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E3 2010

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Electronic Entertainment Expo 2010
Official Logo of the E3 Expo 2010
StatusActive
GenreMulti-genre
VenueLos Angeles Convention Center
Location(s)Los Angeles
CountryUnited States
InauguratedJune 14, 2010
Most recentJune 17, 2010
Organized byEntertainment Software Association
Filing statusNon-profit
WebsiteOfficial Site

The Electronic Entertainment Expo 2010, commonly known as E3 2010, will be the 16th Electronic Entertainment Expo held. The event is set to take place on June 14, 15, 16, and 17 at the Los Angeles Convention Center. E3 is an annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA). It is used by many video game developers to present their upcoming games and game-related hardware.

Layout

E3 2010 will be held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor.

West Hall

Sony Computer Entertainment and Nintendo will have booths which are directly opposite of each other. Other notable developers and publishers located on this floor are Atlus, Atari, Bethesda, Sony Online Entertainment and Capcom.

South Hall

The hall has three types of booths: large, medium and small. The large booths are occupied by Square Enix, MTV Games, Microsoft, Ubisoft, Disney Interactive Studios, and Electronic Arts. The medium booths are occupied by Sega, Konami, THQ, Warner Bros. Interactive, and Take-Two Interactive. The small booths are occupied by Namco Bandai and Tecmo Koei.[1]

Notable games to be displayed at E3 2010

The current list of games that have been confirmed to be present at E3 2010:[2]

2K Games

Activision

Atari

Bethesda Softworks

Capcom

Disney Interactive Studios

Electronic Arts

Konami

LucasArts

Microsoft

MTV Games

Namco Bandai

Natsume

Nintendo

Sega

Square Enix

Sony

SNK Playmore

THQ

Tecmo Koei

Ubisoft

Valve Corporation

Warner Bros. Interactive

Notable exhibitors list

The current list of notable exhibitors, most notably Atari who has returned after pulling out of E3 2009 at the last minute, as of January 16, 2010: [15]

Press conferences

  • Microsoft
Date: June 13 and 14, 2010[16]
Time: 10:30 a.m. (Xbox 360 Media Briefing)
Host(s): TBA
Notable Speakers: TBA
Microsoft will be holding its press conference on June 13 and 14, 2010 before the start of the actual E3 event. It will be divided into two parts with the first part concentrating on Project Natal to be held on June 13, 2010 and the Xbox 360 Media Briefing to be held on June 14, 2010.[16]
  • Nintendo
Date: June 15, 2010[17]
Time: 9:00 a.m.
Host(s): Cammie Dunaway
Notable Speakers: TBA
Nintendo has confirmed that they will showcase their newly announced Nintendo 3DS, a handheld gaming console that is the successor to its current Nintendo DS series of handhelds. Nintendo has confirmed that the Nintendo 3DS will be playable. [18] In addition, Nintendo plans to showcase software for the Wii Vitality Sensor[19], as well as the latest game in the Legend of Zelda series, which will be compatible with Wii MotionPlus.[7] Nintendo also hopes to have Pikmin 3 on display at their press conference, but there has yet to be confirmation.
  • Sony
Date: June 15, 2010[20]
Time: 12:00 p.m.
Host(s): Jack Tretton
Notable Speakers: TBA
Sony plans to further showcase the PlayStation Move and its compatible games as well as announce the worldwide release of firmware for the PS3 to fully support stereo 3D gaming and movies. President of Sony Computer Entertainment, Jack Tretton, has said that they "will absolutely bring the heat, there's a lot to talk about".[21] Sony is also set to reveal new hardware at E3.[22]
  • Others
Publishers: Electronic Arts, Ubisoft, Valve, Namco Bandai, Konami[23]
Dates: June 16 and 17, 2010[23]

Notable appearances

  • Hideo Kojima
Hideo Kojima, series director of the Metal Gear Solid series, will be making an appearance at E3 at either Sony, Nintendo or Microsoft's press conference.[24] Following that he would begin a world tour promoting his new game, Metal Gear Solid: Peace Walker.[25]
  • Tetsuya Nomura
Tetsuya Nomura, director of Final Fantasy Versus XIII and series director of Kingdom Hearts, will be making an appearance at E3. In addition he is also expected to have a business meeting with Square Enix's Osaka-based Product Development Group 5 which recently worked on Kingdom Hearts Birth by Sleep. This was revealed by Shinji Hashimoto, a Japanese game producer for Square Enix, on his Twitter account.[26]
  • Other notable appearances
Japanese game developers, Hideki Kamiya, Suda 51 and Shinji Mikami are all going to be in attendance of E3 2010.[27] While American game director, David Jaffe head of Eat Sleep Play will also be attending.[28]

Pre-E3 hype

  • Electronic Arts
Electronic Arts Chief Executive Officer, John Riccitiello, has billed E3 2010 as being the "Biggest and Best Ever [E3 Expo]". He also adds that “All the best games and all the best developers will be together in LA to unveil new titles and celebrate the creativity and new technology that makes gaming so much fun.”[29]
  • Valve Corporation
Valve Corporation will be unveiling a "surprise" at E3 2010, they were originally set to hold an event regarding Portal 2 on June 14, 2010. The Portal 2 event was cancelled on June 1, 2010 with the "surprise" as its replacement.[30]
  • Square Enix
Square Enix will be unveiling a new title in the Kingdom Hearts series, this was revealed by series director Tetsuya Nomura in an interview with Game Informer.[31]
  • New game announcements
Electronic Arts, Capcom, Tecmo Koei, Square Enix, Sega and Ubisoft have confirmed that they would each be unveiling their own "surprises" at E3 2010. This was revealed by Japanese gaming magazine, Famitsu, which conducted a poll among the publishers. However, Namco Bandai and Bethesda Softworks refused to reveal if they were unveiling surprises or not instead opting to say that it was a secret.[23]

