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Salesforce.com Inc.
Company typePublic
NYSE: CRM
S&P 500 Component
IndustryCloud Computing
Founded1999
FounderMarc Benioff
Parker Harris
HeadquartersThe Landmark
San Francisco, California, USA
Key people
Marc Benioff
(Chairman & CEO)
Parker Harris
(Exec. VP of Technology)
ServicesCloud computing
Social enterprise solutions
RevenueIncrease $3.05 billion (2013)
1,030,000,000 United States dollar (2022) Edit this on Wikidata
Decrease $-0.270 billion (2013)
Number of employees
9,800(2013)
Websitesalesforce.com
Footnotes / references
As of April 2013.[1][2]

Salesforce.com Inc. is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena" through acquisitions.[3] It is currently ranked the most innovative company in America by Forbes magazine,[4] as well as number 7 in Fortune magazine's 100 Best Companies to Work For in 2014.[5]

It is listed on the New York Stock Exchange and is a constituent of the S&P 500 index.

History

Origins

The company was founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS).[6] Harris, Moellenhoff and Dominguez, three software developers previously at Clarify, wrote the initial sales automation software.

In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM, raising US$110 million.[7] Marc Benioff and Magdalena Yesil were the initial basic connection investors and board members.[citation needed] Other early investors include Larry Ellison, Halsey Minor, Stewart Henderson, Mark Iscaro, and Igor Sill of Geneva Venture Partners.

Acquisitions

The following is a list of acquisitions by salesforce.com:

  • Sendia (April 2006) – now Salesforce Classic
  • Kieden (August 2006) – now Salesforce for Google AdWords
  • Kenlet (January 2007) – original product CrispyNews used at Salesforce IdeaExchange and Dell IdeaStorm – now relaunched as Salesforce Ideas
  • Koral (March 2007) – now Salesforce Content
  • Instranet (August 2008) – now re-branded to Salesforce Knowledge
  • GroupSwim (December 2009) – now part of Salesforce Chatter
  • Informavores (December 2009)[8] – now re-branded to Visual Workflow
  • Jigsaw Data Corp. (April 2010),[9] – now known as Data.com
  • Sitemasher (June 2010) – now known as Site.com
  • Navajo Security (August 2011)[10]
  • Activa Live Chat (September 2010) – now known as Salesforce Live Agent[11]
  • Heroku (December 2010)[12]
  • Etacts (December 2010)[13]
  • Dimdim (January 2011)[14]
  • Manymoon (February 2011) – now known as Do.com[3]
  • Radian6 (March 2011)[15]
  • Assistly (September 21, 2011) – now known as Desk.com[16]
  • Model Metrics (November 2011)[17]
  • Rypple (December 2011)[18] – now known as Work.com
  • Stypi (May 2012)[19]
  • Buddy Media (May 2012) for US$689 million[20][21]
  • ChoicePass (June 2012)[22]
  • Thinkfuse (June 2012)[23]
  • BlueTail (July 2012) – now part of Data.com[24]
  • GoInstant (July 2012) for US$70 million [25]
  • Prior Knowledge (December 2012) [26]
  • EntropySoft (February 2013) for an undisclosed sum. The French firm was founded in 2005 and sold software to improve interoperability between big-name ECM systems, used to manage unstructured data, such as documents and email, often required for compliance or e-discovery.
  • clipboard.com (May 2013) for US$12 million [27]
  • ExactTarget (announced June 4, 2013) for US$2.5 billion[28]
  • EdgeSpring (June 7, 2013)[29]

Skillfeed announced Training on Salesforce.com where people can learn it free for a week. Please check https://www.skillfeed.com/courses/1695-salesforce-com-crm-sfdc-complete-admin-and-developer-tutorial

Operations

Salesforce.com is headquartered in San Francisco, with regional headquarters in Morges, Switzerland (covering Europe, Middle East, and Africa, Singapore), India (covering Asia Pacific minus Japan), and Tokyo (covering Japan). Other major offices are in Toronto, Chicago, New York, London, Sydney, Dublin, Hyderabad, San Mateo, California and Portland, Oregon. Salesforce.com has its services translated into 16[30] different languages and as of July 31, 2011, had 104,000[31] customers and over 2,100,000 subscribers.[32]

