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City of license Lafayette, Louisiana
Branding 94.5 KSMB
Slogan "All the Hits"
Frequency 94.5 (MHz)
First air date 1964
Format Top 40 (CHR)
ERP 100,000 watts
Class C
Callsign meaning Southland
Broadcasting (original owner)
Owner Cumulus Media
Sister stations KNEK-AM/FM, KRRQ, KXKC
Website ksmb.com

KSMB is a Top 40 (CHR) radio station in Lafayette, Louisiana owned by Cumulus Media. KSMB began broadcasting in 1964 as Lafayette's first FM station.[1] By the 1970s, the station had established an Album Rock format as "K94 The Stereo Rock." In late 1984, the format was gradually shifted from Album Rock to top 40, with a moniker change to "Hit Radio 94 ½" occurring in October. "Hit Radio" lasted until 1994, when the current brand name was adopted. Citadel Broadcasting purchased KSMB from Powell Broadcasting in 1999. Citadel merged with Cumulus Media on September 16, 2011.[2]


  1. ^ Broadcasting/Cablecasting Yearbook 1984
  2. ^ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011. 

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Coordinates: 30°21′45″N 92°12′53″W / 30.3624°N 92.2148°W / 30.3624; -92.2148