Vivanta
 | A major contributor to this article appears to have a close connection with its subject. (October 2016) |
| File:Vivanta Logo.jpg Official logo of Vivanta | |
| Company type | Private |
|---|---|
| Industry | Hotels |
| Founded | September 2010 |
Number of locations | 22 hotels in 19 destinations |
Key people | Ratan Tata (Interim Chairman) Puneet Chhatwal (MD & CEO) [1] |
| Parent | Indian Hotels Company Limited |
| Website | Vivanta |
Vivanta is an Indian hotel chain established in September 2010.[2] The brand is a part of the Indian Hotels Company Limited, a subsidiary of the TATA Group.[3]
Introduction
The brand Vivanta was born as a part of The Indian Hotels Company Limited brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.[4] This brand architecture exercise was a part of their previous launch of The Gateway hotels[5] which is marketed as an upscale brand.
References
- ^ "Indian Hotels appoints Puneet Chhatwal as MD and CEO".
- ^ "Taj Hotel Launches New Brand Identity". Event FAQs. Retrieved 30 October 2012.
- ^ "Interview: Raymond Bickson". Hindustan Times. 20 September 2010. Retrieved 2 November 2012.
- ^ "19 Taj hotels migrate to new Vivanta brand". Hotel News Now. Retrieved 30 October 2012.
- ^ "Indian Hotels launches Gateway Hotel". Moneycontrol.com. Retrieved 2 November 2012.
