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Fiat

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This article is about Fiat Group´s division that produces Fiat branded cars, for the parent company see Fiat
Fiat Automobiles S.p.A.
Company typePrivate
IndustryAutomotive
FoundedJuly 11, 1899 in Turin, Italy
FounderGiovanni Agnelli
Headquarters
Turin
,
Italy
Area served
Worldwide
Key people
Luca di Montezemolo (President)
Sergio Marchionne (CEO)
ProductsAutomobiles
Revenue800,000,000 United States dollar (2012) Edit this on Wikidata
ParentFiat Group Automobiles S.p.A.
WebsiteFiat.com
Fiat 500 (2007) in Turin.
Fiat Grande Punto

Fiat Automobiles S.p.A. is an Italian automaker which produces Fiat branded cars, and is part of Fiat Group Automobiles S.p.A.. This is a division of Fiat Group, the largest automobile manufacturer in Italy. The company, Fiat Group Automobiles S.p.A., was formed in January 2007 when Fiat reorganized its automobile business.[1]

Cars

For Fiat branded cars, see List of Fiat models since 1899.
For Fiat branded vans, see Fiat Professional.

Current models

Fiat models manufactured currently in Europe and in other countries

European Cars of the Year

The European Car of the Year award, Europe's premier automotive trophy for the past 40 years, has been awarded twelve times to the Fiat Group, more than any other manufacturer. Nine of these awards were won by Fiat Automobiles models. Most recently the Fiat Nuova 500 won the award for European Car of the Year 2008.[2]

List of Fiat branded models which have won European Car of the Year:

Fiat in Europe

Fiat's share of the European market shrunk from 9.4 per cent in 2000 to 5.8 per cent in the summer of 2004. At this point Sergio Marchionne was appointed as Fiat Chief Executive. By March 2009 their market share had expanded back to 9.1%.[3]

C02 emissions

Fiat Automobiles, one of Europe's 10 best-selling automotive brands, has for the second year running been confirmed as having the lowest average value for CO2 emissions from vehicles sold in 2008: 133.7 g/km (137.3 g/km in 2007). This was corroborated by JATO, a provider of automotive data.[4]

BSM-Fiat deal

In 2009, BSM (the British School of Motoring) ended a 16-year relationship with Vauxhall Motors and signed a deal with Fiat UK to swap its learner vehicle from the Vauxhall Corsa to the new Fiat 500. Fiat UK will supply 14,000 cars to BSM over four years in a marketing deal to inject some Italian styling into a century-old British brand, boosting the motoring school’s image among its younger customers.[5]

Fiat Marylebone

File:Fiat Marylebone.jpg
Fiat Marylebone Flagship Store, London

Fiat Marylebone is the UK Flagship store located in Wigmore Street, London. The store first opened on 11 March 2008 and was launched by Fiat for car buyers and Fiat enthusiasts. Also, Fiat has specifically designed the store for marketing venues, corporate meetings, fashion shows, art and design exhibitions and as a lavish set for film makers.[6] [7]

Fiat Marylebone is often used as the venue for top international art exhibitions. Italian artist Fabio Pietrantonio held a venue for his latest press preview and VIP reception of the "Stop, Breathe, Respect" exhibition at Fiat Marylebone.[8] And, most recently, Fiat Marylebone was used for a reception introducing the Italian artist Franco Brescianini. Around 100 guests, including art experts, celebrities and Fiat customers attended the exhibition, entitled Profili Femminili. The display was laid out across the flagship’s lower floor, which can be transformed into a minimalist white art gallery.[9]

Broadcaster CNN booked the Fiat Flagship Store for a seminar with the world's leading auto industry experts, marketers and media analysts.[10] [11]

Fiat in the United States

Fiat has a long history in United States. In 1908, the Fiat Automobile Co. was established in the country and a plant in Poughkeepsie, N.Y., began producing Fiats a year later. These luxury cars were produced long before Chrysler Corp. started in 1925.[12]

Fiat was sometimes used as a jocular backronym for 'Fix it again Tony', referring to poor reliability and problems, such as rust, which some Fiat owners in the United States encountered in the 1970s and 1980s.[13][14][15] Partly as a result, Fiat sales in the US fell from a high of 100,511 cars in 1975 to 14,113 in 1982.[14] In 1983, Fiat left the United States car market with a reputation for poor quality cars.[16][17] However, Fiat has made significant improvements since then.[16]

In January 2009, the Fiat Group purchased a 35% stake in US automaker Chrysler LLC.[18] The deal will see the return of the Fiat brand to North America after a 25 year absence. The first Fiat-branded model to appear in the US is expected to be the popular Fiat Nuova 500 city car. Reports currently suggest the Fiat Nuova 500 model will be built at Chrysler's assembly plant in Toluca, Mexico which currently makes the PT Cruiser sedan and Dodge Journey crossover.[19]

Electric vehicles

Some Fiat vehicles are converted to all-electric by Micro-Vett: Fiat Doblò,[20] Fiat Fiorino Cargo Electric[21][22] and Fiat 500 (NICE/Fiat Micro-Vett e500).[23][24]

