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Sony SAB

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SAB TV
CountryIndia
HeadquartersMumbai, Maharashtra
Ownership
OwnerMulti Screen Media Private Limited (a Sony Pictures Entertainment company)

SAB TV is an Indian general entertainment television channel that is owned by Multi Screen Media Pvt. Ltd and based in Mumbai, Maharashtra. It was launched on April 23, 2000 by Sri Adhikari Brothers as a general entertainment channel.[1] In 2003, it was repositioned as a comedy-centric channel.[2] In March 2005, SAB TV was acquired by Sony Entertainment Television and was transformed into a youth-centric channel.[3] In June 2008, the channel announced that it would return to its roots by being repositioned as a comedy-centric channel.[4]

SAB is a part of the network of television channels owned by Multi Screen Media in India along with Sony TV, SET Max, and SET PIX. SAB has a strong consumer perception as a comedy channel.

Currently broadcast by SAB TV

Comedy

Weekend

Formerly broadcast by SAB TV

   

See also

References

  1. ^ Televisionpoint.com | Lounge | SAB TV
  2. ^ Indiantelevision dot com's Breaking News : SAB TV primed for humour
  3. ^ Indiantelevision.com > News Headlines > Sony buying Sab TV brand for $ 13 million
  4. ^ SAB turns to comedy... again
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