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"Gangnam Style"
Song

Template:Contains Korean text

"Gangnam Style" (Korean: 강남스타일, IPA: [kaŋnam sɯtʰail]) is a single by South Korean rapper Psy. The song was released on July 15, 2012, as the lead single of his sixth studio album PSY 6 (Six Rules), Part 1. "Gangnam Style" debuted at number one on the Gaon Chart, the national record chart of South Korea.[2] As of October 19, 2012, the music video has been viewed over 510 million times on YouTube,[3] and is the site's third most watched video[4] and most watched K-pop video.[5]

The song's dance moves have been performed by several political and business leaders including the British Prime Minister David Cameron[6] and Google's executive chairman Eric Schmidt. While "Gangnam Style" has been hailed by UN Secretary General Ban Ki-Moon as a "force for world peace",[7][8] its music video has become a source of parodies and reaction videos by many different groups including The Oregon Duck, midshipmen from the United States Naval Academy, and the North Korean government.[9][10] Psy has brought the "Gangnam Style" dance to various locations such as Saturday Night Live, Dodger Stadium, The Ellen DeGeneres Show, and Samsung commercials.[11]

"Gangnam Style" has been praised for its catchy beat and Psy's amusing dance moves in the music video and during live performances. On September 17, the song was nominated for Best Video at the upcoming 2012 MTV Europe Music Awards to be held in Frankfurt, Germany.[12] On September 20, 2012, "Gangnam Style" was recognized by Guinness World Records as the most "liked" video in YouTube history.[13]

Background

"Gangnam Style" is a Korean neologism that refers to a lifestyle associated with the Gangnam district[14] of Seoul,[15] where people are trendy, hip and exude a certain supposed "class". The term was listed in Time's weekly vocabulary list as a manner associated with lavish lifestyles in Seoul's Gangnam district.[16] Psy likened the Gangnam District to Beverly Hills, California, and said in an interview that he intended a twisted sense of humor by claiming himself to be "Gangnam Style" when everything about the song, dance, looks, and the music video is far from being such a high class.[17]

People who are actually from Gangnam never proclaim that they are—it's only the posers and wannabes that put on these airs and say that they are "Gangnam Style"—so this song is actually poking fun at those kinds of people who are trying so hard to be something that they're not.

— Psy[18]

The song talks about "the perfect girlfriend who knows when to be refined and when to get wild."[19] The song's refrain "오빤 강남 스타일 (Oppan Gangnam style)" has been translated as "Big brother is Gangnam style", with Psy referring to himself;[20][21] "Oppa" is a Korean expression used by females to refer to an older male friend or older brother.[22]

The music was composed by Psy and Yoo Gun-hyung, a producer in South Korea who has also collaborated with Psy in the past. Yoo also arranged the song while Psy was responsible for the lyrics.

Music video

The music video shows Psy performing a comical horse-riding dance and appearing in unexpected locations around the Gangnam District, such as an outdoor yoga session and a hot tub. He wears several distinctive suits and black sunglasses with a mindset of "dress classy and dance cheesy".[23] It features a "skewering [of] the Gangnam image" by the "non-Gangnam PSY"; this parody would be recognizable to viewers familiar with Korean culture.[24]

The music video shows Psy dancing at various locations in Gangnam.[25] Although there are more than ten different locations featured, only two of the scenes are actually filmed in the Gangnam district. The sauna scene, elevator scene and bathroom scene were filmed elsewhere in the greater Seoul region.[26] The video was shot over 48 hours in July.[27][28]

In K-pop, it is routine to have cameos by celebrities in a music video, such as in the dance scenes in the elevator and the parking garage.[29] Making appearances in the music video are:

  • 4minute member Hyuna playing Psy's love interest and appearing in the two final dance sequences.[25][28]
  • Big Bang members Daesung and Seungri appear in the video as two old men playing a board game in the park; they are the two men flying in the background after the explosion.[30]
  • Hwang Min-woo, a 5-year-old boy who is seen dancing at the beginning of the video. During an interview with CNN, Psy stated that "the night before the music video shoot, I was watching Korea's Got Talent and saw him dance to Michael Jackson. His moves were ridiculous. So we called him up and asked him to be in the music video, which was shooting the very next day, and he came and it all worked out."[18][28] He has been praised for his eye-catching dance moves that have received a lot of attention from viewers.[31]
  • Comedian/television personality, Korea's Nation emcee Yoo Jae-Suk, in a dance duel with Psy.[25][28]
  • Comedian/television personality, No Hongchul, dancing in an elevator with his trademark pelvis-thrusting, with Psy rapping underneath him.[25][28]

According to The Guardian, Psy has waived his copyright to the music video. Although this has not been officially confirmed, it is likely that Psy has simply refrained from taking legal action against parodies of his video. "Gangnam Style" is therefore a video that is "born to spawn".[32]

