Red Roof Inn
|Headquarters||Columbus, Ohio, U.S.|
Number of locations
|Andrew Alexander, President|
Number of employees
Red Roof Inn is an economy hotel chain in the United States. Red Roof Inn properties are distinguished by the large dark-red shingle roof that gives them their name. Red Roof has 400 properties in the United States, primarily in the Midwest, Southern, and Eastern United States. The primary goal of Red Roof® is to provide customers saving without sacrificing comfort. Red Roof Inn is a pet-friendly hotel chain.
The Red Roof Inn chain began in Columbus, Ohio. The company was founded by Jim Trueman in 1972 with the intention to provide guests with a clean, comfortable room at an affordable price. The oldest hotel (Inn #3) still operating as a Red Roof Inn is located on East Cork Street in Kalamazoo, Michigan. It was built in 1973 and last renovated in 2004.
The original slogan was "Sleep Cheap". T-shirts were sold on property with this slogan, and they became popular. With the increase of prices due to inflation in 1987 and 1988, the prices of the chain, while still lower than most of its direct competitors like Budgetel (now Baymont) and Days Inn, were too high to be cheap. Thus, the slogan was changed to "Hit The Roof."
In April 2007, Accor announced the sale of Red Roof Inns to Citigroup Global Special Situations Group and Westbridge Hospitality Fund LP for $1.3 billion. As part of the sale, some locations will be re-branded as part of Accor's flagship North American brand, Motel 6, and Accor will focus exclusively on the North American market after the sale is complete.
In 2012, Red Roof completed a $200 million renovation and upgrade to hotels nationwide with a sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home- like interior and exterior designs including all new furniture, spa-inspired bathrooms with modern vessel sings, plush high-end bedding, wood-like flooring, and large high definition flat-screen TV's.
Red Roof PLUS+
Red Roof®launched its brand extension, Red Roof PLUS+® in early 2014. Red Roof PLUS+® includes a new Premium room type, welcoming red canopies at select properties that project the Brand's signature color, enhanced LED lighting, and outside signage. Red Roof PLUS+® promises to offer guests a premium experience at a value price. There are over 30 Red Roof PLUS+® properties around the country.
- "Pet Friendly Hotel & Motel Rooms, Pet Policy, Safety & Tips". Red Roof Inn website. Accessed November 7, 2007.
- Whitford, Marty (August 9, 1999). "Red Roof purchase to propel Accor to No. 3 in guestrooms worldwide". Hotel & Motel Management. Accessed May 27, 2014.
- Accor 1999 half year results presentation
- Stoessel, Eric (April 13, 2010). "Foreclosures Reveal Red Roof Inn Distress". Lodging Hospitality. Accessed May 27, 2014.