then follow Aamir, place your right hand on your heart and say ‘Satyamev Jayate’." She also added that, "The show grips you and leaves you dumfounded! You will be left asking for more and would wish the show never ends."[32] Trade analyst and film critic Komal Nahta commended that, "I cried while watching the show. I think people will watch it as it has touched an emotional chord."[33] Neeraj Roy, managing director and chief executive of Hungama Digital Media Entertainment, also praised the show by commending "Brilliant effort. Well done Aamir Khan and Satyamev Jayate. We can make a difference."[34]

Prominent social activist and retired IPS officer Kiran Bedi described the show as "creative, evidence based, emotionally connecting and inspiring"[35] while commenting that, "It is an expression of the power of media and the inherent potential of society in resolving its own problems."[33] Noted film actress Shabana Azmi appreciated the show for its research and emotional content: "Aamir Khan's show can bring a revolution. Thoroughly researched covers all aspects touches emotional chord n forces us to reexamine ourselves."[35]

Bal Thackeray, the founder and chief of the political party Shiv Sena also praised the show and Khan for bringing out social issues in front of public.[4] Film producer Ekta Kapoor proclaimed the show as "the best show of the decade". Film directors Madhur Bhandarkar and Farhan Akhtar also praised the show commenting that the show brought the "desired change" to the small screen [36] and that its "a show with a heart" respectively.[35] Other high personalities who lauded the show included Salman Khan, Preity Zinta, Dia Mirza, Boman Irani, Neha Dhupia, Mandira Bedi, Kabir Bedi, Mini Mathur, Kabir Khan, Maria Goretti, Vishal Dadlani, Ken Ghosh & Harsha Bhogle.[35][37][38]

Viewers response

Several topics related to the show was seen trending on microblogging site Twitter when the show was being premiered on May 6, 2012.[35] Due to huge traffic the show's official site was crashed two times when the show was being premiered. Also "Satyamev Jayate" was the top search in India on Google Trends. The show's official site received about 42,000 likes on Facebook and more than 3,800 tweets about the show were posted to Twitter on the day.[34] One lakh people tried calling in from across the country to speak to Khan during the show out of which ten or eleven people could eventually get through.[39] The first episode of the show opened many discussions on video sharing site YouTube, wherein, people have left a lot of emotional messages on the site. "A man who wanted a boy said that after watching the show he cried and he apologised to his wife and said that he just wants her to be happy." said Aamir Khan when talking to media.[40] In an online poll conducted by Hindustan Times, 88% people agreed that they liked the show.[41]

Comparisons

The show was widely compared to several other popular television shows by many different media and film personalities. Indian television producer-director Siddhartha Basu, known for producing popular shows like Kaun Banega Crorepati and Dus Ka Dum, compared the show with The Oprah Winfrey Show and commented that, "I think Aamir makes for a pensive and studied Oprah. More power to him and even more power to issues he raises that affect us all. Hopefully, it will get people thinking and acting on it on a much bigger scale".[33] Notable newspapers including Hindustan Times and Wall Street Journal also compared the show with Oprah Winfrey Show.[33][42]

Television and film actress Rakhi Sawant, accused the show of imitating the concept of her own show, Rakhi Ka Insaaf and that the format of show was similar to hers.[43] In an interview to The Times of India, Rakhi said, "They [the production house] have stolen our concept. The format of my show was similar."[44]

Season 1

List of Episodes

Season # Episode # Title Topic Original Air Date
01 01 Daughters are precious Female foeticide in India May 6, 2012
01 02 Break the Silence Child sexual abuse May 13, 2012
The show in progress during its first episode where Aamir Khan is interacting with journalists Meena Sharma and Shripal Shaktawat

Episode 1: Daughters are precious

The first episode focused on the issue of female foeticide in India. The show began with some stories of mothers who struggled to give birth to their girl child. The first guest on the show was Amisha Yagnik from Ahmedabad. She said that she was forced by her husband and in-laws to abort her female unborn child six times in a span of eight years and further shares her experiences to finally give birth to a daughter later. The second guest, Parveen Khan from Morena, Madhya Pradesh shared the story of her husband disfiguring her face by biting it, when she insisted on giving birth to a female child against his wishes.[31] Next, doctor Mitu Khurana from Delhi was asked by her orthopaedic surgeon husband and in-laws to abort her girl twins just after 20 weeks of conceiving. On the show, she said her husband and in-laws “took every wrong step to force me to abort” but thanks to her family ”I saved my kids.” Her mother-in-law who is a retired vice-principal from a Rohtak school, tried to kill the babies by kicking a baby basket, with one of the babies, down the stairs, but the child was however saved. All the family members were highly educated, breaking the myth that such abhorrent practices are confined to lower classes and less educated people."[45]

The show claimed that according to 2011 Census, the rate at which the unborn female child is killed amounts to killing off 10,00,000 girls a year and there were 914 girls for every 1,000 boys.[45] The episode concluded with a song "O Ri Chiraiya" sung by Swanand Kirkire along with Ram Sampath.

