WWHB-CA

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WWHB-CA
Current WWHB logo
Stuart/West Palm Beach, Florida
United States
City Stuart, Florida
Branding Azteca 48
Channels Digital: 48 (UHF)
(to move to 33 (UHF))
Virtual: 48 (PSIP)
Subchannels 48.1 Azteca
48.2 Charge!
Affiliations Azteca (2002–present)
Owner Sinclair Broadcast Group
(WTVX Licensee, LLC)
First air date 1988; 29 years ago (1988)
Call letters' meaning Named for former owner William H. Brothers
Former callsigns W19AQ (1989–1998)
WINQ-LP (1998–2002)
Former affiliations Independent (1988–2002)
Transmitter power 2.1 kW
1.58 kW (CP)
1,000 kW (WTVX-DT2)
Height 293.8 m (964 ft)
292.3 m (959 ft) (CP)
455.7 m (1,495 ft) (WTVX-DT2)
Facility ID 63557
35575 (WTVX-DT2)
Transmitter coordinates 27°1′30.8″N 80°10′42.7″W / 27.025222°N 80.178528°W / 27.025222; -80.178528
27°7′19.0″N 80°23′20.0″W / 27.121944°N 80.388889°W / 27.121944; -80.388889 (WTVX-DT2)
Licensing authority FCC
Public license information: Profile
CDBS
Website azteca48.com

WWHB-CA is the Class A, Azteca América-affiliated television station for the Gold and Treasure Coasts of South Florida in the United States. Licensed to Stuart, it broadcasts a low-powered high definition digital signal on UHF channel 48 (also the station's virtual channel via PSIP) from a transmitter in unincorporated Martin County (southwest of Hobe Sound) on the Jonathan Dickinson State Park boundary. On cable, the station can be seen on Comcast Xfinity channel 21 (in Martin, Palm Beach, Okeechobee, and southern St. Lucie counties) and channel 24 (in Indian River and northern St. Lucie counties), as well as on digital channel 611.

Owned by the Sinclair Broadcast Group, WTCN is sister to West Palm Beach-licensed CBS affiliate WPEC, Fort Pierce-licensed CW affiliate WTVX, and Palm Beach-licensed Class A MyNetworkTV affiliate WTCN-CA. All of the television outlets share studios together on Fairfield Drive in Mangonia Park (with a West Palm Beach postal address).

Due to WWHB's Class A status, the station's low-powered directional antenna pattern prevents it from reaching Vero Beach (to the north) and Boca Raton (to the south). In order to expand the broadcasting radius, WWHB is simulcast in standard definition on WTVX's second digital subchannel. This signal broadcasts on virtual and UHF channel 34.2 from a transmitter, southwest of Palm City and I-95/SR 9, in unincorporated Martin County.

History[edit]

The original WWHB was licensed to channel 3 in Indianapolis, Indiana to the department store company William H. Block Co. in 1947. It had changed call letters by 1949.

WWHB began as W19AQ (known on-air as WAQ), a station that began broadcasting as channel 19 in West Palm Beach in October, 1988.[1] The original owner was Palm Beach Broadcasting, led by William B. O'Donnell. WAQ had hoped to become an ABC affiliate when WPEC dropped ABC for CBS at the end of 1988,[2] but instead the affiliation went to WPBF[3] According to the Sun-Sentinel, WAQ's initial programming consisted of "morning cartoons (Beverly Hills Teens); old, public domain (and often silent) movies (Bachelor in Paradise, The Pickwick Papers); vintage TV series (The Man from U.N.C.L.E.); sports (Notre Dame football, Florida Marlins baseball); and music (Hit Video USA, which ran from 1 to 6 a.m.)."[4] The station also later carried Howard Stern's original syndicated television program, and taped-delayed races from the Palm Beach Kennel Club.[5]

The station struggled to pay its bills[6] and after declaring bankruptcy in 1991, the license was transferred from the O'Donnell family's company, Palm Beach Broadcasting, to Main Street TV of Carle Place, New York.[7] In 1996, Adelphia Cable removed WAQ from its channel lineup because of "continuing problems with the picture quality," and once again the station filed for bankruptcy.[8][9] By this point the station was airing home shopping programming, old black and white movies, a local bowling show, and the Cliff Dunn Show, which was simulcast on a local radio station WPBR.[10] The loss of cable caused station revenue to drop from $303,315 in 1995 to only $24,995 in 1996. Station advertising rates dropped from $95 for a 30-second spot to as low as $5.

