For a while, KMAJ was really a soft AC station. They picked up syndicated "Radio Delilah" for nights. It has since become a little more upbeat. The playlist is still quite wide. They're now positioned as "best of the 70s/80s/90s/today." Cumulus bought the station in the late 1990s. Cumulus tried to move the tower to McLouth, to add Kansas City coverage (and perhaps sell the station at a very high price). But the FCC shot that down, and KMAJ lost their tower lease. Cumulus had the green light to move the station's city of license to Shawnee, and join the Kansas City market, but declined. KMAJ-FM changed its city of license to Carbondale on June 25, 2009. Despite layoffs of longtime personalities, KMAJ remains at or near the top of the ratings in 2011.
Starting the night of Thanksgiving Day, of each year, KMAJ plays Christmas music, 24/7, until December 26. In 2013, it flipped earlier, starting it on the evening of the 15th, as the first station in Kansas to air the music during the holidays.