Synopsis

Psy is lounging at what looks like a sandy beach, but the camera zooms out to reveal he is actually at a playground.[29] The video alternates between the playground, where a boy (Hwang Min-Woo) dances next to him, and a row of horses in stalls, where Psy performs his signature "invisible horse dance".[33] As Psy (and two girls) walk through a parking garage, they are pelted by pieces of newspaper, trash, and snow.[27] At a sauna, he rests his head on a man's shoulder, while another man covered in tattoos is stretching. He sings in front of two men playing chess, dances with a woman at a tennis court, and bounces around on a tour bus of seniors. The scenes alternate quickly until there is an explosion at the chess players. Psy walks towards the camera, shouting "Oppan Gangnam style". He and some dancers perform at a horse stable. He dances as two women walk backwards. He dances at the tennis court, a carousel, and the tour bus. He shuffles into an outdoor yoga session. He dances on a boat. The camera zooms on a woman's butt, then shows Psy "yelling" at it.[27][28]

At a parking lot, Psy is approached by a man (Yoo Jae-Suk) with a red Mercedes-Benz SLK-Class and a yellow suit; they have a dance duel. He then appears in an elevator underneath a man (Noh Hong Chul) who is straddling him and thrusting his pelvis. The man in the yellow suit gets in his car and leaves. In a subway cabin, he notices an attractive young woman (Hyuna) dancing. At one of the train stops, he approaches the girl in slow motion, and she does the same. They start to embrace. He then tells the girl "Oppan Gangnam style", and they horse dance along with some others at the train stop. He also surfaces from a spa.[34][28][27]

Psy sings to the girl at a night club as people in all sorts of costumes walk behind them. He raps "seriously" in an enclosed space, but when the camera zooms out, he is actually sitting on a toilet with his pants down.[27] Psy and a large group of dancers do the horse dance and strike a final pose. After some additional footage of the dance duel, Psy says, "Oppan Gangnam style", and the video finishes with a cartoon graphic.

Release and reception

On July 15, 2012, the music video for "Gangnam Style" was uploaded onto YouTube and received about 500,000 views on its first day.[35] In mid-August 2012, "Gangnam Style" began to catch the attention of media networks around the world. Maura Judkis from The Washington Post wrote, "'Gangnam Style' has made an extraordinarily stupid-looking dance move suddenly cool".[36] The German weekly news magazine Der Spiegel similarly attributed the growing popularity of "Gangnam Style" to its daring dance moves.[37] Mesfin Fekadu of the Associated Press wrote that Psy is "currently having a pop culture moment." Psy's dance moves are "somewhat bizarre" but the music video is full of colorful, lively outfits. He also remarked that the singer is excited that his colorful style is being celebrated in the United States, and around the world.[38] Deborah Netburn of the Los Angeles Times called it "one of the greatest videos ever to be uploaded to YouTube."[39]

Matt Miller, a host from the business and financial news broadcaster Bloomberg Television, played "Gangnam Style" during his show, because "it's just a super hot video that has gone astronomically viral." He also said that PSY did say on CNN that he wants to make people laugh even in the midst of all these global economic slowdowns, "so that's the Wall Street tie-in" he needed.[40]

Although "Gangnam Style" has been met with largely positive reactions, some have found it wacky or even vulgar.[41] Matt Buchanan and Scott Ellis of The Sydney Morning Herald wrote that the video "makes no sense at all to most Western eyes" and it "makes you wonder if you have accidentally taken someone else's medication."[42]

Paul Lester of The Guardian labelled it as "generic ravey Euro dance with guitars".[43] and Robert Myers of The Village Voice called it "an inspired piece of silliness".[44] Scott Adams, the creator of the Dilbert comic strip, claims that the seemingly bad elements of "Gangnam Style" all come together to create an awesome whole.[45]

