The current WWKX signed on June 26, 1949 as WWON-FM on 105.5 FM as the sister station to WWON (now WOON). In 1950, WWON-FM operated with 390 watts. WWON-FM changed frequencies to the current 106.3 by summer 1958. In the 1970s, the station played oldies, and in 1986 became WNCK. In 1988, they flipped to Rhythmic Contemporary as WWKX. "Kicks 106" (later "Kix 106") was a mix of freestyle, hip hop, and pop under the moniker "The Rhythm of Southern New England" and scored high ratings in the 18-34 demographic from 1995-1997. By 1997, the station adopted its current moniker and tweaked its playlist towards a pure R&B/Hip-Hop flavor.