|This article does not cite any references or sources. (August 2011)|
|Industry||Electronics and Digital Appliances|
|Mr. Naseem Saigol (CEO), Mr. Murad Saigol, Mr. Zeid Saigol|
|Products||Refrigerators, Air conditioners, Microwave Ovens, Washing Machines, Water Dispensers, and Generators|
|Revenue||US$ 202 million (2012)|
|Slogan||Change your Life|
Pak Elektron Limited (PEL) is the pioneer manufacturer of electrical goods in Pakistan. It was established in 1956 in technical collaboration with AEG of Germany and the Malik family. In October 1978, the company was bought by the Saigol Group of Companies.
The company comprises two divisions:
- Appliances Division
- Power Division
PEL’s Appliances Division is the flag carrier of the Saigol Group involved in home appliances manufacturing especially.
PEL Air Conditioners
PEL window-type air conditioners were introduced in 1981 in technical collaboration with General Corporation of Japan. Ever since their launch, PEL air conditioners have a leading position in the market. With the shift of users preference from window type to split type air conditioners, PEL has started manufacturing split-type air conditioners.
The manufacturing of refrigerators started in 1986-87 in technical collaboration with M/s IAR-SILTAL of Italy. Like the air conditioners, PEL's refrigerators are also in great demand. Today, PEL Crystal has 30% market share.
PEL Deep Freezers
PEL deep freezers were introduced in 1987 in technical collaboration with M/s Ariston of Italy.
PEL Power Division consists of three plants. These are Energy Meter Plant, Transformer Plant, and Switch Gear Plant.
PEL Power Division manufactures energy meters, transformers, switch gears, Kiosks, compact stations, and shunt capacitor banks.
PEL is one of the major electrical equipment suppliers to Water and Power Development Authority (WAPDA) and Karachi Electric Supply Corporation (KESC), which are the largest power utilities in Pakistan.