Worldwide reception:
Country Reporter/Journalist
Source 		Quote
 Belgium Gunter Van Assche
De Morgen 		Het onzichtbare paard in het dwaze dansje zou een metafoor zijn voor de bezits-drang van de mens[46]
[ The invisible horse in this silly dance is like a metaphor that represents man's desire to be rich ]
 Brazil Marcela Puccia Braz
Viajeaqui 		a música é uma paródia crítica a essa cultura, à medida que Psy mistura elementos cafonas a símbolos da elite sul-coreana
[The song is a parody in which Psy mixes elements and symbols of the elitist South Korean culture to criticize it][47]
 China People's Daily 韩国歌手Psy的"神曲"《江南style》...[48]
[ 《Gangnam Style》, a "divine melody" by Korean singer Psy... ]
 Chile La Nación ...coreografía conocida como el Gangnam Style. La actividad se enmarca dentro de las masivas manifestaciones estudiantiles con que los jóvenes se hacen notar en el país. Las locaciones escogidas fueron el frontis de La Moneda, la Plaza de Armas, el Ministerio de Educación, el Metro y la Casa Central de la Universidad de Chile, entre otras.[49]
[...as part of the massive protests all across the country, a group of students danced to the choreography of Gangnam Style at La Moneda, Plaza de Armas, Ministerio de Educación, and the Universidad de Chile ]
 Finland Ilta-Sanomat Unohtakaa Macarena, tässä tulee hevostanssi![50]
[ Forget about "Macarena", here comes the horse dance! ]
 France Stéphane Lagarde
Radio France
Internationale 		"Gangnam Style", la très addictive danse du cheval[51]
[ "Gangnam Style", the highly addictive horse dance ]
 Guatemala Prensa Libre ...la clásica historia de “chico busca chica” adaptada al acomodado barrio de Gangnam[52]
[ ...the classical tale of "boy looking for a girl" adapted to the affluent district of Gangnam ]
 Germany Jan Augustiny
Stern 		Er (Psy) sieht aus wie Kim Jong-Il...[53]
[He (Psy) looks like Kim Jong-Il.]
 India Shonali Muthalaly
The Hindu 		He's (Psy's) willing to laugh at the world, and himself. And this sharp subversive humour is what elevates the song from catchy to memorable.[54]
 Israel Lahav Harkov
The Jerusalem Post 		Gangnam Style – the Korean pop hit that took the world by storm. Israeli artist Agent K made his own version, "Jewish Style", which borders on offensive with its extensive use of stereotypes[55]
 Montenegro Mirela Hodžić
Vijesti 		"Najpoznatiji i najpopularniji svjetski jezik je muzika", kaže PSY "[56]
[ "The most popular foreign language is music", says PSY ]
 Norway Lina Hekkli,
Se og Hør 		Nå har selvsagt også «Skal vi danse»-deltagerne kastet seg på trenden, og fredag publiserte Linni Meister og hennes dansepartner Calle Sterner en video på «Skal vi danse»-bloggen sin der de prøver seg «Gangnam Style».
[ Participants of Skal vi danse (Dance competition) joined in the trend, and on Friday, Linni Meister and her dance companion Calle Sterner uploaded a video where they danced to «Gangnam Style». ][57]
 Poland TVN24 Zobacz jak "Gangnam Style" tańczyło całe "Dzień Dobry TVN"­[58]
[ Look how our crew at Dzień Dobry TVN (TV Programme) danced to "Gangnam Style" ]
 Russia Boris Barabanov
Kommersant 		За этот короткий срок Сай успел стать не только рекордсменом, но и любимцем всей музыкальной индустрии[59]
[ In this short amount of time, Psy has not only become a record-holder, but also a darling of the entire music industry ]
 South Africa Jakie May
The Sunday Times 		The crazily cheesy music video 'Gangnam Style' opens with a beautiful young woman fanning a man's chubby face[60]
 Sweden Hanna Fahl
Dagens Nyheter 		En världshit med välproducerat dansgolvsbeat och oemotståndligt klistrig refräng – på koreanska[61]
[A worldwide hit with a well-produced dance floor beat and an irresistable, inescapable refrain – in Korean]
  Switzerland Dominique Marcel Iten,
DRS 3 		Zurzeit begeistert aber ausgerechnet ein verrückter Südkoreaner unter dem Pseudonym PSY die ganze Welt[62]
[ Right now, the entire world is fascinated by a mad South Korean with the pseudonym PSY ]
 United Kingdom Justin McCurry
The Guardian 		His quirky dance steps and unforgettable sing-a-long chorus have given us the smash pop hit of the year'[63]

Cha Woo-jin, a South Korean music critic, told The Chosun Ilbo that "Gangnam Style"'s sophisticated rendering and arrangement has made it very appealing to the general public.[64] Choe Kwang-shik, the South Korean Minister of Culture, Sports and Tourism, told reporters that "Gangnam Style" had played an important role in introducing the Korean culture, language, and lifestyle to the rest of the world.[65] However, some have criticized the song for failing to accurately represent South Korean culture. Oh Young-Jin, managing editor of The Korea Times, wrote that the dance has more to do with Americans than Koreans.[66]

In Japan, the song has met with considerable criticism. When "Gangnam Style" first appeared in Japanese TV shows in July, the reaction from viewers was negative. As a result, Psy's Japanese record label YGEX cancelled a previously planned Japanese version of "Gangnam Style".[67] According to The Dong-a Ilbo, a South Korean newspaper, the song's lukewarm reception in Japan could have been caused by a diplomatic conflict between the two countries.[68]