Fiat has unveiled the Fiat Phylla concept (a solar car) and the Fiat Topolino.[25]

Fiat is joining utility companies Cemig and Itaipu to develop new electric vehicles for Brazil, with an initial batch of Fiat Palio cars scheduled to start testing later 2007.[26]

Fiat Bugster, rolled out at the Sao Paulo motor show in Brazil is an electric car powered by 93 lithium-ion batteries.[27]

References

  1. ^ Hussain, Aijaz (January 23, 2007). "Fiat SpA reorganizes auto business, changes name to Fiat Group Automobiles". AP Worldstream. Retrieved September 22, 2009.
  2. ^ "Fiat Cinquecento named Car of the Year -magazine". guardian.co.uk. Retrieved 2007-11-15.
  3. ^ "Fix it again, Sergio - and then fix the rest of 'em". The Irish Times. May 6, 2009. Retrieved September 25, 2009.
  4. ^ "Fiat keeps the low-CO2 crown for second year in a row". Autoblog/FiatAutoPress release. March 3, 2009. Retrieved December 05, 2009. {{cite news}}: Check date values in: |accessdate= (help)
  5. ^ "Cheeky Italian Fiat takes British out of BSM as Vauxhall is dumped". The Times. July 28, 2009. Retrieved December 05, 2009. {{cite news}}: Check date values in: |accessdate= (help)
  6. ^ "FIAT'S COOL FLAGSHIP STORE NOW OPEN". HonestJohn. Wed, 12 Mar 2008. Retrieved December 11, 2009. {{cite news}}: Check date values in: |date= (help)
  7. ^ "Fiat opens new flagship store in West London". Motortorque. Wed, 12 Mar 2008. Retrieved December 12, 2009. {{cite news}}: Check date values in: |date= (help)
  8. ^ "Italian Artist Fabio Pietrantonio Is Exhibiting His Latest Work At Fiat's London Flagship Site". SG Petch. Wednesday, October 22, 2008. Retrieved December 12, 2009. {{cite news}}: Check date values in: |date= (help)
  9. ^ "Fiat flagship top choice again for art exhibition". easier.com. 21st October 2009. Retrieved December 12, 2009. {{cite news}}: Check date values in: |date= (help)
  10. ^ "UK: Fiat opens flagship store in London". just-auto.com. Wed, 12 Mar 2008. Retrieved December 12, 2009. {{cite news}}: Check date values in: |date= (help)
  11. ^ "Fiat Opens Flagship Store in London". articlesbase. Apr 4th, 2008. Retrieved December 12, 2009. {{cite news}}: Check date values in: |date= (help)
  12. ^ "Anyone less than 30 years old probably never has seen -- or at least doesn't remember seeing -- a Fiat automobile in the flesh". bankrate.com. Retrieved 2009-09-22.
  13. ^ Nelson D Schwartz (April 25, 2009). "Would Detroit Sound Any Better in Italian?". The New York Times. Retrieved December 11, 2009.
  14. ^ a b "Fiat Finito". Time (magazine). January 31, 1983. Retrieved September 21, 2009.
  15. ^ Krisher, Tom (January 31, 1983). "Problems of old Chrysler linger at 'new' Chrysler, US". The Guardian. Retrieved September 22, 2009.
  16. ^ a b Szczesny, Joseph R. (May 1, 2009). "Can Americans Learn to Love Fiat? Chrysler Hopes So". Time (magazine). Retrieved September 19, 2009.
  17. ^ Lo Vecchio, Roberto (August 27, 2009). "Fiat-Chrysler I PRIMI CENTO GIORNI DI MARCHIONNE". Quattroruote. Retrieved September 22, 2009.
  18. ^ "Fiat Acquires 35% Stake in Chrysler". January 20, 2009. Retrieved September 22, 2009.
  19. ^ "Report: Chrysler to build Fiat 500 in Mexico". August 17, 2009. Retrieved September 22, 2009.
  20. ^ "Doblo Elettrico". www.micro-vett.it. Retrieved 2008-10-02.
  21. ^ (no votes). "Fiat Fiorino Cargo Electric: at the Hannover show". Eurocarblog.com. Retrieved 2009-04-27.
  22. ^ Blanco, Sebastian (2007-11-05). "All-electric Fiat Fiorino launches in February". Autobloggreen.com. Retrieved 2009-04-27.
  23. ^ "NICE Debuts All-Electric Fiat 500 at BIMS". worldcarfans.com. Retrieved 2008-10-02.
  24. ^ "NICE/Fiat Micro-Vett e500". Thegreencarwebsite.co.uk. 2008-08-04. Retrieved 2009-04-27.
  25. ^ "Fiat's electric Topolino | Auto Express News | News". Auto Express. 2008-06-04. Retrieved 2009-04-27.
  26. ^ "Fiat launching electric cars in Brazil - MotorAuthority - Car news, reviews, spy shots". MotorAuthority. 2007-08-09. Retrieved 2009-04-27.
  27. ^ "Fiat Bugster A Plug-In Electric Car | Other Motorsports". Auto Racing Daily. 2008-11-16. Retrieved 2009-04-27.
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