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Chidejika (地デジカ chideji Digital Terrestrial Television + shika deer) is the official mascot of National Association of Commercial Broadcasters in Japan (NAB), which was revealed on April 27, 2009 to promote transition from analog television to digital terrestrial television (DTT) in Japan. He might be considered to become a mascot for the 2020 Summer Olympics if Tokyo wins the bid, however, his name and outfit will have to be changed.

He is voiced by Megumi Urawa.

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