Immediately after its release, "Gangnam Style" was mentioned by various English-language websites providing coverage of Korean pop culture for international fans, including Allkpop[69] and Soompi.[70] Simon and Martina Stawski, a Canadian couple living in Seoul who were among the first to parody "Gangnam Style" in late July, wrote that the song has the potential to become "one of the biggest songs of the year". [71] However, during an interview with Al Jazeera a few weeks later, Martina Stawski claimed that the worldwide popularity of "Gangnam Style" has been viewed negatively by some K-pop fans, because "they [the fans] didn't want K-pop being liked by other people who don't understand K-Pop".[72][73] This view is also supported by Promi Ferdousi, a K-Pop fan who wrote that the song "has managed to find its way into our clubs while the best K-pop songs are limited to niche groups on social-media websites."[74]

According to The Dong-a Ilbo, a Korean newspaper, "Gangnam Style" has hardly been mentioned by the Japanese media.[68] In comparison with China and other neighboring countries, the song is almost entirely unknown in Japan. The Dong-a Ilbo claimed that this is due to a bilateral diplomatic conflict with South Korea, and it accused the Japanese media of keeping its people "in the dark".[68] In Germany, an ongoing dispute between YouTube and the GEMA (the country's performance rights organization) regarding copyright issues has led to thousands of music videos, including "Gangnam Style",[75] being blocked in the country.[76]

Critical reception

Professional ratings
Review scores
SourceRating
About.com[77]
Common Sense Media[78]
Digital Spy[79]

The song has received mixed ratings from music critics. Robert Copsey from Digital Spy wrote that "you could slap an LMFAO tag on the cover and few would know the difference",[79] while music journalist Bill Lamb from About.com praised the song for "spreading smiles and pure fun around the world in record time".[77]

Kim Alessi from Common Sense Media considered the music video for "Gangnam Style" worth seeing for its caricature of contemporary Asian and American urban lifestyles, but also warned that "Gangnam Style" contains sexually suggestive images and "degrading messages" which could be inappropriate for children and teenagers.[78] The song has also been positively reviewed by Steve Knopper from Rolling Stone, who called "Gangnam Style" an astoundingly great K-pop video that has all the best elements of hypnotically weird one-hit wonders.[80]

Appearances and live performances

Following the release of "Gangnam Style", Psy made several performances on television and at concerts in Korea. Among the first of such performances include his appearance on the weekly South Korean music program, The Music Trend.[81] Psy also performed at several concerts prior to his departure to the US, including during "The Heumbbeok Show"[82] and the Summer Stand Concert in Seoul.[83]

On August 20, Psy posted on Twitter "Bringing #GANGNAM STYLE to the Dodgers–Giants game this evening". Dodger Stadium presented a segment called "PSY Dance Cam" where they showed clips of the music video, followed by live shots of baseball fans dancing, and then Psy, who waves and does the dance.[84] Two days later, Psy appeared on VH1's Big Morning Buzz Live show, and taught television hosts Carrie Keagan and Jason Dundas how to dance "Gangnam Style".[85][86]

On September 6, Psy appeared at the 2012 MTV Video Music Awards performing his "Gangnam Style" dance alongside comedian Kevin Hart.[87] After the event, He would make several more appearances on US TV programs. On September 10, he appeared on the The Ellen DeGeneres Show in Burbank, California, introducing himself as "Psy from Korea", before teaching Britney Spears the dance. He described the dance as "pretending to bounce like riding on an invisible horse"[23][88][89] and when Ellen told Britney she would have to remove her high-heeled shoes to perform the dance Psy protested that no, the point was, 'to dress classy, and dance cheesy.' On September 14, he appeared on NBC's morning program Today in New York City for its Toyota Concert Series, where he performed the song twice and taught the anchors the dance.[90][91] The September 15 season premiere episode of Saturday Night Live featured a sketch based on the song and its video. Bobby Moynihan portrayed Psy, but was joined mid-sketch by Psy himself.[92]

On September 22, Psy made an appearance at the iHeartRadio Music Festival to perform "Gangnam Style".[93] Psy would return to South Korea on September 25;[94] while the rapper was in the US, it was announced that he, as ambassador of the Formula One Korean Grand Prix, would perform "Gangnam Style" at the event during the 2012 edition.[95] On October 4, Psy performed "Gangnam Style" during a free concert that he held outside the Seoul City Hall. More than 80,000 fans attended the event, leading to the closure of a part of the city center and an increase in subway operations.[96][97]

On October 16, Psy travelled to Sydney, Australia, to perform "Gangnam Style" that night on The X Factor, a reality TV music competition; he would be joined by Melanie Brown to perform the "horse dance" on stage.[98] The following day, he performed on breakfast TV show Sunrise in Martin Place, Sydney.[99]

