Beverly Center

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Beverly Center
Bevcent.jpg
View from the intersection of La Cienega Blvd. and 3rd St.
Location Los Angeles, California
Opening date March 1982
Developer A. Alfred Taubman, Sheldon Gordon & E. Phillip Lyon
Management Taubman Centers
Owner Taubman Centers
No. of stores and services 100+
No. of anchor tenants 2
Total retail floor area 883,000 sq ft (82,000 m2)
No. of floors 8
Website Beverlycenter.com

[1]

Beverly Center is a shopping mall in Los Angeles, California, United States. It is a monolithic eight-story structure located at the edge of Beverly Hills and West Hollywood, California, between La Cienega and San Vicente boulevards. Anchor tenants include Bloomingdale's and Macy's. The mall's amenities include numerous restrooms, a guest service desk, valet parking, and taxi services, and its rooftop terrace and externally visible escalators offer visitors views of the Hollywood Hills, Downtown Los Angeles, and the Los Angeles Westside.

Retail tenants[edit]

The mall contains shops for a number of brands. As of 2017 some of these included Banana Republic, Victoria's Secret, Forever 21, Dolce & Gabbana,[2] Louis Vuitton, Diesel, Gucci, Prada, Ferrari Store,[3] Burberry, Fendi,[4] and Hugo Boss.

History[edit]

Beverly Center at the corner of La Cienega Boulevard and Beverly Boulevard

The Beverly Center was originally opened in 1982 by developers A. Alfred Taubman, Sheldon Gordon, and E. Phillip Lyon. (The site's former occupant was a small amusement park known as "Beverly Park and Kiddyland", featuring a Ferris wheel, merry-go-round, and mini roller-coaster, and a pony ride called "Ponyland". The northeast corner of the mall, at the intersection of Beverly and La Cienega Boulevards, is the geographic center of the city's studio zone.

The mall's unusual shape and lack of street frontage along San Vicente Boulevard are the result of both its position at the intersection of a number of angled streets and its location above the Salt Lake Oil Field. As of 2009 the western portion of the mall property contained a cluster of oil wells in an active drilling enclosure operated by Freeport-McMoRan (formally Plains Exploration & Production.[5][6]

The mall opening featured the debut on July 16, 1982, of a multiplex movie theater containing 14 screens, then the largest number of movie screens in any US multiplex shopping mall.[7] Even though the movie theater was located in Los Angeles, the opening was newsworthy enough to warrant a full article in The New York Times.[8] In the late 1980s, three smaller screens were removed on the main floor, so two larger auditoriums could be built on the roof. The theater portion of the mall was closed altogether on June 3, 2010.

The mall contained the USA's first Hard Rock Cafe, the third installment of the restaurant chain, following those in London and Toronto. The Beverly Center was originally anchored by Bullock's and The Broadway department stores, and in 1993 Bullock's opened a separate Bullock's Men's store, before both stores were renamed Macy's in 1996. The Broadway closed its location in 1996 when it was absorbed into Macy's and its former store was reopened as a Bloomingdale's in 1997.

In 2004, Taubman Centers, the public Real Estate Investment Trust and successor to A. Alfred Taubman's shopping center interests, purchased its partners minority investments stake in the property.

Beverly Center and West Hollywood Hills

The Beverly Center underwent a renovation from 2006 to 2008 that had stores complaining about a decline of foot traffic. Still, the retailer Calvin Klein opened a new store in the mall in early 2008.[9]

In February 2016 its the California Pizza Kitchen closed, leaving the mall with only two restaurants.[10] Starting in March 2016 the Center underwent a major renovation that aimed to add a food court, skylights and more windows. Renovation costs were given as US$500 million.[11][12] The new Center will also have a perforated steel facade on the outside of the building and an upgraded parking structure which will include technology to help drivers remember where they've parked.

In popular culture[edit]

  • A chapter in the 1985 Bret Easton Ellis novel Less Than Zero is set in The Beverly Center.
  • The Beverly Center was the setting of the 1991 film Scenes from a Mall starring Bette Midler and Woody Allen.
  • The Beverly Center played a part of the plot near the end of the 1997 disaster thriller Volcano starring Tommy Lee Jones and Anne Heche. A triage and childcare center for neighboring Cedars-Sinai Medical Center was set up in the mall's Hard Rock Cafe. This was evacuated when a geyser of lava erupted out of San Vicente Boulevard, threatening the structure and its occupants.
  • The Beverly Center was shown briefly in the 1997 film "Selena", where Selena (played by then up-and-coming actress Jennifer Lopez) and her friend went shopping at an upscale store in the mall before Selena attended the Grammy Awards.
  • On May 18, 2009, rap artist Dolla was fatally shot at the Beverly Center.
  • In the film Eraserhead, industrial wasteland scenes were shot at the present location of the Beverly Center. Prior to its current state of development, the site was an oil field.[13]

See also[edit]

References[edit]

  1. ^ Romero, Dennis (2016-03-09). "Beverly Center, Mall of the Stars, Is Getting a Facelift (PHOTOS)". L.A. Weekly. Retrieved 2016-06-01. 
  2. ^ ] (2012-09-19). "Beverly Center Upgrades From a D&G to a Dolce & Gabbana - Racked LA". La.racked.com. Retrieved 2015-11-25. 
  3. ^ "Store Locator | Ferrari Store Blog - Official Ferrari Merchandise Online". Blog.store.ferrari.com. Retrieved 2015-11-25. 
  4. ^ "Shopping: Fendi opens boutique at Beverly Center - latimes". Articles.latimes.com. 2010-10-03. Retrieved 2015-11-25. 
  5. ^ "There's oil in them thar hills! Beverly, that is ...". StarTribune.com. 2008-06-27. Retrieved 2015-11-25. 
  6. ^ Landsberg, Mitchell (August 6, 2001). "Decades-Old Oil Field Dies as Fairfax Area Mall Takes Shape". Los Angeles Times. Retrieved December 4, 2009. 
  7. ^ [1][dead link]
  8. ^ "Beverly Center 13 Cinemas in Los Angeles, CA". Cinema Treasures. Retrieved 2015-11-25. 
  9. ^ Riley-Katz, Anne (January 9, 2008). "Calvin Klein Launches L.A. Retail". Women's Wear Daily. 
  10. ^ Elliott, Farley (February 1, 2016). "California Pizza Kitchen Held Out at the Beverly Center as Long as It Could". Los Angeles Eater. 
  11. ^ Li, Shan (March 6, 2016). "Beverly Center to undergo $500-million renovation that will add upscale food and sunlight". Los Angeles Times. 
  12. ^ Barragan, Bianca (2016-03-07). "Huge: Beverly Center Getting Natural Light". Curbed LA. Retrieved 2016-06-01. 
  13. ^ "2013 »". Film Forno. Retrieved 2015-11-25. 

External links[edit]

Coordinates: 34°04′30″N 118°22′37″W / 34.075°N 118.377°W / 34.075; -118.377