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Vivanta

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Vivanta By Taj
Company typePrivate
IndustryHotels
FoundedSeptember 2010; 14 years ago (2010-09)
Key people
Ratan Tata (Interim Chairman)
Rakesh Sarna (MD & CEO)[1]
ParentIndian Hotels Company Limited
WebsiteVivanta by Taj

Vivanta By Taj, is an Indian hotel chain established in September 2010.[2] The brand is a part of the Indian Hotels Company Limited, a subsidiary of the TATA Group.[3]

Introduction

The brand Vivanta was born as a part of Taj Hotels Resorts and Palaces (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.[4] This brand architecture exercise was a part of their previous launch of The Gateway hotels[5] which is marketed as an Upscale brand.

Locations

Bangalore

Chennai

Coimbatore

  • Old Surya Internationals(5 star),Race Course,Coimbatore
    Vivanta by Taj - Surya, Race Course, Coimbatore
    [6]
  • Residency

Coorg

Faridabad

  • Surajkund Road

Goa

  • Fort Aguada - North Goa
  • Holiday Village - North Goa
  • Panaji - North Goa

Guwahati

  • Khanapara ( G.S. Road)

Hyderabad

  • Begumpet

Jodhpur

  • Hari Mahal

Kerala

  • Bekal[8]
  • Kovalam-Trivandrum
  • Kumarakom
  • Malabar-Kochi
  • Trivandrum
  • Varkala-Trivandrum

Lucknow

  • Gomti Nagar

Mumbai

  • Taj President / Taj hari
  • Ambassador

Pune

  • Vivanta
  • Gateway

Ranthambore

  • Sawai Madhopur

Srinagar

International

Maldives

  • Coral Reef

Sri Lanka

Malaysia

  • Langkawi

References

  1. ^ "Raymond Bickson | Want to fill gap between Gateway and Ginger". Live Mint. 16 September 2011. Retrieved 2 November 2012.
  2. ^ "Taj Hotel Launches New Brand Identity". Event FAQs. Retrieved 30 October 2012.
  3. ^ "Interview: Raymond Bickson". Hindustan Times. 20 September 2010. Retrieved 2 November 2012.
  4. ^ "19 Taj hotels migrate to new Vivanta brand". Hotel News Now. Retrieved 30 October 2012.
  5. ^ "Indian Hotels launches Gateway Hotel". Moneycontrol.com. Retrieved 2 November 2012.
  6. ^ "Vivanta By Taj Hotels & Resorts Launches New Luxury Hotel In Coimbatore, India". Hospitality.NET. Retrieved 30 October 2012.
  7. ^ "Taj to open hotel spa in Kodagu, India". Spa Opportunities. Retrieved 2 November 2012.
  8. ^ "Taj Group launches Vivanta spa resort in Kerala's Bekal". The Economic Times. 12 March 2012. Retrieved 30 October 2012.
  9. ^ "Taj Hotels Resorts and Palaces launches Vivanta by Taj - Srinagar". Business Standard. Retrieved 1 November 2012.
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