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City of license Millington, Tennessee
Broadcast area Memphis metropolitan area
Branding 98.1 The Max
Slogan Maximum Rock All Day
Frequency 98.1 MHz
First air date 1960 (as KHFO)
Format Mainstream rock
ERP 100,000 watts
HAAT 265 meters
Class C1
Facility ID 35399
Callsign meaning W X The MaX
Former callsigns KHFO (1960-1986)
KWLN (1986-1990)
KPYR (1990-1992)
WPYR (1992-1993)
WYKL (1993-1995)
WSRR-FM (1995-2005)
Owner Cumulus Media
Sister stations WGKX-FM, WKIM, WRBO
Webcast Listen Live
Website 981themax.com

WXMX is a commercial mainstream rock radio station near Memphis, TN.[1] It is owned by Cumulus Media and is branded as "98.1 The Max". Notable local programming includes a very humorous and topical morning talk show called Drake and Zeke in the Morning. Their show also airs on weeknights, Monday through Thursday. Much of their commentary is on local issues.


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Coordinates: 35°09′18″N 89°49′19″W / 35.155°N 89.822°W / 35.155; -89.822