Impact

The music video for the song has gone viral and is an Internet meme.[100] Hallie Sekoff of The Huffington Post quoted from the video's official YouTube video description that the song is characterized by its "strongly addictive beats", and wrote that this is not too far-fetched, considering "how obsessed we've found ourselves."[101] Melissa Locker of Time noted that "it's hard not to watch again …and again …and again",[102] while CNN reporter Shanon Cook told the audience that she had watched "Gangnam Style" about 15 times.[103] as of September 28, 2012, the song's YouTube music video had been accessed by people from 222 countries.[68]

As a result of "Gangnam Style"s popularity, share prices of the song's music label YG Entertainment have gained more than 50% while Hite Jinro, a producer of alcoholic beverages, climbed 7.6% after Psy drank a bottle of the company’s drink during a concert. Despite falling sale revenues and making a year-over-year loss, DI Corporation, which is owned by Psy's father Park Won-Ho, saw its share price increase by 568.8% within a few months of the song's release. This represents an annual yield of 846%.[104][105]

After the release of "Gangnam Style", the American talent manager Scooter Braun, who discovered Justin Bieber on YouTube, asked on Twitter "How did I not sign this guy (Psy)".[106] Soon afterwards, it was reported that Psy had left for Los Angeles to meet with representatives of Justin Bieber, to explore collaboration opportunities.[14][41] On September 3, Braun made a public announcement that was later uploaded onto YouTube, saying that he and Psy have decided to "make some history together. [To] be the first Korean artist to break a big record in the United States." On September 4, it was confirmed that Psy was signed to Braun's Schoolboy Records.[107]

File:Gangnam1.jpg
A view of Gangnam Station intersection

Society

Main article: Gangnam Style phenomenon

The Korea Tourism Organization has launched a "One day Gangnam tour" that begins with some "gangnam styling" at a beauty salon, shopping at the Apgujeong & Cheongdam boutiques, coffee and brunch, followed by the casino and clubbing.[54] In Thailand, two local gangs provoked each other by dancing "Gangnam Style", eventually leading to a gun fight with more than 50 rounds fired.[108]

On October 9, Boris Johnson, the Mayor of London, held a speech at the 2012 Conservative Party Conference where he told the audience that he and the British Prime Minister David Cameron have danced "Gangnam Style".[109] A few days before the conference, they had performed the dance at Chequers Court in Buckinghamshire. One of the guests remarked, "It was uproarious – they [Johnson and Cameron] completely brought the house down".[110] On October 17, "Gangnam Style" was referenced by the President of the International Criminal Court Song Sang-Hyun in his address to the U.N. Security Council.[111][112]

The American Council on Exercise has estimated that dancing "Gangnam Style" will burn 150–200 calories per half hour[113] and the song was used by Northampton General Hospital to promote hand washing as part of the 2012 Global Handwashing Day on October 15.[114] Swype, an input method for Android operating systems, included "Gangnam Style" into its list of recognized words and phrases.[115]

The French-born political commentator Tim Soutphommasane, a Research fellow at Monash University, wrote that the Gangnam phenomenon is worth studying. According to Soutphommasane, the world is only beginning to appreciate Gangnam Style as "part of a broader hallyu cultural wave coming out of the country [South Korea]".[116] Larry Page, the CEO and co-founder of Google, called the song a glimpse of the future of worldwide distribution.[117]

Main article: Gangnam Style in popular culture

...it has taken over the world,
it has taken over the intrawebs,
and now it's time for it
to take over Times Square.

ABC News[118] during a "Gangnam Style" flash
mob in Manhattan, September 12, 2012.

Since September 2012, the dance has been performed by athletes in international competitions.[119][120][121] For example, the Jamaican cricketer Chris Gayle danced "Gangnam Style" twice during the West Indies' match against Ireland and then repeated the act when he took a wicket during the 2012 ICC World Twenty20 match against England.[122]

District3 and Rylan Clark, finalists of the British music competition The X Factor, lip-synced and danced to "Gangnam Style" in a promotion.[123] On September 27, Eric Schmidt, the executive chairman of Google was reported to have danced "Gangnam Style" when he visited the company's office in Seoul. Nick Carbone from Time described it as cringe-worthy because "It's the same reason why you'd never want to see your dad planking on top of the family car".[124] Several Bollywood actors including Amitabh Bachchan and Shah Rukh Khan have danced "Gangnam Style" during the Indian television game show Kaun Banega Crorepati[125]

Through social networks like Facebook, many small, unofficial fan-organized flash mobs have been held in universities and colleges throughout the world. The earliest flash mobs were held in Pasadena, California,[126] and Sydney, Australia.[127] On September 12, Times Square in Manhattan was filled with a flash mob dancing to the music of "Gangnam Style" during ABC's Good Morning America.[128] In September 2012, Korean grandmothers at the Palisades Park Senior Citizens Center in Bergen County, New Jersey were noted to follow the dance trend of Gangnam Style.[129]