Standard & Poor's included Salesforce.com, at the same time as Fastenal, into the S&P 500 index in September 2008, following the federal takeover of Fannie Mae and Freddie Mac and their removal from the index.[33] Salesforce.com was recognized as one of Fortune's 100 best companies to work for in 2013 at rank #19,[34] up from 27th spot in 2012 and 52nd in 2011.[35]

IT infrastructure and operations

Salesforce.com migrated to Dell servers with AMD processors running Linux from Sun Fire E25K servers with SPARC processors running Solaris in 2008.[36]

In 2012, Salesforce.com announced plans to build a data center in the UK to handle European citizens' personal data. [37]

In 2013, Salesforce.com and Oracle announced a 9-year partnership in which Salesforce.com will use Oracle Linux, Oracle Exadata, Oracle Database, and the Java platform to power salesforce.com's applications and SaaS platform.[38]

Criticisms

In November 2007, a successful phishing attack compromised contact information on a number of salesforce.com customers, which was then used to send highly targeted phishing emails to salesforce.com users.[39][40][41] The phishing breach was cited as an example of why the CRM industry needs greater security for users against such threats as spam.[42]

Foundation

The Salesforce.com Foundation donates 1% of the company's resources (defined as profit, equity and employee time) to support organizations that are working to "make the world a better place."[43] It was officially launched at an event featuring former Secretary of State Colin L. Powell in 2000, less than a year after the company’s formation.[44] Salesforce provides a full-featured ten-seat user license available to nearly all United States 501c3 non-profit organizations or overseas equivalents.[45] Additional licenses are deeply discounted for public interest groups.[45] Salesforce.com employs support personnel specific to their (mostly non-paying) non-profit users.[citation needed] Buying a comparable Salesforce.com license commercially would cost around $15,000 a year.

Products and services

Customer Relationship Management

A discussion panel at Salesforce's Customer Company Tour event that focused on customer relationship management

Salesforce.com's customer relationship management (CRM) service is broken down into several broad categories: Sales Cloud,[46] Service Cloud,[47] Data Cloud[48] (including Jigsaw), Collaboration Cloud[49] (including Chatter) and Custom Cloud (including Force.com), with over 100,000 customers[50].

The Sales Cloud

The Sales Cloud includes a real-time sales collaborative tool called Chatter.[51]

The Service Cloud

The Service Cloud provides companies with a call center-like view that enables them to create and track cases coming in, and automatically route and escalate what’s important. The Salesforce CRM-powered customer portal provides customers the ability to track their own cases, includes a social networking plug-in that enables the user to join the conversation about their company on social networking websites, provides analytical tools and other services including email, chat, Google search, and access to customers' entitlement and contracts.[52]

ct is known as Force.com. The Force.com platform allows external developers to create add-on applications that integrate into the main salesforce.com application and are hosted on salesforce.com's infrastructure.

These applications are built using Apex (a proprietary Java-like programming language for Force.com) and Visualforce (an XML-like syntax for building user interfaces in HTML or Flex).

Work.com

Work.com, previously Rypple, is a social performance management platform. It is marketed as a solution for sales performance, customer service, marketing, and as a service that can be employed by human resource departments for broad use across an organization. Work.com service facilitates collaboration and shared contribution to individual, team, and organizational goals, and facilitates the exchange of feedback anonymously and publicly between peers and managers. Rypple was acquired by salesforce.com in 2011[53] and was re-branded as Work.com in September 2012.

AppExchange

Launched in 2005, AppExchange is a marketplace for cloud computing Web application built for the Salesforce.com community.[54]

Configuration

Salesforce users can configure their CRM application. In the system, there are tabs such as "Contacts," "Reports," and "Accounts." Each tab contains associated information. For example, "Contacts" has standard fields like First Name, Last Name, and Email. Configuration can be done on each tab by adding user-defined custom fields.[55]

Configuration can also be done at the "platform" level by adding configured applications to a Salesforce instance, that is adding sets of customized / novel tabs for specific vertical- or function-level (Finance, Human Resources, etc.) features.

Web services

In addition to the web interface, Salesforce.com offers a SOAP/REST Web service API that enables integration with other systems.

