7-Eleven in Taiwan
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In Taiwan, 7-Eleven is owned by President Chain Store Corporation under Uni-President Enterprises Corporation. The first 7-Eleven convenience store in Taiwan was opened in 1980, however, it was not until 1986 the company began to profit. 7-Eleven is the most popular convenience store in the country; Taiwan is third in the world for number of locations with 4,790 stores on January, 2011. Although the number of 7-Eleven store in Taiwan is fewer than those of the United States and Japan, Taiwan 7-Eleven has one of the highest density of 8.5 km² a store in the world after Macau, Hong Kong and Singapore.
Popularity of 7-Eleven in Taiwan
There are numerous 7-Eleven stores in Taiwan. It has become a common occurrence for two 7-Eleven stores to be within close walking distance of each other in highly populated neighborhoods.
A 7-Eleven offers various services catering to different suburbs' requirements. Either by population percentage or life style habits, 7-Eleven in Taiwan provides a wide and ever-changing scope of services depending on the environment and market trends. In addition to selling snacks, food, drinks, tobacco, magazines and other items typically available in a convenience store, a 7-Eleven in Taiwan also provide services such as fax, photo copying, and express mail. Additionally, one can pay parking fees, traffic fines, and most utility and service bills at 7-11.
Current services available in a 7-Eleven in Taiwan are listed below:
- Photo development
- Digital image printing
- Water bills, electricity bill, gas bill, cablevision bill, parking tickets, motor-bike liability insurance, and mobile phone bill
- Facsimile transmission
- Direct marketing shopping service
- Duskin rental service
• International calling cards and telephone cards
• Booklet for College Examination Center
• Booklet for entrance exam to technological college
• MRT and bus fare cards
• Stamps, envelopes, and post cards
- Pre-ordered purchases
- Free calls for ringing up radio taxi etc.
- Cell phone and wireless internet services named "7-mobile" and "7-WiFi" respectively.
In fact, 7-Eleven is so convenient that it has become an integral part of Taiwanese culture. Eighty percent of urban household shoppers in Taiwan visit a convenience store each week. The idea of being able to purchase food items, drinks, and magazines or to send a Takkyubin or a DHL 24 hours a day and at any corner of a street makes life easier for this extremely busy and rushed population.
- The highest 7-Eleven in the country is at the peak of Mount Ali, 2170 meters above sea level.
- Map of the two 7-Elevens in the photo
- 2005 [ACNielsen ShopperTrends]