MTV Dance (British and Irish TV channel)

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MTV Dance
NetworkMTV (UK & Ireland)
Ownership
OwnerViacomCBS Networks UK & Australia

MTV Dance was a British pay television channel operated by ViacomCBS Networks UK & Australia. It was launched in 20 April 2001 and closed down on 23 May 2018 when it was replaced with Club MTV, with "We Are Your Friends" by Justice vs. Simian being the final music video to be played on the channel. The channel played dance, EDM, trance, techno & house music.

MTV Dance Europe continued as normal until it was rebranded to the European version of Club MTV later in 2018.

Concept and expansion

MTV Dance originally started out as a night-time programming slot on the now defunct digital music channel MTV Extra.

On 3 September 2001, The strand expanded to become a standalone music channel broadcast on Sky in both the United Kingdom and Ireland, where it initially timeshared with Nick Jr. every evening between 19:00 and 06:00. The sharing of a stream subsequently ended; since 13 August 2002 MTV Dance has broadcast as a 24-hour music channel.

MTV Dance began broadcasting in widescreen on 6 March 2012.

Expansion around Europe

Main article: MTV Dance (Europe)

On 7 March 2008, MTV Dance increased its presence around Europe, when MTV Networks Europe replaced the Europe-wide feed of MTV Base with a similar feed of MTV Dance.

From 10 January 2011 a feed of the MTV Dance channel launched in Italy on Sky Italia, replacing MTV Pulse.

In 2014, MTV Dance, as well as MTV Rocks and MTV Hits started broadcasting European versions, without commercials or teleshopping.

Expansion into Australia

Main article: MTV Dance (Australia)

VIMN launched the channel in Australia on 3 December 2013. The channel replaced the Australian version of MTV Hits.

Programming

  • MTV Dance Chart Top 5
  • Brand New Vid!
  • 00s Eurodance: Top 5!
  • Late Night Mix!
  • Feeling Fresh
  • Big Tunes!
  • Sick New Beats & Massive Bangers
  • DJ Duel
  • Big Beatz of the 2010s
  • Remixed!
  • Club MTV
  • Reloaded! Top 10
  • Club MTV Pre-Party
  • Mint Dance Hits! Top 50
  • Brekkie Bangers!
  • Friday Night Warm-Up
  • Friday Night Mash-Up
  • Saturday Night Warm-Up
  • It's Now vs The 00s Baby!

Logos

[1]

  • Used until mid 2007
    Used until mid 2007
  • Used between mid 2007 - 1 March 2010
    Used between mid 2007 - 1 March 2010
  • Logo used 1 March 2010 – 30 June 2011
    Logo used 1 March 2010 – 30 June 2011
  • Logo used 1 July 2011 – 30 September 2013
    Logo used 1 July 2011 – 30 September 2013
  • Logo used 1 October 2013 – 4 April 2017
    Logo used 1 October 2013 – 4 April 2017
  • Logo used 5 April 2017 – 23 May 2018
    Logo used 5 April 2017 – 23 May 2018

See also

External links

References

  1. ^ "Television Pages - The MTV strap on MTV Dance". www.alexmusic.net.
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