Impact

On the next day after the episode went on air, Rajasthan Chief Minister, Ashok Gehlot urged the public representatives and other non-governmental organisations to take actions to stop illegal practice of female foeticide. An official reported that Gehlot also reviewed existing efforts taken by government against the issue. He also directed the officials to prepare a plan for a special campaign against female foeticide.[46]

Aamir Khan, as promised on the show, met Ashok Gehlot over the issue of female foeticide. Gehlot accepted his request to set up fast track court to deal the case of sting operation featured on the show, which was conducted in 2005 by Meena Sharma and Shripal Shaktawat.[47][48] The sting operation had revealed faces of more than 140 doctors involved in illegal practice of sex determination test and abortion. But no one were punished in the case even after seven years.[49]

Episode 2: Break the Silence

The second episode focused on Child sexual abuse in India. For the episode, Khan had worked with NGO's working with children abused sexually. It showcased two cases of persons; Cindrella Prakash and Harish Aiyer, who have gone through bad experiences in their past.[50] The chief guest of the episode was Sridevi, who was invited to surprise Harish, who then applauded Harish’s courage and determination and handed him a present for appreciation. She later went on to sign Khan's letter to the Parliament of India lending his support to the Parliament for a strong child sexual abuse law in India. The episode also included a workshop for children to create awareness about the subject amongst children and their parents.[51]