See also

References

  1. ^ Brian Ashcraft (May 12, 2010). "Waggles At Twenty Paces". Kotaku. Retrieved May 10, 2010.
  2. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak Hilary Goldstein (May 5, 2010). "E3 2010: The Big Games List". IGN. Retrieved May 4, 2010.
  3. ^ a b c d e f g h i "E3 2010 Showfloor Map on GameSpot". Gamespot. Retrieved 2010-06-11.
  4. ^ a b c Electronic Theatre Staff (June 1, 2010). "Bethesda Softworks Announces E3 2010 Line-Up". Electronic Theatre. Retrieved May 30, 2010.
  5. ^ Split-Screen (February 27, 2010). "Epic Games President: "No Unreal, Working on Gears", E3 to be "Really Exciting for Epic Fans"". Split-Screen. Retrieved February 26, 2010.
  6. ^ Michael McWhertor (May 5, 2010). "What Does The Future Hold For Pac-Man?". Kotaku. Retrieved May 4, 2010.
  7. ^ a b "Zelda Wii: Expect Surprises At E3 2010". Official Nintendo Magazine (UK). November 18, 2009. Retrieved January 25, 2010.
  8. ^ Square Enix Staff. "Square Enix - E3 2010 Lineup". Square Enix. Retrieved May 30, 2010.
  9. ^ Mike Fahey (April 29, 2010). "Free Realms Makes It To The PlayStation 3 For E3". Kotaku. Retrieved April 28, 2010.
  10. ^ Brian Crecente (May 4, 2010). "God of War Returns to the PSP". Kotaku. Retrieved May 4, 2010.
  11. ^ Wilson Cheng (June 4, 2010). "inFAMOUS 2 Announced, in the new Game Informer". PlayStation.Blog. Sony Computer Entertainment. Retrieved May 30, 2010.
  12. ^ Alice Liang (May 10, 2010). "Little Big Planet 2 Music Announcements At E3". 1up.com. Retrieved May 10, 2010.
  13. ^ a b c JC Fletcher (February 17, 2010). "THQ CEO: Saints Row and Red Faction at E3, De Blob going multiplatform". Joystiq. Retrieved February 22, 2010.
  14. ^ "UBISOFT® REVEALS E3 LINE-UP". Gamasutra. 27 May 2010. Retrieved 28 May 2010.
  15. ^ "E3 Exhibitor List". Entertainment Software Association. June 15–17, 2010. Retrieved January 16, 2009.
  16. ^ a b Stephen Totilo (March 25, 2010). "Project Natal "World Premiere" Starts This Year's E3 On A Sunday". Kotaku. Retrieved April 3, 2010.
  17. ^ GoNintendo (April 27, 2010). "Nintendo's E3 media briefing - date confirmed, time still a mystery". GoNintendo. Retrieved April 27, 2010.
  18. ^ Brian Ashcraft (March 23, 2010). "Nintendo Announces New rdware, The Nintendo 3DS". Kotaku. Retrieved March 21, 2010.
  19. ^ Stephen Totilo (November 17, 2009). "Nintendo Dissatisfied With Sales Of Some Games, Dates Vitality Sensor Showcase". Kotaku. Retrieved January 25, 2010.
  20. ^ Brian Crecente (April 6, 2010). "Second Out of the E3 Press Conference Gate: Sony!". Kotaku. Retrieved April 3, 2010.
  21. ^ Jim Reilly (April 6, 2010). "E3 2010: Sony Confirms Press Conference Plans". IGN. Retrieved April 3, 2010.
  22. ^ {{cite web |url=http://us.playstation.com/e3-2010/ |title=PlayStation® at E3 2010 Expo |author=[[Sony Computer Entertainment America Staff |work=PlayStation.com |publisher=Sony Computer Entertainment |accessdate=June 13, 2010}}
  23. ^ a b c Anoop Gantayat (June 2, 2010). "This Week's Flying Get". Andriasang. Retrieved May 30, 2010.
  24. ^ Tristan Keith Charles (May 22, 2010). "Metal Gear Rising Featured For Sony's E3 Press Conference?". DualShockers.net. Retrieved May 30, 2010.
  25. ^ Hamza CTZ Aziz (May 21, 2010). "Hideo Kojima visiting LA and New York next month". Destructoid. Retrieved May 30, 2010.
  26. ^ Spencer (June 1, 2010). "Tetsuya Nomura Making An Appearance At E3". Siliconera. Retrieved May 30, 2010.
  27. ^ Anoop Gantayat (June 13, 2010). "Hideo Kojima Heads to E3 in Style". Andriasang. Retrieved June 13, 2010.
  28. ^ David Jaffe (June 11, 2010). "I swear I'm not dead..." Blogger. Retrieved June 13, 2010.
  29. ^ Dave Cook (May 7, 2010). "EA: "Biggest And Best E3 Ever"". NowGamer. Retrieved May 4, 2010.
  30. ^ Brian Crecente (June 1, 2010). "Surprise! No Portal 2 Party at E3". Kotaku. Retrieved May 30, 2010.
  31. ^ Game Informer Staff (2010-06-05). Game Informer. GameStop Corporation: 84–85. {{cite journal}}: Missing or empty |title= (help)
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