Parodies and covers

Main article: Gangnam Style in popular culture § Parodies and reaction videos

Reaction videos and parodies have been made for or with the music respectively. Some of these user generated videos have received international media recognition. "Gangnam Style"-related videos have also been uploaded by Cody Simpson,[130] Seungri,[131] Latino,[132] Fine Brothers,[133] Barely Political,[134] the Tampa Bay Buccaneers Cheerleaders,[135] and The Ohio University Marching 110.[136] During the two weeks leading up to August 8, 2012, nearly 1,000 videos with "gangnam" in the title were uploaded onto YouTube.[35]

On August 16, 2012, Nelly Furtado performed the song at her concert in the Smart Araneta Coliseum in Manila, Philippines.[137] In Geneva, Switzerland, about 300 people gathered at the International Monument to the Reformation for a parody of "Gangnam Style" organized by a local radio station.[138] According to The Christian Post, "Gangnam Style" was parodied by Inri Cristo, a self-proclaimed reincarnation of Jesus Christ, to attract the public's attention.[139]

The following is a non-exhaustive list of parodies, cover versions and live versions that had been featured in influential newspapers or broadcasting networks of various countries:

Author(s) Title Featured in
The Oregon Duck "Gangnam Style Parody (강남스타일) – The Oregon Duck"[140] USA Today[141]
The Presidents Race "Presidents Race PSY Gangnam Style"[142] The Washington Post[143]
22nd Company,
U.S. Naval Academy 		"Gangnam Style – USNA Spirit Spot"[144] CBS News[145]
Third Naval Area Command,
Royal Thai Navy 		"Gangnam Style สามัคคีนาวีอันดามัน "[146] Associated Press[147]
5 Para A Meia-Noite "Gamar com style / Pedro Fernandes / 5 Para a Meia-Noite"[148] Rádio e Televisão
de Portugal[149]
Cebu Provincial Detention
and Rehabilitation Center 		"CPDRC Inmates Gangnam Style (2012)"[150] Agence France-Presse[151]
CollegeHumor Mitt Romney Style[152] The Huffington Post[153]

North Korean parody

On September 18, 2012, the North Korean government uploaded a parody with the title "I'm Yushin style!" onto the government website Uriminzokkiri.[154] It is a parody of South Korea's ruling conservative party presidential candidate Park Geun-hye, and shows a photo-shopped image of her performing the horse-riding dance, while mocking her as a devoted admirer of the Yushin system of autocratic rule set up by her father, Park Chung-hee.[10][155] At the end of the video, next to an image of Park dancing "Gangnam Style", the video declares, "Yes I love Yushin. Yushin is my hometown, my creed, my future. I'm Yushin style"[156]

According to Josh Visser from the National Post, North Korea's video cannot be compared with the original "Gangnam Style" because of its "'Scooby-Doo'-style sound effects and 1960s big band brass".[157] John Hudson from The Atlantic Wire wrote that most frames of the video are too dark to even make out the imagery, and he dismisses the parody as "Pyongyang's latest attempt at cultural appropriation".[158] Mok Yong Jae from Daily NK, an online newspaper run by opponents of the North Korean government, claims that Uriminzokkiri is a "propaganda website" and labels the "Gangnam Style" parody as an attempt to link Park Geun Hye with her father's two decades of dictatorial rule.[156]

Usage in the media

GCF Songdo Style

Songdo, an ubiquitous city 40 miles (65 km) west of Gangnam, was among five cities vying for the right to host the Green Climate Fund (GCF) a project developed by the United Nations Framework Convention on Climate Change to channel $100 billion a year from developed countries to developing countries.[citation needed] During its campaign to win the right to host the GCF, the country's Presidential Committee on Green Growth produced a promotional video entitled "GCF Songdo Style by Psy" in which Psy recommends Songdo as the host city for the GCF.[159][160] On October 20, 2012, the Board of the GCF announced that Songdo had been chosen to host the fund.[161]

Chart performance

The song debuted at number six on the Billboard Korea K-Pop Hot 100 for the week of July 28, 2012.[162] It then topped the chart the week after,[15] and remained at number one for five weeks.[163] On the Gaon Single Chart, the song was downloaded 816,000 times in its first week, and was number one for five weeks. As of 22 September 2012, the song was downloaded over 2.8 million times in South Korea.

