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Tata Cliq

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Tata CLiQ
Type of businessPrivate
Type of site
Available inEnglish, Hindi
Founded27 May 2016; 8 years ago (2016-05-27)
HeadquartersMumbai, Maharashtra, India[1]
Area servedIndia
OwnerTata Digital
Key peopleGopal Asthana
(CEO)[1]
Industry
ServicesOnline shopping
ParentTata Unistore Limited Monthly visits =70 million
URLwww.tatacliq.com
AdvertisingNo
CommercialYes
RegistrationRequired
Current statusActive
Native client(s) onAndroid
iOS

Tata CLiQ (stylised as Tata CLiQ) is an Indian e-commerce company based in Mumbai, India.[2] It is owned by Tata Unistore Limited of Tata Group.[3] Tata CLiQ operates in categories such as Fashion, Footwear, and Accessories. Tata Group's E-commerce platform, Tata CLiQ, also launched a premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury, and it houses a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands.

History

Tata CLiQ was launched on 27 May 2016.[4] It tied up with Genesis Luxury Fashion to sell international luxury brands[5] and partnered with Adobe for digital shopping.[6] It launched Tata CLiQ Luxury, a luxury fashion and lifestyle venture, in December 2016.[7][8] In mid-2022, Tata CLiQ exited its consumer electronics business, with the division being integrated with Croma, Tata’s flagship consumer electronics retail chain.[9]

Business Model

TataCLiQ has an omni-channel marketplace model.

Tata CLiQ is the flagship digital commerce initiative of the Tata Group, the India-headquartered global conglomerate with over US$100 billion in annual revenue.[citation needed]

See also

References

  1. ^ a b "Tata CLiQ Competitors, Revenue and Employees - Owler Company Profile". owler.com. San Mateo, California, U.S.: Owler. Retrieved 26 April 2019.
  2. ^ Mukherjee, Writankar (28 March 2018). "Tata CLiQ takes on bigger rivals with big discounts". economictimes.indiatimes.com. India: The Economic Times. Retrieved 26 April 2019.
  3. ^ "Tata Unistore to launch its e-commerce platform, Tata CLiQ". www.tata.com. India: Tata. Retrieved 26 April 2019.
  4. ^ "Tata Enters E-Commerce Market With Apparel, Electronics Site 'Cliq'". gadgets.ndtv.com. NDTV Gadgets. 27 May 2016. Retrieved 26 April 2019.
  5. ^ Chaturvedi, Anumeha (20 May 2016). "Tata CLiQ ties up with Genesis Luxury, to bring international brands for online portal". economictimes.indiatimes.com. India: The Economic Times. Retrieved 26 April 2019.
  6. ^ PTI (12 April 2018). "Tata Cliq, Adobe partner for enhancing digital shopping experience". thehindubusinessline.com. India: Business Line. Retrieved 26 April 2019.
  7. ^ "Tata CLiQ launches Tata CLiQ Luxury". economictimes.indiatimes.com. India: The Economic Times. 21 December 2016. Retrieved 26 April 2019.
  8. ^ "Tata Cliq History". 12 June 2016. Friday, 26 July 2019
  9. ^ "Tata Cliq exits electronics business". July 2022.
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