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JD logo.png
Type of business Public
Type of site
Traded as NASDAQJD
NASDAQ-100 Component
Headquarters Beijing, China
Founder(s) Liu Qiangdong
Industry Internet, Online retailing
Revenue Increase CNY 260.2 billion (2016)[1]
Employees 137,975 (2017)[2]
Website www.jd.com
Alexa rank Increase 20 (August 2017)[3]
Advertising Web banner
Launched 1998

JD.com, Inc. (Chinese: ; pinyin: Jīngdōng), also known as Jingdong and formerly called 360buy,[4] is a Chinese e-commerce company headquartered in Beijing. It is one of the two largest B2C online retailers in China by transaction volume and revenue, a member of the Fortune Global 500 and a major competitor to Alibaba-run Tmall.[5][6] As of September 2017, the platform has 266.3 million active users.[7]

The company was founded by Liu Qiangdong in July 1998, and its B2C platform went online in 2004. It started as an online magneto-optical store, but soon diversified, selling electronics, mobile phones, computers and similar items. The company changed its domain name to 360buy.com in June 2007 and then to JD.com in 2013. The latter purchase is understood to have cost $5,000,000.[8] At the same time, JD.com announced its new logo and mascot.

JD.com is the world's leading company in high tech and AI delivery through drones, autonomous technology and robots, and possesses the largest drone delivery system, infrastructure and capability in the world. It has recently started testing robotic delivery services and building drone delivery airports, as well as operating driverless delivery by unveiling its first autonomous truck.[9][10][11][12][13][14][15][16]


  • June 1998 - The company was founded as Jingdong Century Trading Co., Ltd selling magneto-optical in Beijing, China.
  • January 2004 - The company’s B2C site went online as jdlaser.com
  • January 2006 - Shanghai subsidiary established
  • January 2007 - Guangzhou subsidiary established
  • June 2007 - began using the domain name 360buy.com, and the company name was changed to Jingdong Mall.
  • December 2010 - 360buy.com started online bookstore. CDs, DVDs and ebooks were added in the following months.
  • April 2011 - 360buy.com launched platform named “POP” for brand owners.
  • October 2012 - en.360buy.com was launched for the international market
  • March 2013 - the company's domain name was changed to JD.com.
  • March 2014 - Tencent acquires a 15% stake in JD.com by paying cash and handing over its e-commerce businesses Paipai, QQ Wanggou and a stake in Yixun to JD.com, in order to build a stronger competitor to Alibaba Group Holding Ltd.[17]
  • April 2014 - Subsidiary's Lawsuit Against JD.com Accepted By Court
  • June 2015 - JD.com launch the Russian site aims to expand its business to global.
  • June 2016- Wal-Mart sells its Chinese e-Commerce business Yihaodian to JD.com in exchange for a 5% equity stake valued at $1.5 Billion[18]
  • June 2017 - JD.com invested $397 million into Farfetch, a marketplace for luxury brands, as part of a new strategic partnership.[19]
  • July 2017 - JD.com and Walmart launch the first annual JD-Walmart August 8th shopping festival[20]
  • September 2017 - JD.com has committed to further develop China's parcel delivery efficiency, investing US$101 million to subsidise merchants on JD.com for warehousing and distribution costs, occurred from stocking up goods for the upcoming 2017 Singles' Day.[21]
  • November 2017 - JD.com achieved a sales record of US$19.1 billion in 2017 Singles' Day.[22]
  • January 2018 - JD.com opens first of a chain of high-tech supermarket 7Fresh.[23]
  • January 2018 - JD.com invest in Vietnam's online retail service tiki.vn for $50 million. [24]
  • February 2018 - JD.com invest in France and the UK, and wants to be everywhere in Europe in a few years. [25]
  • February 2018 - JD.com spins off JD Finance and raises $2.1 billion in a capital raise. [26]


  1. ^ JD.com Announces Fourth Quarter and Full Year 2016 Results // JD.com
  2. ^ "JD.com Announces Third Quarter 2017 Results". JD.com. 
  3. ^ "jd.com Site Info". Alexa Internet. Retrieved 2017-08-06. 
  4. ^ China's B2C E-commerce Giant 360buy Rebrands, Retrieved December 3, 2013
  5. ^ "Selling on JD.com in China". Sampi. 14 October 2015. Retrieved 20 March 2016. 
  6. ^ Lessons from an early failure, FT.com, Retrieved December 3, 2013
  7. ^ "JD.com Announces Third Quarter 2017 Results". JD.com. 
  8. ^ https://domaininvesting.com/jd-com-acquired-5-million-usd/
  9. ^ Lee, Cyrus. "Chinese ecommerce giant JD eyes driverless deliveries | ZDNet". ZDNet. 
  10. ^ "In China, an e-commerce giant builds the world's biggest delivery drone". Popular Science. 
  11. ^ Glaser, April (27 January 2017). "One of China's largest online retailers is adding dozens of drone delivery routes to rural villages in 2017". Recode. 
  12. ^ "JD.com testing drones that can lift one ton loads". Woodworking Network. 25 May 2017. 
  13. ^ Huang, Echo. "In China, a robot has started delivering packages to people". Quartz. 
  14. ^ "JD.Com Launches Robot Delivery Services In Chinese Universities". China Money Network. 19 June 2017. 
  15. ^ Handley, Lucy (11 April 2017). "This Chinese retailer is building 150 drone delivery launch centers". 
  16. ^ "SF Express obtains first airspace approval for delivery drones in China". gbtimes.com. 
  17. ^ Tencent to Buy 15% Stake in JD.com to Boost E-Commerce // Bloomberg, March 10, 2014
  18. ^ https://www.wsj.com/articles/wal-mart-in-talks-to-sell-chinese-e-commerce-business-to-jd-com-1466423930
  19. ^ https://techcrunch.com/2017/06/21/jd-com-invests-397m-into-luxury-marketplace-farfetch-as-part-of-a-new-strategic-partnership/
  20. ^ "Walmart and JD.com Expand Strategic Cooperation - NASDAQ.com". NASDAQ.com. Retrieved 2017-07-25. 
  21. ^ "Alibaba, JD.com commit nearly US$330m to beef up parcel delivery efficiency". South China Morning Post. 
  22. ^ "JD.com Ensures Alibaba Doesn't Have Singles Day to Itself". Fortune. 
  23. ^ "Online Retailer JD Follows Alibaba Into the Supermarket Game". Bloomberg. 
  24. ^ "JD.com leads investment in Vietnam-based e-commerce service Tiki". Tech Crunch. 
  25. ^ "JD.com launches in Europe". Ecommerce News Europe, February 5, 2018. 
  26. ^ https://www.bloomberg.com/news/articles/2017-03-02/jd-com-to-gain-2-1-billion-from-sale-and-spinoff-of-finance-arm

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