On August 21, 2012, "Gangnam Style" charted number one on the iTunes Music Video Charts, overtaking Justin Bieber's "As Long as You Love Me" and Katy Perry's "Wide Awake"; this feat is the first for any South Korean artist.[164] Since early September, the song has also peaked on Billboard's YouTube Music Chart at number one.[165]

In the United States, "Gangnam Style" debuted at number 74 on Billboard Hot Digital Songs with 23,000 downloads sold in the week ending of September 8, 2012, and two weeks later reached number 25 with 61,000 downloads;[166] previously, 57,000 copies were downloaded in the US up until August 31.[167] The song rocketed to number four for the chart week of September 29, with 188,000 downloads.[168] On the issue date of September 22, it debuted at number 64 on the Billboard Hot 100, becoming the second K-pop song to enter the chart behind the Wonder Girls' "Nobody" in 2009. In the same week, "Gangnam Style" also debuted on the Billboard Pop Songs at number 28.[166] "Gangnam Style" had, by October 11, sold one million downloads in the US[169], becoming the first K-pop song ever to cross the one-million mark in the country. In its second week on the Hot 100, "Gangnam Style" rose to number 11.[168] In its third week on the chart, "Gangnam Style" rose to number two, behind "One More Night" by Maroon 5, becoming the first K-pop song ever to enter the top ten.[170]

On September 1, 2012, "Gangnam Style" debuted on the UK Singles Chart at number 196;[171] in its second week, the song reached number 61. The next week, the song rose up to number 37. On September 19, 2012, Greg James announced that the song had climbed 21 places to number 16. On September 21, 2012, the song had climbed from 16 to 6. The song was 22,000 copies behind "Hall of Fame" by The Script with sales of "Gangnam Style" accelerating by an average of 20% each day that week.[172] The song eventually reached number three in its third week on the chart.[173] The next midweek Official Chart Update, released on September 26, indicated that "Gangnam Style" was on pace to become number one on the next official chart, set for release on September 30.[173] The song, as projected, reached the top spot on the official September 30 chart, making it the first K-pop single to do so.[174]

In Finland, "Gangnam Style" peaked at number one on the Official Finnish Download Chart in August[175] and debuted at number one on the main chart in September.[176]

Tracklisting

A special limited edition CD single of "Gangnam Style" was released in Germany on October 15, 2012. It features a small booklet containing instructions on how to learn the dance moves for the track, and also includes the track's video.[177]

  1. "Gangnam Style" – 3:37
  2. "Gangnam Style" [Video] – 4:13

Charts and certifications

Release history

Country Date Label Format Ref
South Korea June 15, 2012 YG Entertainment Digital download [224]
July 18, 2012 Studio album [225]
Japan Postponed indefinitely YGEX Mini-album [67]
European Union September 4, 2012 Schoolboy, Universal Music Digital download [226]
United States September 6, 2012 Schoolboy, Universal Music Digital download [227]

Popularity

A resident of a shelter for disabled persons doing the Gangnam Style dance during a U.S. Navy community service visit in Geojedo, South Korea

Following its July 15 release, "Gangnam Style" overtook Carly Rae Jepsen's "Call Me Maybe" to reach the number one position on the YouTube Top 100 Music Videos during the week of August 28, 2012.[14][228] On September 1, it overtook Girls' Generation's "Gee" to become the most viewed K-pop video on YouTube.[5] Although "Call Me Maybe" has had unusually strong staying power, averaging over 1.5 million views each day, "Gangnam Style" increased to an average of over 9 million views per day within just 2 months. This is mainly because "Call Me Maybe" remained largely a North American trend, whereas the popularity of "Gangnam Style" is not confined to the United States.[229] On September 20, 2012, "Gangnam Style", with 2,141,758 likes, was officially recognized by the Guinness World Records as the most "liked" video in YouTube history.[13] About 47% of the views came from the United States, 7% from the United Kingdom, 6.8% from Canada and 4% from South Korea.[106]

According to The Wall Street Journal, T-Pain was among the first to have "sent [the video] to the stratosphere" when he tweeted about it on July 29.[230][231] It was then picked up by Neetzan Zimmerman from the social blog Gawker, who asked "Did this underground Hip Hop artist from South Korea just release the Best Music Video of the Year?"[232] on July 30. This was soon followed by Robbie Williams,[233] Britney Spears,[234] Katy Perry,[43] Tom Cruise,[235] Joseph Gordon-Levitt,[236] William Gibson,[237] and the United Nations,[238] who have either commented about or shared the video with their fans via Twitter.