Sales Performance Accelerator

Salesforce.com launched a new product called Sales Performance Accelerator in July 2013. It combines the CRM with the Work.com performance management application as well as customer lead information from Data.com.[56]

References

  1. ^ "2 0 1 3 ANNUAL REPORT" (PDF). Sfdcstatic.com. Retrieved July 17, 2013.
  2. ^ "Financial Statements for salesforce.com, inc". Google Finance. Retrieved December 29, 2011.
  3. ^ a b "Salesforce.com Buys Manymoon". All Things Digital. Retrieved January 20, 2011.
  4. ^ "The Ten Most Innovative Companies In America". Forbes.com. Retrieved March 7, 2013.
  5. ^ "100 Best Companies to Work For 2013: Salesforce.com - CRM - from FORTUNE". CNNMoneyl. Retrieved July 30, 2013.
  6. ^ "Salesforce.com's Wizard Was Parker Harris And Team". InformationWeek. January 29, 2009. Retrieved February 11, 2011.
  7. ^ "Salesforce.com IPO Raises $110 million". destinationCRM. June 23, 2004. Retrieved February 11, 2011.
  8. ^ Whiting, Rick (February 3, 2010). "Salesforce Adds Business Process Development To Force.com". Crn.com. Retrieved February 1, 2012.
  9. ^ "Salesforce.com acquires Jigsaw for $142 million". ZDNet. April 21, 2010. Retrieved February 1, 2012.
  10. ^ "Salesforce.com Brings Navajo Into Camp to Boost Cloud Security". Forbes. August 30, 2011.
  11. ^ Friday, September 24th, 2010 (September 24, 2010). "Salesforce Buys Enterprise Chat Startup Activa Live". TechCrunch. Retrieved February 1, 2012.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  12. ^ "Salesforce.com Buys Heroku For $212 million In Cash".
  13. ^ "Salesforce Buys Email Contact Manager Etacts".
  14. ^ "Salesforce buys Dimdim for $31 million, bolsters Chatter collaboration". ZDNet. Retrieved February 1, 2012.
  15. ^ Eric Savitz (March 30, 2011). "Salesforce Buys Social Media Tracker Radian6 For $340M". Forbes. Retrieved February 1, 2012.
  16. ^ "Salesforce.com Acquires Assistly – SAN FRANCISCO, Sept. 21, 2011". California: Prnewswire.com. Retrieved February 1, 2012. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  17. ^ Monday, November 14th, 2011 (November 14, 2011). "Salesforce Acquires Social And Mobile Cloud Computing Consultancy Model Metrics". TechCrunch. Retrieved February 1, 2012.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  18. ^ "Salesforce Acquires Rypple For Social Employee Performance Management". InformationWeek. Retrieved December 19, 2011.
  19. ^ "Salesforce Acquires Stypi".
  20. ^ Monday, June 4th, 2012 (June 4, 2012). "Salesforce Lines Up Against Oracle On Social Push; Buys Buddy Media For $689M". TechCrunch. Retrieved June 27, 2013.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  21. ^ "Salesforce to Acquire Buddy Media".
  22. ^ "Salesforce.com Buys Corporate 'perks' Software Vendor ChoicePass".
  23. ^ "Salesforce Acquires TechStars And TechCrunch Disrupt Alum Thinkfuse".
  24. ^ "Salesforce.com acquired BlueTail in July, AllThingsD reports – Yahoo! Finance". Finance.yahoo.com. September 11, 2012. Retrieved June 27, 2013.
  25. ^ Monday, July 9, 2012 (July 9, 2012). "Salesforce.com Reported To Buy GoInstant For $70 Million". TechCrunch. Retrieved June 27, 2013.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  26. ^ Rebecca Grant (November 23, 2012). "Salesforce to predict the future with the power of Prior Knowledge". VentureBeat. Retrieved November 22, 2013.
  27. ^ Thursday, May 9th, 2013 (May 9, 2013). "Web Clipping Service Clipboard Acquired By Salesforce For $12M, Will Be Shuttered On June 30th". TechCrunch. Retrieved June 27, 2013.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  28. ^ InsideINdianaBusiness.com Report. "ExactTarget to be Acquired in $2.5 Billion Deal - Newsroom - Inside INdiana Business with Gerry Dick". Insideindianabusiness.com. Retrieved July 17, 2013. {{cite web}}: |author= has generic name (help)
