|Industry||Electronics and Digital Appliances|
|Mr. Naseem Saigol (CEO), Mr. Murad Saigol, Mr. Zeid Saigol|
|Products||Refrigerators, Air conditioners, Microwave Ovens, Water Dispensers, Transformers, Switchgear and Energy Meters|
|Revenue||US$ 279.97 million (2015)|
PEL was founded in 1956 through technical collaboration with AEG. In 1978, PEL was acquired by Saigol Group and was taken public a decade later. Over the years, PEL has formed alliances with several international giants, including General Electric, Fujitsu and Hitachi. The company also became the sole distributor of LG Corporation's home appliances in 2009. PEL operates in two segments - power and appliances. The former includes manufacturing of transformers, grid stations and energy meters among other goods, while the latter division deals in making, assembling and distribution of home appliances like refrigerators and air conditioner.
PEL’s Appliances Division is the flag carrier of the Saigol Group involved in home appliances manufacturing.
PEL Air Conditioners
PEL window-type air conditioners were introduced in 1981 in technical collaboration with General Corporation of Japan. Ever since their launch, PEL air conditioners have a leading position in the market. Recognizing the shift in consumers' preference from window-type to split-type air conditioners, PEL has focused its manufacturing efforts on split-type air conditioners.
The manufacturing of refrigerators started in 1986-87 in technical collaboration with M/s IAR-SILTAL of Italy. Like air conditioners, PEL's refrigerators are also in great demand. Today, PEL Crystal has 30% market share across Pakistan.
PEL Deep Freezers
PEL deep freezers were introduced in 1987 in technical collaboration with M/s Ariston of Italy.
PEL's Power Division consists of three Main Products: (1) Energy Meters; (2) Transformers; and (3) Switch gears.
PEL's Power Division also manufactures Kiosks, compact stations, and shunt capacitor banks.
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