WRAZ (TV)
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WRAZ, virtual channel 50 (UHF digital channel 49), is a Fox-affiliated television station located in Raleigh, North Carolina, United States. The station is owned by the Capitol Broadcasting Company, as part of a duopoly with CBS affiliate and company flagship WRAL-TV (channel 5). The two stations share studios on Western Boulevard in Raleigh, and its transmitter is located near Auburn along US 70 Business in Clayton. The station can also be seen on Time Warner Cable channel 13 and in high definition on digital channel 1150.
History
A construction permit to build a television station in Raleigh on UHF channel 50 was originally owned by The Reverend James Layton's Tar Heel Broadcasting. Layton entered the under-construction station, originally known as WACN, into a local marketing agreement (LMA) with the Capitol Broadcasting Company, under which the station would be run out of WRAL's studios with transmission facilities on the WRAL tower near Auburn.
On September 7, 1995, the station signed on as WRAZ (a variation of WRAL), taking over the WB affiliation after WNCN in Goldsboro switched to NBC. A subsequent rebranding occurred in 1996 to "WB 50" to reflect the network affiliation. On August 1, 1998, Fox announced it would not renew its contract with Raleigh's WLFL (channel 22), when that station got involved in a dispute with the station's owner, Sinclair Broadcast Group, over primetime newscast slots. Even though the network later relented, it still managed to seek a new affiliation with WRAZ leaving WLFL to pick up programming from The WB. Following the affiliation switch, reality and talk shows as well as first-run court shows were added to the lineup and cartoons were cut to Saturday mornings.
In 1998, WRAZ's main offices and master control relocated to the Diamond View office building in Downtown Durham next door to the Durham Bulls Athletic Park and the American Tobacco complex. Capitol Broadcasting would buy WRAZ outright in 2000. In most markets, such a duopoly would not have been allowed under Federal Communications Commission (FCC) rules which forbid one company from owning two of the four largest stations in a single market. However, at the time WRAZ, as the Triangle's newest major station, was sixth in the ratings at the time. For this reason, the FCC allowed the sale. Unlike most new duopoly partners that start sharing the same studios elsewhere, its studios remained in Durham at the time. To this day, it is the largest Fox affiliate owned in a duopoly with a "Big Three" station.
In August 2012, WRAZ's master control merged with WRAL's in Raleigh. The office staff moved back to Raleigh over the next month.
In Fall 2017, NBCUniversal planned to buy Capitol outright, making WRAZ the new Telemundo affiliate in the market since the loss of WZGS channel 44 in order for it to become an independent station. Fox programming will move to ion affiliate WRPX-TV (channel 47) while Me-TV programming will move to other ion affiliate WFPX-TV (channel 62) on that day. It will also be announced that it will add MundoMax to a second digital subchannel.
Programming
The station has had a history of preempting some Fox programming it deemed too risky or controversial. It was one of the few stations in the United States to refuse to air portions of reality television shows Temptation Island and Who Wants to Marry a Multi-Millionaire. WRAZ viewed the programs as anti-family. Instead, the station showed reruns of other shows such as Cheers, The Andy Griffith Show and Seinfeld. It used the same approach in 2003 by refusing to air additional episodes of Married by America claiming that the content of the show was demeaning to the institution of marriage. This also happened with Who's Your Daddy? in 2005, when WRAZ cited its treatment of adoption.
It was also one of a handful of Fox affiliates who initially declined to broadcast the controversial, two-part interview special on O.J. Simpson, If I Did It, Here's How It Happened. It was set to air on November 27 and 29, 2006, before the network pulled the program before its broadcast. More recently, WRAZ was among a handful of stations that either delayed or refused to air the series premiere of Osbournes: Reloaded on March 31, 2009. In the station's case, the show aired at 11:35 p.m., replacing an episode of Seinfeld that had been moved to the spot immediately after American Idol.[1][2] Since WRAL operates in a duopoly with WRAZ, the station may also broadcast CBS programming in certain cases when WRAL is unable to do so (such as during special events, or extended breaking news or severe weather coverage). It aired CBS Sports coverage of the Duke/St. Louis college basketball game on December 11, 2010 so WRAL could offer live coverage of Elizabeth Edwards's funeral.[3] On February 29, 2016, WRAL will swap affiliations with WNCN and become a NBC affiliate; as a result, WRAZ may broadcast NBC programming after that date for the same reasons.[4]
During Season 5 of Fox's mega-hit American Idol, WRAZ was consistently one of the network's top-rated stations. While the national Nielsen ratings for February 28, 2006 were 17.0 with a 25% share of overall households tuning in, the station registered a 21.7 rating (equivalent to 213,788 households in the market) and a 31% share. Those numbers were roughly 28% higher than the national average. Part of the show's high ratings numbers in North Carolina are tied to the past success of artists such as Season 2 runner-up Clay Aiken (who is from Raleigh) and Season 3 champion Fantasia Barrino (of High Point). Season 5 had three finalists hailing from North Carolina: Chris Daughtry (McLeansville) who finished fourth, Kellie Pickler (Albemarle) who finished sixth, and Bucky Covington (Rockingham) who finished eighth.