  29. ^ Friday, June 7th, 2013 (June 7, 2013). "After Picking Up ExactTarget, Salesforce Buys Enterprise Business Intelligence And Analytics Startup EdgeSpring". TechCrunch. Retrieved July 17, 2013.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  30. ^ Finley, Klint (December 8, 2010). "Beyond Babel: Language Support in Enterprise 2.0 Products". Readwriteweb.com. Retrieved February 1, 2012.
  31. ^ "CRM, the cloud, and the social enterprise". salesforce.com. Retrieved February 1, 2012. {{cite web}}: Cite has empty unknown parameter: |(empty string)= (help)
  32. ^ "History of Salesforce". Salesforce Programmers. Digital Marketing Solutions, LLC. Retrieved July 4, 2011.
  33. ^ Martin, Eric (September 9, 2008). "Salesforce.com, Fastenal to Replace Fannie, Freddie in S&P 500". Bloomberg.
  34. ^ "100 Best Companies to Work For - 2013 - FORTUNE". Fortune. Retrieved May 4, 2013.
  35. ^ "100 Best Companies to Work For - 2012 - FORTUNE". Fortune. Retrieved February 2, 2012.
  36. ^ Salesforce.com pulls plug on Sun's flagship Unix servers
  37. ^ Salesforce finally solidifies European data center plans
  38. ^ Salesforce.com and Oracle Announce New Strategic Partnership
  39. ^ Espiner, Tom (November 7, 2007). "Salesforce tight-lipped after phishing attack". ZDNet.
  40. ^ Patrizio, Andy (November 7, 2007). "Salesforce.com Scrambles To Halt Phishing Attacks". InternetNews.com.
  41. ^ McMillan, Robert (November 7, 07). "Salesforce.com customer list stolen". IDG News Service. {{cite web}}: Check date values in: |date= (help)
  42. ^ Berlind, David (November 6, 2007). "Phishing-based breach of salesforce.com customer data is more evidence of industry's need to act on spam. Now". Berlind's Testbed (blog).
  43. ^ "About Us | Salesforce.com Foundation". Salesforce Foundation. December 15, 2011.
  44. ^ "Gen. Colin Powell Is Part of the Force". destinationCRM. November 27, 2009.
  45. ^ a b "Power of Us program details". Retrieved August 2013. {{cite web}}: Check date values in: |accessdate= (help)
  46. ^ Lager, Marshall (February 10, 2009). "Salesforce.com Expands the Cloud to Sales - CRM Magazine". Destinationcrm.com. Retrieved February 1, 2012.
  47. ^ Wednesday, January 14th, 2009 (January 14, 2009). "Salesforce.com Launches The Service Cloud, A Customer Service SaaS Application | TechCrunch". Techcrunchit.com. Retrieved February 1, 2012.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  48. ^ RSS Feed for Ben Kepes Email Ben Kepes Ben Kepes (September 1, 2010). "Salesforce Integrates Jigsaw — Refining Contact Data — Cloud Computing News". Gigaom.com. Retrieved February 1, 2012. {{cite web}}: |author= has generic name (help)
  49. ^ Diana, Alison (June 22, 2010). "Salesforce.com Launches Chatter Collaboration Tool - Storage - Disaster recovery/business continuity". Informationweek. Retrieved February 1, 2012.
  50. ^ http://www.capterra.com/customer-relationship-management-software/#infographic
  51. ^ "Salesforce Sales Cloud". EGA Futura Business Encyclopedia. Retrieved 29 September 2013-2014. {{cite web}}: Check date values in: |accessdate= (help)
  52. ^ Rao, Leena (September 8, 2009). "Everything You Need To Know About Salesforce's Service Cloud 2". TechCrunch. Retrieved September 29, 2013.
  53. ^ December 15th, 2011 by Leena Rao. "Salesforce Buys Social Performance Platform Rypple; Will Launch 'Human Capital Management' Unit Successforce". Techcrunch.{{cite web}}: CS1 maint: numeric names: authors list (link)
  54. ^ "AppExchange - Home". Salesforce.com. March 1, 2011. Retrieved July 17, 2013.
  55. ^ Stubblebine, Tony (November 13, 2006). "An Introduction to Salesforce.com's AppExchange". O'Reilly Network.
  56. ^ "Salesforce.com launches Sales Performance Accelerator". PC World. Retrieved July 17, 2013.
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