WWHB's logo under CBS ownership.

After losing nearly $7 million in 1996, the station changed call letters to WINQ-LP and its studios were moved to the suburb of Lake Park. The station was sold to William B. Turner in 1999 for $875,000 including $175,000 in debt.[11] Martin County businessman Bill Brothers purchased the station in 2002 and moved the licence to Stuart. It was Bill Brothers who revitialized the station creating the first Hispanic language local television service for the West Palm Beach market. Rebuilding the broadcasting facilities together with his sister station WTCN, WWHB served the greater Palm Beach, Martin, and St Lucie Counties rapidly growing Hispanic population. [12] In 2005, Viacom bought WWHB and sister station WTCN Channel 43 from Brothers for $7.7 million.[13] Viacom moved the studios back to West Palm Beach and improved the station's signal.[14]

WWHB's logo, 2007-2012

On February 7, 2007, CBS agreed to sell seven of its smaller-market stations to Cerberus Capital Management, L.P., for $185 million. Cerberus then formed a new holding company for the stations, Four Points Media Group, who took over the operation of the stations through local marketing agreements in late-June 2007.[1] The deal closed on January 10, 2008. Although the URL for the WWHB website has not changed since the sale to Four Points, it now redirects to a separate section of WTVX's website. As of February 25, 2008, the station is now being operated out of Four Points' hub station KUTV in Salt Lake City, Utah.

On September 8, 2011, Sinclair Broadcast Group announced its intent to purchase Four Points from Cerberus Capital Management for $200 million; Sinclair began managing the stations, including WWHB-CA, under local marketing agreements following antitrust approval.[15] The deal with Sinclair acquiring Four Points was completed on January 3, 2012.[16]

Digital television[edit]

Digital channels[edit]

The station's digital channel is multiplexed:

Channel Video Aspect PSIP Short Name Programming[17]
48.1 1080i 16:9 WWHB Azteca
48.2 480i CHARGE Charge!

References[edit]

  1. ^ 2 South Florida Media Markets Are Heading In Opposite Directions, by David Altaner, Ft. Lauderdale Sun-Sentinel, October 30, 1988
  2. ^ Fledgling Television Station Looks To Link With Network by Ken Bohannon, Miami Herald, August 13, 1988
  3. ^ ABC Shocks Stations Network To Affiliate With Unproven Ch. 25, by Bill Kelley, Ft. Lauderdale Sun-Sentinel, October 19, 1988.
  4. ^ With Nervy Resolve, Tiny New TV Station Hits The Air Monday, by Bill Kelley, Sun-Sentinel, September 15, 1988
  5. ^ Never On Sunday No Longer Applies, by Craig Dolch, The Palm Beach Post, July 16, 1990
  6. ^ Troubled Channel 19 Struggling To Find Its Niche by Amy Driscoll, The Palm Beach Post, January 7, 1990
  7. ^ WAQ-TV Buyers Sue Over Licence Transfer, The Palm Beach Post", January 23, 1991
  8. ^ WAQ is History on Cable, by Bob Betcher, Stuart News, February 29, 1996
  9. ^ WINQ: Low Power, High Hope To Restore Small TV Station, by Marguerite M. Plunkett, The Palm Beach Post, July 19, 1998
  10. ^ WAQ-TV Hanging In there, by Bob Betcher, Stuart News, May 29, 1996
  11. ^ Lake Park Television Station Sold, The Palm Beach Post, May 14, 1999
  12. ^ Area To Get First All-Spanish Television Station, by Bob Betcher, Fort Pierce Tribune (FL), October 8, 2002
  13. ^ WTCN's Brothers Cashes Out As Viacom Beefs Up Station, by Bob Betcher, Stuart News, April 17, 2005
  14. ^ WTCN Moving To West Palm, Likely Will Become WB Station, by Bob Betcher, Stuart News/Port St. Lucie News, June 26, 2005
  15. ^ Sinclair Buys Four Points Media For $200M, TVNewsCheck, September 8, 2011.
  16. ^ "Sinclair Closes Four Points Media Acquisition". TVNewsCheck. January 3, 2012. Retrieved January 3, 2012. 
  17. ^ RabbitEars TV Query for WWHB-CA

External links[edit]