Celebrity comments with more than 1,000 retweets
Name Quote Source Retweets Significance
Robbie Williams P.S. Try watching this and not smiling I dare you....(Not even a lip curl)[239][240] Personal blog N/A Earliest celebrity comment in late July
T-Pain Words cannot even describe how amazing this video is.[231][29] Twitter account 2446 This tweet by T-Pain had "sent [the video] to the stratosphere" [230]
Josh Groban It's a Gangnam Style world, we're just living in it. Amazing video.[241][242] Twitter account 1102 Mentioned by The Korea Herald,[243], Seoul's official website,[244] a blog post published by the Canadian Broadcasting Corporation,[245], and Billboard[246]
Katy Perry Help, I'm in a Gangnam Style K-hole[247][43] Twitter account 12,822 According to Der Spiegel, Psy owes his success in the
United States to Katy Perry's tweet.[248]
Vanessa Hudgens I am so amazingly obsessed. GANGNAM STYLE! Yeahhhha[249][250] Personal blog N/A
Britney Spears I am LOVING this video – so fun! Thinking that I should possibly learn the choreography. Anybody wanna teach me?[251][89] Twitter account 4,573 Led to Psy's first appearance on
The Ellen Degeneres Show[252]
Tom Cruise Think @psy_oppa (Psy) would make a
good future co-star Gangnam Style?[253][254] 		Twitter account 1,940 Possible future collaboration[255]
LMFAO Check out #PartyRock .... Gangnam Style![256][257] Twitter account 1,842 Mentioned by Hankook Ilbo[258]
Scooter Braun How did I not sign this guy!?[259][260] Twitter account 1,175 On September 4, 2012, it was confirmed that Psy
was signed to Braun's Schoolboy Records.[107]
James Corden I am so into Gangnam Style its insane![261] Twitter account 1,717
Darren Criss Could not be more proud of the human race that PSY's Gangnam
Style is one of the biggest things in the world right now.[262] 		Twitter account 2,337
Hilary Duff You guys... Gangnam style? I just..... I can't .... [263] Twitter account 2,924
Ashley Benson A lil late to the party but, better late than ever right?!
I’m obsessed with this guy. I die. PSY -Gangnam Style[264] 		Personal blog N/A

During an interview with Reuters, Psy had claimed that his "Gangnam Style" was originally produced only for local K-pop fans.[265]

The earliest video that caught the attention of media networks outside South Korea is "PSY Gangnam Style MV Reaction", which was uploaded by Katie and Mindy Anderson on July 18, 2012. The Andersons were subsequently interviewed by Evan Ramstad from The Wall Street Journal a few weeks later.[266] In his article published on August 6, 2012, Ramstad also included "Kpop Music Mondays : Psy Gangnam Style", a review and parody of "Gangnam Style" uploaded on July 23 by K-Pop video bloggers Simon and Martina Stawski, a Canadian couple living in Seoul. This makes the Stawski's video the earliest parody featured in an American newspaper.[230] On August 8, 2012, Ramstad appeared on WSJ Live, and he mentioned the Andersons and the Stawskis again, before claiming that "a lot of Koreans are also making their own parodies of 'Gangnam Style'".[267]

On September 3, 2012, the number of views generated by "Gangnam Style" went past the five-million mark.[268] By the end of September, it had topped the iTunes charts in 31 countries.[269]

1 Earliest notable reaction video by K-pop fans Katie and Mindy Anderson, uploaded to YouTube on July 18, 2012[266]
2 Earliest notable parody by K-pop bloggers Simon and Martina Stawski, uploaded on July 23[230]
3a Shared on the Social news website Reddit, July 28[270]
3b Earliest celebrity comment by Robbie Williams on his personal blog, July 28[233][271]
3c First featured in the foreign tabloid newspaper Ilta-Sanomat, in Finland, July 28[50]
4 First celebrity tweet by T-Pain, July 29[230][231]
5 Picked up by Neetzan Zimmerman from the social blog Gawker, July 30[232]
6 Picked up by the British political commentator Andrew Sullivan, who blogs about the video on The Daily Beast, August 1[272]
7 Featured in CNN International and The Wall Street Journal, August 3[25][273]
8 Nelly Furtado performs "Gangnam Style" at her concert in the Philippines, August 16
9 Psy performs "Gangnam Style" at Dodger Stadium, August 20. This marks his first public appearance in the United States
10 Katy Perry shares the "Gangnam Style" music video with her 25 million followers on Twitter, August 21[43][274]
11 Psy appears on VH1 with Carrie Keagan and Jason Dundas, August 22.[85] This marks his first appearance in a US television show

"Oppa Is Just My Style"

"Gangnam Style"
Song

"Gangnam Style" was officially re-released on August 14, 2012, as "Oppa Is Just My Style" (Korean: 오빤 딱 내 스타일), featuring additional vocals provided by Korean singer and 4Minute member Hyuna. Mallika Rao of The Huffington Post wrote that the video was "apparently retrofitted here to work from a woman's point of view, but the main difference we're spotting is less invisible horse riding and more sultry side-eyeing."[276] The accompanying music video has garnered over 98 million views several weeks after it was uploaded onto YouTube.[277]

See also

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