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KPST-FM

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KPST-FM
Broadcast areaPalm Springs, California
Frequency103.5 MHz
BrandingFuego FM 103.5
Programming
FormatBilingual Rhythmic CHR
AffiliationsFuego FM
Ownership
Owner
KLOB
History
First air date
June 1, 2012
Call sign meaning
Palm Springs and Thermal
(cities in the Coachella Valley served by the station)
Technical information
Facility ID189509
ClassA
ERP1,900 watts
HAAT179 meters
Transmitter coordinates
33°39′23″N 116°59′29″W / 33.65639°N 116.99139°W / 33.65639; -116.99139
Translator(s)KVER-CD 41.6 (PSIP) Palm Springs

KPST-FM (103.5 FM) is a radio station licensed to Coachella, California and serving the Coachella Valley area. Owned by Entravision Communications, it airs a Bilingual Rhythmic CHR format branded as "Fuego 103.5". The station's studios and sales offices are located in Palm Desert, while the transmitter is located in a mountain range east of Mecca, and within proximity to Interstate 10.[1] The station is unusual in having its programming relayed onto a digital television station, using PSIP channel 41.6 on KVER-CD to distribute its programming instead of having an HD Radio transmitter.

History

Early Years (2012-2020)

The station is one of the newest full power stations to the area, having received a construction permit in early 2012. It was assigned the KPST-FM call letters on May 15, 2012. While it was originally due to sign on in 2015, it received its broadcast license ahead of schedule on June 1, 2012, signing on that same day with a Regional Mexican format.[2] The station has kept the same call letters throughout its existence.

CHR era (2021-present)

On March 29, 2021, at midnight, KPST-FM flipped to a CHR format, branded as Fuego FM.[3] Coincidentally, the station has the same and identical branding, logo, and frequency as KHHM in Sacramento. The change comes with the pending sale of KRCK-FM to VCY America, after which time KPST-FM will become the de facto CHR station. On that same day, the station picked up the syndicated Shoboy program for mornings.

Today, the station airs a Bilingual Rhythmic music presentation with songs in both English and Spanish.

Works Cited

  1. ^ "Query the REC California FM station database for KPST-FM". REC Networks. Retrieved 3 August 2020.
  2. ^ "REC California History Grid for KPST-FM". REC Networks. Retrieved 3 August 2020.
  3. ^ Venta, Lance (29 March 2021). "Entravision Goes Fuego In Las Vegas & Palm Springs". Radio Insight. Retrieved 1 April 2021.