References

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  2. ^ a b "I'm excited about my TV show: Aamir Khan". Hindustan Times. 22 October 2011. Retrieved 2 April 2012.
  3. ^ "No 'Satyameva Jayate' for Karnataka!". Zee News. Zeenews Bureau. 4 May 2012. Retrieved 7 May 2012.
  4. ^ a b "Aamir Khan's Satyamev Jayate to be allowed in Karnataka?". Hindustan Times. IANS. 6 May 2012. Retrieved 7 May 2012.
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  6. ^ "Satyameva Jayate Kannada version hits internet". Oneindia.com. 7 May 2012. Retrieved 9 May 2012.
  7. ^ "Satyamev Jayate is a journey of discovery: Aamir Khan". Oneindia.com. 4 May 2012. Retrieved 11 May 2012.
  8. ^ a b c d e Bhat, Varada (24 April 24). "STAR bets on Aamir's Midas touch in his TV debut". Rediff. Retrieved 27 April 2012. {{cite web}}: Check date values in: |date= (help)
  9. ^ "Aamir TV show books morning slot". Hindustan Times. 11 April 2012. Retrieved 12 April 2012.
  10. ^ a b c "Meant for private, national channels, Aamir`s show to make history". Zee News. IANS. 13 April 2012. Retrieved 27 April 2012.
  11. ^ "Meant for private, national channels, Aamir's show to make history". NY Daily News. 13 April 2012. Retrieved 13 April 2012.
  12. ^ "Aamir Khan breaks all rules". The Times Of India. 12 April 12 2012. Retrieved 13 April 2012. {{cite news}}: Check date values in: |date= (help)
  13. ^ "Special screening of Satyamev Jayate in villages". Daily News and Analysis. IANS. 6 May 2012. Retrieved 8 May 2012.
  14. ^ Awaasthi, Kavita (6 May 2012). "Aamir Khan specially screens Satyamev Jayate in villages". Hindustan Times. Retrieved 8 May 2012.
  15. ^ a b c d e "Aamir says he was jittery when he signed up for TV". Zee News. PTI. 13 April 2012. Retrieved 27 April 2012.
  16. ^ "Fire on Aamir Khan's upcoming TV show set". NDTV. 25 January 2012. Retrieved 18 April 2012.
  17. ^ "Aamir Khan moves TV show to YRF". Emirates 24/7. 27 February 27 2012. Retrieved 18 April 2012. {{cite news}}: Check date values in: |date= (help)
  18. ^ "Aamir Khan's chat show likely on Star Plus". Indian Express. 17 September 2011. Retrieved 2 April 2012.
  19. ^ "Aamir Khan: I am scared about my TV show". Rediff.com. 13 April 2012. Retrieved 13 April 2012.
  20. ^ a b "Aamir Khan to launch music album for TV show 'Satyamev Jayate'". Zee News. Zeenews Bureau. 7 April 2012. Retrieved 30 April 2012.
  21. ^ "'Satyamev Jayate' music album to release digitally on Hungama". RnM Team. RadioandMusic.com. 4 May 2012. Retrieved 8 May 2012.
  22. ^ "Sukhwinder sings for Aamir`s TV show". Zee News. IANS. 18 April 2012. Retrieved 30 April 2012.
  23. ^ "Palash Sen sues 'Satyamev Jayate' for plagiarism". New Delhi: IBN Live. 7 May 2012. Retrieved 7 May 2012.
  24. ^ "'Satyamev Jayate': Nation rejoices while Palash fumes". Zee News. Zeenews Bureau. 7 May 2012. Retrieved 8 May 2012.
  25. ^ "Watch: Teaser of Aamir's TV show 'Satyamev Jayate'". Star Plus. 2 April 2012. Retrieved 2 April 2012.
  26. ^ "Aamir Khan's debut TV show gets great money start". Rediff.com. 12 April 2012. Retrieved 18 April 2012.
  27. ^ "Satyamev Jayate: Aamir Khan plans Rs 6.25 crore campaign". IBN Live. 10 April 2012. Retrieved 18 April 2012.
  28. ^ Awaasthi, Kavita (28 April 2012). "Aamir Khan's Satyamev Jayate song to be aired in cinemas". Hindustan Times. Retrieved 28 April 2012.
  29. ^ "Aamir's Satyamev Jayate makes history". Hindustan Times. 13 April 2012. Retrieved 13 April 2012.
  30. ^ "Aamir's Satyamev Jayate song finally out". Hindustan Times. 13 April 2012. Retrieved 17 April 2012.
  31. ^ a b Uniyal, Parmita (6 May 2012). "TV Review: Aamir Khan strikes the right chord with Satyamev Jayate". Hindustan Times. Retrieved 7 May 2012.
  32. ^ Sankar, Gayatri (6 May 2012). "Review: Aamir Khan's 'Satyamev Jayate' stirs souls". Zee News. Retrieved 8 May 2012.
  33. ^ a b c d "Aamir Khan's a desi oprah!". NY Daily News. HT Media Limited. 6 May 2012. Retrieved 7 May 2012.
  34. ^ a b Sheikh, Aminah (6 May 2012). "'Satyamev Jayate' a hit on social media". Live Mint. Retrieved 7 May 2012.
  35. ^ a b c d e "Aamir Khan's Satyamev Jayate takes Twitter by storm". Hindustan Times. 6 May 2012. Retrieved 8 May 2012.
  36. ^ "TV no longer the idiot box: Madhur Bhandarkar". Zee News. IANS. 6 May 2012. Retrieved 8 May 2012.
  37. ^ "Aamir Khan's Satyamev Jayate top five trends on Twitter". Indo Asian News Service. NDTV. 6 May 2012. Retrieved 8 May 2012.
  38. ^ "Aamir Khan's TV debut in Satyamev Jayate gets a thumbs up from Bollywood". Press Trust of India. NDTV. 6 May 2012. Retrieved 8 May 2012.
  39. ^ IANS (8 May 2012). "After Satyamev Jayate, 1 lakh people dial in to speak to Aamir Khan". Daily News and Analysis. Retrieved 8 May 2012.
  40. ^ "One-episode-old Satyamev Jayate strikes emotional chord with TV viewers". India Today. Headlines Today Bureau. 6 May 2012. Retrieved 7 May 2012.
  41. ^ "HT Poll Result: Aamir's Satyamev Jayate touches hearts". Hindustan Times. 6 May 2012. Retrieved 7 May 2012.
  42. ^ Lahiri, Tripti (6 May 2012). "India's Oprah, Aamir Khan". Wall Street Journal. Retrieved 9 May 2012.
  43. ^ "Aamir Khan's Satyamev Jayate is a copy of my show: Rakhi Sawant". Hindustan Times. 9 May 2012. Retrieved 10 May 2012.
  44. ^ "Aamir Khan's 'Satyamev Jayate' a copy of 'Rakhi Ka Insaaf'?". Firstpost.com. 9 May 2012. Retrieved 10 May 2012.
  45. ^ a b "Satyamev Jayate highlights the issue of female foeticide". IANS. Health.India. 7 May 2012. Retrieved 7 May 2012.
  46. ^ "Aamir's Satyamev Jayate impact: Raj govt to check female foeticide". Dailybhaskar.com. PTI. 8 May 2012. Retrieved 8 May 2012.
  47. ^ "Satyamev Jayate: Aamir Khan, Rajasthan CM vow to fight female foeticide". IBNLive. CNN-IBN. 9 May 2012. Retrieved 9 May 2012.
  48. ^ "Satyamev Jayate: Aamir Khan, Gehlot to fight female feticide". The Times of India. IANS. 9 May 2012. Retrieved 9 May 2012.
  49. ^ "Gehlot promises Aamir war on foeticide". NY Daily News. IANS. 9 May 2012. Retrieved 9 May 2012.
  50. ^ "Satyamev Jayate: Episode 2 deals with child abuse". CNN-IBN. New Delhi. 13 May 2012. Retrieved 13 May 2012.
  51. ^ "'Satyamev Jayate': Sridevi teams up with Aamir for law against child sex abuse". Zee News. Mumbai. 13 May 2012. Retrieved 13 May 2012.
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