Syndicated programming on WRAZ includes Dr. Oz, Steve Harvey, Family Feud, Wendy Williams, and Access Hollywood among others. It was one of the fewest stations to carry both of Steve Harvey hosted shows.
Digital television
Digital channels
The station's digital signal is multiplexed:
Channel | Video | Aspect | PSIP Short Name | Programming[5] |
---|---|---|---|---|
50.1 | 720p | 16:9 | WRAZ-HD | Main WRAZ programming / Fox |
50.2 | 480i | 4:3 | MeTV | Me-TV |
On September 10, 2007, the station added the Retro Television Network (RTV) to its second digital subchannel which also aired live Durham Bulls home games. At one point in time, WRAL operated a 24-hour local weather channel on WRAZ's third digital subchannel called "WRAL Weather Center Channel". It was also carried on Time Warner Cable channel 252. It switched to This TV on March 30, 2009.[6] At some point, WRAZ-DT3 became a standard definition simulcast of its main feed and moved to digital cable channel 150.
Analog-to-digital conversion
Along with WRAL, WRAZ began digital broadcasting in late 2000 from a transmission tower near Garner. WRAZ discontinued regular programming on its analog signal, over UHF channel 50, at 1 p.m. on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 49.[7] Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 50.
Out-of-market cable coverage
In recent years, WRAZ has been carried on cable in multiple areas within the Greensboro and Greenville media markets in North Carolina.
Newscasts
Concurrently with its 1995 sign-on, WRAZ began airing a nightly primetime newscast at 10, produced by WRAL through a news share agreement. This half-hour show was originally a repurposed WRAL newscast and competed with WLFL's longer-established hour-long broadcast also seen every night. That station already had a firmly established operation in the market by this time and it remained strong in the ratings with a popular on-air team. After the affiliation switch on August 1, 1998, WRAZ's newscast became known as Fox 50 Ten O'Clock News. On January 28, 2001, WRAL became the first Triangle station to begin broadcasting its local newscasts in high definition.
However, the shows on WRAZ were not initially included in the change. When the evening newscast was rebranded as WRAL News at 10 on Fox 50 a few years later, the program was finally upgraded to HD. On August 16, 2004, WLFL's news department was downsized and converted into Sinclair's controversial News Central operation. A further reduction occurred at that station in September 2005, when its broadcast was cut down to thirty minutes in an attempt to boost its now anemic ratings against WRAZ. On June 26, 2006 after shuttering its in-house operation, WLFL entered into a news share agreement with ABC's owned-and-operated station WTVD. To be more competitive, WRAZ eventually expanded their 10:00 p.m. newscast to one hour, and on January 12, 2015, began a late afternoon newscast at 4:00 p.m..
Also WRAZ airs a two-hour extension of WRAL's weekday morning show. Known as WRAL Morning News on Fox 50, this can be seen from 7 to 9 a.m. All newscasts originate from WRAL's facility on Western Boulevard in Raleigh. The station usually simulcasts WRAL-TV during local breaking news coverage. However, national coverage is provided through Fox News, while WRAL carries coverage from CBS News. In addition to the WRAL-produced newscasts, WRAZ also airs the statewide-syndicated weekly public affairs program NC Spin, hosted by Tom Campbell, on Sunday Mornings at 6:30.
Upon the station's affiliation with Telemundo effective Fall 2017, WRAL will produce Spanish language newscasts for the growing Latino community.
Notable current on-air staff
Michelle Marsh (journalist) weekday mornings 7:00-9:00 a.m.)
- Bill Leslie (weekday mornings from 8:00-9:00 a.m.)
References
- ^ It's Possible That 'Osbournes: Reloaded' Has Gone Too Far -- Even for Fox - article written by Lisa de Moraes, Washington Post, April 1, 2009.
- ^ Why You Didn't See "Osbournes Reloaded" - blog article in The News & Observer, April 1, 2009.
- ^ CBS station moves Duke game for Elizabeth Edwards funeral - blog article written by Catalina Camia, USA Today, December 10, 2010.
- ^ WRAL making network change to NBC - WRAL.com, January 16, 2016.
- ^ RabbitEars TV Query for WRAZ
- ^ New movie channel comes to Triangle TV - WRAL.com, March 30, 2009.
- ^ "DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Retrieved 2012-03-24.